The document discusses the trend towards dematerialization, where digital technologies are reducing society's reliance on physical possessions. As more services and media become accessed virtually via the cloud, attitudes towards ownership are changing, with experiences and social connections becoming more valued than stuff. This shift is being driven by factors like digitization, cloud computing, and concerns about the environmental impact of consumerism. The trend has implications for how economies and businesses will evolve in the future, with opportunities in virtual goods, streaming services, and new models of distribution and consumption that are less focused on physical products.
This document discusses the sharing economy and its key aspects. It notes that the sharing economy involves democratizing the economy by allowing people to both consume and produce goods and services, and to share physical and human assets. It highlights how new technologies and the internet have enabled greater connectivity and trust between individuals, allowing the shared access and use of goods. The sharing economy represents a shift away from traditional capitalism and ownership models toward a collaborative economy focused on access over ownership.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
This document provides a list of 100 things to watch in 2012 according to JWT. It begins with background information on the list and JWT's track record of accurately predicting trends from previous years. Examples are given of trends from 2011 and earlier years that were correctly forecasted. The main part of the document is a list of 100 trends, events, technologies, behaviors and ideas that are predicted to grow in prominence in 2012.
The document discusses the sharing economy and its growth enabled by technologies like mobile internet and web 2.0. It notes that the sharing economy allows for shared access and ownership rather than exclusive ownership, and utilizes idle capacity of assets like cars, homes and other items. Examples of sharing economy companies like Airbnb are mentioned, which have seen significant growth and valuations in the billions. Benefits highlighted include economic opportunities and savings as well as more sustainable use of resources. Issues around trust and regulation are also briefly discussed.
This document discusses the sharing economy and its key aspects. It notes that the sharing economy involves democratizing the economy by allowing people to both consume and produce goods and services, and to share physical and human assets. It highlights how new technologies and the internet have enabled greater connectivity and trust between individuals, allowing the shared access and use of goods. The sharing economy represents a shift away from traditional capitalism and ownership models toward a collaborative economy focused on access over ownership.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
This document provides a list of 100 things to watch in 2012 according to JWT. It begins with background information on the list and JWT's track record of accurately predicting trends from previous years. Examples are given of trends from 2011 and earlier years that were correctly forecasted. The main part of the document is a list of 100 trends, events, technologies, behaviors and ideas that are predicted to grow in prominence in 2012.
The document discusses the sharing economy and its growth enabled by technologies like mobile internet and web 2.0. It notes that the sharing economy allows for shared access and ownership rather than exclusive ownership, and utilizes idle capacity of assets like cars, homes and other items. Examples of sharing economy companies like Airbnb are mentioned, which have seen significant growth and valuations in the billions. Benefits highlighted include economic opportunities and savings as well as more sustainable use of resources. Issues around trust and regulation are also briefly discussed.
This document provides an overview of the sharing economy from the perspective of Hugo Guyader, a PhD candidate studying collaborative consumption. It includes definitions of key sharing economy concepts, descriptions of different sharing economy models and platforms, discussions of trust and participation in the sharing economy, and both positive and negative perspectives. The sharing economy enables increased access and utilization of underused assets through peer-to-peer sharing, but some argue it is overhyped and questions remain around its environmental and social impacts.
Moving from a Sharing Economy to a Shared EconomyChelsea Rustrum
The sharing economy is great, but how do we integrate sharing into the very fabric of business? How can we build communities that are also companies? How can we distribute value in the form of ownership and governance to users, members, providers, participants, etc.? Using new age finance models, business structures, and current thinking, we can create hybrids that do just that!
The Internet of Things is connecting more everyday objects to the network as devices like showerheads and refrigerators gain sensors and connectivity. Video now accounts for most internet traffic, measured in zettabytes, and video views on platforms like Facebook generate billions each day. 3D printing is also growing commercially with printers now large enough to produce nearly entire cars. Messaging apps are the most frequently used with WhatsApp sending 30 billion messages daily. Pre-tail allows consumers to place orders for products and services early in development, and Amazon is aggregating these offerings from startups on its new Launchpad storefront. Micro-neighborhoods are fragmenting existing districts into smaller zones as tastes diversify over smaller areas within cities.
Sharing Economy is a set of practices and models that, through technology and community, allows individuals and companies to share access to products, services and experiences.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Sharing Economy through stories, examples, numbers, case studies.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
This document provides a summary of 12 mini consumer and business trends from trendwatching.com's September 2012 trend briefing. The trends cover topics around smart home technologies, consumers investing in brands they support, one-touch ordering and payments, teenage entrepreneurs, brands partnering with government, apps that provide feedback to encourage healthy behaviors, and more. Each trend is accompanied by 1-3 examples from around the world to illustrate how the trend is manifesting in different markets and industries.
The document discusses the sharing economy and different perspectives on it. It begins by defining the sharing economy as the ability to share things like housing, transportation, and other goods and services online. Some see it as a trend towards more sustainable consumption, while others see it as similar to flea markets and micro-entrepreneurship focused on price. The document then discusses how the definition of sharing has changed over time and defines economy. It also summarizes a book that differentiates the sharing economy into product service systems, redistribution markets, and collaborative lifestyles. In conclusion, it says the sharing economy has developed rapidly while social norms have not fully adapted, but using resources efficiently benefits providers, customers and society.
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
- First upload: 11 March 2016 (v.2016)
- Update: 20 March 2017 (v.2017)
- Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)
Share or Die: End Of Ownership And Rise of The Sharing Economy in 2014Weleet
Conceptions of ownership are changing rapidly, with a steady move towards increased collaboration and sharing. Individuals and businesses who want to survive must adapt to and embrace the emerging reality of The Sharing Economy and Collaborative Consumption. Goodbye 2013. Hello Future.
Picnic version: The Clothesline Paradox and the Sharing Economy (pdf with notes)Tim O'Reilly
This is my slightly extended version of this talk, given at the Picnic Festival in Amsterdam. I think the arc of the talk is slightly less clear than the OScon version, but there is additional material and better notes.
