Business is based on a PROFESSIONALLY BUILT BRAND.
We perceive brand as a unique individualised space developing in several dimensions.
A successful brand is always a MYTH, a true legend that attracts, brings joy and amazes. By joining the brand, one becomes stronger.
Marketing can be defined as a process of socializing or communicating the value of product or service to the customers with the objective to sell products or services. It is actually a very critical function of business which focuses towards attracting the customers (Kotler, 2001). If properly planned and executed, marketing aims at getting far better results in form of increased sales, brand /image building, higher revenues, etc. The aim of this report is to provide an understanding of how marketing, research, planning and marketing mix are used in all organizations (Palmer, 2012). Marketing not only earns profitability to the marketers but also to the customers, as they have all the options in front of them to choose the best among the available ones (Palmer, 2012). Marketing is done with the aim of selling goods, services, events, experiences, ideas, people, businesses, information, awareness programs etc.
The presentation talks about one of the possible executions in positioning an ad agency. It is seen that the organizations which claim to be the experts in developing great brands often have the worst brands. These organizations need to brand themselves too, and here is one way to do it
Marketing Research: Moscow market of thermal base layers (Demo, Rus)Anton LOZHNIKOV
The work on the marketing research of the Moscow market of thermal underwear (base layer). Our agency has conducted (it is a continuous yearly task) a marketing research on the status and dynamics of consumer demand, consumer preferences, and other indicators related to thermal base layers in Russia for one of our customers. The demo version is attached. The demo version is in Russian only, but we will do a promotional translation to English soon.
Marketing can be defined as a process of socializing or communicating the value of product or service to the customers with the objective to sell products or services. It is actually a very critical function of business which focuses towards attracting the customers (Kotler, 2001). If properly planned and executed, marketing aims at getting far better results in form of increased sales, brand /image building, higher revenues, etc. The aim of this report is to provide an understanding of how marketing, research, planning and marketing mix are used in all organizations (Palmer, 2012). Marketing not only earns profitability to the marketers but also to the customers, as they have all the options in front of them to choose the best among the available ones (Palmer, 2012). Marketing is done with the aim of selling goods, services, events, experiences, ideas, people, businesses, information, awareness programs etc.
The presentation talks about one of the possible executions in positioning an ad agency. It is seen that the organizations which claim to be the experts in developing great brands often have the worst brands. These organizations need to brand themselves too, and here is one way to do it
Marketing Research: Moscow market of thermal base layers (Demo, Rus)Anton LOZHNIKOV
The work on the marketing research of the Moscow market of thermal underwear (base layer). Our agency has conducted (it is a continuous yearly task) a marketing research on the status and dynamics of consumer demand, consumer preferences, and other indicators related to thermal base layers in Russia for one of our customers. The demo version is attached. The demo version is in Russian only, but we will do a promotional translation to English soon.
Can a Digital or Traditional Agency be Agile? Ryan Lejbak, the CEO of Canadian-based digital agency zu didn't think so. However, the staff of 60 convinced him to try. There were lots of ups and downs along the way, but over the past 18 months zu has experienced higher revenues, margins and client satisfaction. And the employees love it.
Ryan will take you through the process of moving from Waterfall to Agile and share lessons on what ideas worked and what didn't. See this behind-the-scenes look at the transformation of an agency and see what disrupted the agency model in Canada.
Today, the Advertising Industry is a complex environment and so are the relationships Agencies have with their Clients. Here are some ways to make things easier for both parties.
What does Agency Creative do? It's simple. We connect brands to customers. And we do it in a results-oriented, totally integrated, top-to-bottom manner. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Check out our website. Feel our passion.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
The Art of Visual Content and the Science That Makes it Convert Uberflip
From infographics to presentations to eBooks, visual content can present complex ideas in a format that’s easy to digest and hard to ignore.
These highly engaging content assets not only generate awareness for your company in a crowded internet, but when delivered in the right content experience, can also transform that engagement into conversions.
In this presentation, we explore:
- Key characteristics of highly compelling visual content.
- How to create killer infographics, presentations and more.
- Visual content creation tips for both small businesses and large organizations.
- How to optimize the content experience to generate leads from your visual content.
Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
KLIKX - Advertising & PR Solutions is an Ad Agency providing Advertising, Digital Marketing and PR Management Services. KLIKX is the Best Ad Agency in Faisalabad Pakistan for Social Media Marketing and Advertising. If you're searching for Best Social Media Marketing Company then KLIKX is the only choice you have in Faisalabad Pakistan.
