A presentation of the integrated marketing communication plan for the communications agency Harrison & Shriftman based in two main assignments:
-Positioning the agency as a Corptique Lifestyle Communications Agency.
-Assisting the agency in building a comprehensive online presence that will allow them to keep up with their competitors, attract new clients, and new employee talent.
Project developed by Inspiration Lane agency, a team of graduate students from the Integrated Marketing Communication program at Emerson College. This project is the last required course of the program. The project consists to developed an integrated marketing communication plan for a real client.
Presented on April 26, 2013.
26/04/2013 Harrison & Shriftman Capstone ProjectWalid Abraz
- Developed an integrated marketing communication plan to Harrison&Shriftman in positioning the agency as a Corptique Lifestyle Communications Agency.
- Assisted the agency in building a comprehensive online presence that will allow them to keep up with their competitors, attract new clients, and new employee talent.
Explore Valuable Opportunities You Don't Know You're Missing.
With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what you’ve never had or measure opportunities you don’t know you’re missing? It’s time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities.
Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines:
- How internal communications and contests spark competition and increased performance
- Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition
- The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Digital media’s rise and constant evolution has reshaped the way we plan,
execute and manage marketing activities. Regardless of industry, product or
target audience, today’s B2B marketing mixes call for more ingredient diversity.
This white paper provides an outline of best practices and key ingredients that facilitate your ability to create a strategic marketing mix that satisfies your desire
for growth.
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
Hospitality Marketing Executive with expertise in digital and traditional marketing including SEO, social media, driving brand awareness and revenue through strategic thinking. Experienced project manager
26/04/2013 Harrison & Shriftman Capstone ProjectWalid Abraz
- Developed an integrated marketing communication plan to Harrison&Shriftman in positioning the agency as a Corptique Lifestyle Communications Agency.
- Assisted the agency in building a comprehensive online presence that will allow them to keep up with their competitors, attract new clients, and new employee talent.
Explore Valuable Opportunities You Don't Know You're Missing.
With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what you’ve never had or measure opportunities you don’t know you’re missing? It’s time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities.
Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines:
- How internal communications and contests spark competition and increased performance
- Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition
- The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Digital media’s rise and constant evolution has reshaped the way we plan,
execute and manage marketing activities. Regardless of industry, product or
target audience, today’s B2B marketing mixes call for more ingredient diversity.
This white paper provides an outline of best practices and key ingredients that facilitate your ability to create a strategic marketing mix that satisfies your desire
for growth.
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
Hospitality Marketing Executive with expertise in digital and traditional marketing including SEO, social media, driving brand awareness and revenue through strategic thinking. Experienced project manager
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
A Few Good Marketers provides marketing creative, communications, digital and interactive services by professionals with 20+ years of agency experience.
MindRocket Media Group Capabilities DeckFinanceMRMG
As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.
Almost 60% of employees are proud of their company and ready to tell the world about it.
Over half of employees would recommend their company to others as a place to work.
Learn how to leverage your greatest assets - your employees - to strengthen your employer brand:
• Understand what motivates employees to share their stories
• Discover the importance of engagement and measurement
• See how top recruiting teams involve their teams in brand-building
• Take away four steps to cultivate talent brand ambassadors at your organization.
Learn more: http://bit.ly/1NmnyWZ
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
A story about creating a high-performing marketing department that elevated a brand with audience-loving content while generating highly qualified sales leads.
2017 B2C Content Marketing Benchmarks, Budgets, and TrendsMarketingProfs
Our fifth annual B2C content marketing report is here. Sponsored by Hightail, this report shows where B2C marketers will spend their budget, how much budget businesses are allocating to content marketing efforts, and what kind of strategies we will see in 2017.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
This slideshare is basically a guideline for seasonal planning.
You will find the seasonal search trends to your business / industry by identifying the search queries with seasonal modifiers. With the use of Google Trends, you can find at what time search volume peaks for these searches.