How will the Internet of Things (IoT) impact "living services?"Ian Gertler
According to THIS new report from FJORD and Accenture Digital, the Internet of Things (IoT) will make a tremendous impact on so-called "living services." Living Services are the result of two powerful forces: the digitization of everything and ‘liquid’ consumer expectations. Where will we experience these living services?
- OUR HOMES: Managing energy, shopping,
security, environment, entertainment, our diaries and
budgeting.
- OUR BODIES: Fitness and dietary advice, training,
illness diagnostics and personal health diary planning.
- OUR FAMILIES: Everyday schedule management, diary coordination, location and status updates and cultural and
social event recommendations.
- OUR JOBS: Coordinating travel arrangements, diary workload management, learning and reading
recommendations, resource management and decision-making advice.
- OUR CARS/TRANSPORT: Driving management and support, maintenance management, route planning, traffic information, insurance assessments, roadside attractions and services, media and work communications, fuel and
energy management, social media and entertainment.
- OUR MONEY: Balance management, moving money, shopping decision-making, investment advice, mortgage
advice and borrowing.
- OUR SHOPPING: Automated ordering, price comparisons, discount or promotion research, budget
advice, automated search and offer comparisons and social sharing.
- OUR LEISURE TIME: Realtime, contextually appropriate
recommendations, content curation, bespoke offers, information on travel/parking options, decisionmaking
tools.
- OUR LEARNING: Learning and career plans tailored to the individual child’s specific developmental needs, right down to realtime monitoring of her mood and alertness; automatic recording of students’ presence or absence
from a class; realtime parental involvement in classrooms.
- OUR CITIES: Managing congestion, combatting
crime, street lighting, infrastructure, the environment, building repairs, waste collection and planning.
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
THE SHARING ECONOMY LACKS A SHARED DEFINITION: GIVING MEANING TO THE TERMSCollaborative Lab
You may have noticed the terms ‘sharing economy’, ‘ peer economy’, ‘collaborative economy’ and ‘collaborative consumption’ being used synonymously. Do these terms have different meanings? Yes. Are their common core ideas that explain the overlap? Absolutely.
In this presentation, we have defined and visualized the terms and core ideas that connect the likes of Airbnb, Taskrabbit, Lyft and Zipcar.
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
The document discusses the collaborative economy transforming industries like insurance, lending, payments and trading. It notes that financial services are ripe for disruption as they are often complex with redundant middlemen and restricted access. New collaborative models are emerging that decentralize and democratize finance by allowing person-to-person and crowd-driven options for funding, lending, currency and investment. Examples include social lending platforms, crowdfunding sites, peer-to-peer currency and payment systems, and insurance and trading options.
This document summarizes the key findings of a study on the sharing economy conducted by Latitude in collaboration with Shareable Magazine. Some of the main findings include:
- Online sharing is correlated with increased offline sharing, and technology plays a critical role in enabling large-scale sharing communities.
- The top perceived benefits of sharing are saving money and helping society. Younger generations are more open to sharing, while older generations still participate in sharing behaviors.
- Areas identified as having the greatest opportunities for new sharing businesses are transportation, infrequent-use items, and physical spaces, as many people are interested in sharing in these categories but few organized services currently exist.
Everything You’ve Ever Wanted to Know About the Sharing Economy but Were Afra...Crowdsourcing Week
In this crowdsourced session, Benita's presentation will be inspired by the crowd's curiosity.
By Benita Matofska, Chief Sharer, The People Who Share. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com
Opinion on Sharing Economy and Collaborative Consumptionrizkiapr
The document discusses the sharing economy and collaborative consumption. It defines the sharing economy as a hybrid market model between owning and gift giving that facilitates peer-to-peer exchanges. Four examples of the sharing economy are given: open-source software, online collaboration, file sharing, and peer-to-peer financing. The document also discusses factors that influence people's participation in the sharing economy, including enjoyment, sustainability, economic benefits, and reputation.
Inspiring Route - Do-it-yourself & the makers revolutionMarket Revolution
Do It Yourself and Makers Revolution is a contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping. This trend includes millions of people who are creating their self-made products and taking risks to start their own small businesses dedicated to marketing and selling of these products.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Do It Yourself and Makers Revolution through stories, examples, numbers, case studies.
The document discusses how information overload and online dependence are changing how people process information. It notes the rise of a "skim culture" where people expect information to be pre-digested and edited down. This has implications for how decisions are made and how people view the world. Memory storage is also changing as people rely less on their own memories and more on digital devices and online storage. Story structures are shifting away from traditional linear formats to accommodate shorter attention spans.
The document discusses the growing trend of idealizing rural or pastoral living as people seek more authentic experiences. It describes how urban dwellers are bringing aspects of country life into cities through activities like urban farming and keeping backyard chickens. The trend reflects a renewed appreciation for natural environments and traditional crafts. The document also notes implications like the potential for urban greening and revivals of traditional country outfitters and farm-fresh products.
This document provides an overview of the sharing economy from the perspective of Hugo Guyader, a PhD candidate studying collaborative consumption. It includes definitions of key sharing economy concepts, descriptions of different sharing economy models and platforms, discussions of trust and participation in the sharing economy, and both positive and negative perspectives. The sharing economy enables increased access and utilization of underused assets through peer-to-peer sharing, but some argue it is overhyped and questions remain around its environmental and social impacts.
Moving from a Sharing Economy to a Shared EconomyChelsea Rustrum
The sharing economy is great, but how do we integrate sharing into the very fabric of business? How can we build communities that are also companies? How can we distribute value in the form of ownership and governance to users, members, providers, participants, etc.? Using new age finance models, business structures, and current thinking, we can create hybrids that do just that!
