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www.aqu.cat 
La qualitat, garantia de millora. 
 
www.aqu.cat 
La qualitat, garantia de millora 
Quality AssuranceandRankings 
Josep A. Ferré 
Director 
September 2011
www.aqu.cat 
La qualitat, garantia de millora. 
 
Quality assurance and rankings?
www.aqu.cat 
La qualitat, garantia de millora. 
Some HEI in Spain have read this, but not many seem to have understood it ! 
The QA problem 
OUR MESSAGE: 
1. 
Our objective is that you (the HEI) have such a good Internal Quality Assurance System (IQAS) that we (the QA agency) may develop external quality assurance processes that are of very low intensity. 
2. 
Meanwhile … if you do not have an IQAS we’ll help you to conceive, design and implementone, the one that you choose for you (AUDIT program). 
3. 
In addition, we’ll help you to apply the IQAS to your programs through the life cycle defined in the Framework for Accreditation of programmesof AQU. 
4. 
After, we’ll come back to evaluate how this IQAS is operating. However we’ll not analyze directly the IQAS, rather the focus will be on the outputs of your programmes. If they are “within control limits” we’ll conclude that … 
• 
your choice of this IQAS was correct and it is working 
• 
your processes are under control 
5. 
If you have a good IQAS and good results then you can become more transparent and step into higher accountability, and then …. 
• 
your stakeholders will grant more autonomy to your institution 
• 
more resources will be committed to you (… perhaps!) 
• 
you will strengthen your social leadership and recognition
www.aqu.cat 
La qualitat, garantia de millora. 
Framework for the Accreditation of programmes 
AccreditationPlanDevelopMonitorImprovePlanDevelopMonitorImprovePlanDevelopMonitorImprovePlanDevelopMonitorImprove 
Monitoring 
Monitoring report 
Monitoring report 
External evaluation 
Monitoring report 
Ex-ante accreditation
www.aqu.cat 
La qualitat, garantia de millora. 
Monitoring report 
Annual plan 
Quantitative indicators 
Assessment of the indicators 
Improvement actions 
ModificationPlanDevelopMonitorImprove 
 
How would you improve it? 
What do you want to do? Why? 
How will you do it? 
Why that way? 
How do you know it’s OK? 
How will you measure it? 
How have you done it? 
Would you repeat it?
www.aqu.cat 
La qualitat, garantia de millora. 
OUTPUT 
Quantitative indicators 
 
Mission 
Vision 
Values 
OUTPUT 
PROCESS 
INPUT 
HR 
MR 
ORG 
GOVERNANCE 
€ 
GOV 
UNIV 
EST 
SOC 
Specifications 
Quantitative indicators: 
• 
Characteristics of the input 
• 
Contributions of the university to the teaching-learning process 
• 
Characteristics of the output 
Which quantitative indicators should we monitor?
www.aqu.cat 
La qualitat, garantia de millora. 
Quantitative indicators 
1. 
Previous qualifications and degrees of the incoming students 
2. 
Personal, family and social characteristics of the students 
3. 
Qualifications and competence of the teaching staff 
4. 
Hours of lectures, seminars, labs, etc.. and average group size 
5. 
Classrooms, labs, libraries and other material resources used 
6. 
Use of the virtual campus (volume of text rich documents, downloads, etc.) 
7. 
Availability, updatability and usability of the web information 
8. 
Evidence of the assessment methods used (exams, reports, etc.) 
9. 
Student internship, mobility and career advice 
10. 
Student satisfaction, teachers satisfaction 
11. 
Academic results (performance, residence time, abandon rate, etc) 
12. 
Personal results (personal and inter-personal skills) 
13. 
Employability (occupation and profession)
www.aqu.cat 
La qualitat, garantia de millora. 
 
