The document summarizes how the author's media product, a music magazine, uses and develops conventions from existing music magazines. The author researched magazines like "We Heart Pop" and "Vibe" to inform design choices for layout, fonts, colors, cover images, and other elements. While conforming to conventions like bold fonts and rule of thirds composition, the author also challenged conventions by including an editor's letter and multiple images on the contents page to provide more context for articles. The goal was to create a magazine that would appeal to 13-21 year olds with its bright, busy design while putting emphasis on the artists and stories featured.