Following by identifying STP, developing strategy and tactics with Google AdWords in order to deliver your marketing contents to the right audience via the right channel at the right time.
Understanding what's working and what's not working, KPI measurement should be an imperative part of your business' growth strategy. Keep in mind that, if you don't measure it, you can't improve it.
The time is now, wait no more!
Some of Jasmine Sandler client case studies on SEO & Digital Marketing services work as a lead Digital strategist since 2006. More testimonials, case studies and results can be found on www.jasminesandler.com
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
Humanizing Your Brand with Internal Influencers - Employee Advocacy 2.0 (AMA...Social Jack
From big brands to small businesses the hottest trend of Influencer Marketing it to look inside your own business. Dean DeLisle, Digital Transformation Enthusiast will take you through the 7 steps they use to convert brand advocates to true Social Thought Leaders, without breaking the bank. You will learn how to build trust on the outside while creating a fun, team-based culture on the inside. No matter where your organization is in your digital journey, you will walk away with some easy cool next steps. Dean will also cover a few case studies and results from current projects. This session will be fast and furious and oh, all attendees will get access to a fast track course for when you are ready to roll out your program.
Presented by Dean DeLisle (Founder/CEO of Forward Progress, LLC & The Creator of Social Jack) at the AMA's BrandSmart 2020 Virtual Event.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have delivered over 2,000 webcasts and live events elevating and showcasing influencers over the last 15 years.
About BrandSmart
BrandSmart is the longest-running brand marketing conference in the country. Now in its 18th year, BrandSmart brings together noteworthy industry speakers, marketing decision-makers, and future-forward brand associates looking to share proven tools, strategies, and stories.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
A Few Good Marketers provides marketing creative, communications, digital and interactive services by professionals with 20+ years of agency experience.
MindRocket Media Group Capabilities DeckFinanceMRMG
As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.
Almost 60% of employees are proud of their company and ready to tell the world about it.
Over half of employees would recommend their company to others as a place to work.
Learn how to leverage your greatest assets - your employees - to strengthen your employer brand:
• Understand what motivates employees to share their stories
• Discover the importance of engagement and measurement
• See how top recruiting teams involve their teams in brand-building
• Take away four steps to cultivate talent brand ambassadors at your organization.
Learn more: http://bit.ly/1NmnyWZ
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
A story about creating a high-performing marketing department that elevated a brand with audience-loving content while generating highly qualified sales leads.
2017 B2C Content Marketing Benchmarks, Budgets, and TrendsMarketingProfs
Our fifth annual B2C content marketing report is here. Sponsored by Hightail, this report shows where B2C marketers will spend their budget, how much budget businesses are allocating to content marketing efforts, and what kind of strategies we will see in 2017.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
This slideshare is basically a guideline for seasonal planning.
You will find the seasonal search trends to your business / industry by identifying the search queries with seasonal modifiers. With the use of Google Trends, you can find at what time search volume peaks for these searches.
Following by identifying STP, developing strategy and tactics with Google AdWords in order to deliver your marketing contents to the right audience via the right channel at the right time.
Understanding what's working and what's not working, KPI measurement should be an imperative part of your business' growth strategy. Keep in mind that, if you don't measure it, you can't improve it.
The time is now, wait no more!
Some of Jasmine Sandler client case studies on SEO & Digital Marketing services work as a lead Digital strategist since 2006. More testimonials, case studies and results can be found on www.jasminesandler.com
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
Humanizing Your Brand with Internal Influencers - Employee Advocacy 2.0 (AMA...Social Jack
From big brands to small businesses the hottest trend of Influencer Marketing it to look inside your own business. Dean DeLisle, Digital Transformation Enthusiast will take you through the 7 steps they use to convert brand advocates to true Social Thought Leaders, without breaking the bank. You will learn how to build trust on the outside while creating a fun, team-based culture on the inside. No matter where your organization is in your digital journey, you will walk away with some easy cool next steps. Dean will also cover a few case studies and results from current projects. This session will be fast and furious and oh, all attendees will get access to a fast track course for when you are ready to roll out your program.