Quality assurance and rankings? 
Rankings are not an ingredient of the QA recipe … but … 
…what would happen if you add a ranking to your QA recipe? 
To add a ranking to your QA recipe, first you should check that both are “compatible”. A very nice approach to this compatibility test are the … 
You will find them and many more in this recent document of the EUA ….. 
I recommend reading it with great care without skipping over a single word !!
www.aqu.cat 
La qualitat, garantia de millora. 
An example of a bibliometricranking
www.aqu.cat 
La qualitat, garantia de millora. 
 
If I was to make a ranking (1) … 
2–How HEI’s stakeholders (society, public authorities, students, HEI’s employees) understand these three missions are best achieved? How they evaluate the quality of any/all the three missions? 
Fitness for purpose?Value for money? 
Excellence?Perfection?Transformation? 
1 -Which are the relevant missions of the institutions to be ranked? 
• 
Teaching or “only teaching”? 
• 
Research or “also research”? 
• 
3rd mission? (… what’s that?) 
4 -How homogeneous/comparable is the data? 
to which domain can it be extended without lacking context? 
(regional, national, international) ×(field) 
3 –How the success in each of the assigned missions is measured? 
• 
which data we already have? (do we use it for decision making?) 
• 
which data we do not have? 
• 
do we have plans to collect the missing data? (do we plan to use it?)
www.aqu.cat 
La qualitat, garantia de millora. 
 
3rdmission 
research 
teaching 
society 
public authorities 
students 
HEI employees 
fitness for purpose 
value for money 
excellence 
perfection 
transformation 
5 ×4 ×3 = 60 ! 
Which data we have on this? 
Which data we do not have? 
Multidimensional reality perception / conceptual domain
www.aqu.cat 
La qualitat, garantia de millora. 
Who is interested in having rakings that span this range of domains? 
…. 
Our stakeholders are interested in all the physical domains? 
… 
Or, are we thinking about future customers rather than current stakeholders? 
Which data we have on this? 
Which data we do not have yet? 
Which data we’ll never have? 
 
3rdmission 
research 
teaching 
society 
public authorities 
students 
HEI employees 
all the world 
international 
national 
regional 
field 
Multidimensional physical domain
www.aqu.cat 
La qualitat, garantia de millora. 
 
If I was to make a ranking (2) … 
5 –Raw data of pre-processed data? 
Pre-processing options: 
• 
how do we make it “size invariant”? … OUTPUT/SIZE ? 
• 
how do we align the zero level? …. (OUTPUT -INPUT) ? 
• 
how do we relate to cost? …. (OUTPUT-INPUT)/€? 
• 
only €matters? … (OUT-IN) / (€+LEGISLATION+GOVERNANCE) ? 
7–Moving average, current value or rate of change data? 
6–Keep it multi-dimensional or cook into a single number? 
• 
will users be allowed to select the weights? 
• 
poor teaching can be replaced by good research? 
• 
no-research can be replaced by good teaching? 
• 
can we skip the 3rd mission from the list? …
www.aqu.cat 
La qualitat, garantia de millora. 
 
And now we have it ! 
8 –What’s for? … How we’ll use it? 
-it’s a drive for continuous improving? 
-connects with the strategic management of the institution? 
-is related to some data driven decision making process? 
… If quality in higher education is a core success factor for institutional success, the quality assurance processes should not be considered as something “extra” in addition to the other core processes in higher education, but should be integral. Guaranteeing a certain quality or enhancing the quality of a programme becomes an integral part of the regular management of a HEI. There is a trend of moving from quality assurance towards quality oriented higher education management, which means that former quality assurance processes get directly linked to core management processes.
www.aqu.cat 
La qualitat, garantia de millora. 
-or is just part of the marketing (reputation management) of the HEI? 
 
