The document discusses the evolving digital landscape and challenges for marketers. It notes that consumers are now always connected, multi-tasking, and influencing others through sharing content. This has fragmented traditional media and empowered consumers. Marketers now face challenges like engaging these digital natives and measuring the effectiveness of content across different platforms. New digital tools can help decode consumer behavior and optimize engagement in the digital world.
Next-generation video research via mobile phones: a virtual focus group in th...Merlien Institute
Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers
John Williamson - Chief Executive Officer – QualVu
Discussing how mobile video data can be quickly transformed into actionable intelligence. How mobile video dissolves the barriers of time, place, interpretation, memory, imprecise description and planned situations. Results from actual studies on how mobile video research is turning consumers into invaluable brand advisors.
The document discusses business models for the hyperconnected world. It introduces concepts like microeconomics of traditional goods, shared goods, and incentives. The key lessons are that to conquer entire markets, one must share something valuable with a large group for free, and to succeed in mobile, one must incentivize customers. It also discusses theories about what types of goods to sell versus share, including public/private goods and complementary goods theories. The goal is to learn how billion-dollar companies operate and apply these rules to new ventures.
Collaborative consumption involves peer-to-peer sharing and exchange through online platforms and communities. It allows for shared access to goods and services rather than individual ownership. Examples include car sharing services, clothing swaps, and social lending. Collaborative consumption reduces waste and environmental impact while building community. As access over ownership grows, designers and brands must focus on collaborative solutions and experiences to meet changing consumer values and needs.
New media is transforming the world through emerging technologies. It includes social networks that allow free sharing of news or paid promotion, apps that make magazines accessible on mobile devices through subscriptions or single issue purchases, and websites that serve as hubs for extra magazine content like videos and photos.
Brand innovations, creative strategies, interactive communication media / mediums, or even über marketing efforts of today are not enough to satisfy the individual desires of tomorrow’s consumers. The creation of a hybrid brand ecology is the revolution needed to fuel the consumerism of 7.1 billion people. Considering all the above, here are my predictions on creating a ‘brand tomorrow.’
El documento trata sobre la fotografía. Explica que la fotografía proviene del griego y significa "escribir con luz". Describe el proceso de la fotografía, que se basa en proyectar una imagen a través de una lente sobre un soporte sensible a la luz. También explica cómo funciona una cámara, con la cámara oscura que forma la imagen y el sensor o película que la captura. Finalmente, concluye que la fotografía es interesante para entender su mecanismo, que se debe estar informado
Dokumen tersebut membahas tentang kebutuhan akan informasi kesehatan yang mudah diakses oleh pengguna melalui berbagai sumber seperti internet, aplikasi kesehatan, dan sensor vital untuk mendukung kebutuhan telemedicine. Dokumen juga membahas tentang inovasi teknologi informasi di bidang kesehatan seperti barcode nutrisi, imunisasi, diabetes, serta kendala implementasi karena minimnya open data dan terminologi kesehatan di Indonesia."
Next-generation video research via mobile phones: a virtual focus group in th...Merlien Institute
Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers
John Williamson - Chief Executive Officer – QualVu
Discussing how mobile video data can be quickly transformed into actionable intelligence. How mobile video dissolves the barriers of time, place, interpretation, memory, imprecise description and planned situations. Results from actual studies on how mobile video research is turning consumers into invaluable brand advisors.
The document discusses business models for the hyperconnected world. It introduces concepts like microeconomics of traditional goods, shared goods, and incentives. The key lessons are that to conquer entire markets, one must share something valuable with a large group for free, and to succeed in mobile, one must incentivize customers. It also discusses theories about what types of goods to sell versus share, including public/private goods and complementary goods theories. The goal is to learn how billion-dollar companies operate and apply these rules to new ventures.
Collaborative consumption involves peer-to-peer sharing and exchange through online platforms and communities. It allows for shared access to goods and services rather than individual ownership. Examples include car sharing services, clothing swaps, and social lending. Collaborative consumption reduces waste and environmental impact while building community. As access over ownership grows, designers and brands must focus on collaborative solutions and experiences to meet changing consumer values and needs.
New media is transforming the world through emerging technologies. It includes social networks that allow free sharing of news or paid promotion, apps that make magazines accessible on mobile devices through subscriptions or single issue purchases, and websites that serve as hubs for extra magazine content like videos and photos.
