QR codes are rapidly growing as a valuable interactive technology tool that organizations can use to communicate with clients, colleagues, and employees to share information rapidly. They also can be used by workplace learning professionals to support training initiatives. When used appropriately in training, QR codes increase conversion optimization and participant engagement, as well as enable participants to find information, learn in teams, and access organizational resources just-in-time. This session will discuss how to create and scan QR codes and use them to share information with clients, colleagues, and training participants. You will create and use QR codes; identify opportunities to enhance learning through their use; integrate use of QR tagging into existing training; and understand how to use QR codes as a mechanism to improve learning and performance in your organization. You are encouraged have your mobile device ready to use during this session.
Electron spin resonance spectroscopy (ESR) involves using microwave radiation to induce transitions between the magnetic energy levels of unpaired electrons in paramagnetic molecules. It provides information about unpaired electrons and free radicals. The key components of an ESR spectrometer are a microwave source, waveguide, cavity, and detector. ESR has applications in studying free radicals, molecules in the triple state, and inorganic compounds. It is used analytically to detect trace ions and estimate oxidation states, and in biological systems to study metabolic activity, diseases, and photosynthesis.
A presentation of the integrated marketing communication plan for the communications agency Harrison & Shriftman based in two main assignments:
-Positioning the agency as a Corptique Lifestyle Communications Agency.
-Assisting the agency in building a comprehensive online presence that will allow them to keep up with their competitors, attract new clients, and new employee talent.
Project developed by Inspiration Lane agency, a team of graduate students from the Integrated Marketing Communication program at Emerson College. This project is the last required course of the program. The project consists to developed an integrated marketing communication plan for a real client.
Presented on April 26, 2013.
ASTD Techknowledge 2014 Creation Station: Using QR Codes to Improve PerformanceKella Price
Learners will:
• Implement the use of QR codes
• Enhance knowledge and information sharing
• Improve conversion optimization
• Determine when it is appropriate to use QR codes
• Demonstrate how to create QR codes in learning events.
The document proposes a digital marketing strategy for KPLC. It discusses how digital complements traditional marketing and allows integration across campaigns. It analyzes KPLC's current social media presence and makes recommendations for online reputation management. The proposal suggests developing a mobile app to promote energy savings and brand KPLC as eco-friendly. It recommends long-term digital solutions like a mobile platform for customer communication to strengthen KPLC's consumer relationships.
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
TIMEUS Interactive provides web development and IT consulting services to its customers. We provide our clients with multi-platform user interface design & marketing solutions, interactive application development, data analysis, customer relationship management, advisory services and innovative multimedia and graphic design services.
Electron spin resonance spectroscopy (ESR) involves using microwave radiation to induce transitions between the magnetic energy levels of unpaired electrons in paramagnetic molecules. It provides information about unpaired electrons and free radicals. The key components of an ESR spectrometer are a microwave source, waveguide, cavity, and detector. ESR has applications in studying free radicals, molecules in the triple state, and inorganic compounds. It is used analytically to detect trace ions and estimate oxidation states, and in biological systems to study metabolic activity, diseases, and photosynthesis.
A presentation of the integrated marketing communication plan for the communications agency Harrison & Shriftman based in two main assignments:
-Positioning the agency as a Corptique Lifestyle Communications Agency.
-Assisting the agency in building a comprehensive online presence that will allow them to keep up with their competitors, attract new clients, and new employee talent.
Project developed by Inspiration Lane agency, a team of graduate students from the Integrated Marketing Communication program at Emerson College. This project is the last required course of the program. The project consists to developed an integrated marketing communication plan for a real client.
Presented on April 26, 2013.
ASTD Techknowledge 2014 Creation Station: Using QR Codes to Improve PerformanceKella Price
Learners will:
• Implement the use of QR codes
• Enhance knowledge and information sharing
• Improve conversion optimization
• Determine when it is appropriate to use QR codes
• Demonstrate how to create QR codes in learning events.
The document proposes a digital marketing strategy for KPLC. It discusses how digital complements traditional marketing and allows integration across campaigns. It analyzes KPLC's current social media presence and makes recommendations for online reputation management. The proposal suggests developing a mobile app to promote energy savings and brand KPLC as eco-friendly. It recommends long-term digital solutions like a mobile platform for customer communication to strengthen KPLC's consumer relationships.
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
TIMEUS Interactive provides web development and IT consulting services to its customers. We provide our clients with multi-platform user interface design & marketing solutions, interactive application development, data analysis, customer relationship management, advisory services and innovative multimedia and graphic design services.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
This document discusses mobility strategies for fast-moving consumer goods (FMCG) brands. It provides examples of mobile apps and campaigns created by brands such as Tide, Tic Tac, Red Bull, Campbell's Soup, and others to engage customers. Key features discussed include user-generated content, product catalogs, interactions, games and contests. The document also covers strategies for mobile ads, native apps, and measuring the impact of these mobile initiatives.
This document discusses mobility strategies for fast-moving consumer goods (FMCG) brands. It provides examples of mobile apps and campaigns created by brands such as Tide, Tic Tac, Red Bull, Campbell's Soup, and others to engage customers. Key features discussed include user-generated content, product catalogs, interactions, games and promotions. It also covers the use of rich media ads, sharing influence on social media, and metrics like click-through rates and engagement time.
QR codes provide a physical link to digital content by encoding website URLs and other information that can be scanned by smartphone cameras and decoded. Popular scanning apps include ScanLife, I-Nigma, AT&T Scanner, and BeeTagg. Mercedes-Benz USA is using QR codes in various ways like linking to owner's support videos and iPad apps from codes placed on cars and signage, and connecting customers to dealer websites, vehicle information pages, and a mobile product guide.
Mobile Apps:Creating Long-term Relationship Channels with your CustomerAutoMotionTV
This document discusses how dealerships can use mobile technologies to engage customers. It notes that mobile traffic is increasing significantly and bounce rates on mobile sites are high. It recommends dealers check their mobile analytics and experiment with mobile websites, QR codes, mobile search, and mobile apps to better capture, convert, and retain mobile customers. QR codes, mobile sites, and mobile apps are described as ways to provide quick information and build long-term customer relationships. The document stresses the importance of promotion and tracking the results of mobile marketing efforts.