And now we have it ! 
8 –What’s for? … How we’ll use it? 
-it’s a drive for continuous improving? 
-connects with the strategic management of the institution? 
-is related to some data driven decision making process? 
-It’s a part of the public policy of the government? 
-It’s the “placebo” of the public policy of the government? 
-It’s the substitute of the policy that public authorities … 
~ do not have? (…not yet developed) 
~ do not want to have? (…neo-liberal approach) 
~ do not have time to elaborate? (…too fast!) 
~ are happy to have externalized (…no comment!) 
Are there some connections here? 
Do HEI prefer rankings to an IQAS or to transparency  accountability? 
Have QA agencies failed not putting transparency  accountability on top of the list?
www.aqu.cat 
La qualitat, garantia de millora. 
Surveys 
MEDIA 
… quality assurance 
… transparency 
… enhancement of quality 
… accountability 
 
HEI 
DATA 
QA 
(ESG 1.6 and 1.7) 
DATA 
Data drivendecision making and strategic management 
Transparency… “to show list of all the things HEI do” 
Accountability… “to check the list of all the things HEI do .vs. stakeholder’s expectations” 
Accountability+… “to check with the stakeholders the list of (output-input)/resources” 
Communication… “to publish the list of all the things HEI do” 
QA, rankings and transparency tools 
RANKING 
GOVERMENT 
SOCIETY 
ESTUD. 
Surveys 
Should QA have pushed up ESG 1.6 and 1.7 to the top of the list?
www.aqu.cat 
La qualitat, garantia de millora. 
Why transparency and accountability? 
 
Intended mission(s) 
Resources and autonomy 
Transparency and accountability 
What activities stakeholders expect from universities to develop? 
How universities demonstrate that they develop their mission(s) with effectiveness and efficiency? 
What resources (€and rules) are allocated to universities? 
The resources allocated and the transparency and accountability methods are always an evidenceof the true intended missions (even if these have not been formulated explicitly). 
Therefore it is easy to detect inconsistencywhen nice intended missions are associated to insufficientresources or poortransparency and accountability tools, for example, rankings! 
What universities do? 
What society expects from universities? 
How universities serve the social needs?
www.aqu.cat 
La qualitat, garantia de millora. 
 
QA and rankings …. revisited 
When you read carefully the ranking recipe is difficult to find there any reference to … • 
“fitness for purpose”… the mission of the HEI ... the effectiveness • 
“value for money” … the resources allocated to the HEI … efficiency 
??? 
The QA recipe and the rankings recipe share some common ingredients… • 
“a continuous improving strategy” … the internal QA effort • 
“a self-evaluation report” … transparency  accountability • 
but are cooked in a very different way• 
are served with different dressings• 
point to opposite goals• 
“experts committee” … the external QA review
www.aqu.cat 
La qualitat, garantia de millora. 
 
Rankings are like … 
When we say “food” we do not figure up the same things!
www.aqu.cat 
La qualitat, garantia de millora. 
Thank you very much! 
20

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Quality assurance and university rankings

