Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers

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Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers John Williamson - Chief Executive Officer – QualVu Discussing how mobile video data can be quickly transformed into actionable intelligence. How mobile video dissolves the barriers of time, place, interpretation, memory, imprecise description and planned situations. Results from actual studies on how mobile video research is turning consumers into invaluable brand advisors.

Technology Business

A VIRTUAL FOCUS GROUP IN THE
POCKETS OF MILLIONS OF CONSUMERS

John Williamson
CEO & Founder, Qualvu
Web: www.qualvu.com
Twitter: @johnmwilliamson

INNOVATION FOR
INNOVATION’S SAKE?

PLEASE, NO!

THE PROMISE:
BETTER INTELLIGENCE.
BETTER DECISIONS.

FIRST, CAME THE INTERNET

 took away the social pressures

eliminated the logistical complexity

 allowed consumers to share openly

BUT WE OBSESSED WITH
THE TECHNOLOGY
AND MISSED THE POINT

BECAUSE INNOVATION
IS ABOUT CREATING VALUE

IT’S ABOUT
GETTING CLOSER
TO THE TRUTH

HOW TO GET CLOSER
TO THE TRUTH
CONVENIENCE
MORE CANDOR
relaxed, stress-free conditions

IN-THE-MOMENT
MOMENTS OF TRUTH
event-driven feedback

SETTING
INSIGHTS ANYWHERE
anywhere relevant

PRIVACY
BETTER VALUE
In-depth, consumer and
event-driven “one on one‟s”

… or rather, simply asking consumers for
permission to observe their lives as they happen…

…. and engaging them to share
at the point of experience.

FOLLOW THE
NATURAL PATTERNS OF
CONSUMERS LIVES

THE RIGHT METHODOLOGY

FLEXIBLE
to follow the natural patterns
of consumers‟ lives

ASYNCHRONOUS
to allow consumers to capture
moments as they happen

THE RIGHT TECHNOLOGY

MULTI-METHOD
to allow consumer to chose
how to share

RICH MEDIA
to allow consumers to share
what‟s relevant when relevant

A 360 VIEW OF THE SHOPPER JOURNEY:
CASE STUDY

Store Product
Product Accessory

SHOPPERS TRIGGER SHOP CHOOSE BUY REFLECT

Web Store Web Store Web

STUDYING THE STUDENTS
OBJECTIVE
Hewlett-Packard wanted a better understanding of the decision-making process

students use when buying a computer and printer for college.

METHODOLOGY
This study utilized Videodiary and pocketcams to explore attitudinal and

behavioral insights. Qualvu also collected usability and UX research, through

screen tracking and recording of associated narrated audio.

STRATEGY
 We asked students to show us how they shopped for that ideal PC or

printer. Wherever they wanted to go, they could. We asked them to show

us what they did to find that ideal PC or printer for as long as they wanted

in a completely exploratory exercise

 We harvested responses in the most natural and forthcoming way possible,

we gave students a variety of tools (webcam, pocket cam and screen-

tracking) and told them they could choose they tools they wanted

depending on their environment.

VISION
HOW DO WE MAKE
THE DATA MORE
RELEVANT?

THE FUTURE

 New levels of consumer-driven
access
 Geolocation
 QR codes
 Breaks boundaries of „the
project‟

 Rated panels
 Data sharing & mining

Presented at:

Market Research in the
Mobile World
2nd International Conference | July 19 & 20, 2011 Atlanta

Organized by: Thank you to sponsors:

LinkedIn Group: Mobile MR
Upcoming Merlien Events: Merlien.org GreenBook Directory: GreenBook.org
Market Research Blog: GreenBookBlog.org New Qual Blog & Directory: NewQualitative.org
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Monitoring and Managing Anomaly Detection on OpenShift Overview Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices. Key Topics Covered 1. Introduction to Anomaly Detection - Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems. 2. Understanding Edge (IoT) - Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source. 3. What is ArgoCD? - Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices. 4. Deployment Using ArgoCD for Edge Devices - Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD. 5. Introduction to Apache Kafka and S3 - Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions. 6. Viewing Kafka Messages in the Data Lake - Learn how to view and analyze Kafka messages stored in a data lake for better insights. 7. What is Prometheus? - Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices. 8. Monitoring Application Metrics with Prometheus - Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system. 9. What is Camel K? - Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes. 10. Configuring Camel K Integrations for Data Pipelines - Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow. 11. What is a Jupyter Notebook? - Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text. 12. Jupyter Notebooks with Code Examples - Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.