In May 2013, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit.
This document provides an overview of Metrix-360's digital marketing and online reputation management services. It discusses their strategic approach using frameworks like SOSTAC, and their services such as digital PR, online advertising, social media monitoring and online reputation management. The document also outlines their competitive online monitoring capabilities and how they analyze key performance indicators to evaluate campaign performance.
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
Google Analytics is a free tool offered by Google that allows users to track and analyze website traffic. It provides metrics on visitors, traffic sources, popular content, and how traffic changes over time. Users can gain insights into what drives traffic to their site and how to improve conversions. Google Analytics has a basic free version for sites with up to 5 million pageviews per month and premium versions for unlimited traffic.
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
Saturday Digital & Advertising is a full service marketing agency for traditional & digital media. Our expertise on fashion & lifestyle brand marketing strategies, innovative communication ideas & exceptional visual productions.
Quick Response (QR) codes allow for quick reading of information through a mobile device camera. QR codes saw widespread adoption in the late 2000s and early 2010s. QR codes can be created through free online generators that allow customizing options like data storage and formatting. Readers on smartphones can scan QR codes to access encoded web links, contact info, or other data. Businesses have implemented QR codes for marketing through strategies like providing extra content, calls to action, and measuring campaign results.
QR Codes, what they are and why you should careEmily Davis
Emily Davis presents information on QR codes in September 2011. QR codes are 2D barcodes that can be scanned by smartphones to access various online functions, such as websites, contact info, videos, or initiate actions like placing calls or texts. Davis explains how QR codes are being used by large companies and smaller businesses, the necessary hardware and software to use them, best practices for implementation, and statistics on who scans QR codes and where they are found. She encourages using QR codes as a low-cost marketing tool to drive customers online and stay ahead of competitors.
Introduction to digital marketing for beginners | Digital marketing startup g...Deep Mehta
This document provides an introduction and overview of digital marketing. It begins with the presenter's background and defines digital marketing as marketing in the digital era using internet and other digital technologies. The agenda then outlines discussing what digital marketing is, the basics of key digital marketing services, key performance indicators for each service, common challenges for startups, conducting market research and developing a web strategy. The document dives deeper into various digital marketing tactics like search engine optimization, social media marketing, email marketing, paid advertising, and conversion rate optimization. It provides guidance on the purpose and best practices for each channel and discusses how to address typical hurdles startups face with digital marketing.
Content marketing rules of the road for B2B OrganizationsRashish Pandey
The document discusses content marketing and provides guidance on developing an effective content marketing strategy. It outlines why content marketing is important as most of the customer journey is now digital. It then provides tips for creating compelling content, such as ensuring it is relevant, tailored to specific personas, and tells a story. It also discusses how to build an effective content factory by recruiting diverse teams to create various types of derivative content from initial assets. Finally, it covers how to manage the content marketing process through planning, budgeting, and measuring success metrics like consumption, sharing, and lead generation.
This document discusses QR code marketing and provides tips for using QR codes effectively. It begins by introducing QRlicious and some key statistics about QR code usage. It then covers what QR codes are, how businesses are using them, and tips for implementation including having mobile-optimized content, using dynamic URLs for analytics, custom branding, and proper placement. The document emphasizes tracking QR codes and having a clear call to action to maximize engagement.
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
How to take advantage of LinkedIn ads at scale.Black Marketing
The document discusses how to optimize LinkedIn ad campaigns at scale. It recommends using three tracking systems: LinkedIn ads reporting for cost analysis, analytics for online conversions, and a CRM for offline conversions. It also suggests optimizing offers, using exclusion targeting to avoid existing customers and competitors, dayparting ads to target times with lower CPCs, and using tools like AdStage to rapidly build new campaigns at scale. The presenters then take live questions from the audience.
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Kella Price, fitness and nutrition coach with Kella Price Fitness and Beachbody, shares her tips on how to be persuasive--not pushy--when making your business successful and build your clients.
Goes with Youtube video: https://youtu.be/bAcA47W7Vls
Goes with video: https://youtu.be/7tgTEPky1F0
Kella Price, fitness and nutrition coach with Kella Price Fitness and Beachbody, shares her tips on how to "just do it" - jumping in to make your business successful and build your clients.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
This document discusses mobility strategies for fast-moving consumer goods (FMCG) brands. It provides examples of mobile apps and campaigns created by brands such as Tide, Tic Tac, Red Bull, Campbell's Soup, and others to engage customers. Key features discussed include user-generated content, product catalogs, interactions, games and contests. The document also covers strategies for mobile ads, native apps, and measuring the impact of these mobile initiatives.
This document discusses mobility strategies for fast-moving consumer goods (FMCG) brands. It provides examples of mobile apps and campaigns created by brands such as Tide, Tic Tac, Red Bull, Campbell's Soup, and others to engage customers. Key features discussed include user-generated content, product catalogs, interactions, games and promotions. It also covers the use of rich media ads, sharing influence on social media, and metrics like click-through rates and engagement time.
QR codes provide a physical link to digital content by encoding website URLs and other information that can be scanned by smartphone cameras and decoded. Popular scanning apps include ScanLife, I-Nigma, AT&T Scanner, and BeeTagg. Mercedes-Benz USA is using QR codes in various ways like linking to owner's support videos and iPad apps from codes placed on cars and signage, and connecting customers to dealer websites, vehicle information pages, and a mobile product guide.
Mobile Apps:Creating Long-term Relationship Channels with your CustomerAutoMotionTV
This document discusses how dealerships can use mobile technologies to engage customers. It notes that mobile traffic is increasing significantly and bounce rates on mobile sites are high. It recommends dealers check their mobile analytics and experiment with mobile websites, QR codes, mobile search, and mobile apps to better capture, convert, and retain mobile customers. QR codes, mobile sites, and mobile apps are described as ways to provide quick information and build long-term customer relationships. The document stresses the importance of promotion and tracking the results of mobile marketing efforts.