The Internet of Things is connecting more everyday objects to the network as devices like showerheads and refrigerators gain sensors and connectivity. Video now accounts for most internet traffic, measured in zettabytes, and video views on platforms like Facebook generate billions each day. 3D printing is also growing commercially with printers now large enough to produce nearly entire cars. Messaging apps are the most frequently used with WhatsApp sending 30 billion messages daily. Pre-tail allows consumers to place orders for products and services early in development, and Amazon is aggregating these offerings from startups on its new Launchpad storefront. Micro-neighborhoods are fragmenting existing districts into smaller zones as tastes diversify over smaller areas within cities.
Sharing Economy is a set of practices and models that, through technology and community, allows individuals and companies to share access to products, services and experiences.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Sharing Economy through stories, examples, numbers, case studies.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
This document provides a summary of 12 mini consumer and business trends from trendwatching.com's September 2012 trend briefing. The trends cover topics around smart home technologies, consumers investing in brands they support, one-touch ordering and payments, teenage entrepreneurs, brands partnering with government, apps that provide feedback to encourage healthy behaviors, and more. Each trend is accompanied by 1-3 examples from around the world to illustrate how the trend is manifesting in different markets and industries.
The document discusses the sharing economy and different perspectives on it. It begins by defining the sharing economy as the ability to share things like housing, transportation, and other goods and services online. Some see it as a trend towards more sustainable consumption, while others see it as similar to flea markets and micro-entrepreneurship focused on price. The document then discusses how the definition of sharing has changed over time and defines economy. It also summarizes a book that differentiates the sharing economy into product service systems, redistribution markets, and collaborative lifestyles. In conclusion, it says the sharing economy has developed rapidly while social norms have not fully adapted, but using resources efficiently benefits providers, customers and society.
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
- First upload: 11 March 2016 (v.2016)
- Update: 20 March 2017 (v.2017)
- Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)
Share or Die: End Of Ownership And Rise of The Sharing Economy in 2014Weleet
Conceptions of ownership are changing rapidly, with a steady move towards increased collaboration and sharing. Individuals and businesses who want to survive must adapt to and embrace the emerging reality of The Sharing Economy and Collaborative Consumption. Goodbye 2013. Hello Future.
Picnic version: The Clothesline Paradox and the Sharing Economy (pdf with notes)Tim O'Reilly
This is my slightly extended version of this talk, given at the Picnic Festival in Amsterdam. I think the arc of the talk is slightly less clear than the OScon version, but there is additional material and better notes.
How will the Internet of Things (IoT) impact "living services?"Ian Gertler
According to THIS new report from FJORD and Accenture Digital, the Internet of Things (IoT) will make a tremendous impact on so-called "living services." Living Services are the result of two powerful forces: the digitization of everything and ‘liquid’ consumer expectations. Where will we experience these living services?
- OUR HOMES: Managing energy, shopping,
security, environment, entertainment, our diaries and
budgeting.
- OUR BODIES: Fitness and dietary advice, training,
illness diagnostics and personal health diary planning.
- OUR FAMILIES: Everyday schedule management, diary coordination, location and status updates and cultural and
social event recommendations.
- OUR JOBS: Coordinating travel arrangements, diary workload management, learning and reading
recommendations, resource management and decision-making advice.
- OUR CARS/TRANSPORT: Driving management and support, maintenance management, route planning, traffic information, insurance assessments, roadside attractions and services, media and work communications, fuel and
energy management, social media and entertainment.
- OUR MONEY: Balance management, moving money, shopping decision-making, investment advice, mortgage
advice and borrowing.
- OUR SHOPPING: Automated ordering, price comparisons, discount or promotion research, budget
advice, automated search and offer comparisons and social sharing.
- OUR LEISURE TIME: Realtime, contextually appropriate
recommendations, content curation, bespoke offers, information on travel/parking options, decisionmaking
tools.
- OUR LEARNING: Learning and career plans tailored to the individual child’s specific developmental needs, right down to realtime monitoring of her mood and alertness; automatic recording of students’ presence or absence
from a class; realtime parental involvement in classrooms.
- OUR CITIES: Managing congestion, combatting
crime, street lighting, infrastructure, the environment, building repairs, waste collection and planning.
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
THE SHARING ECONOMY LACKS A SHARED DEFINITION: GIVING MEANING TO THE TERMSCollaborative Lab
You may have noticed the terms ‘sharing economy’, ‘ peer economy’, ‘collaborative economy’ and ‘collaborative consumption’ being used synonymously. Do these terms have different meanings? Yes. Are their common core ideas that explain the overlap? Absolutely.
In this presentation, we have defined and visualized the terms and core ideas that connect the likes of Airbnb, Taskrabbit, Lyft and Zipcar.
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
The document discusses the collaborative economy transforming industries like insurance, lending, payments and trading. It notes that financial services are ripe for disruption as they are often complex with redundant middlemen and restricted access. New collaborative models are emerging that decentralize and democratize finance by allowing person-to-person and crowd-driven options for funding, lending, currency and investment. Examples include social lending platforms, crowdfunding sites, peer-to-peer currency and payment systems, and insurance and trading options.
This document summarizes the key findings of a study on the sharing economy conducted by Latitude in collaboration with Shareable Magazine. Some of the main findings include:
- Online sharing is correlated with increased offline sharing, and technology plays a critical role in enabling large-scale sharing communities.
- The top perceived benefits of sharing are saving money and helping society. Younger generations are more open to sharing, while older generations still participate in sharing behaviors.
- Areas identified as having the greatest opportunities for new sharing businesses are transportation, infrequent-use items, and physical spaces, as many people are interested in sharing in these categories but few organized services currently exist.
Everything You’ve Ever Wanted to Know About the Sharing Economy but Were Afra...Crowdsourcing Week
In this crowdsourced session, Benita's presentation will be inspired by the crowd's curiosity.
