People can basically get whatever they want, whenever they want it, from the tap of an app these days. And according to research by The Webby Awards and Harris Poll, consumers’ expectations are higher than ever and only growing. Get those exclusive findings in our white paper below, What They Expect When They’re Expecting: Understanding the Sky-High Demands of the World’s Most Entitled Consumer.
With contributions from:
Susan P. Crawford, Harvard University's Berkman Center for Internet & Society
Edu Pou, Executive Creative Director, The Barbarian Group
Gaspard de Dreuzy, Pager App, Co-Founder
Scott Mautz, Marketing Director NA Charmin & Puffs Family Care
How To Fire Up Fundraising With Mobile-Powered Event ExperienceCafeGive Social
What happens when a cause marketing apps and solutions company joins forces with an event planning company? The answer: a mobile event fundraising experience and Mobile Paddle Raise Application that’s built by clients, for clients.
myBIGearth Mobile Application Dev & MarketingStacey Stockman
Our Mobile Apps are Changing the World ...
Be the Change ... Get Yours
myBIGearth has partnered with the best the mobile application developers and marketers the world has to offer. Our mission is to change the world. Through your participation and purchases we actively donate ::
20% of ALL proceeds to support innovators focused on positive growth, change, overall social good and job creation.
20% of ALL proceeds to support homeless & orphan children.
myBIGearth thanks you for being a part of creating positive growth and change.
9 Proven Ways to Create Super Engaging Mobile Experiences for CustomersXiklab Digital
In this presentation, Mobext CEO Arthur Policarpio shares nine (9) proven ways to create incredibly engaging experiences on mobile for customers. For more info on Mobext, visit www.mobext.ph
China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.
Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Note: Please download the report for fully functioning links.
This presentation was delivered at a Product Management Meetup. Presenting is the cornerstone of what Product Managers do. It is important to develop your own presenting style so that your message or ideas are understood and shared.
How To Fire Up Fundraising With Mobile-Powered Event ExperienceCafeGive Social
What happens when a cause marketing apps and solutions company joins forces with an event planning company? The answer: a mobile event fundraising experience and Mobile Paddle Raise Application that’s built by clients, for clients.
myBIGearth Mobile Application Dev & MarketingStacey Stockman
Our Mobile Apps are Changing the World ...
Be the Change ... Get Yours
myBIGearth has partnered with the best the mobile application developers and marketers the world has to offer. Our mission is to change the world. Through your participation and purchases we actively donate ::
20% of ALL proceeds to support innovators focused on positive growth, change, overall social good and job creation.
20% of ALL proceeds to support homeless & orphan children.
myBIGearth thanks you for being a part of creating positive growth and change.
9 Proven Ways to Create Super Engaging Mobile Experiences for CustomersXiklab Digital
In this presentation, Mobext CEO Arthur Policarpio shares nine (9) proven ways to create incredibly engaging experiences on mobile for customers. For more info on Mobext, visit www.mobext.ph
China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.
Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Note: Please download the report for fully functioning links.
This presentation was delivered at a Product Management Meetup. Presenting is the cornerstone of what Product Managers do. It is important to develop your own presenting style so that your message or ideas are understood and shared.
The rise of technology has easily solved many every day worries. We now have a better lifestyle and the freedom to live as we wish in many aspects. This revolution was only possible because of the advent of the on-demand economy.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Don’t Hold Back! Here is a Guide to Food Delivery App Development.pdfTechugo
Consumer demand is increasing with modern smart devices and food distribution companies. However, keep in mind that other companies often offer delicious food at a lower price, faster, and with better customer service. We have these innovative online delivery technologies to improve your food delivery service. To know more, visit the post.
Brilliant Startup Ideas For On Demand App DevelopmentInnofied Solution
If you want to start your own business, why not give yourself an upper hand over others? Apps have proven to double your revenue in a short time compared to your traditional conduct. Keep watching if you want to know which business to go for. Also, we have a detailed presentation on almost every industry listed in the presentation.
Delivering a Remarkable Customer Experience in 2016Table19
Table19 looks at six major trends influencing customer experience this year.