In May 2013, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit.
This document provides an overview of Metrix-360's digital marketing and online reputation management services. It discusses their strategic approach using frameworks like SOSTAC, and their services such as digital PR, online advertising, social media monitoring and online reputation management. The document also outlines their competitive online monitoring capabilities and how they analyze key performance indicators to evaluate campaign performance.
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
Google Analytics is a free tool offered by Google that allows users to track and analyze website traffic. It provides metrics on visitors, traffic sources, popular content, and how traffic changes over time. Users can gain insights into what drives traffic to their site and how to improve conversions. Google Analytics has a basic free version for sites with up to 5 million pageviews per month and premium versions for unlimited traffic.
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
Saturday Digital & Advertising is a full service marketing agency for traditional & digital media. Our expertise on fashion & lifestyle brand marketing strategies, innovative communication ideas & exceptional visual productions.
Quick Response (QR) codes allow for quick reading of information through a mobile device camera. QR codes saw widespread adoption in the late 2000s and early 2010s. QR codes can be created through free online generators that allow customizing options like data storage and formatting. Readers on smartphones can scan QR codes to access encoded web links, contact info, or other data. Businesses have implemented QR codes for marketing through strategies like providing extra content, calls to action, and measuring campaign results.
QR Codes, what they are and why you should careEmily Davis
Emily Davis presents information on QR codes in September 2011. QR codes are 2D barcodes that can be scanned by smartphones to access various online functions, such as websites, contact info, videos, or initiate actions like placing calls or texts. Davis explains how QR codes are being used by large companies and smaller businesses, the necessary hardware and software to use them, best practices for implementation, and statistics on who scans QR codes and where they are found. She encourages using QR codes as a low-cost marketing tool to drive customers online and stay ahead of competitors.
Introduction to digital marketing for beginners | Digital marketing startup g...Deep Mehta
This document provides an introduction and overview of digital marketing. It begins with the presenter's background and defines digital marketing as marketing in the digital era using internet and other digital technologies. The agenda then outlines discussing what digital marketing is, the basics of key digital marketing services, key performance indicators for each service, common challenges for startups, conducting market research and developing a web strategy. The document dives deeper into various digital marketing tactics like search engine optimization, social media marketing, email marketing, paid advertising, and conversion rate optimization. It provides guidance on the purpose and best practices for each channel and discusses how to address typical hurdles startups face with digital marketing.
Content marketing rules of the road for B2B OrganizationsRashish Pandey
The document discusses content marketing and provides guidance on developing an effective content marketing strategy. It outlines why content marketing is important as most of the customer journey is now digital. It then provides tips for creating compelling content, such as ensuring it is relevant, tailored to specific personas, and tells a story. It also discusses how to build an effective content factory by recruiting diverse teams to create various types of derivative content from initial assets. Finally, it covers how to manage the content marketing process through planning, budgeting, and measuring success metrics like consumption, sharing, and lead generation.
This document discusses QR code marketing and provides tips for using QR codes effectively. It begins by introducing QRlicious and some key statistics about QR code usage. It then covers what QR codes are, how businesses are using them, and tips for implementation including having mobile-optimized content, using dynamic URLs for analytics, custom branding, and proper placement. The document emphasizes tracking QR codes and having a clear call to action to maximize engagement.
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
How to take advantage of LinkedIn ads at scale.Black Marketing
The document discusses how to optimize LinkedIn ad campaigns at scale. It recommends using three tracking systems: LinkedIn ads reporting for cost analysis, analytics for online conversions, and a CRM for offline conversions. It also suggests optimizing offers, using exclusion targeting to avoid existing customers and competitors, dayparting ads to target times with lower CPCs, and using tools like AdStage to rapidly build new campaigns at scale. The presenters then take live questions from the audience.
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Kella Price, fitness and nutrition coach with Kella Price Fitness and Beachbody, shares her tips on how to be persuasive--not pushy--when making your business successful and build your clients.
Goes with Youtube video: https://youtu.be/bAcA47W7Vls
Goes with video: https://youtu.be/7tgTEPky1F0
Kella Price, fitness and nutrition coach with Kella Price Fitness and Beachbody, shares her tips on how to "just do it" - jumping in to make your business successful and build your clients.
Igniting Passion in People: Developing Future Leaders - IGNITE VOS ATDconfere...Kella Price
The document discusses using informal learning strategies like mentoring, job rotation, and social media tools to develop leaders. It provides tips for implementing mentoring and job rotation programs, and lists benefits of social learning and using tools like wikis, blogs, Twitter, LinkedIn groups and QR codes to facilitate informal learning. The document encourages participants to tweet ideas and insights using the hashtag #ignite.
Social media strategies slideshare versionKella Price
twitter The document provides information about social media logins and strategies for various platforms. It discusses logins for Twitter, Facebook, LinkedIn and includes passwords. It also discusses downloading QR code readers and using QR codes. The document offers tips for using social media platforms like Twitter for professional networking and branding.
Social media is embraced by all generations and is becoming imperative to keeping employees informed and engaged. When used correctly, social media can be a great research tool, a way to communicate with clients and colleagues, and share knowledge rapidly. Additionally, social media tools like Twitter, LinkedIn, bookmarking tools like Delicious, and blogging can be used by workplace learning professionals in conducting training as well. This session will provide an overview on how to get started using these tools, but also how to effectively use to communicate with clients, colleagues, and training participants. While mobile devices and smartphones like iPhones and Droids have enabled mobile learning, social media is becoming more and more a way to communicate informally to get questions answered, and find out what’s happening around you at any time…and to pass it along to colleagues, friends, and business partners. The intended audience is someone who wants to learn more about social media and is open to adapting to the latest trends in technology. Dr. Price will be discussing how to harness the power of social media to engage learning participants, to spread awareness of your brand, attract potential clients, stay on top of industry news and trends, and share knowledge with your clients and colleagues.
Twitter is rapidly gaining a professional following, as it can be used to instantly share information about industry news, trends, and best practices with clients and colleagues. Twitter can also be used by workplace learning professionals in conducting training. This session will show you how to get started with Twitter and immediately begin using it to enhance training sessions, spread brand awareness, and stay on top of trending information.