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Monitoring and Managing Anomaly Detection on OpenShift.pdf

Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers

1. A VIRTUAL FOCUS GROUP IN THE POCKETS OF MILLIONS OF CONSUMERS John Williamson CEO & Founder, Qualvu Web: www.qualvu.com Twitter: @johnmwilliamson

2. THREE THINGS YOU WILL LEARN TODAY

3. STATUS QUO

5. THE GOOD NEWS? YOU DON’T HAVE TO SETTLE

6. NEW WAYS TO GET CLOSER TO THE TRUTH

7. INNOVATION FOR INNOVATION’S SAKE? PLEASE, NO!

8. THE PROMISE: BETTER INTELLIGENCE. BETTER DECISIONS.

9. FIRST, CAME THE INTERNET  took away the social pressures eliminated the logistical complexity  allowed consumers to share openly

10. THEN, MOBILE… … with a bigger promise

11. BUT WE OBSESSED WITH THE TECHNOLOGY AND MISSED THE POINT

12. BECAUSE INNOVATION IS ABOUT CREATING VALUE IT’S ABOUT GETTING CLOSER TO THE TRUTH

13. HOW TO GET CLOSER TO THE TRUTH CONVENIENCE MORE CANDOR relaxed, stress-free conditions IN-THE-MOMENT MOMENTS OF TRUTH event-driven feedback SETTING INSIGHTS ANYWHERE anywhere relevant PRIVACY BETTER VALUE In-depth, consumer and event-driven “one on one‟s”

14. How? MOBILE RESEARCH…

15. … or rather, simply asking consumers for permission to observe their lives as they happen… …. and engaging them to share at the point of experience.

16. FOLLOW THE NATURAL PATTERNS OF CONSUMERS LIVES

17. DISRUPTION HOW DO WE GET THERE?

18. THE RIGHT METHODOLOGY FLEXIBLE to follow the natural patterns of consumers‟ lives ASYNCHRONOUS to allow consumers to capture moments as they happen

19. THE RIGHT TECHNOLOGY MULTI-METHOD to allow consumer to chose how to share RICH MEDIA to allow consumers to share what‟s relevant when relevant

20. A 360 VIEW OF THE SHOPPER JOURNEY: CASE STUDY Store Product Product Accessory SHOPPERS TRIGGER SHOP CHOOSE BUY REFLECT Web Store Web Store Web

21. STUDYING THE STUDENTS OBJECTIVE Hewlett-Packard wanted a better understanding of the decision-making process students use when buying a computer and printer for college. METHODOLOGY This study utilized Videodiary and pocketcams to explore attitudinal and behavioral insights. Qualvu also collected usability and UX research, through screen tracking and recording of associated narrated audio. STRATEGY  We asked students to show us how they shopped for that ideal PC or printer. Wherever they wanted to go, they could. We asked them to show us what they did to find that ideal PC or printer for as long as they wanted in a completely exploratory exercise  We harvested responses in the most natural and forthcoming way possible, we gave students a variety of tools (webcam, pocket cam and screen- tracking) and told them they could choose they tools they wanted depending on their environment.

22. VISION HOW DO WE MAKE THE DATA MORE RELEVANT?

23. THE FUTURE  New levels of consumer-driven access  Geolocation  QR codes  Breaks boundaries of „the project‟  Rated panels  Data sharing & mining

24. FINAL THOUGHTS

25. THANK YOU!

26.

27. Presented at: Market Research in the Mobile World 2nd International Conference | July 19 & 20, 2011 Atlanta Organized by: Thank you to sponsors: LinkedIn Group: Mobile MR Upcoming Merlien Events: Merlien.org GreenBook Directory: GreenBook.org Market Research Blog: GreenBookBlog.org New Qual Blog & Directory: NewQualitative.org Get Inspired. Stay Informed. Cut Through the Clutter. Sign up for our free email newsletter

Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers

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