Please follow us on Twitter at WeAreTable19
Sign up to our weekly trends report, SpotTable19, at http://goo.gl/VqOLir
7 Interesting Facts About Building Grocery Delivery Apps.pdfTechugo
Grocery app development involves creating a mobile application that allows users to shop for groceries online and have them delivered to their doorstep. These apps typically allow users to browse and search for products, add items to their virtual cart, and place an order for delivery or pickup. Grocery app development requires a thorough understanding of the needs and preferences of grocery shoppers, as well as the technical skills to create a user-friendly and efficient app. Some grocery apps may also offer features such as personalized product recommendations, loyalty programs, and special deals and discounts to enhance the shopping experience.
7 Interesting Facts About Building Grocery Delivery Apps Techugo
Grocery delivery apps are mobile applications that allow users to order and purchase groceries from their local supermarkets or grocery stores. These apps typically offer a wide range of products, including fresh produce, meats, dairy products, and household items. Users can browse through the available products, add items to their virtual shopping cart, and then select a delivery time and location. The groceries are then delivered to the user's doorstep by a delivery driver. Some grocery delivery apps also offer pickup options, where the user can choose to pick up their groceries at the store instead of having them delivered.
These apps can be convenient for users who have busy schedules or difficulty getting to the store due to physical disabilities or transportation issues.
9 Ways to Convert your Audience into ActionGranicus
In the public sector, converting your audience to action can have life-changing and life-improving results. Your conversions could help keep people safe, healthy, informed and aware. Here are 9 ways to convert more people and make an even bigger impact.
Top innovative mobile app ideas for startups Chirag Kathuria
There is no doubt that on-demand mobile apps are capturing the commerce sector at a fast rate. These apps have shown exceptional growth in their growth rate. With such soaring graphs, investors are also keen to get them on board.
With a dream to become a successful entrepreneur, what all industries can you invest in? Let’s see.
How The Evolving Tech Landscape Is Forever Shifting Brand Interactions & Cons...Sam Zises
[L]earned Media University Presents: The New Age of Buyer Behavior: How The Evolving Tech Landscape Is Forever Shifting Brand Interactions & Consumer Experiences
What this class will cover:
1) The "New Age” Is Now
Current landscape and outlook
2) Three Content & Communications Strategies
To exploit the new age
3) Three Case Studies
4) Actionable Takeaways
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
At Your Service - The Webby Awards
1. The Webby Awards Presents:
Understanding the Sky-High Demands of the World’s Most Entitled Consumer
WHAT THEY EXPECT
WHEN THEY’RE EXPECTING
2. WELCOME TO THE GOLDEN
AGE OF EXPECTATIONS
…where the phrase “do it yourself”
has been replaced by "there’s an
app for that.”
From food delivery and
transportation to laundry and
grocery shopping, the high-tech
service economy is catering to
consumers’ needs in an
unprecedented way.
And, not surprisingly, we really
love it.
Today’s consumers are more
demanding than ever before… and
their expectations are only growing.
Chapter 1
3. Setting Your Expectations
To explore this phenomenon, we
partnered with Harris Poll to survey
2,000 adults in the U.S.
about their use of these services.
What we found is that not only are
people extremely comfortable with
using services they can summon
from an app or website, but
they’ve come to expect the same
conveniences afforded by the
Internet age — like real-time
tracking, same-day delivery, and
so on — from all the businesses and
services they use.
The Webby Awards
The Webby Awards is the
leading international
organization honoring
excellence on the Internet.
For 19 years, we have
honored the best of the
Web. We receive entries
from over 60 countries each
year, and it is with this
unique perspective that we
present these insights.
Harris Poll
Begun in 1963, The Harris
Poll weekly column is one
of the longest running;
most respected proprietary
surveys conducted by
Harris Interactive
measuring public opinion
and is highly regarded
throughout the world.
Chapter 1: Welcome to the Golden Age of Expectations webbyawards.com
4. We’ve Reached Peak Entitlement
QUESTION:
What do you get when you combine
1,000 ambitious start-ups, a
smartphone, and a generation of
people who have been trained over
years of “Magic” technology to have
very high standards?