By Benita Matofska, Chief Sharer, The People Who Share. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com
Opinion on Sharing Economy and Collaborative Consumptionrizkiapr
The document discusses the sharing economy and collaborative consumption. It defines the sharing economy as a hybrid market model between owning and gift giving that facilitates peer-to-peer exchanges. Four examples of the sharing economy are given: open-source software, online collaboration, file sharing, and peer-to-peer financing. The document also discusses factors that influence people's participation in the sharing economy, including enjoyment, sustainability, economic benefits, and reputation.
Inspiring Route - Do-it-yourself & the makers revolutionMarket Revolution
Do It Yourself and Makers Revolution is a contemporary subculture representing a technology-based extension of DIY culture that encourages invention and prototyping. This trend includes millions of people who are creating their self-made products and taking risks to start their own small businesses dedicated to marketing and selling of these products.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Do It Yourself and Makers Revolution through stories, examples, numbers, case studies.
The document discusses how information overload and online dependence are changing how people process information. It notes the rise of a "skim culture" where people expect information to be pre-digested and edited down. This has implications for how decisions are made and how people view the world. Memory storage is also changing as people rely less on their own memories and more on digital devices and online storage. Story structures are shifting away from traditional linear formats to accommodate shorter attention spans.
The document discusses the growing trend of idealizing rural or pastoral living as people seek more authentic experiences. It describes how urban dwellers are bringing aspects of country life into cities through activities like urban farming and keeping backyard chickens. The trend reflects a renewed appreciation for natural environments and traditional crafts. The document also notes implications like the potential for urban greening and revivals of traditional country outfitters and farm-fresh products.
AUTONOMA - Cameron Tonkinwise - Being Shared: Designing with Transitions in M...Autonoma Conference
Though they share the word design, the practices of urban design and product design share little in principles and processes. The technologies underlying ‘Smart Cities’ enable a convergence around the ‘Interaction Design’ of connected devices and environments. The focus of Social Practice Theory also points to the importance of these mid-sized mediators for determining the regimes of urban life as lived. How then should we do urban scale interaction design?
This is not merely a pragmatic question. What is at issue in the politics of autonomia in the context of collective cities is a choice about scale, mediating between the resistant smallness of subsistence and acceding to global flows of capital. To use an old language, how to interaction design ways of dwelling in cities no longer structured by grand narratives?
These practical and theoretical issues will be discussed through a case study of Sharing Economies and the way these initiatives quickly switched from resistant systems for product sharing to appropriate systems of labor cooption.
This document provides 10 ways for managers to lose reputation with employees and 10 ways to earn a good reputation. Some reputation-losing behaviors include not giving employees time off, blaming others for mistakes, only providing criticism but no praise, yelling at employees, and showing favoritism. Reputation-earning behaviors include communicating clear goals, following through on commitments, providing honest feedback, making the workplace safe for open communication, treating employees with kindness, and giving frequent positive feedback.
Eddie Lopez provides details about his history including his hometown of San Diego, California, his extensive international travels, his family originating from El Paso, Texas and Tucson, Arizona, and his education and current job developing simulated military training environments.
This document discusses cinema and film. It covers what cinema is, the definition of cinematography, and different types of cinema including commercial, art and documentary films. It also mentions feature films and animation films. The document appears to be for a Mass Communication and Media Studies class assignment submitted by a student named Bhatt dhara with roll number 2.
Evolve is an event styling company that specializes in transforming spaces creatively for various events. The company handpicks talented individuals to ensure it can deliver innovative designs. Evolve has worked with high-profile clients across various industries to design unique spaces for product launches, parties, exhibitions and more. Client testimonials praise Evolve's creative efforts and ability to realize their vision.
Socio psychological anslysis of gender identity in tarapayal
This document summarizes a socio-psychological analysis of gender identity in "Tara" from a paper. It discusses the differences between sex, which is biological, and gender, which is a social and mental construct. It describes a conflict between Mr. and Mrs. Patel, where Mr. Patel does not want Mrs. Patel to donate her kidney to their child Tara, who identifies as a different gender. The document expresses gratitude to professors and the English department.
Satire was widely used in the 18th century neoclassical period to judiciously critique and condemn political and social issues through humor and amendment. Satire aimed to entertain while also imparting instructional messages about human vices and how all people can strive for improvement. It held up a reflective glass to society to scrutinize defects and encourage correction through reason.
This document discusses different types of assessments: diagnostic assessment identifies a student's readiness for instruction, formative assessment provides feedback during instruction to improve teaching and learning, and summative assessment evaluates student learning at the end of a course. It was prepared by Dhara Bhatt, a student in the English department at Bhavnagar with a roll number of 02 in their 04th semester for the paper English Language Teaching-2.
This document compares and contrasts the Indian text Natyashastra and the Greek text Poetics. It discusses what comparative literature is and provides a systematic exposition of both texts. The relationship between the two texts is explored in three ways - through their similarities, contradictions, and how they are mutually complementary. Certain concepts from each text like mimesis, anukaran, and the function of poetry as a reflection of life are also examined.
This document is a student paper written by Pooja N. Trivedi for her ELT-2 class. The paper discusses various types of validity for educational tests, including construct validity, content validity, and criterion validity. It also discusses reliability and different ways to measure reliability, such as test-retest reliability and consistency between test versions. The document provides an overview of important concepts for validating and ensuring the reliability of educational tests.
The document is a student paper written by Pooja N. Trivedi for her English literature class. It discusses several topics related to self-help, including understanding oneself, contradictions within people, fears, dislikes, following one's heart, God being an inner call, having confidence and the ability to achieve goals, and the importance of others in finding success. The paper contains brief sections on each of these topics with occasional quotes.
The document discusses critical reading and writing critiques. It explains that critical reading involves analyzing not just what a text says explicitly, but also what the text does by examining its purpose, tone, and biases. The document outlines several tools for critical reading, including identifying the author's thesis, analyzing the text's structure and meaning, and making inferences. It also provides guidance on critically reading research articles, such as understanding the abstract, methodology, and evaluating the study's conclusions and contributions.