Presented by Dean DeLisle (Founder/CEO of Forward Progress, LLC & The Creator of Social Jack) at the AMA's BrandSmart 2020 Virtual Event.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have delivered over 2,000 webcasts and live events elevating and showcasing influencers over the last 15 years.
About BrandSmart
BrandSmart is the longest-running brand marketing conference in the country. Now in its 18th year, BrandSmart brings together noteworthy industry speakers, marketing decision-makers, and future-forward brand associates looking to share proven tools, strategies, and stories.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
How to engage candidates with an always-on digital strategy | Talent Connect...LinkedIn Talent Solutions
At Enterprise Holdings (Alamo Rent A Car, Enterprise Rent-A-Car, and National Car Rental), great customer service is at the core of their business, and that extends through to potential candidates, too. Even with the massive volume of applicants they have year over year, with the combination of the right people and the right technology they strive to provide their candidates with a process that is both highly responsive as well as approachable. Follow the journey taken by Enterprise over the years as they worked to build an always on digital strategy, while continuously optimizing their efforts through smarter metrics. Working to improve how they interact with candidates, build strong relationship with media partners and deliver the best candidate funnel to their teams internally.
Understanding that this level of sophisticated marketing doesn’t happen overnight, Enterprise worked in partnership with their consumer marketing group and agency partner TMP Worldwide to track ROI (customer sentiment, awareness, etc.) and improve the measurable results.
Employee Advocacy: Training and Activation Best PracticesLiz Bullock
Liz Bullock shares best practices on both training and activating employees to align with business goals. Examples from Adobe, Dell and others. Presented via BrightTALK on November 20, 2014
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
How to maximize your online exposure on a start up budget Red Rock
The first things to da it to utilize all the free tools then build out your persuasion architecture.
The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand.
Reputation x Visibility = Brand Strength
Background information and testimonials for b2b companies seeking content marketing program leadership with seasoned boutique consulting organization 3WaysDigital and Founder Trish Barber
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Charleston PR & Design is a full-service marketing and PR firm established in Charleston in 2008. In 2012 we opened Asheville PR, a division in the Asheville area. We offer crisis communications, strategic marketing, public relations plans and much more.
Sage Design Group | Creative Solutions to Grow Your Business™Sage Design Group
Creative Solutions to Grow Your Business™
Our VISION: Sage Design Group wants to be the go-to-place for ideas that help CREATE, INSPIRE and GROW profitable businesses through meaningful human connections. We strive to foster results oriented communication campaigns to enhance our client's image, improve their sales and maximize their ROI.
Our STORY: Sage Design Group is an advertising agency founded in 2005 by Art Director & Marketing Expert Annette C. Sage, who has over 20 years of experience in the industry. Its advertising philosophy takes the traditional marketing funnel and integrates advocacy to keep up with today's connected economy.
Our GOALS: Sage Design Group's goal is to create positive awareness of your company - locally, regionally or in the worldwide marketplace. We work to enhance profitability and grow your customer base. Sage Design Group can assist you in creating a brand identity that will give you a competitive edge and open doors to greater business opportunities.
https://sagedesigngroup.biz
https://annettesage.com
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
How can you use new media such as blogs, Facebook and twitter for marketing retirement homes, retirement communities or senior care. This presentation shows you how you can engage with senior during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at retirement home marketing and marketing and selling to seniors.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the Comfort Life Marketing Academy Lunch & Learn in Toronto on October 289th, 2014. More tools and resources available at www.ourkidsmedia.com/marketing/retirement-living/
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Similar to Harrison & Shriftman Graduate Capstone Project (20)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
5. Doug Deorchis
Account Manager
Walid Abraz
Creative Director
Lindsay Hutton
Digital Expert
Raquel Tellado
Account Planner
Enitan Ogunkoya
PR/Promotions
Kiki Zheng
Media Planner
inspiration
lane
Agency
Profile
Devoted to creating, maintaining
and sustaining an unbreakable
emotional chord between brand
and audience.