Brand innovations, creative strategies, interactive communication media / mediums, or even über marketing efforts of today are not enough to satisfy the individual desires of tomorrow’s consumers. The creation of a hybrid brand ecology is the revolution needed to fuel the consumerism of 7.1 billion people. Considering all the above, here are my predictions on creating a ‘brand tomorrow.’
El documento trata sobre la fotografía. Explica que la fotografía proviene del griego y significa "escribir con luz". Describe el proceso de la fotografía, que se basa en proyectar una imagen a través de una lente sobre un soporte sensible a la luz. También explica cómo funciona una cámara, con la cámara oscura que forma la imagen y el sensor o película que la captura. Finalmente, concluye que la fotografía es interesante para entender su mecanismo, que se debe estar informado
Dokumen tersebut membahas tentang kebutuhan akan informasi kesehatan yang mudah diakses oleh pengguna melalui berbagai sumber seperti internet, aplikasi kesehatan, dan sensor vital untuk mendukung kebutuhan telemedicine. Dokumen juga membahas tentang inovasi teknologi informasi di bidang kesehatan seperti barcode nutrisi, imunisasi, diabetes, serta kendala implementasi karena minimnya open data dan terminologi kesehatan di Indonesia."
Analysing music videos – applying goodwin's theorykarla-costa
This music video tells a narrative story of two children, representing Ed Sheeran and Taylor Swift, experiencing childhood and falling in love in school. At the end, the two artists are shown as adults who are no longer in love, represented by the children having grown apart. The record label featured at the end benefits from the large viewership of the popular music video.
El documento invita a un amigo al Carnaval de Negros y Blancos en enero en la ciudad de Pasto, Colombia. El Carnaval es una celebración donde la gente se pinta el cuerpo de blanco y negro y baila en las calles. El amigo muestra interés en asistir y pregunta qué se necesita, a lo que la respuesta es solo buena actitud, tiempo y comprar los pasajes de avión, ya que valdrá la pena por la gran experiencia.
Tutorial de acreditación horaria para PASElita0278
Este documento proporciona instrucciones para consultar el registro de horas de capacitación continua en el sitio web de ENTELEY22400 a través de ingresar el número de DNI o matrícula, y luego imprimir el certificado haciendo clic en la imagen de una impresora.
El documento describe las partes externas e internas de una computadora. Las partes externas incluyen el monitor, teclado, mouse, bocinas, impresora, micrófono, escáner, USB, modem y proyector. Las partes internas incluyen la CPU, lector óptico, disco duro, BIOS, microprocesador, tarjeta de red, tarjeta de audio, RAM, placa madre, tarjeta de video y ROM. También clasifica el software en software de sistema, software de programación y software de aplicación.
Este documento describe un proyecto para reciclar botellas plásticas con el objetivo de cuidar el medio ambiente. El autor quiere concientizar a las personas sobre lo dañinas que son las botellas para la naturaleza y promover su reciclaje para crear objetos útiles para el hogar. El proyecto busca ayudar a proteger el planeta ya que la Tierra es el único lugar habitable que nos provee de recursos vitales.
El documento presenta tres ejemplos que ilustran el movimiento de un auto a velocidad constante, acelerando y desacelerando. En cada caso, se muestra la relación entre la velocidad, el tiempo y la distancia recorrida, así como la aceleración. También incluye ecuaciones de movimiento rectilíneo uniforme y acelerado.
2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...LachlanPAU
This document outlines a campaign to reduce irresponsible alcohol consumption among university students. The campaign aims to create a link between alcohol abuse and sheep-like behavior, and integrate this link into advertising. Key objectives are to get the message through to students using effective platforms, and find a simple and relevant theme. Research found students drink to fit in and are influenced by others. The campaign will use imagery representing student thoughts and activities, and slogans employing rhetorical questions to encourage self-reflection. It will utilize multiple platforms including video, print media, ambient media and events to maximize the $15k budget.
Resumo do documentário "Utopia e Barbárie".Izaias Gomes
Utopia e Barbárie é um documentário do cineasta Silvio Tendler, que levou 19 anos para ser produzido, esta postagem traz um breve resumo do longa-metragem.