This document provides information about Dil on Garris, an interior designer based in France. It summarizes his background and experience working on projects throughout the world for 12 years. It then lists and provides images of some of his recent interior design projects, which include hotels, residences, restaurants, and yachts in locations such as Shanghai, Hong Kong, Paris, Dubrovnik, and Whistler.
Know more about How Technology will change how you look at Marketing from Ketan Sabnis's presentation at the Digital Bites- a Digital Marketing Conference by Amura & Google @ Bangalore Google Office.
Optimize Your Business Results: A look into Site Conversion Optimization & Di...Cemal Buyukgokcesu
I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014.
It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.
Next-generation video research via mobile phones: a virtual focus group in th...Merlien Institute
Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers
John Williamson - Chief Executive Officer – QualVu
Discussing how mobile video data can be quickly transformed into actionable intelligence. How mobile video dissolves the barriers of time, place, interpretation, memory, imprecise description and planned situations. Results from actual studies on how mobile video research is turning consumers into invaluable brand advisors.
Wake me up tomorrow has already happened !suresh sood
The document discusses several topics related to storytelling, complexity, and the future. It notes that storytelling is innate to human nature and helps impose order on experiences. It also discusses complex adaptive systems and how they are difficult to predict and control. The document suggests creating the future rather than waiting for it, and notes that strategies need to be robust and work across scenarios.
G0321 lecture 4 the digital age and social mediaKelvin Ooi
The document summarizes key topics from a lecture on the digital age and social media. It discusses how the invention of the Internet enabled the digital revolution and age. It describes Moore's Law and how digital technologies have exponentially grown in power and declined in cost over time. It provides a timeline of the growth of the Internet and digital industry. It outlines how digital technologies have evolved from tools of convenience and business to tools of information, communication, and connectivity. It examines the social impacts of digital media, including benefits like social interaction but also risks to trust, security, and privacy. Finally, it discusses challenges of the digital age like vulnerabilities to hacking and how personal data has become a commodity.
Overture 2.0 - Connect the Dots of the Premium Economy Jordan Yates
The document discusses opportunities for premium brands in a changing global economy. Rapid technological changes are disrupting industries and enabling new business models like platforming, which allows greater access to previously expensive goods and services. Brands must understand cultural trends at a micro level and leverage tools like blockchain to build trust and directly connect with consumers. To succeed, brands should create premium experiences and journeys that appeal to basic human needs through inspiring, thoughtful products and interactions. The future requires thinking beyond current models to the opportunities of a trust-based sharing economy.
This Trend report is the result of our Vigilantes work that constantly monitor the consumer behavior and product innovations to post it everyday on our magazine: L-1452.com
Three key trends are emerging for the 2020s:
1. Transactions will become about more than just money as new sharing platforms change how value is created.
2. Customers will demand personalized products and services, forcing manufacturers to provide customization options.
3. Streaming services will break free of constraints and become interactive and social, changing how we view branded content.
It's been several weeks since SXSW 2015. James Whatley, Digtital Director for Ogilvy & Mather Advertising London, has written up the four key trends that he saw coming out of this year's event.
Tomorrow's daily life of the digital consumer. How new technology will change consumer behavior, life in the modern city and shopping behavior.
... and all the things we can print on our 3D printers...
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
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Consumption is no longer the straightforward, disproportionate exchange of the Industrial Age. The consumer in the Networked Society is more complex, more involved, and more versatile than ever before. Today we need a nuanced understanding of the consumer – someone who consumes products and services while behaving and contributing in many new ways. In the Networked Society, we see the consumer take on new roles, as user, co-creator, ennobler, enabler, producer, and activist.
http://www.ericsson.com/thinkingahead/networked_society/commerce_reports
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
The document outlines 10 trends for 2014 and beyond based on research conducted by JWTIntelligence. The trends explore how consumers are both embracing and resisting technology as it grows more omnipresent in their lives. People are trying to find balance by being more mindful and present, and are embracing imperfection. The trends also examine how visual communication is increasing, consumer expectations for speed are rising, mobile technology provides opportunity, and privacy concerns are growing as anonymity decreases.
JWT: 10 Trends for 2014 - Executive SummaryKaren Sanchez
The document outlines 10 trends for 2014 and beyond based on research conducted by JWTIntelligence. The trends explore how consumers are both embracing and resisting technology's growing presence in their lives. Some of the key trends include immersive experiences, visual communication replacing text, impatience driven by on-demand services, mobile technology providing opportunities, and a desire for imperfection and mindfulness amid polished digital lives.
The document discusses how the blockchain can upgrade the sharing economy by providing a decentralized solution for reputation, payments, and governance, allowing peers to interact without corporate middlemen. It argues that currently the sharing economy is dominated by a few large corporations that control user data and assets, similar to digital feudalism, but blockchain-based platforms would establish a digital rule of law where users fully own their personal information and listings through smart contracts. The CEO promotes a new blockchain-based sharing economy app that is open source and collaborative, aiming to shift control from corporations back to individuals.
Consumerism in the Millennial Age White PaperOneSpace
This document discusses consumerism among millennials in the post-recession era. It notes that millennials came of age during a period of economic instability and have seen that jobs and material goods can be lost. As a result, millennials value experiences over goods and place more importance on access to products and services than ownership. This has led to the rise of the sharing economy, where companies like Uber, Airbnb and Zipcar allow people to access goods and services on an as-needed basis from others. The document examines how this shifts the concept of a product's value from ownership to accessibility and discusses some of the challenges companies face in marketing to millennials.
The widely-held belief that for-profit investments can only maximize financial returns and social purpose can only be pursued through charity—is obsolete. For the next generation, value has to be created and shared across both sectors and by everyone. Creating shared value however, can not happen through silos of social responsibility or philanthropy, it has to be a values-based investment which is why crowdfunding, pay-for-success, venture philanthropy, impact investing and other social finance vehicles are becoming so powerful.