  • 1. www.aqu.cat La qualitat, garantia de millora. www.aqu.cat La qualitat, garantia de millora Quality AssuranceandRankings Josep A. Ferré Director September 2011
  • 2. www.aqu.cat La qualitat, garantia de millora. Quality assurance and rankings?
  • 3. www.aqu.cat La qualitat, garantia de millora. Some HEI in Spain have read this, but not many seem to have understood it ! The QA problem OUR MESSAGE: 1. Our objective is that you (the HEI) have such a good Internal Quality Assurance System (IQAS) that we (the QA agency) may develop external quality assurance processes that are of very low intensity. 2. Meanwhile … if you do not have an IQAS we’ll help you to conceive, design and implementone, the one that you choose for you (AUDIT program). 3. In addition, we’ll help you to apply the IQAS to your programs through the life cycle defined in the Framework for Accreditation of programmesof AQU. 4. After, we’ll come back to evaluate how this IQAS is operating. However we’ll not analyze directly the IQAS, rather the focus will be on the outputs of your programmes. If they are “within control limits” we’ll conclude that … • your choice of this IQAS was correct and it is working • your processes are under control 5. If you have a good IQAS and good results then you can become more transparent and step into higher accountability, and then …. • your stakeholders will grant more autonomy to your institution • more resources will be committed to you (… perhaps!) • you will strengthen your social leadership and recognition
  • 4. www.aqu.cat La qualitat, garantia de millora. Framework for the Accreditation of programmes AccreditationPlanDevelopMonitorImprovePlanDevelopMonitorImprovePlanDevelopMonitorImprovePlanDevelopMonitorImprove Monitoring Monitoring report Monitoring report External evaluation Monitoring report Ex-ante accreditation
  • 5. www.aqu.cat La qualitat, garantia de millora. Monitoring report Annual plan Quantitative indicators Assessment of the indicators Improvement actions ModificationPlanDevelopMonitorImprove How would you improve it? What do you want to do? Why? How will you do it? Why that way? How do you know it’s OK? How will you measure it? How have you done it? Would you repeat it?
  • 6. www.aqu.cat La qualitat, garantia de millora. OUTPUT Quantitative indicators Mission Vision Values OUTPUT PROCESS INPUT HR MR ORG GOVERNANCE € GOV UNIV EST SOC Specifications Quantitative indicators: • Characteristics of the input • Contributions of the university to the teaching-learning process • Characteristics of the output Which quantitative indicators should we monitor?
  • 7. www.aqu.cat La qualitat, garantia de millora. Quantitative indicators 1. Previous qualifications and degrees of the incoming students 2. Personal, family and social characteristics of the students 3. Qualifications and competence of the teaching staff 4. Hours of lectures, seminars, labs, etc.. and average group size 5. Classrooms, labs, libraries and other material resources used 6. Use of the virtual campus (volume of text rich documents, downloads, etc.) 7. Availability, updatability and usability of the web information 8. Evidence of the assessment methods used (exams, reports, etc.) 9. Student internship, mobility and career advice 10. Student satisfaction, teachers satisfaction 11. Academic results (performance, residence time, abandon rate, etc) 12. Personal results (personal and inter-personal skills) 13. Employability (occupation and profession)
  • 8. www.aqu.cat La qualitat, garantia de millora. Quality assurance and rankings? Rankings are not an ingredient of the QA recipe … but … …what would happen if you add a ranking to your QA recipe? To add a ranking to your QA recipe, first you should check that both are “compatible”. A very nice approach to this compatibility test are the … You will find them and many more in this recent document of the EUA ….. I recommend reading it with great care without skipping over a single word !!
  • 9. www.aqu.cat La qualitat, garantia de millora. An example of a bibliometricranking
  • 10. www.aqu.cat La qualitat, garantia de millora. If I was to make a ranking (1) … 2–How HEI’s stakeholders (society, public authorities, students, HEI’s employees) understand these three missions are best achieved? How they evaluate the quality of any/all the three missions? Fitness for purpose?Value for money? Excellence?Perfection?Transformation? 1 -Which are the relevant missions of the institutions to be ranked? • Teaching or “only teaching”? • Research or “also research”? • 3rd mission? (… what’s that?) 4 -How homogeneous/comparable is the data? to which domain can it be extended without lacking context? (regional, national, international) ×(field) 3 –How the success in each of the assigned missions is measured? • which data we already have? (do we use it for decision making?) • which data we do not have? • do we have plans to collect the missing data? (do we plan to use it?)
  • 11. www.aqu.cat La qualitat, garantia de millora. 3rdmission research teaching society public authorities students HEI employees fitness for purpose value for money excellence perfection transformation 5 ×4 ×3 = 60 ! Which data we have on this? Which data we do not have? Multidimensional reality perception / conceptual domain