Learning Objectives:
Promote your brand (whether as a professional consultant or as an expert in WLP)
Share knowledge with colleagues, clients, and learning participants
Improve relationships with colleagues, clients, and learning participants through meaningful communication on Twitter
Use Twitter as a research and news gathering tool to stay informed of industry trends.
LinkedIn is growing as a great professional networking tool, a way to communicate with clients and colleagues, and share your expertise. This session will show beginners how to get started and set up a LinkedIn account, but also how to effectively use to communicate with clients, colleagues, and prospective employers. The intended audience is someone who wants to learn more about LinkedIn and is open to adapting to the latest trends in technology.
The document discusses using social media tools like Twitter, Facebook, blogs, and LinkedIn for networking and sharing information. It provides tips for setting up accounts, engaging with followers, creating valuable content through different media, and maximizing the benefits of social networking. The overall goal is to illustrate how these technologies can enhance collaboration, knowledge transfer, and training opportunities.
The evolution of tools for business owners summarizes the growing availability of online tools that can help business owners promote and manage their companies more effectively on social media platforms like Twitter. Over time, tools have been developed for creating shortened links, analyzing link performance, scheduling posts, managing multiple accounts, facilitating discussions through hashtags or lists, and crowdsourcing feedback from followers. These tools allow businesses to expand their online presence and interactions in a more efficient manner through features like synchronous posting or targeted messaging.
Twitter for trainers tu222 supplemental materialsKella Price
The document provides guidance on using Twitter for professional purposes. It discusses setting up a Twitter account and profile, finding people to follow, types of tweets to post, and how to build followers. It also covers hashtags, retweeting, tools for managing Twitter, and preparing for a Twitter chat or session. The overall focus is on harnessing the power of Twitter to spread awareness of your brand and stay connected with clients and colleagues in your industry.
Twitter is rapidly growing as a great research tool, a way to communicate with clients and colleagues, and share knowledge rapidly. Twitter can be used by workplace learning professionals in conducting training as well. This session will show beginners how to get started and set up a Twitter account, but also how to effectively use to communicate with clients, colleagues, and training participants. While mobile devices and smartphones like iphones and Droids have enabled mobile learning, Twitter is becoming more and more a way to communicate informally to get questions answered, and find out what’s happening around you at any time…and to pass it along to colleagues, friends, and business partners. The intended audience is someone who wants to learn more about Twitter and is open to adapting to the latest trends in technology.
Personal and virtual networking handoutKella Price
The document provides tips and guidance for effective networking. It discusses having a clear purpose for networking, exchanging business cards, listening to others, following up after events, and practicing networking skills. Specific tips include explaining your company's services and your role, asking open-ended questions, limiting alcohol, and maintaining good body language like making eye contact and having an upright posture. The document also includes an activity where participants share details about themselves on a mock Twitter profile.
This document discusses personal and virtual networking, including making positive connections and impressions. It provides tips on networking skills like using business cards effectively, preparing for events, following up with contacts, and developing self-confidence. The document also covers various social media platforms and how to use them for networking, including creating profiles on LinkedIn, Facebook, and using Twitter to build business relationships and stay informed. Key elements discussed include keeping a consistent online presence across platforms and engaging with others.
The document provides information and guidance for chapter leaders on using social media. It defines social media and explains why it is important. It also outlines the major types of social media and best practices for using each one. The document provides templates and steps for chapters to create a social media plan, implement initiatives, engage members, and measure effectiveness. Examples are given of how some ASTD chapters are successfully using social media.
Dr. Kella Price will present on the state of the workplace learning and performance industry based on the 2010 ASTD State of the Industry Report. She will discuss key findings on how US organizations spent $125.88 billion on employee learning and development last year. Participants will learn about the characteristics of best in class training programs, including investment, measurement, efficiency, effectiveness, and alignment. Dr. Price will also explore current and future training challenges in light of economic trends and facilitate discussion on how companies can apply insights from the report.
San diego State of Industry presentationKella Price
Dr. Kella B. Price presented on trends from the 2010 State of the Industry Report regarding the local economy, employment trends, and the impact of technology on learning. The presentation discussed expenditures on employee learning and development, hours spent on learning per employee, delivery methods for learning including increased use of technology, and comparisons to industry benchmarks. Questions were taken at the end regarding how organizations compare to the trends presented.
The document provides tips and guidelines for writing effective resumes and cover letters to help with job searching. It recommends customizing materials for each job posting, including relevant skills and achievements while leaving out personal details. Cover letters should match the resume to the job requirements and be proofread. Resumes should highlight keywords, accomplishments, and fill one page with sections for header, experience, education, and references. The biggest mistake is not tailoring documents to the specific employer and position.
The 3C's- Credibility, Capability & Confidence: CPLP and the Competency modelKella Price
The ASTD Certified Professional in Learning and Performance Certification (CPLP) equips people with the tools to be the best in the field and lets employers know you have the real world practical expertise that can be readily applied. Participants will learn the nine areas of the competency model covered in the exam and understand the work product requirements. At the end participants will be able to assess their readiness to register for the CPLP certification process.
This document summarizes a presentation on finding career opportunities in health IT. It discusses the current job market, how to locate opportunities, and tips for resumes and interviews. Key points include: the job market is competitive with more applicants than openings; health IT salaries are increasing 4.6% on average; customizing resumes and cover letters to each job is important; and networking, volunteering, and further education can help find non-traditional opportunities.
1. To prepare for this session, please access your smart
phone’s application store and download a free QR
Reader.
Kaywa
BeeTagg Qrafter Bakodo
Reader
QRReader i-nigma TapReader ATTScanner
QR Droid
Once you have a QR Reader
loaded on your smart phone
scan this code to test if it is
functioning correctly.
3. Who is “live tweeting” this presentation?
#QRTIPS
During this collaborative session,
please feel free to Tweet your;
•Ideas
•Tips
•Tricks
•Discoveries
•Ah Ha! Moments
So that everyone can benefit!