Optimiser la Gestion de l'expérience utilisateurCyril Reinhard
Présentation du Webinar qui aura lieu demain matin ;-)
- Contexte : Le monde change et tout va plus vite
Evolution des usages
Enjeux pour les entreprises : vers une organisation Agile
- Gestion de l'expérience utilisateur et relation multicanal/crosscanal
Adobe en quelques chiffres
LA réponse Adobe pour répondre au enjeux du Marketing
Démonstration... (pas dans le prez ;-))
Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a roadmap of continuous innovation. The Metaverse creates new opportunities for innovation around products, marketing, business models, and disruptive forces that will impact every industry. Are you ready?
Social media marketing allows businesses to participate with customers through social tools and communities. It focuses on empowering brand evangelists and generating user-created content rather than one-way broadcasting. Companies are using social platforms to start conversations, build customer communities, and leverage collective intelligence. To make a business social, brands establish an online presence across multiple sites, participate in discussions, give customers reasons to talk about the brand, and convert them into evangelists through online communities and initiatives.
The document discusses the disruption that digital technologies have caused in various industries including media and publishing. It notes that the internet has led to massive fragmentation of media choices and competition for audiences and revenue. This has challenged traditional business models in media industries. The document argues that media companies should view themselves not just as online publishers but as content distribution networks, distributing content across various platforms like websites, apps, social media, print, and more. It also discusses new models for digital advertising like native advertising and how these can help media companies generate more revenue in the digital age.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
Social India - Wikibrands PresentationSean Moffitt
This document summarizes a presentation about reinventing companies in a customer-driven marketplace through wikibranding. It discusses three paradoxes businesses face: forgetting social media for social business, talking about digital participation but not being good at it, and having less control over brands yet brands being more important. It outlines six big benefits of wikibranding for advocacy, perception, content, insight, support, and serendipity. It also provides a 10-step roadmap for wikibrand success and emphasizes that technology is less than 20% of the effort - a genuine culture change is required for businesses to truly participate and collaborate with customers.
The document discusses how Toluna QuickSurveys is a new online research tool that allows brands and agencies to conduct fast, affordable surveys. It can harness Toluna's large online community to target surveys and get responses within 24 hours. Case studies show how clients like Econsultancy and Sony Music have used it for international consumer research on topics like social gaming and music releases. Toluna aims to expand QuickSurveys' capabilities with new features, templates, and self-service options.
The document discusses the foundations of digital thinking and strategy. Digital thinking is user-centered, behavioral, collaborative, additive, and evolving. It focuses on problem-solving in a way that makes the world more open, social, and sustainable. Some key aspects of digital strategy discussed include focusing on sharing economies, data storytelling, transparency, networks of influence, and cultural micro-tensions. The document emphasizes starting with user observations and insights, and translating those into money-making opportunities by solving user problems rather than focusing first on products. It also stresses considering both macro trends and micro trends to develop the right strategic solutions.
Rethinking publishing in the content marketing eraMatthew Buckland
The internet has instigated a dramatic fall in the economics of media. Competition for both revenue & reader attention. Media & advertisers need to figure out a new paradigm: platforms, ad formats, content types, distribution & business models
This document outlines a 10-week course on digital marketing. It discusses key digital marketing concepts and challenges including big data, social media, mobile and cross-channel shopping. Metrics for measuring digital campaigns like clicks, leads, and cost per thousand impressions are presented. Retargeting and real-time bidding for digital ads are covered. The importance of owned, earned, and paid media is explained.
Analysing music videos – applying goodwin's theorykarla-costa
This music video tells a narrative story of two children, representing Ed Sheeran and Taylor Swift, experiencing childhood and falling in love in school. At the end, the two artists are shown as adults who are no longer in love, represented by the children having grown apart. The record label featured at the end benefits from the large viewership of the popular music video.
El documento invita a un amigo al Carnaval de Negros y Blancos en enero en la ciudad de Pasto, Colombia. El Carnaval es una celebración donde la gente se pinta el cuerpo de blanco y negro y baila en las calles. El amigo muestra interés en asistir y pregunta qué se necesita, a lo que la respuesta es solo buena actitud, tiempo y comprar los pasajes de avión, ya que valdrá la pena por la gran experiencia.
Tutorial de acreditación horaria para PASElita0278
Este documento proporciona instrucciones para consultar el registro de horas de capacitación continua en el sitio web de ENTELEY22400 a través de ingresar el número de DNI o matrícula, y luego imprimir el certificado haciendo clic en la imagen de una impresora.