Digital Anarchy: The Bitcoin Effect examines the potential to democratize financial exchanges by providing digital access to capital. Though one-third of humanity remains unbanked, remarkably more than one billion of these people has access to a mobile phone and thus could use bitcoin (or a derivative thereof) to participate financially. Considering the framework of “humanitarian” capitalism, the fact that bitcoin does not require a central authority to qualify or limit the participation of another human being is an important differentiator to fiat and bank-controlled instruments. This presentation argues that the innovation of bitcoin and the blockchain not only has the capacity to build registries of multi-entity contracting, it also offers the potential to create self-enforcing “smart contracts” between free individuals. Ultimately, the transparency of the blockchain has the potential to end corruption and empower a free society.
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
During Social Media Week 2011, Saatchi & Saatchi Wellness hosted "Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop." The agency was joined by The Mobile Culture, 8th Bridge, Spa Week, and Haute Look to share this presentation.
The document discusses how empowering people through participation is key in modern marketing. It outlines how media has evolved from local gatherings to mass broadcast media like print, radio, and television that did not allow for participation. The rise of the internet again enabled people to both consume and produce media through social networking sites and user-generated content. This represents a shift from broadcast marketing to participatory marketing where brands must engage and connect with people through generative experiences rather than just broadcasting messages. The focus is no longer on traditional or digital marketing alone but optimizing all marketing communications around a digital hub where attention, not ads, must be earned through meaningful engagement and participation.
1. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Immaterial World:
A Dematerialized Future
August 2010
2. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
The dematerialzation of possessions
is emerging as a significant new
force in consumer culture.
3. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
From the Real to the Virtual
Attitudes to ownership are evolving in response
to a shift in the value people attribute to physical
objects.
Friends, experiences and info-bites are replacing
possessions as status symbols.
4. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Drivers
- Digitization
- Speed of Change
- Cloud Computing
- Expansion of virtual worlds and trading
- Convergence of digital worlds and devices
- Burden of Ownership
- Ethical and Environmental concerns http://www.storyofstuff.com/
5. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
A Dematerialized Future
WHILE IT CURRENTLY REPRESENTS THE ASPIRATION RATHER THAN THE REALITY, MANY PEOPLE
RECOGNIZE THAT DEMATERIALIZATION OFFERS A SOLUTION TO MANY OF THE COMMON ‘PROBLEMS
OF MODERN LIFE’.
SOME ECONOMISTS SEE THE MOVE TOWARDS DE-MATERIALISM AS PROVIDING THE NEXT STEP IN
HUMAN/ECONOMIC EVOLUTION, AS WELL AS A SOLUTION TO THE ISSUE OF SUSTAINABILITY AND
GROWTH.
THE RISE OF DIGITAL MINIMALISM AND ‘THE CULT OF LESS’
“Dematerialization has enormous implications for how economies should continue to evolve to be successful; for
how wealth and incomes get distributed across and within societies; and for how prospects for economic success
change through time.” Jeremy Rifkin, The Age of Access: The New Culture of Hypercapitalism, [1]
6. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
The Cloud Revolution
THE CLOUD COMPUTING REVOLUTION IS STILL IN ITS INFANCY BUT WILL FUNDAMENTALLY AFFECT
ATTITUDES TOWARDS THE VALUE AND DESIRABILITY OF MATERIAL OBJECTS.
THERE IS A SHIFT IN THE BALANCE OF POWER FROM THE MATERIAL OBJECT TO THE DIGITAL CLOUD OR
‘GLOBAL DATA FIELD’.
“Cloud computing is a paradigm shift following the shift from mainframe to client service in the early 1980s. Details
are abstracted from the users, who no longer have need for expertise in, or control over the technology infrastructure
‘in the cloud’ that supports them. Cloud computing describes a new supplement, consumption, and delivery model for
IT services based on the Internet, and it is typically involved over-the-internet provision of dynamically scalable and
often virtualized resources.” [2]
7. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
The Cloud Revolution
THE RESULT OF REMOTELY CONTROLLED DEVICES, WHETHER IT BE AN INTELLIGENT
FRIDGE OR WATER SPRINKLER SYSTEM WILL BE THAT THE DEVICE BECOMES ‘THE
SLAVE’, AND THE INTERFACE (APP) THAT CONTROLS IT WILL BECOME MORE IMPORTANT
AND VALUED.
THE TRANSITION FROM THE ‘MATERIAL WORLD’ OF DEVICES, TO THE ‘VIRTUAL WORLD’
OF CLOUD COMPUTING IS ALREADY REVOLUTIONISING THE MOBILE DEVICE CATEGORY.
IT IS TRANSFORMING THE WAY PEOPLE USE THEIR PC’S, HOME APPLIANCES AND MOBILE
TECHNOLOGY, FREEING THEM FROM THE CONSTRAINTS AND LIMITATIONS OF SPECIFIC
DEVICES OR LOCATIONS.
“The dematerialization of devices is the most incredible thing. You have access to the
same data from multiple devices.” [4]
— I.T. Manager EMEA, Paris
8. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Burden of Ownership
WE ARE SEEING A GRADUAL CHANGE IN ATTITUDES TO OWNERSHIP.
AS MEDIA, MUSIC AND FILM GO ON-DEMAND WE WILL CONTINUE TO SEE A DECLINE IN THE
‘STATUS’, AND VALUE OF COLLECTIONS. PEOPLE WILL SHIFT FROM WANTING TO OWN TO
WANTING TO HAVE UBIQUITOUS ACCESS AND ENJOY AT THEIR PLEASURE.
THIS PHENOMENA IS ALSO OCCURING IN THE AUTOMOBILE AND HOUSING SECTORS.