ANSWER:
A consumer base that expects that
level of convenience all the time, no
matter what service they’re using...
putting the onus on businesses to
come up with new ways to be
“AT THEIR SERVICE.”
Chapter 1: Welcome to the Golden Age of Expectations webbyawards.com
5. Understanding the Demand
Convenience, Real-Time Tracking
& Easier Payments rank as the top 3
reasons people prefer to use
sites/apps to traditional methods
when booking services.
TOP 5 REASONS CONSUMERS PREFER
USING APPS/INTERNET SERVICES OVER
TRADITIONAL METHODS
They like to track their purchase/service in real-time
Websites & Apps are convenient for me
Payment is easier
They don’t have to talk to a person
They can provide instant feedback on the order
Pager
Launched in 2014, Pager gives users
the ability to request a house call
from a board certified physician to
address injuries, illnesses and
common health concerns
on-demand.
“Technology companies have revolutionized the
consumer experience across key industries, yet
healthcare has largely missed out. At Pager we're
looking to create a platform for healthcare
delivery that exceeds consumer expectations and
therefore helps people to live longer, healthier
lives. By making healthcare easier and
stress-free, Pager can help people take better
care of themselves and their families.”
Gaspard de Dreuzy,
Pager Co-Founder
Chapter 1: Welcome to the Golden Age of Expectations webbyawards.com
6. The four entitlements your
business should be considering
when interacting with your
post-modern, digitally savvy, and
highly demanding consumers.
webbyawards.com
HOW TO BE
“AT THEIR SERVICE”
ⅰ. Instant Gratification
ⅱ. A Decision-Free Lifestyle
ⅲ. Complete Transparency
ⅳ.Seamless Experiences
Chapter 2
7. ⅰ. Instant Gratification
If there’s one phrase that has come to
define the Web, it’s “INSTANT
GRATIFICATION.” In a matter of
seconds, people can get answers from
Google, movies from Netflix, or songs
from Spotify.
Now, they’re seeking that
same instant gratification
in the “real world” – and
they’re getting it...
Uber
Available in 45 countries, Uber is the
go-to app for getting a cab on the
spot. Users tap their screen, get an
immediate estimation of wait time,
and can even watch their drivers'
real-time route to know when
they're approaching.*
First Opinion
Need a doctor’s opinion
immediately? There’s now an app for
that. First Opinion is an iOS app that
lets users text board-certified
doctors at any time of day and get a
response within minutes.
RESPONDENTS SAY
90%
Expect real-time
customer service
Chapter 2: How to Be ““At Their Service”” webbyawards.com
8. ⅰ. Instant Gratification
...Not only are they getting it, but apps
like Washio (instant laundry pick-up)
and Seamless (instant food delivery)
have taught consumers to expect to
be able to get whatever they
want, whenever they want it — from
any service.
And companies are finding
unique ways to satisfy
that expectation.
RESPONDENTS SAY
89%
Expect to be able
to schedule a
service whenever
they need it
Seamless
Following its 2013 merger with
GrubHub, food ordering service
Seamless is now part of GrubHub Inc.
and is available in 600+ U.S. cities.*
Washio
This service, launched in 2013, lets
users arrange and pay for laundry pick
up and delivery on demand through a
smartphone app.
Chapter 2: How to Be ““At Their Service”” webbyawards.com
9. ⅰ. Instant Gratification : Case Study
Mineral water producer EVIAN did a
promotion in NYC during the summer
of 2013, allowing people to tweet
#EVIANBOTTLESERVICE to have
someone bike over with a bottle
of water.
As a result, the company reportedly
saw 3.5x more daily mentions of its
brand vs. competing brands during
the promotion, plus 2.8 million
impressions and 750,000
engagements on Twitter.*
Chapter 2: How to Be ““At Their Service”” webbyawards.com
10. .A Decision-Free Lifestyle
Controversy about data collection and
behavioral tracking aside, consumers
are now accustomed to sites and apps
learning enough about them to make
recommendations and, in some cases,
entire decisions.
