Oliver Greening's media product is a music video for the song "Here Comes The Sun" by The Beatles. [1] The music video uses conventions of reflecting the narrative of the song through shots that match the lyrics. [2] It also aims to match the pace of editing to the song. [3] The digipak and magazine ad further develop conventions by using consistent imagery and fonts while also challenging conventions through experimental effects and need for improved sizing and blending of logos.

1. In what ways does your media product use,
develop or challenge forms and conventions
of real media products?
By Oliver Greening

2. Introduction
• In this presentation I will be explaining the
codes and conventions that I have used and
challenged and I will explain my reason for
them

3. • One of the ways that I have used a convention
of making a music video is by reflecting the
narrative of the song in my video I have done
this by capturing some shots of the sun which
reflects the lyrics “Here Comes The Sun” as
well as other shots of the singer being happy. I
felt that this worked well considering the
music video is mainly a performance video.

4. • Another way that I have used a convention of
music videos is that I tried to make the pace of
editing to match the song which I believe has
gone out of synch a couple of times but I am
planning on fixing it

5. • In my music video I got the singer to play on
his own as well as having the band playing
together. So it shows him as the main person
in the band. I done the filming of the band
outside to make it look like organic
surroundings and I played the song out loud
so they can play along with it. I felt that the
performance from the singer and the band
was good, but my video needs to include
more variety from the band playing.

6. • The location of the music video was all in
grassy wooded areas as I felt that this went
well with the lyrics and the era of the original
songwriters The Beatles. I thought the
location showed well in the video and that I
made sure the weather worked well, which it
did and the sun gave a nice glare in some of
the shots, to give a nice effect.

7. • The costumes that were worn in the music
video were casual clothes. The style of the
music video is not a serious one as it is a very
laid back happy song, so the costumes that
they are wearing are clothes that are modern
and are likely to be what young people are
wearing these days. The costumes I felt were
pretty good as it worked well and there is a
shirt that says rising dawn which worked well
with the sun theme.

8. Props
• The reason that I chose the music instruments
that was in the video to be simple is that the
song is simple and not to many different
sounds was used in the song so I wanted to
match it. I thought that it worked, as there
were no inappropriate instruments in the
piece and they were all clear to see. The props
of the music video was an acoustic guitar a
stripped down drum kit and a bass.

9. Digipak

10. Front Image
• In the front image of the digipak I got the
band together and I took a few shots of the
band. I n this image I done a few layers in
Photoshop with effects over each other to
give it a look as if it was from the same era as
the Beatles as that was a experimental time. I
also done a 60s like font which was used in
the 60s,although I would like to change it as it
doesn’t look right with the image

11. Inside
• On the inside of the Digipak I used an image that
was from the music video and layered it with
other images. I felt that this worked well as the
picture gave a similar feel to the front and back
image. Like the front image a used effects in the
layering. The font was also the same as the font
in the front image but unlike the front image I felt
that this worked well with the image. In other
albums I noticed a thank you page that mentions
people that got involved with the making of the
album so I thought it would look nice.
Produc ed by Kev in s h erwood
Engineered and mix ed by Saul Barkwill
Rec orded at W ky Studios
ac
G raph oc Des ign By Oliv er G reening
Spec ial T h anks to th e mus ic ians Sam Brady
and T om kendall, Ibanez G uiatars , Ernieball
Strings , Yamah a Bas s es and Zidj ian f or th e
ins truments , W k and Atlantic Studios
ac
www.tombeattie.c om
www.f ac ebook.c om/ tombeattie
www.youtube.c om/ tombeattie
www.mys pac e.c om/ tombeattie

12. Back Image
• On the back of the digipak I got an image with
the singer playing as he’s the main front man
in the band and it shows his significance
against the other members of the band. I also
done the song titles in the same font as the
other pages but I think I should of done it
different to give more of a variety as well as a
different colour.

13. Magazine Ad
Coming out March
5th
Pre order now!!!
At iTunes and
amazon.com
For more inf ormat ion
go t o.
www.t ombeat t ie.com

14. • For the magazine advert I noticed that other
bands have used the same picture in there
adverts and Digipak so I thought that might
work well with this. So I used the same picture
but underneath I named some websites that
they can get it from as well as the date it will
be released. I think I should have sized the
picture better as well as blending the logos for
iTunes and Amazon