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The 3C's- Credibility, Capability & Confidence: CPLP and the Competency model


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The ASTD Certified Professional in Learning and Performance Certification (CPLP) equips people with the tools to be the best in the field and lets employers know you have the real world practical expertise that can be readily applied. Participants will learn the nine areas of the competency model covered in the exam and understand the work product requirements. At the end participants will be able to assess their readiness to register for the CPLP certification process.

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The 3C's- Credibility, Capability & Confidence: CPLP and the Competency model

  1. 1. The 3Cs - Credibility, Capability, and Confidence: CPLP & the Competency Model Dr. Kella B. Price, SPHR, CPLP National Advisors for Chapters Price Consulting Group 252.622.8119 ®
  2. 2. 2 Objectives  Introduce the ASTD Competency Model  Define and Describe CPLP – certification – benefits & value – requirements & process – readiness & preparation
  3. 3. 3 What is the Competency Model?  Defines which competencies are needed for success in the field  Provides structure for professional development  Certification testing validates that an individual possesses the desired competencies
  4. 4. 4 ASTD Competency Study Background:Background:  Launched May 2003; updated 2008  Led by ASTD in partnership with Development Dimensions International (DDI) and Rothwell & Associates (R&A) Study Intentions:Study Intentions:  Identify drivers of change in the field  Scope out future trends and implications  Identify competencies for today’s practitioners
  5. 5. 5 Revised Model © 2008 by The American Society for Training & Development (ASTD). All Rights Reserved. For use by permission only. ASTD Competency Model™
  6. 6. The Model & CPLP Certification The linkage – Model provides the content and answers the “what” – Standards answer “how well” – Certification testing signifies standards were met
  7. 7. 7 What is CPLP?  Credential for workplace learning and performance professionals Who offers this credential?  Offered by the ASTD Certification Institute (ASTD CI) CPLP Is
  8. 8. CPLP Is True or False: It is broad-based in scope. True or False: The CPLP has required courses and formal study as a pre-requisite for taking the exams. True or False: CPLP addresses a WLP professional’s knowledge and performance in the areas of expertise as defined by the ASTD Competency Model.
  9. 9.  Focuses on Learning  Results in a certificate that acknowledges course completion  Focuses on Testing/ Assessment  Results in a designation that acknowledges mastery of WLP KSAs against predetermined standards. Certificate Program Certification Process CPLP Is Not…
  10. 10. CPLP Value - Market Research Study  Evidence suggested CPLP increases: – Opportunity (Job Prospects and Advancement) – Credibility – Commitment – Knowledge and Performance 10
  11. 11. CPLP Value - Evidence Advancement and Jobs  Credentials are preferred by hiring managers, especially in tough job markets  Over 85% (87%) of CPLP credential holders report it has given them an advantage  Over 80% (82%) of CPLP credential holders report it has advanced their careers  Over 70% (72%) of the companies looking to fill positions on the ASTD Job Bank prefer CPLP applicants  One hundred percent (100%) of employers interviewed stated that future recruiting practices for open positions will prefer the CPLP credential  One hundred percent (100%) of CPLP credential holders felt more capable and more confident at their jobs, now that they have completed the CPLP program Looking to rise to the top of the resume pile? Add four letters: CPLP11
  12. 12. 12 Employer Demand - CPLP Preferred Jobs
  13. 13. CPLP Value - Evidence Credibility  Validates knowledge and commitment Commitment to Learning and Learning Profession  Confidence in knowledge and competency Knowledge and Performance Impact  Over 80% of CPLP holders report that their employers recognize the increased expertise they have as a result of obtaining the CPLP credential13
  14. 14. 14 CPLP Value - Candidate Testimonials CPLP helped me learn the science behind the art. I used CPLP to move my team ahead and in the same direction. I used it to change the way my team thinks: want them to be more connected to the business and think strategically instead of operationally. Finally, a way to recognize that we are professionals… The learning is the best part; I have more confidence. It was tough, and worthwhile! I increased my pay by increasing my value. It helped increase visibility within my organization. http://CPLP testimonials
  15. 15. Steps to obtaining certification Step 1: Meet Eligibility and Readiness Requirements Step 1: Meet Eligibility and Readiness Requirements Step 2: Take / Pass the Knowledge Exam Step 2: Take / Pass the Knowledge Exam Step 3: Prepare / Submit a Successful Work Product Step 3: Prepare / Submit a Successful Work Product Ongoing: Recertification Ongoing: Recertification
  16. 16. Components Knowledge Test  150 multiple choice questions.  Assessing knowledge application in 9 Areas of Expertise.  For scoring purposes some areas are weighted more than others.  No penalties for guessing. Work Product Submission  Submission of work product in one of five available AOEs.  Work product must be current.  Provide answers to questions about project.  Must obtain signed permission from stakeholders and participants.  Independently rated by experts in the field.
  17. 17. 17 Recognition  Recognized as elite members of the profession  Awarded right to use CPLP designation on business cards and resume  Listed on ASTD CI website  Invitation to participate in CPLP networking and professional development opportunities CPLPCPLP CertificateCertificate CPLP Lapel PinCPLP Lapel Pin
  18. 18. Recertification Policy  Professional development is required to maintain the CPLP certification.  Purpose is to stay current, grow, develop, and never stop learning.
  19. 19. Recertification Process  Three year cycle  Cycle begins the first day of the month after notification of CPLP success  Designates need to accrue 60 points within the recertification period  Points must tie directly to one or more areas of the ASTD Competency Model Categories Points Continuing Education 30 Speaking and Instructing 20 On-the-Job Experience 20 Research and Publishing 20 Leadership and Recognition 15 Professional Membership 15
  20. 20. 20 2011 Testing Schedule & Fees Test Window Registration Deadline Knowledge Exam Testing Work Product Submission Deadline* March February 11 March 19 - April 9 August 26, 2011 May April 1 May 21 - June 11 August 26, 2011 Sept. August 5 Sept 17 - Oct 8 February 24, 2012 Nov. November 4 Nov 12 - Dec 10 February 24, 2012 * Work product score turnaround is 8-12 weeks.
  21. 21. 21 Multiple Roads to Prepare  ASTD Learning System & Flashcards  CPLP Study Group Leader’s Guide  Check Your Knowledge! CD-ROM  pCPLP™ practice exam  CPLP Prep Classes (Online, Instructor Led)  ASTD Certificate Programs (AOE-specific)
  22. 22. CPLP - Is It Right For You?  Ask Yourself... – Do you meet eligibility? – Does it match your career goals? – What are your gaps? – Do you have the time and resources to commit? – What are the benefits? opportunity costs? – What’s the value? Gee, I wonder if I should do this?
  23. 23. 23 What Questions Can I Answer?
  24. 24. Program Resources To Find… Go To…. Chapter CPLPs, study help Kathleen Rippy General information Detailed program requirements Candidate Bulletin CPLP application CPLPApplication.htm Anwers about testing or ASTD Customer Care 800.628.2783 Answers about preparation Nancy Olson or 800.628.2783