inspiration
lane
12. Public Relations
•Advertorial Placements
•Press
•Media Mailers
Product
Analysis
Talent Relations
•Brand Ambassador Selection
•Celebrity Brand Integration
•Guest List
Marketing
•Brand Strategy & Planning
•Research
•Strategic Partnerships/ Sponsorships
Production (Studio HS)
•Event Design and Production
•Experiential marketing
•Special Events
13. Develop an integrated marketing
communication plan that will assist Harrison &
Shriftman in positioning the agency as a
corptique lifestyle communications agency.
Assist the agency in building a comprehensive
online presence that will allow them to keep
up with their competitors, attract new clients,
and new employee talent.
The Client
Assignment
1
2
Journeyinspiration
lane
Discovery
1
Strategic
conclusions
2
How we will
Address them
3
15. Competitive
Analysis
Strategic
focus
Strategic marketing,
communications &
media relations firm.
GROUP
STRENGTHS
• Trusted relationships with
editorial decision-makers
• Access to high-profile
influencers
• Expertise in traditional &
social media platforms.
Beauty, fashion,
entertainment & lifestyle
public relations and
marketing agency.
STRENGTHS
• Digital capabilities (SEO,
evergreen content, and
online PR)
• Visible to TV shows &
press at relevant fashion
events.
Marketing and public
relations firm.
STRENGTHS
• Organized into specialized
divisions & practice areas
• Digital and social media
team.
• Social media services.
16. Competitive
Analysis
Communication
focus
“Fresh Thinking & Flawless Execution”
Source: www.hs-pr.com
“We are HL
Group. We help build
great brands.”
GROUP
“Chances are, you
have read about one
of our clients today.”
“At L+S, we pride
ourselves on a buttoned
up-meets-boutique
approach. Our vision
and versatility set us
apart.”
23. the newfocus
Strategic
Conclusions
expertise
Any communication agencies can attempt to claim
expertise when it comes to certain tactics.
What sets Harrison & Shriftman apart is that its
experience grants them ability to recognize lifestyle
brand potential and leverage that insight to create
world-class brand experiences with their exclusive
resources .
Help clients to connect with
The Mass Affluent
24. Strategic
Conclusions
11% of all US households
(more 13 million) are
classified as Mass Affluent.
Sophisticated,
well-educated
consumers
Tend to tune out traditional
marketing strategies and do not
think of themselves as rich.
Early adopters
of high-end
technology.
Households with income
producing assets between
$250,000 and $1 million.
mass affluentThe Indirect Target
Audience
25. How to appeal
Strategic
Conclusions
H&S
“Versatility with
global access”
Global Resources/
Corptique H&S Capabilities
H&S
“Strategists in
Brand Building”
Clients H&S serves
H&S
“Creating the
News”
H&S Expertise
H&S
“???”
27. Targeted
communication
SWOT
Current and Prospective Clients
LOOK for a communication agency that can leverage
luxury elements of their brands and connect the
brands with mass affluent consumers.
Current Employees
Increase the sense of
belonging
Prospective Employees
Young professionals with entrepreneurial spirit who
look for skills and talent but mostly a specific mindset.
They are socially savvy, they influence style and culture,
and are eager to find a voice.
30. IMC Campaign
Execution
MUST DO
Internal Branding
Internal branding will ensure that
H&S employees internalize the
company’s values and understand
its offerings and differentiated
position in the marketplace.