  • 12. www.aqu.cat La qualitat, garantia de millora. Who is interested in having rakings that span this range of domains? …. Our stakeholders are interested in all the physical domains? … Or, are we thinking about future customers rather than current stakeholders? Which data we have on this? Which data we do not have yet? Which data we’ll never have? 3rdmission research teaching society public authorities students HEI employees all the world international national regional field Multidimensional physical domain
  • 13. www.aqu.cat La qualitat, garantia de millora. If I was to make a ranking (2) … 5 –Raw data of pre-processed data? Pre-processing options: • how do we make it “size invariant”? … OUTPUT/SIZE ? • how do we align the zero level? …. (OUTPUT -INPUT) ? • how do we relate to cost? …. (OUTPUT-INPUT)/€? • only €matters? … (OUT-IN) / (€+LEGISLATION+GOVERNANCE) ? 7–Moving average, current value or rate of change data? 6–Keep it multi-dimensional or cook into a single number? • will users be allowed to select the weights? • poor teaching can be replaced by good research? • no-research can be replaced by good teaching? • can we skip the 3rd mission from the list? …
  • 14. www.aqu.cat La qualitat, garantia de millora. And now we have it ! 8 –What’s for? … How we’ll use it? -it’s a drive for continuous improving? -connects with the strategic management of the institution? -is related to some data driven decision making process? … If quality in higher education is a core success factor for institutional success, the quality assurance processes should not be considered as something “extra” in addition to the other core processes in higher education, but should be integral. Guaranteeing a certain quality or enhancing the quality of a programme becomes an integral part of the regular management of a HEI. There is a trend of moving from quality assurance towards quality oriented higher education management, which means that former quality assurance processes get directly linked to core management processes.
  • 15. www.aqu.cat La qualitat, garantia de millora. -or is just part of the marketing (reputation management) of the HEI? And now we have it ! 8 –What’s for? … How we’ll use it? -it’s a drive for continuous improving? -connects with the strategic management of the institution? -is related to some data driven decision making process? -It’s a part of the public policy of the government? -It’s the “placebo” of the public policy of the government? -It’s the substitute of the policy that public authorities … ~ do not have? (…not yet developed) ~ do not want to have? (…neo-liberal approach) ~ do not have time to elaborate? (…too fast!) ~ are happy to have externalized (…no comment!) Are there some connections here? Do HEI prefer rankings to an IQAS or to transparency accountability? Have QA agencies failed not putting transparency accountability on top of the list?
  • 16. www.aqu.cat La qualitat, garantia de millora. Surveys MEDIA … quality assurance … transparency … enhancement of quality … accountability HEI DATA QA (ESG 1.6 and 1.7) DATA Data drivendecision making and strategic management Transparency… “to show list of all the things HEI do” Accountability… “to check the list of all the things HEI do .vs. stakeholder’s expectations” Accountability+… “to check with the stakeholders the list of (output-input)/resources” Communication… “to publish the list of all the things HEI do” QA, rankings and transparency tools RANKING GOVERMENT SOCIETY ESTUD. Surveys Should QA have pushed up ESG 1.6 and 1.7 to the top of the list?
  • 17. www.aqu.cat La qualitat, garantia de millora. Why transparency and accountability? Intended mission(s) Resources and autonomy Transparency and accountability What activities stakeholders expect from universities to develop? How universities demonstrate that they develop their mission(s) with effectiveness and efficiency? What resources (€and rules) are allocated to universities? The resources allocated and the transparency and accountability methods are always an evidenceof the true intended missions (even if these have not been formulated explicitly). Therefore it is easy to detect inconsistencywhen nice intended missions are associated to insufficientresources or poortransparency and accountability tools, for example, rankings! What universities do? What society expects from universities? How universities serve the social needs?
  • 18. www.aqu.cat La qualitat, garantia de millora. QA and rankings …. revisited When you read carefully the ranking recipe is difficult to find there any reference to … • “fitness for purpose”… the mission of the HEI ... the effectiveness • “value for money” … the resources allocated to the HEI … efficiency ??? The QA recipe and the rankings recipe share some common ingredients… • “a continuous improving strategy” … the internal QA effort • “a self-evaluation report” … transparency accountability • but are cooked in a very different way• are served with different dressings• point to opposite goals• “experts committee” … the external QA review
  • 19. www.aqu.cat La qualitat, garantia de millora. Rankings are like … When we say “food” we do not figure up the same things!
  • 20. www.aqu.cat La qualitat, garantia de millora. Thank you very much! 20