“Ownership is based on the notion that it’s worth the effort to keep physical items for a long period of
time…In market capitalism, ‘having’ and ‘collecting’ were important and cherished concepts. But they are
increasingly unimportant in an economy in which change is the only constant.” [5]
9. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Living Generously
MORE PEOPLE, ESPECIALLY THE SUPER RICH ARE PLACING GREATER VALUE ON MEMORIES
AND LIFE EXPERIENCES OVER MATERIAL POSSESSIONS.
THERE HAS BEEN A GROWTH IN PHILANTHROPY, WHICH IN ITS OWN WAY HAS BECOME THE
NEW WAY OF GAINING STATUS AND ADMIRATION – BILL GATES, PAUL ALLAN, WARREN
BUFFETT.
THE CASE OF THE AUSTRIAN MILLIONAIRE MR. RABEDER PROVIDES A GREAT EXAMPLE.
“More and more I heard the words: 'Stop what you are doing now – all this luxury and consumerism –
and start your real life'," he said. "I had the feeling I was working as a slave for things that I did not wish
for or need.” [6]
10. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Power of Experiences
DEMATERIALISM IS ALSO SEEN AS A WAY TO INCREASE HAPPINESS LEVELS ACROSS DEVELOPED
ECONOMIES BY REDUCING OUR OBSESSION WITH ACQUIRING MATERIAL POSSESSIONS.
STUDIES SHOW THAT BUYING EXPERIENCES ALSO MAKE US HAPPIER THAN PHYSICAL THINGS.
“We found that participants were less satisfied with their material purchases because they were more likely to
ruminate about unchosen options. That participants examined unchosen material purchases more than
unchosen experiential purchases; and that, relative to experiences, participants' satisfaction with their material
possessions was undermined more by comparisons to other available options. Our results suggest that
experiential purchase decisions are easier to make and more conducive to well-being.” [7]
11. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Implications
12. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Death of Stuff
MORE OF OUR TRADITIONAL POSSESSIONS WILL BECOME DEMATERIALIZED OR
DIGITISED.
MUSIC STREAMING WILL LIKELY SOON ECLIPSE MP3 PURCHASES IN POPULARITY.
IT INVOLVES NO FILE. IN ESSENCE, USERS WILL BE BUYING PERMANENT ACCESS
RIGHTS TO A SONG RATHER THAN BUYING AN ACTUAL FILE.
KINDLE SALES ARE ALREADY OUTSELLING HARDBACK BOOKS ON AMAZON.
“Kindle's digital book sales overtake hardcover, device purchases triple after price drop.” [8]
13. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Expansion of Virtual Platforms
ACCORDING TO A RECENT SURVEY BY NPD, AROUND 8 MILLION iTUNES USERS WOULD HAVE
‘STRONG INTEREST’ IN PAYING A MONTHLY FEE TO EITHER STREAM MUSIC OR TO ACCESS
THEIR MEDIA LIBRARIES ON MULTIPLE DEVICES. THIS COULD TRANSLATE AS A POTENTIAL
$1BILLION DOLLAR ANNUAL REVENUE STREAM FOR APPLE.
THE AMOUNT OF TIME AND MONEY SPENT VISITING AND INVESTING IN VIRTUAL WORLDS IS
INCREASING. FROM FACEBOOK TO FLICKR PEOPLE ARE GROWING USED TO THEIR
CONNECTIONS AND PRECIOUS MEMORIES EXISTING IN VIRTUAL SPACES. BACK-UP
SERVICES AND REMOTE STORAGE WILL WITNESS HUGE GROWTH.
A NEW $2 BILLION DATA CENTRE IN MAIDEN NORTH CAROLINA TO SUPPORT NEW ‘MOBILE
ME’ CLOUD SERVICES. EXPECT OTHERS TO FOLLOW SUIT.
14. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Virtual Goods
MIRRORING THE SUCCESS OF ONLINE APPS, THERE HAS ALSO BEEN A HUGE RISE IN
VIRTUAL GOODS, EITHER THROUGH ONLINE GAMES OR THROUGH ADDICTIVE
APPLICATIONS THAT CONVERT HARD CURRENCY INTO ‘VIRTUAL GOODS’.
FACEBOOK HAS INTRODUCED IT OWN CREDIT SYSTEM OF ‘FACEBOOK CREDITS’ AND IS
IN THE PROCESS OF REVAMPING ITS VIRTUAL GIFT SITE.
“Now, people playing social games such as virtual agriculture simulation Farmville on facebook are
using real cash to purchase game dollars for additions to their farm. Firms such as zynga, playdom
and playfish are all growing fast on the back of the rise in social gaming.” bbc news.com [10]
15. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Rise of Fractional Ownership
AS ATTITUDES TO OWNERSHIP EVOLVE THERE WILL BE A GROWTH IN SCHEMES LIKE FRACTIONAL LIFE.
SHARED OR PARTIAL OWNERSHIP CAN PROVIDE GREATER OPPORTUNITIES FOR INCREASING LONG TERM
CUSTOMER REVENUE STREAMS AS LONGER CONTINUOUS RELATIONSHIPS REPLACE SINGLE PURCHASES.
RENT A COW - KUHLEASING, OFFERS BUYERS THE CHANCE TO BUY A COW, NAME IT, SEE IT BEING MILKED THEN
CHOOSE WHAT TYPES OF CHEESE THEY WANT MADE FROM THE MILK. http://www.kuhleasing.ch/ [11]
HOME DESIGN - EVOLVING VOX PROVIDE TEMPORARY FURNITURE AND EQUIPMENT FOR COLLEGE STUDENTS.
http://www.evolvingvox.com/ [12]
16. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
From Products to Experiences
AS ATTITUDES TOWARDS PHYSICAL PRODUCTS EVOLVE WE WILL SEE A RISE IN
DEMAND AND VALUE FOR SERVICES, AS PEOPLE PREFER TO SPEND THEIR MONEY
ON NON PHYSICAL PRODUCTS OR EXPERIENCES.