•Other useful hashtags:
#socialmedia #ASTD #QR
Thanks to Larry Straining @larrystraining for
moderating the Twitter feed for this session!
3
4. What do you want to take from this session?
#QRTIPS
QR codes
engagement
scan What do you want to take from
Kaywa
Knowledge
transfer
this session? #ASTDLV
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
5. QR Codes for Trainers
QR codes
engagement
scan
Kaywa
Knowledge
transfer
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
6. How does the technology
QR codes
engagement
impact YOU?
scan
Kaywa
Knowledge
• More peer-to-peer collaboration
transfer
apps • Better knowledge transfer
LIKE
Youscan.me • Real-time activities and information
collaboration
Bit.ly • Low skills required to use
support
marketing
FOLLOW
• Low cost to implement
surveys
social media
• Increase training
videos
conversion opportunities/modalities
optimization
6
7. Benefits of using QR codes:
QR codes
engagement
scan
Kaywa
Knowledge
• Green
transfer
apps • Resources when they want, where they
LIKE
Youscan.me want it
collaboration
Bit.ly • Provide supplemental information
support
marketing • Evaluate training effectiveness
FOLLOW
surveys • Engage audiences
social media
videos
conversion
• Conversion optimization
optimization
8. What is it?
QR codes
engagement
scan
Kaywa
Knowledge
QRCodes:“quick response” square
barcodes of (usually) black & white, link to
transfer
apps
LIKE data:
Youscan.me
collaboration –contact info
Bit.ly
support –Website
marketing
FOLLOW –video
surveys
social media
videos
conversion
optimization
10. MS Tags
QR codes
engagement
scan
Kaywa
Knowledge
• Must have Microsoft Tag Reader
transfer
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media Scan these by downloading app:
videos
conversion
gettag.mobi
optimization
11. Customizing
QR codes
engagement
scan
Kaywa
• Color
Knowledge
transfer
apps • Edges
LIKE
Youscan.me
collaboration
Bit.ly Contact info sample:
Plinks.me/nuggwq
support Viscards.mobi/johnkella
marketing
FOLLOW
surveys • Multiple pieces of data
social media
• Customized content for end user
videos
conversion • Details about end user (location and phone)
optimization
12. Guidelines for QR Codes
QR codes
engagement
scan
Kaywa
Knowledge
• Business objective
transfer
apps • Add value
LIKE
Youscan.me • Provide contextual assistance
collaboration
Bit.ly • Tested with multiple applications
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
13. Generating QR Codes
QR codes
engagement
scan
Kaywa
Knowledge
transfer
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
13
14. Generating QR Codes
QR codes
engagement
scan
Kaywa
Knowledge
• Youscan.me
transfer
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
15. Generating QR Codes
QR codes
engagement
scan
Kaywa
Knowledge
• Youscan.me
transfer
apps – Location tracking
LIKE – Analytics
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
16. Generating QR Codes
QR codes
engagement
scan
Kaywa
Knowledge
• Youscan.me
transfer
apps – Location tracking
LIKE – Analytics
Youscan.me
collaboration
Bit.ly • Kaywa
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
17. Other apps
QR codes
engagement
scan
Kaywa
Knowledge
• Google: QR-Code Tag
transfer
apps • Firefox: Mobile barcode
LIKE
Youscan.me
collaboration
Bit.ly Create a QR code from content in your web browser. QR-Code Tag and
support Mobile barcode make it easy. #QRTIP
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
18. Link Shortener
QR codes
engagement
scan
Kaywa
Knowledge
transfer
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
18
19. Link Shortener
QR codes
engagement
scan
Kaywa
Knowledge
transfer
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
20. Link Shortener in QR Code
QR codes
engagement
scan
Kaywa
Knowledge
transfer
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
21. Step-by-Step with bit.ly
QR codes 1. Enter the website address in the link shortener.
engagement
scan
Click on shorten.
Kaywa
Knowledge
transfer
apps
LIKE 2. Copy the shortened link.
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion 3. Use the shortened link to create your QR code.
optimization
22. Link Shortener Analytics
QR codes
engagement
scan
Kaywa
Knowledge
transfer
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
23. Remember:
QR codes
engagement
scan
Kaywa
Knowledge
• Explain why they should scan
transfer
apps • Provide a URL
LIKE
Youscan.me • Use a link shortener
collaboration
Bit.ly • Test with multiple applications
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
24. Check the Backchannel #QRTIPS
QR codes
engagement
scan
Kaywa
Knowledge
transfer
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
25. http://bit.ly/SlHeCP
QR codes
engagement
scan
Kaywa
Knowledge
transfer
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
Give your
FOLLOW
feedback in
surveys
the discussion
social media
What are the
forum by
videos
scanning the
conversion implications for
code:
optimization
training?
bit.ly/10KCQQ3
26. As a business tool
QR codes
engagement
scan
Kaywa
Knowledge
• Likify.net
transfer
apps • Facebook Places
LIKE
Youscan.me • Check-ins via Facebook, Foursquare,
collaboration
Bit.ly Twitter FOLLOW, or Google Places.
support
marketing • Subscribe to blog
FOLLOW
surveys • Opt-in on email list
social media
videos
conversion
optimization
27. As a business tool
QR codes
engagement
scan
Kaywa
Knowledge
• Promotions
transfer
apps • Billing invoices
LIKE
Youscan.me • Business cards
collaboration
Bit.ly • Marketing brochures
support http://bit.ly/CVwQRCode
marketing
FOLLOW
• Conferences
surveys
social media
• CV
videos
conversion
optimization
28. As a business tool
QR codes
engagement
scan
Kaywa
Knowledge
• Send QR Codes quickly via social media
transfer
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
29. Training: Pre-session
QR codes Pre-populate by creating a URL:
engagement http://bit.ly/VuI8M4
1.Start with twitter.com/intent/tweet?
scan text=
Kaywa
Knowledge
• Registration 2.Hashtag: %23
3.Spaces: +
• Map
transfer
apps
LIKE I learned how to pre-populate #Twitter
Youscan.me
• Session description statuses Thanks @kellaprice #cool
#W202 #astdtk13
collaboration
Bit.ly
• Prework
http://twitter.com/intent/tweet?
support
marketing
• Texts text=I+learned+how+to+pre-populate+
%23Twitter+statuses+Thanks+@kellapr
FOLLOW
surveys
• Survey for participants
ice+%23cool+%23w202+%23astdtk13
social media
videos
• Pre-populated tweets
conversion 4.Don’t forget to shorten link before
optimization you create the QR code
30. Training: During the Session
QR codes
engagement
scan
Kaywa • What is the goal or learning objective?