31. MUST DO
Campaign Execution
Internal Branding
Current
State
HR
Management
Systems
Culture /
Co-worker
Influence
Leaders /
Managers
Internal PR
Systems
• Screening Process
• No formal orientation program
• Ketchum’ macro-level training
• Close working relationships
• Culture Committee
• None in place
• 90-day check in
• The Emerging Dialog
(Ketchum)
32. MUST DO
Campaign Execution
Internal Branding
Additions
HR
Management
Systems
Culture /
Co-worker
Influence
Leaders /
Managers
Internal PR
Systems
• Standard online recruitment
messaging
• Formal orientation protocol
• Culture Committee (Enforced)
Office Life
Social Gatherings
• Newsletter
• Internal Hub
• Communication consistently
reflects H&S’ mission and
values
34. Inventory of
Current Digital
Assets
Case Studies
H&S Website
Use of Social Channels
4
3 Studio HS blog
1
MUST DO
Campaign Execution
Digital Content Strategy
2
2
35. CHANNEL ADOPTION FACILITATION
Facebook, Twitter, LinkedIn, YouTube,
Google+, Internal Community
2
CONTENT CREATION
Website, Blogs, Video, Webinars, Digital
Advertising, Email Marketing
1
MUST DO
Campaign Execution
Digital Content Strategy
At the end of the day, all messages
and content across the digital
landscape should come back to the
main message, “H&S sees brands
through a luxury lens”.
Moving forward
H&S will need to adopt a content creation
strategy that will cause them to outshine
the competition.
37. MUST DO
Campaign Execution
Website Revamping
Outdated Videos
Obstacle to SEO
A problematic URL
User Unfriendly
Unclear Brand Image
H&S Website
The Issues
38. MUST DO
Campaign Execution
Website Revamping
www.hs-pr.com
URL not compatible with the
new positioning of H&S as a
Corptique Communication
Agency.
A problematic URL
Similar URLs
www.hs-com.eu
http://www.hs.com.au
www.hs-online.com
H&S Website
The Issues
40. MUST DO
Campaign Execution
Website Revamping
Obstacle to SEO
• Use of Flash instead of
HTML
• No links to social media
• Lack of SEO efforts.
H&S Website
The Issues
41. MUST DO
Campaign Execution
Website Revamping
User Unfriendly
• Confusing navigation
categories, and
content difficult to
read
H&S Website
The Issues
42. MUST DO
Campaign Execution
Website Revamping
Unclear Brand Image
•Lack of appealing brand
messages.
•No distinguishing or
differentiating points
•No tagline
H&S Website
The Issues
43. Nibbler Analysis
MUST DO
Campaign Execution
Website Revamping
A tool for testing H&S
website in terms of
accessibility, SEO, and
social media.
POPULARITY 3.9 Ranked
3,877,357th Most popular website.
TWITTER SHARING 4.2 Few
tweets mentioning the website.
HEADINGS 0.0
No defined headings found. Hard
for search engine to determine the
content of the website.
FEEDS 0.0
No feeds to follow
updates to websites
ANALYTICS 0.0
No recognized analytics software.
The website doesn’t provide website
visitor analysis.
MEDIA TYPES 0.0
Not optimized for
mobile devices not for
printing.
FACEBOOK 0.0
There’s no public
Facebook page linked
to the website.
44. MUST DO
Campaign Execution
Website Revamping
Redo the Videos
SEO/Social Media
Change the URL name
Redesign the website
H&S Website
The Revamping
www.hs.com or www.harrison-shriftman.com
• HTML instead of Flash
50. IMC Campaign
Execution
MUST (DO) HAVE
SEO/SEM Strategy
•Raise brand awareness of H&S.
•Drive measurable traffic to the
company’s website.
51. MUST DO
Campaign Execution
SEO/SEM Strategy
H&S to integrate SEM-paid
keyword advertising into
the campaign.
• Bidding with the right keywords and maintaining the
relevancy of the ads.
• Bidding for relevant keywords in terms of H&S expertise
and capabilities.