El documento describe las partes externas e internas de una computadora. Las partes externas incluyen el monitor, teclado, mouse, bocinas, impresora, micrófono, escáner, USB, modem y proyector. Las partes internas incluyen la CPU, lector óptico, disco duro, BIOS, microprocesador, tarjeta de red, tarjeta de audio, RAM, placa madre, tarjeta de video y ROM. También clasifica el software en software de sistema, software de programación y software de aplicación.
Este documento describe un proyecto para reciclar botellas plásticas con el objetivo de cuidar el medio ambiente. El autor quiere concientizar a las personas sobre lo dañinas que son las botellas para la naturaleza y promover su reciclaje para crear objetos útiles para el hogar. El proyecto busca ayudar a proteger el planeta ya que la Tierra es el único lugar habitable que nos provee de recursos vitales.
El documento presenta tres ejemplos que ilustran el movimiento de un auto a velocidad constante, acelerando y desacelerando. En cada caso, se muestra la relación entre la velocidad, el tiempo y la distancia recorrida, así como la aceleración. También incluye ecuaciones de movimiento rectilíneo uniforme y acelerado.
2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...LachlanPAU
This document outlines a campaign to reduce irresponsible alcohol consumption among university students. The campaign aims to create a link between alcohol abuse and sheep-like behavior, and integrate this link into advertising. Key objectives are to get the message through to students using effective platforms, and find a simple and relevant theme. Research found students drink to fit in and are influenced by others. The campaign will use imagery representing student thoughts and activities, and slogans employing rhetorical questions to encourage self-reflection. It will utilize multiple platforms including video, print media, ambient media and events to maximize the $15k budget.
Resumo do documentário "Utopia e Barbárie".Izaias Gomes
Utopia e Barbárie é um documentário do cineasta Silvio Tendler, que levou 19 anos para ser produzido, esta postagem traz um breve resumo do longa-metragem.
Optimiser la Gestion de l'expérience utilisateurCyril Reinhard
Présentation du Webinar qui aura lieu demain matin ;-)
- Contexte : Le monde change et tout va plus vite
Evolution des usages
Enjeux pour les entreprises : vers une organisation Agile
- Gestion de l'expérience utilisateur et relation multicanal/crosscanal
Adobe en quelques chiffres
LA réponse Adobe pour répondre au enjeux du Marketing
Démonstration... (pas dans le prez ;-))
Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a roadmap of continuous innovation. The Metaverse creates new opportunities for innovation around products, marketing, business models, and disruptive forces that will impact every industry. Are you ready?
Social media marketing allows businesses to participate with customers through social tools and communities. It focuses on empowering brand evangelists and generating user-created content rather than one-way broadcasting. Companies are using social platforms to start conversations, build customer communities, and leverage collective intelligence. To make a business social, brands establish an online presence across multiple sites, participate in discussions, give customers reasons to talk about the brand, and convert them into evangelists through online communities and initiatives.
The document discusses the disruption that digital technologies have caused in various industries including media and publishing. It notes that the internet has led to massive fragmentation of media choices and competition for audiences and revenue. This has challenged traditional business models in media industries. The document argues that media companies should view themselves not just as online publishers but as content distribution networks, distributing content across various platforms like websites, apps, social media, print, and more. It also discusses new models for digital advertising like native advertising and how these can help media companies generate more revenue in the digital age.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
Social India - Wikibrands PresentationSean Moffitt
This document summarizes a presentation about reinventing companies in a customer-driven marketplace through wikibranding. It discusses three paradoxes businesses face: forgetting social media for social business, talking about digital participation but not being good at it, and having less control over brands yet brands being more important. It outlines six big benefits of wikibranding for advocacy, perception, content, insight, support, and serendipity. It also provides a 10-step roadmap for wikibrand success and emphasizes that technology is less than 20% of the effort - a genuine culture change is required for businesses to truly participate and collaborate with customers.
The document discusses how Toluna QuickSurveys is a new online research tool that allows brands and agencies to conduct fast, affordable surveys. It can harness Toluna's large online community to target surveys and get responses within 24 hours. Case studies show how clients like Econsultancy and Sony Music have used it for international consumer research on topics like social gaming and music releases. Toluna aims to expand QuickSurveys' capabilities with new features, templates, and self-service options.