Knowledge
transfer • What will the code do to enhance the activity or
apps information?
LIKE • Does the QR code enrich the activity with FUN as
Youscan.me
collaboration well as supplemental information?
Bit.ly • How will you support learners who need
support
marketing
assistance?
FOLLOW • Finally, how will you measure if the activity has
surveys been successful (specifically, consider
social media
videos
Kirkpatrick’s Levels 1-3)?
conversion
optimization
31. Training: During the session
QR codes
engagement
scan
Kaywa
Knowledge
• Intro – download the app
• Supplemental reading
transfer
apps
LIKE •
Youscan.me
Slideshare
collaboration
Bit.ly
• Delicious
support
marketing
• Contact information
FOLLOW
surveys
• Videos
social media
videos
• Polls/Surveys
conversion
optimization
32. Surveys
QR codes • Employee Satisfaction survey
engagement
scan
Kaywa
• Exit survey
Knowledge
transfer
apps
• Customer survey/performance data
LIKE • Testing, evaluating, polling
Youscan.me
collaboration
Bit.ly
• Name tags
support
marketing
FOLLOW Get real-time feedback from customers after each interaction with a QR
Code; helps coach employees. Tweet me!
surveys
social media #QRTIPS
videos
conversion
optimization
33. Surveys
QR codes
engagement 1. One benefit of using a link shortener is:
scan 2. True or False: Mobile barcode (#QR Code) scanning was up over 4500%
Kaywa comparing from Q1 2010 to Q1 2011.
Knowledge
transfer 3. QR codes should:
apps a)Serve a business objective
LIKE b)Add value for the user
Youscan.me c)Provide contextual assistance
collaboration d)Be scannable
Bit.ly e)All of the above
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
34. Distribution
QR codes Check out this site to create your
engagement
calendar event:
scan
Kaywa
Knowledge
• Reading – provide link
transfer
apps • Calendar items
LIKE
Youscan.me • Recruiting
collaboration
Bit.ly • Webinar
support
marketing
FOLLOW
• What’s new
surveys
social media
• Orientation bit.ly/QRCalendarEvent
videos
conversion
optimization
35. Distribution
QR codes
engagement Using your smart phone click on the QR
Kaywa
scan
Code to download a copy of this
Knowledge
transfer presentation.
apps
http://bit.ly/slideshareKella
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
36. Video
QR codes
engagement
scan
Kaywa
Knowledge
• Memo – Leadership video
transfer
apps • Job Aids
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
37. QR codes
Videos
engagement
scan
Kaywa
Knowledge
transfer
apps
http://bit.ly/U6KfUy
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
38. Activities
QR codes
engagement
scan
Kaywa
Knowledge
• Weekly fun
transfer
apps • Scavenger hunts
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
39. Activities
QR codes
engagement
scan
Kaywa
Knowledge
transfer
apps Team meeting tomorrow in the
break room @ 9am. Join us
LIKE for doughnuts&coffee. We'll
Youscan.me
be celebrating someone's
collaboration
service anniversary and the
Bit.ly Sales contest winner!
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
40. Using QR codes for supplemental
information
QR codes
engagement
scan
Kaywa
Knowledge
transfer
apps
LIKE
Youscan.me
collaboration
Bit.ly
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
41. Training: Post-session
QR codes
engagement
scan
Kaywa • Conversion optimization: Analytics
Knowledge
transfer • Consider these questions:
apps – How QR code was presented
LIKE – Did you test the QR codes for scannability?
Youscan.me
collaboration – Did you explain to the audience how to scan QR
Bit.ly codes before the session?
support – How was the QR code introduced?
marketing
FOLLOW – Did you point it out to the audience and tell them
surveys what content it was linked to?
social media – Was the QR code on the projector screen (more
videos difficult to scan) or was it presented in handouts?
conversion
optimization
42. Following up with your audience
QR codes
engagement
scan
Kaywa
Knowledge
• Summary of key points
transfer
apps • Copy of session tweets
LIKE
Youscan.me • Document with all QR codes
collaboration
Bit.ly • Bookmarking resources
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
44. Don’t forget:
Check out my QR Code resources on
Delicious:
Thank you!
http://bit.ly/deliciousastdtk13 What are your questions?
QR codes
engagement
scan
Kaywa Dr. Kella B. Price, SPHR, CPLP
Knowledge
transfer
www.thepriceconsultinggroup.com
apps
LIKE
Download a copy of the slides from drkellabprice@gmail.com
Youscan.me slideshare: 252.622.8119
collaboration
http://bit.ly/slideshareKella
Bit.ly Price Consulting Group
support
marketing
FOLLOW
surveys
social media
videos
conversion
optimization
Please complete the webcast 44
evaluation you will receive via email.