SEMstrategy
52. Keywordstrategy
MUST DO
Campaign Execution
SEO/SEM Strategy
Some keywords for the
spiders
Lifestyle, Public Relations, Luxury Lens, Corptique, Talent
Relations, Celebrity Seeding, Editorial Placement, Product
Placement, Experiential Marketing, Production, Harrison,
Shriftman, Lara, Elizabeth, Studio HS, The Hamptons, Boutique,
Communication Agency, PR Agency.
53. Google AdsMockups
MUST DO
Campaign Execution
SEO/SEM Strategy
Ad related to Communication Agency
Harrison & Shriftman
Full Service Communications Agency| PR, Marketing, Talent Relations
www.h.s/com
Build Brands with a Luxury Leverage
61. H&S Social Media Strategy
Desired State
Current
Clients
Prospective
Clients
Current
Employees
Prospective
Employees
Internal Branding
Case Studies
Blog Postings
Digital Ads
Webinars
Case Studies
Blog Postings
H&S Moments
Webinars
Case Studies
Blog Postings
New Video Content Webinars
Case Studies
Blog Postings
Corporate Videos
Studio HS Content
Employee Diary
Visual Case Studies
G+ Live Hangouts
G+ Community
MUST DO
Campaign Execution
Social Media Strategy
62. H&S New Social Media
Strategy
IMC Campaign
Execution
Goals
-Increase overall H&S generated
content by 50%.
-Increase traffic to H&S website by
50% by 2014
Measurable Objectives
-Increase leads by 25% by 2014
-Receive 300 new job applications
by 2014
63. H&S Facebook Strategy
Visual
Shareable Content
Cross Promotion of
Digital Assets
Company
Wins/Successes
Campaign Execution
Social Media Strategy
Current
clients
Prospective
clients
Prospective
Employees
Current
Employees
Audience
Focus
65. H&S Twitter Strategy
Campaign Execution
Social Media Strategy
Current
clients
Prospective
clients
Prospective
Employees
Current
Employees
Audience
Focus
Thought Leadership
Companywins/successes
H&S Moments
Live chats:
Hashtag Strategy
67. Thought Leadership
Company wins/successes
Open Job postings
Joining Relevant Industry Groups
Campaign Execution
Social Media Strategy
H&S LinkedIn Strategy
Current
clients
Prospective
clients
Prospective
Employees
Current
Employees
Audience
Focus
68. Current H&S
LinkedIn Profile
Recent Updates
Harrison & Shriftman
Elizabeth Harrison recently spoke at
Harvard University for the 5th Annual CEO
Roundtable focused on Building Leading
Brands and Driving Growth.
Recent Updates
Harrison & Shriftman
Join us in celebrating H&S’s
19 years of experience in
communications. What to
expect from H&S going
forward.
72. Campaign Execution
Social Media Ads
Ad content
Reflect H&S company culture and
appeal to prospective employees’
interests.
Looking to work at a
versatile boutique
communications agency?
Apply today and join our
team of taste makers
.
Aspiring to be a PR,
Marketing or a Talent
Relations expert? H&S
is hiring. Make the
move today!
76. MUST DO
Campaign Execution
XIX Event
Why do an
Event?
Goals
Details
Sustainability
XIX
Toast to H&S’s 19 years of experience in
communications. What to expect from H&S going
forward.
80. Retainer
Type
Per Month Per Year
Large $60,000 $720,000
Medium $32,500 $390,000
Small $9,500 $114,000
ROI and
Budget
Item Frequency
Projected
Cost/Year
Google Ads
(SEM)
Ongoing $20k-$30K
Social Media
Ads
Ongoing $70k-$90K
Website One Time $10k-$20K
YouTube Ongoing $5k-$10K
Digital Team Ongoing $130k-$150k
XIX Event One time TBD
PR and Events Ongoing $30k-$60k
TOTAL $265k-$360K
ROI
Budget