The document discusses the foundations of digital thinking and strategy. Digital thinking is user-centered, behavioral, collaborative, additive, and evolving. It focuses on problem-solving in a way that makes the world more open, social, and sustainable. Some key aspects of digital strategy discussed include focusing on sharing economies, data storytelling, transparency, networks of influence, and cultural micro-tensions. The document emphasizes starting with user observations and insights, and translating those into money-making opportunities by solving user problems rather than focusing first on products. It also stresses considering both macro trends and micro trends to develop the right strategic solutions.
Rethinking publishing in the content marketing eraMatthew Buckland
The internet has instigated a dramatic fall in the economics of media. Competition for both revenue & reader attention. Media & advertisers need to figure out a new paradigm: platforms, ad formats, content types, distribution & business models
This document outlines a 10-week course on digital marketing. It discusses key digital marketing concepts and challenges including big data, social media, mobile and cross-channel shopping. Metrics for measuring digital campaigns like clicks, leads, and cost per thousand impressions are presented. Retargeting and real-time bidding for digital ads are covered. The importance of owned, earned, and paid media is explained.
Hello Everyone;
This is the third installment of presentations prepared by Sean Moffitt who will be joining us in Madrid. Please take a look and start thinking about how the WUN can join together to raise the YMCAs world brand.
This document provides information and resources for digital engagement. It lists the top ranked elements of online word of mouth, including conversation worthy ideas and customer experience. It outlines the core digital engagement tools like Facebook, Twitter, LinkedIn, and YouTube. It also lists additional emerging tools like mobile apps, ecommerce platforms, and group buying sites. Finally, it references common myths about social media and provides examples of engaged websites to consider. The overall document serves as a guide for non-profits on effective digital strategies.
We are connected to others more than ever. It has more impact on the way everything revolves around. This document is my quest to address few possibilities in the future.
Nos encontramos en medio de un movimiento sísmico donde la fragmentación de audiencias ha cambiado las reglas del juego. El inconformismo de los consumidores de ve reflejado en el estudio de Arena (Grupo Havas) donde el 75% de los consumidores consideran que las marcas no les aporta nada.
Hay un claro deseo de cambiar de marca constantemente. Las marcas deben alcanzar más valor en su comunicación y inversión en Marketing para ser competitivo y relevantes.
Vivimos en un mundo orgánico donde la conexión entre personas ha hecho que nuestro mundo sea más plano, pequeño. Por eso la comunicación se ha reestructurado para conseguir conexiones relevantes nutridas por el Data y el Contenido.
Bienvenido a este nuevo mundo y la visión de como enfocar el marketing desde una perspectiva orgánica.
This document discusses various innovations in social media. It begins by defining innovation and discussing different types of innovations such as incremental, sustaining, disruptive, and radical innovations. It then explores several areas of social media innovation including social networking, social curation, the mobile experience and streaming, wearables, augmented and virtual reality, and artificial intelligence. For each area, examples of innovative companies and technologies are provided, such as how GoPro utilizes user-generated content in its marketing strategy. The document concludes by discussing challenges and takeaways regarding social media innovation.
The document discusses how social, mobile, analytics, cloud, and internet of things (SMAC-IT) technologies are disrupting businesses. It describes how computing has evolved from centralized mainframes to ubiquitous personal devices. Emerging technologies like social media, mobile apps, big data analytics, and internet-connected devices are allowing new types of problems to be solved in real-time. This level of disruption requires companies to reinvent themselves and their IT strategies to harness new opportunities from these converging technologies.
Living in a Connected, Collaborative but “Dis-integrated” Society - Simone Ci...Simone Cicero
How is digital transformation impacting the potential of collaborative businesses? What does it really mean "collaborative economy"? This is just an expression of the transition towards a post industrial society!
This presentation was given as an opening of the first OuiShare Forum - OuiShare semestrial event for the corporates that want to understand how to transform to cope with the collaborative transformation and become players of change.
Trendspotting the ever-evolving digital advertising space in India. (2012-13)
Provides an overview on the latest emerging trends along with cementing beliefs and patterns to make digital a true enabler for brands craving for meaningful interactions with their TG.
This document provides an overview of insights and opportunities in social media. It discusses questions around optimizing social media usage, privacy concerns, and measuring return on investment. Additionally, it covers topics like the shift from media consumption to participation, transparency, and how social media blurs the lines between life and media. Examples are given of how brands can leverage social platforms like Twitter, blogs, wikis and location-based services. The document emphasizes considering all social tools together and aligning social media strategies with goals, marketing plans and consumer insights. It concludes with assigning further reading and homework questions.