Editor's Notes
[twitter] Speaking @ 11AM pst on #QR codes for #trainers. Join on Twitter to hear how to use more effectively! Hashtag for session: #qrtips [/twitter]
[twitter] 22% of the Fortune 50 companies are using #QR codes. Is your company taking advantage of this technology? #qrtips #astd[/twitter] 22% of the Fortune 50 companies are using QR codes. The trend of QR codes is quickly growing in the United States; mobile barcode scanning was up over 4500% in 2011 compared to the previous year. Is your company taking advantage of this technology? Want to make your training more interactive? Would you like to offer additional resources during a learning event, but don’t want to provide a long URL? QR Codes are a great way to increase interactivity in a fun way, and increase the likelihood of the individual to take a recommended action. QR codes are about connections: connecting people with one another AND connecting them to digital content. http://heidicohen.com/qr-code-data/ ● Mobile barcode (QR Code) scanning increased over 2500% from first Quarter 2010 to first Quarter 2011 . Since QR code usage depends on the ability to scan the QR code, the number of end users who have smartphone technology is an important consideration. Data traffic on wireless networks increased 111% in 2011 over the previous year, with 95.8 million active smartphones. Today, the number of wireless subscriptions in the United States actually exceeds the U.S. population; the U.S. has a wireless penetration rate of 103.9 percent. http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1u2j51uhp http://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11 CTIA: U.S. smartphone users now total 95.8 million - FierceWireless http://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11#ixzz27sNiidJI
[twitter] other useful hashtags for session #qr codes for #trainers #socialmedia: #ASTD #qrtips [/twitter]
[twitter] What do you want to learn about #QR codes today? #ASTD #qrtips [/twitter]
[twitter] #qr codes for #trainers released earlier this month. Gr8 info to get started with #QRcodes ! http://ow.ly/gGLt7 [/twitter]
**Personal experiences – ASK audience QR codes provide “opportunities…as input devices in learning environments” 7 Things You Should Know About QR Codes Friday, February 13, 2009 Source(s) ELI 7 Things You Should Know , EDUCAUSE Learning Initiative (ELI) [twitter] #qrcodes offr bettr collaboration,knowledge transfr, in real-time,Low cost #qrtips [/twitter]
[twitter] Some benefits of #qrcodes are: green, give participants resources when they want them, provide supplemental info, eval #training. #QRtips[/twitter]
[twitter] #QRCodes :“quick response” square barcodes of (usually) black & white, link to data: contact info,Website,video #qrtips[/twitter] A QR code (short for Quick Response ) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists [usually] of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. -Wikipedia Color your code Conversion Optimization 101 A conversion simply means that a user completed an intended call-to-action. If you invite 100 people to an event,and 30 people RSVP,the conversion rate is 30%. Conversion rate optimization (CRO) is the practice of increasing the percent of users that act on a suggested action. QR Codes as a Conversion Tool Conversion optimization tactics target… What users want Where users want it What the users need to act When users are most likely to act Read more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2J51uHP
Mobile barcode (#QR Code) scanning was up over 4500% comparing Q1 2010 to Q1 2011. Golden Rules of Mobile Barcode Usage: Serve a business objective Add value for the user Provide contextual assistance (e.g. link to get a reader app,call-to-action,barcode alternative,etc.) Test to ensure codes are scannable Read more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2Isbk5j
Although QR codes are fairly new in the United States, they are prevalent in Japan and have been used there for over a decade! Today, we see QR codes on signs, in advertisements, and packaging for products. Other software companies have developed 2D codes that work much like, and therefore compete, with QR codes. The most familiar of these would be MS tags, created by Microsoft. One disadvantage of MS tags is that they can only be read using a Microsoft Tag Reader, whereas QR codes can be scanned and read by a number of applications.
[twitter] Customize your QR code with color, a logo, rounding edges, or multiple pieces of data. #QRtips[/twitter] Adding color to your QR code enables you to “brand” it to match your company logo. Codes can even be multiple colors or have a color gradient and still be scannable. The key element to remember is that the code design itself should be a darker color, while the background should be a lighter color. As long as there is sufficient contrast between the two color choices, the code will be easy to scan. When the QR code is scanned, it allows the end user to view information. This may include a message of text, a URL, or other data, such as LIKE on Facebook or FOLLOW on Twitter. Some codes include more than one piece of information: Website address, LIKE on Facebook and FOLLOW on Twitter. Other QR codes may be used to facilitate any number of smartphone functions, like sending an email, IM, or SMS. The ease of using the codes make them an attractive tool for businesses, whether used in human resources, training, or marketing. Additionally, QR codes can provide you with information about the end user. The codes can have the ability to read the location and characteristics of the phone that scanned it, and even customize the content based on location, time, and even features or capabilities of the phone. Some QR codes can contain variable data. This means that some contain personalized URLs. This is most often when the QR code is being used to drive survey data, in which you can direct the end user to the survey with certain pieces of information already captured when they enter the survey.
[twitter] Guidelines for #qr codes: Business objective,add value,Provide contextual assistance,Tested with multiple applications. #qrtips[/twitter]
[twitter] Use youscan.me for #qrcodes with multiple uses: #Facebook,#Twitter, FourSquare, #YouTube,and more. #qrtips[/twitter] Youscan.me is my favorite QR code creation tool. Not only is it FREE, but it has superb functionality, as it enables you to have more than one action embedded in a QR code. This makes it easier than ever to connect with your end user in a variety of social media tools, including: Facebook, Twitter, FourSquare, YouTube, Vimeo, SoundCloud, a website URL, Text information, Google Places, and application stores.
[twitter] youscan.me also offers #qrcodes analytics to eval effectiveness.#qrtips[/twitter]
[twitter] #Kaywa http://ow.ly/gGMB5 : create or decode #QR codes FREE with a URL, text message, phone number, or SMS. #qrtips [/twitter] Kaywa http://qrcode.kaywa.com/ is a great website that enables you to create QR codes at no cost. They also have a reader application to decode QR codes. You are then able to save the QR code as an image for placement on documents, or on the web. With Kaywa, you can create a code with a URL, a text message, a phone number, or SMS. This service is free, however, if you want to utilize their analytics, you must subscribe to the paid version.
[twitter] Also try Google Chrome's QR-Code Tag or for Firefox browsers,try Mobile Barcode. Create QR code for site in your web browser. #qrtips[/twitter] If you want to create QR codes from URLs on your computer or phone, there are two applications to explore. For those who use a Google browser, Google Chrome has QR-Code Tag . If you use a Firefox browser, the application I recommend is Mobile Barcode . Both of these let you generate a QR code for the site in your web browser. If you are reviewing an article, blog, or find a relevant video, this expedites the process of sharing a QR code leading to that content.