Whether it’s taste in clothing
(TRUNKCLUB), meals
(PLATED), or music
(PANDORA), consumers have
become so used to this level
of personal attention that they
want other services they
interact with to make
informed suggestions and
decisions for them.
RESPONDENTS SAY
53%
Expect services to
learn their tastes
and make
suggestions
Plated
Plated is a service that takes the
decision making out of dinner. Users
set dietary preferences and select the
days they want a delivery, and Plated
sends the perfect amount of
ingredients and one of that week’s
chef-designed recipes.
Pandora
Online radio company Pandora has
been taking the guesswork out of
music listening for users since 2000.
That’s thanks to its Music Genome
Project, an algorithm that determines
what songs users want to hear based
on their individual interests.
Chapter 2: How to Be ““At Their Service”” webbyawards.com
11. ⅱ. A Decision-Free Lifestyle : Case Study
In an effort to make it easier for
customers to create customized
sneakers, Nike launched a service
called NIKE PHOTOID. Users connect
their Instagram account to the site,
choose their favorite photo, and the
site then designs a custom pair of
sneakers based on the
photo’s color palate.
Nike PhotoID
Social content
campaign Nike PhotoID
– created by creative
agency AKQA – was a
2014 Webby Nominee
for Best Photography &
Graphics and Best Use
of Social Media.
Chapter 2: How to Be ““At Their Service”” webbyawards.com
12. .Complete Transparency
Rate My Professors
RateMyProfessors.com helps college
students get to know what they’re in
for (or whose classes to avoid). The
site hosts 14 million user-generated
ratings for 1.3 million professors in
7,000 schools, and it’s used by 4
million college students per month.
The age of Yelp reviews has given way
to an era of consumers who expect to
be able to base all of their decisions on
other people’s experiences with
products and services.
By now, having a “customer
reviews” section on any
e-commerce site is a no
brainer. However, companies
are finding new and unique
ways to provide transparent
user feedback straight
to consumers.
RESPONDENTS SAY
85%
Expect customer
reviews to be
provided
Charmin - Sit or Squat
Toilet paper company Charmin
released an app called Sit or Squat
(Webby Honoree) which allows users
to search, view, and rate public
bathrooms so when they’re out and
about they can make an informed
decision on where to go.
"…We saw the opportunity to help solve a true
consumer need beyond our product – which is
finding clean, public restrooms. By providing
this type of utility, we're positioning Charmin as
a leader in providing the best possible bathroom
experience and building affinity for the brand,
while at the same time providing a valued
service for customers."
Scott Mautz, Marketing Director NA
Charmin & Puffs Family Care
Chapter 2: How to Be ““At Their Service”” webbyawards.com
13. ⅲ.Complete Transparency : Case Study
Recognizing an opportunity in its own
customer base to recruit new Prius
buyers, Toyota Norway conducted the
successful Webby-Nominated
campaign Try My Hybrid through which
hybrid owners connected with friends
and strangers online to let them test
drive their cars.
Try My Hybrid
Webby Nominee in
Automotive (2014), Try
My Hyrbid was created
by Saatchi & Saatchi
Norway for Toyota
Chapter 2: How to Be ““At Their Service”” webbyawards.com
14. .Seamless Experiences
Eliminating the middleman and cutting
down the number of steps it takes to
reserve a service or make a purchase is
another highly ranked expectation for
today’s consumers.
That means that they’re more
likely to do business with you
if you make it as easy as
possible for them to
complete or get to the next
phase of a transaction. A
number of businesses are
already finding unique ways
to satisfy consumers’ desire
to do less themselves, and
have more done for them.
%
RESPONDENTS SAY
78
Expect payments &
checkouts to
be handled
automatically
Trunk Club
Embodying the very definition of
“making things easy” for people is
TrunkClub, a clothing service for men
that hand picks and ships a
personalized selection of clothes.
Chapter 2: How to Be ““At Their Service”” webbyawards.com
15. ⅳ.Seamless Experiences : Case Study
Online grocer Fresh Direct expanded its
traditional offerings by partnering with
recipe-indexing site Foodily to launch
POPCART: a service that allows users to
highlight ingredients on a recipe to
automatically have them
added to their FreshDirect
shopping cart.