3. “Inexpensive Media”
How many people “Share”
“What ever is
online is digital”
“Createan ad and put it on
Facebook…
Twitter…..Youtube”
How many people “Like” it!
How many “followers” do I have?
18. Challenges of the
marketer
Evolving consumer
-Fast paced lifestyle/Digital hyper
tasking
-Growing disposable income with the
young & restless
19. Challenges of the
marketer
Evolving consumer
-Abundant choice/influences->Demanding->Discerning->Loyalty is history(I flirt with
brands)
20. Challenges of the
marketer
Evolving media/eco system
-Media fragmentation
-(Relevant) Content
-Regional/Special interest
21. Challenges of the
marketer
Evolving Media lifestyle
-Cheaper smartphone/internet
-D2H Television
-Crowdsourcing/UGC
-Crowd funding e.g. Public funded
cinema(I am)
22. Engagement is
now…digital is now
Digital Darwinism
-Surrounded by smart technologies(GPS Navigation/Mobile gaming/Travel or
Food applications/Online music)
-Data travel fast and can be stored
-Multiple choices for consumers for consuming content
-Change is influenced by consumers, not by engineers. Change or perish e.g.
Microsoft(Windows 8), BB, Publications(Online edition),SBI(Online),
Convergence-> One screen for each
23. Engagement is
now…digital is now
Video: Social Media
Revolution
24. Digital/Mobile is the
panacea
Retail landscape being fragmented in India,
distribution has always been a challenge
25. Effectiveness of digital
media…..abroad
West have already hooked to the digital era-
Global examples: Nike+ sweat bands(Brand
currencies)
Amazon to beat Walmart as the world’s biggest
retailer by 2017
Appcessories: Google glass, Apple iWatch & Nike
Fuel band
26. Effectiveness of digital
media…india
India is not immune to global consumers
Brands(in India) who have exploited
-Idea(Paperless transaction/Stop cutting trees)
- Naukri.com/Monster application(Mera pass maa hai)
-Axis bank progresstogether.com
-Airtel Shazam integration
-Even UPA is reported to launch an e-paper(130.6 million mobile
internet users expected by March 2014 by Iamai)
-Airbnb
A few marketers(Coke/Microsoft/Airtel/Axis Bank) is testing
water
32. do more… to Know more… (use tools)
Google Analytic TweetFeel
SpyFu Google Trends
FB Insights Alexa
Social Bakers Google Insights
Compete Addict-O-Matic
QuantCast BrandTags
39. what’s the taKe away
• Digital is NOW!!!
• Content Vs. Context
• Relevant Communication is what matters
now
• Return on Investment/Measurability
• Not Cheap!
• Real time Research
• Digital is not just another Adaptation
Editor's Notes
Here are some of the many toolsthat I have listedand are FREEthat you can explore immediately to feel the power of information.Google analytic - Boost Formula 1 campaignCode needs to be integrated on links.***************************Spyfu.comIt helps you target/ analyze your keywords better OR Domain statistics.Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 6 years.When you build Adwords campaigns or construct an SEO strategy, keyword tools become a crucial part of your efforts.E.g: Airtel.in***************************Facebook Insightsdevelopers.facebook.comAirtelTeraMera Friendship Band***************************compete.comWhere you and your competitors stand in terms of traffic? Their no. of Visitors? Keywords? Audiences? Strategy?***************************Tween Feelhttp://www.tweetfeel.comTo get real time positive/ negative sentiments from twitter ***************************Google Trendshttp://www.google.com/trends/What, where and when people are searching for… spot trends…***************************http://www.alexa.comFor competition - It is basically for Traffic analysis, Rank, Reputation, Page views, Bounces, time on site, Search queries ***************************Google Insightshttp://www.thinkwithgoogle.com/insights/It gives you studies, insights, etc. for almost any topic you think of.E.g. Mobile users, Education***************************http://www.addictomatic.comIt's the perfect tool to keep up with the hottest topics. It searches best live sites on the web for the latest news, blog posts, videos and images.Personalize page of moving boxesEg: Shakira (Being sues by her boyfriend) and iPhone5***************************http://www.brandtags.comSentiment cloud...***************************