[twitter] Link shorteners like bit.ly help simplify your #qr code, making it easier&faster to scan #qrtips[/twitter] BIT.LY TINYURL.COM OWL.LY
[twitter] One of the benefit of using link shorteners like bit.ly, goo.gl, and owl.ly is the analytics that they provide. #qrtips [/twitter] One of the benefit of using link shorteners like bit.ly, goo.gl, and owl.ly is the analytics that they provide. You can see how many people completed the intended call-to-action! This will enable you to evaluate the effectiveness of your code in conversion optimization. Additionally, if you use the same URL repetitively, using bit.ly or owl.ly will also store these website URLs. Goo.gl also provides user analytics, such as time of day, date, location, browser and platform. In this bit.ly example, 109 people have used the link I created for “The most Complete Twitter Application List”. I see also that 8552 have viewed this page, and 186 people have saved this URL. Bit.ly also summarizes other data, such as this graph that shows when people used the bitmark. Other data it provides includes: how the individual received the URL (whether direct via email, etc, or through another application, like Facebook), and the end users’ country location.
[twitter] #QR codes should have text description to explain what the QR code is for. [/twitter] [twitter] May also be beneficial if you include a shortened URL along with the #qrcode #qrtips [/twitter] Regardless of where you post your QR code, I always recommend some sort of text to explain what the QR code is for (we will See examples of QR code with Twitter or Facebook LIKE). It may also be beneficial if you include a shortened URL along with the code; this allows individuals who don’t have a smartphone or don’t want to scan the image still take action if they choose. Whenever you post a QR Code it is essential, in my mind, that you also put a textual element to it – if you’ve not used them before you might need to explain what they are. if nothing else you put a shortened URL along with the code on the page so people without the ability to read the code can still participate. This is why I like Snap.vu – it adds the short URL to the image.
[twitter] Infographic http://bit.ly/SlHeCP 6/12 had 5.3mil scans of #qrcodes; highest ever. What R implications for #training? bit.ly/10KCQQ3 #qrtips [/twitter]
[twitter] Try likify for #qrcodes to help end users like you on #Facebook#qrtips [/twitter]
[twitter] #qrcodes help you differentiate from others http://bit.ly/CVwQRCode #qrtips[/twitter]
[twitter] Send #qrcodes via other social media networks like #twitter and #facebook #qrtips[/twitter]
[twitter] Use #qrcodes pre-session by creating links to registration, prework, or survey for participants #qrtips[/twitter]
[twitter] Before using #qrcode in training, ask: What is the goal or learning objective? #qrtips [/twitter] [twitter] Before using #qrcode in training, ask: What will the code do to enhance the activity or information? #qrtips [/twitter] [twitter] Before using #qrcode in training, ask: Does the QR code enrich the activity with FUN as well as supplemental information? #qrtips [/twitter] [twitter] Before using #qrcode in training, ask: How will you support learners who need assistance? #qrtips [/twitter] [twitter] Before using #qrcode in training, ask: how will you measure if the activity has been successful (Kirkpatrick’s Levels 1-3)? #qrtips [/twitter]
[twitter] Integrate #qrcode in #training. Link to: download app, Supplemental reading,Slideshare,Delicious,Contact information,Videos,Surveys #qrtips [/twitter]
[twitter] Examples of surveys include employee satisfaction surveys,exit surveys,customer surveys,testing,& on name tags #qrtips [/twitter] Customer service survey: Feedback Surveys on Sales Receipts Without a QR code,requesting feedback on receipts can lack visual attention,accuracy and speed. Business goal: Capture customer feedback Conversion challenge: Increase # of completed surveys Industry: Retail,hospitality,food,recreation,entertainment Include a QR code on receipts that encourage users to scan and rate their experience. Feature an incentive like a discount off their next purchase or a lotto contest (i.e. “you’ll be entered for a chance to win a ___”) to add value for the user. Conversion tip:Dynamically generate the QR code so that it’s automatically encoded with the transaction ID and timestamp to lesson the amount of data a user would need to provide. “ When”opportunities: Immediately after purchase Barcode content: Link to a feedback survey Read more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2JLYNU7 a program from The Kennedy Center recently included a sheet with a QR code that linked visitors to a customer satisfaction survey.
[twitter] Use #qrcodes in distribution of materials: Reading, calendar items, Recruiting,Webinar What’s new, Orientation #qrtips [/twitter] [twitter] Create your Calendar Event QR codes Here: bit.ly/QRCalendarEvent #qrtips [/twitter] Different topic, different colors i.e. All training QR codes red All recruitment QR codes blue
[twitter] Download a copy of this presentation, #QR codes for #trainers here: http://bit.ly/slideshareKella #qrtips [/twitter]
[twitter] #youtube video shows how to create #qrcodes for videos http://bit.ly/U6KfUy #qrtips [/twitter]
[twitter] Use #qrcodes for communication activities #qrtips [/twitter]
Use #QRCodes to announce meetings,contests,birthdays or service anniversaries.
[twitter] Post-training, #qrcodes can be analyzed for conversion optimization #qrtips [/twitter]
[twitter] Post-training, #qrcodes use #qr for: Summary of key points,Copy of session tweets,Document with all QR codes,Bookmarking resources #qrtips[/twitter] A written summary of key points from your session, or a link to a blog article about your session topic. You can also include your website address. This can be emailed, or create a QR code to access the documents and post in your social media(or both). A copy of the session tweets. You can create a transcript, and then use a QR code to disburse these to your audience. Create a master document with all of the QR codes and a description of what they direct the end user to do. Providing additional resources or tools to the participants (another item to create a QR code for the link!). You can also put all of your resources in a bookmarking tool like delicious, and then create a QR code that will open that bookmarking page.
[twitter]What are your takeaways? #qrtips [/twitter]
[twitter] Do you have any questions about #QR codes? #qrtips[/twitter] [twitter] Thanks for participating in #qrcodes for #trainers. Keep the conversation going! #qrtips[/twitter] [twitter] Check out my QR Code resources on Delicious: http://bit.ly/deliciousastdtk13 #qrtips [/twitter][twitter] Download copy of the slides:http://bit.ly/slideshareKella #qrtips [/twitter]