WE HAVE ALREADY SEEN A CONTINUAL RISE IN THE PERCENTAGE OF HOUSEHOLD
BUDGETS SPENT ON SERVICES IN COMPARISON TO DURABLE PRODUCTS OVER
THE LAST 20 YEARS IN THE UK. SEE TABLE.
AS A RESULT MORE COMPANIES ARE ALREADY INVESTING IN BUILDING SERVICE
LED REVENUE STREAMS.
- MERCEDES BENZ DRIVING ACADEMIES
- GERBER BABY FOOD COMPANY OFFERING INSURANCE Source UK Gov statistics. 2009
17. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
From Products to Experiences
PUBLIX SUPER MARKETS, INC. (A U.S. SUPERMARKET CHAIN RANKED NO. 9 ON FORBES
2009 LIST OF AMERICA'S LARGEST PRIVATE COMPANIES), IS EMBRACING THE PRODUCT TO
EXPERIENCE IDEOLOGY.
PUBLIX CURRENTLY OPERATES 5 COOKING SCHOOLS AS PART OF ITS APRON'S FAMILY.
CLASSES ARE DESIGNED FOR BEGINNERS TO THE EXPERIENCED COOKS WANTING TO
EXPAND THEIR REPERTOIRE. FEATURING RENOWNED CHEFS, AUTHORS AND COOKING
CELEBRITIES, CLASSES ARE DESIGNED TO TEACH EVERYTHING FROM BASIC TECHNIQUES
TO WINE PAIRING.
http://www.publix.com/aprons/schools/cookingschools.do
18. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Dematerialism Services
THE SERVICE ECONOMY IS ADAPTING TO THE FRESH DEMANDS OF THE DEMATERIALIZED
WORLD.
SERVICES LIKE’ IPODMEISTER’ PROVIDE A SERVICE WHICH WILL DIGITIZE YOUR RECORD
COLLECTION, ENABLING YOU INCREASED ACCESS AND FREEING UP PHYSICAL SPACE IN
THE HOME
http://www.ipodmeister.com/ [13]
19. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Changes in Distribution
WE HAVE ALREADY WITNESSED HOW A CHANGE IN DISTRIBUTION OF PRODUCT MUSIC CAN
TURN AN INDUSTRY ON ITS HEAD.
DEMATERIALIZATION IS CURRENTLY ‘GAME CHANGING’ THE VIDEO/DVD INDUSTRY WITH NEW
PLAYERS LIKE NETFLIX MAKING LIVE STREAMING THE FUTURE DELIVERY CHANNEL FOR
FILM.
CAN YOU FORESEE HOW A CHANGE IN THE DISTRIBUTION OF YOUR PRODUCT AND SERVICE
COULD DRAMATICALLY ALTER YOUR INDUSTRY OR BUSINESS.
ARE THEIR OPPORTUNITIES THAT COULD ARISE FROM SUCH A POTENTIAL CHANGE?
“Now its streaming only. That’s a big difference – no warehouse, no integration with Royal Mail…we are a
lot bigger when streaming means less operational complexity.” Reuters, Jan 2010 [14]
20. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
Insurance and Recovery Services
AS OUR MOST VALUABLE POSSESSION DISAPPEAR FROM THE TANGIBLE WORLD
INTO IN THE VIRTUAL REALM (PHOTOS, BOOKS, MOVIES, MEMORIES, MUSIC, ART…)
WE NEED VIRTUAL STORAGE:
WHAT HAPPENS IS YOU LOOSE YOUR ‘DEMATERIALZSED’ POSSESSIONS.
HARD DRIVES WILL BECOME SUPER-VALUED.
THE INCREASE IN DEMATERIALIZED POSSESSIONS IS LIKELY TO FUEL A GROWING
DEMAND FOR BACK UP AND MANAGEMENTS SERVICES.
EXPECT TO SEE DIGITAL RECLAMATION AS A GROWTH SECTOR AS SEEK TO
RECOVERY LOST FILES.
“Responding to this change in habits is vital, and our research also shows that there has been
an increase in the number of people wanting cover for their digital downloads. That's why, since
January 2009, our customers have enjoyed £2,500 digital download cover as standard.” More
Than insurance company website [15]
21. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
1. Growth and Dematerialization: Why Non-Stick Frying Pans Have Lost The Edge, Danny Tyson Quah, (CEP’s Centre Piece 1996 October)
http://lse.academia.edu/DannyQuah/Papers/25282/PDF
3. Cloud computing http://en.wikipedia.org/wiki/Cloud_computing
3. ‘The internet of Things’, IBM Social Media. http://www.youtube.com/watch?v=sfEbMV295Kk
4. Counsel Thought Leader Research, Future of Mobile Devices, June 2009
5. The Age of Access: The New Culture of Hypercapitalism, Where All of Life Is a Paid-for Experience, Jeremy Rifkin (Tarcher, 2000)
6. Daily Telegraph, 8 Feb 2010
http://www.telegraph.co.uk/news/worldnews/europe/austria/7190750/Millionaire-gives-away-fortune-that-made-him-miserable.html
7. Fraction Life organisation http://www.fractionallife.com/
8. The relative relativity of material and experiential purchases. Carte TJ, Gilovich T, Department of Psychology, Cornell University.
http://www.ncbi.nlm.nih.gov/pubmed/20053039
9. Engadget, 19 July, 2010.
http://www.engadget.com/2010/07/19/kindles-digital-book-sales-overtake-hardcover-device-purchases/
10. bbc news http://news.bbc.co.uk/1/hi/technology/8320184.stm
11. http://www.kuhleasing.ch/
12. http://www.evolvingvox.com/
13. Ipodmeister. http://www.ipodmeister.com/
14. Reuters News, January 28, 2010
15. More Than insurance http://www.morethan.com/Pages/Products/Home/DigitalInsurance.aspx
22. IMMATERIAL WORLD FUTURE SIGNS LOWE COUNSEL LOWE AND PARTNERS
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