Popcart
Popcart is a browser
extension that works
with Chrome, Safari,
Firefox, and Internet
Explorer and lets users
add ingredients to their
FreshDirect cart with
one click.
Chapter 2: How to Be ““At Their Service”” webbyawards.com
16. webbyawards.com
Chapter 3
GREAT(ER)
EXPECTATIONS
By now, at least one thing should be
clear: For consumers, the honeymoon
period of “I can’t believe I can do this
with my phone!” has officially given way
to “Why can’t I do this with my phone?!”
And get ready… because our survey
shows that in the next 5 years
expectations are only getting higher.
17. Bring on the Drones
Services like PostMates and eBay Now
already exist for same-day delivery from
local businesses.
But consumers want more than just
nearby establishments. They want
same-day delivery from every
corner of the country. That’s
why Webby Winners AMAZON
and GOOGLE are already
experimenting with same-day
delivery by drone.
RESPONDENTS SAY
79%
Expect same-day
delivery within
five years
Amazon Prime Air
Providing it’s granted permission from
the FAA, the e-retail giant hopes to
start using drones to deliver packages
to consumers within 30 minutes of
purchase by 2015.*
Google Project Wing
In summer 2014, Google started
conducting test flights of its own
drone-delivery program in Australia.
The program, Project Wing, has been in
development for the past 2 years at the
Google X research lab.*
“We’ve learned that our impatience is
rewarded, so why should we wait? We expect
more, faster, better. Concurrently, that very
same impatience is the energy marketers use
to sell more, faster, better. The industry is a
black belt in Judo.”
Edu Pou, Executive Creative Director
The Barbarian Group and IADAS Member
Chapter 3: Great(er) Expectations webbyawards.com
18. Enter the Virtual Assistant
If the idea of artificially intelligent robots
seems far fetched, consider that 40% of
survey respondents said they expect to
have a virtual assistant to help with child
and pet care in the next five years. Which
helps explain why this technology is
already on its way.
Jibo
Billed as the “world’s first family robot,”
Jibo can recognize faces, take photos
unprompted, listen and respond to
requests, learn your preferences, and
help with everyday tasks, like ordering
takeout or entertaining your children.
Jibo has raised over $2.2 million
on Indiegogo.
Jarvis
With people looking at their phone at
an average of 150 times a day, it’s no
wonder that text messages have
become the predominant form of
communication. And now you can get
a 24/7 personal assistant who lives
right in your SMS.*
RESPONDENTS SAY
40%
Expect there will be
virtual assistants to
help with child &
pet care
Chapter 3: Great(er) Expectations webbyawards.com
19. Meet Their Needs...Before They Have Them
Nearly 50% of surveyed consumers
expect that in the next five years there
will be a service that ships them
products before they order them,
meaning businesses need to find ways
to anticipate and automatically meet
their needs.
RESPONDENTS SAY
48%
Expect there to be
a service that ships
products before
they order them
Stash App
Netted, our daily email publication,
recently covered an app called Stash.
Users of Stash scan the barcodes of
their beauty products and Stash keeps
track of when they’ll run out and
automatically sends a replacement.*
Anticipatory Shipping
In December 2013, Amazon filed a
patent for what it’s calling
“anticipatory shipping,” a process by
which it will deliver packages to
consumers before they buy them,
based on previous orders, product
searches, wish lists, and more.*
“Once ubiquitous, inexpensive, unlimited fiber
capacity is in place in cities around the world, a
visible electronic layer of life will seem
routine — and it looks as if Americans will expect
and demand just-in-time services based on
predictive analytics. It's an interesting time to be
alive. I hope that democratic governments — which
answer the question "what is basic" for billions of
people — will have the capacity to ensure dignified
lives for their citizens in this context. They'd better
hire a ton of Millennials.”
Susan P. Crawford, Director,
Harvard University’s Berkman Center
for Internet & Society
Chapter 3: Great(er) Expectations webbyawards.com
20. webbyawards.com
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