Communifix! is an ideas lab & a boutique Integrated marketing firm. Our core strength is our experienced handpicked team. The talent is the best class for strategy, creative, content, digital marketing & public relations. Start a conversation with us. biz@communifix.in or Call us: +91 9811634746
Communifix! - the ideas lab. We're a think-tank & a one-stop solution for Brand & Marketing Communications, in the following areas:
1 Brand Consulting
2 Creative Design & Development - (ATL, BTL & Digital)
3 Digital Marketing - (SEO, Social, LeadGen, Influencer, Mobile, PR & Media)
4 Content Engine - (Brand Films, Product & Digital Videos, VR Films, Infographics & more)
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
Big Fat Buzz is a fully integrated advertising and creative services agency; online, print and TVC.
Big Fat Buzz brings the expertise of strategy, technology, storytelling and marketing to build bold brands.
Bestow - Marketing Communication Agency - Advertising AgencyDipen Patel
We are a multi disciplinary branding agency called BESTOW which specialises in three main areas of expertise:
• Design
• Strategy, and
• Communication
We are involved in 360-degree marketing activities for our clients, which scale from various verticals like Real estate, Jewellers, Industrial, FMCG, Education, Finance, Hospitality & many more.
From Advertising & PR, to Digital Marketing, to Events & Exhibitions, to Interactive media planning, you name it we do it.
What does it take to start sales in European Marketplaces fast and with low budget? Not much! Fast Track access through Vokant Group Finland for as little as 500 Eur/month (for ca. 1-10 SKUs).
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Qbs, Branding & Marketing Agency
1.
2. ABOUT US
!
Branding & Marketing agency QBS (Quality Brand Service) was
established in February 2003, in Moscow.
The agency’s key competencies: STRATEGY, CREATIVE IDEA,
DESIGN, DIGITAL, NEW MEDIA, MEDIA.
!
More than 600 implemented MARKETING AND ADVERTISING
PROJECTS.
several dozens of new brands and new products have been
developed and launched on the market.
!
GEORGAPHY of our customers: Russia, Finland, Sweden, Denmark,
Japan, Bulgaria, Hungary, Germany, Italy, Poland, USA, Singapore,
Montenegro, Croatia, France, etc.
OU
T
US
3. ON
VISION
!
Business is based on a PROFESSIONALLY BUILT BRAND, and by
combining it with consistently planned promotion and support we
guarantee SUCCESSFUL RESULTS.
!
We perceive brand as a unique individualized space developing in
several dimensions.
A successful brand is always a MYTH, a true legend that attracts,
brings joy and amazes. By joining the brand, one becomes
stronger.
That is why we called the brand creation TECHNOLOGY the
BRAND MIF, which also implies three brand components.
4. “M” stands for МARKETING.
At this stage, we study the target market, the brand consumers
and the competitive environment.
!
“I” stands for IDENTITY.
A necessary quality of a successful brand is its special unique
character, which helps it stand out in the competitive
environment and makes customers choose the brand and like it.
At this stage we create a unique BRAND PLATFORM, appropriate
BRAND ARCHITECTURE and, of course, BRAND CONSTANTS
(verbal, visual, audio, etc.)
!
“F” stands for FINALIZATION.
At this stage the previous developments take shape to turn into
certain brand attributes: advertising and promotional materials,
packaging, Web site, etc.
ON
5. IC
ES
SERVICES
!
STRATEGY
As part of the BRAND STRATEGY creation, we develop:
• The Brand Concept
• The Brand Communications Strategy
CREATIVE IDEA
THE SUCCESS OF A BRAND depends in many respects also on the
expressiveness, integrity and informational content of the brand,
which are supposed to clearly communicate to the consumer the
brand’s IDEA, VALUES, CHARACTER AND STYLE.
To succeed in these objects, we create a single CREATIVE
CONCEPT of the brand.
!
DESIGN
Professionally made effective design adds much to the EFFECT OF
THE BRAND on the consumer, even without any significant
increase in the volumes of placement and production of
materials.
We have a positive experience in working in all main design
trends.
6. DIGITAL
MODERN TECHNOLOGIES and communication facilities offer new
vast opportunities for the development of your brand.
Our basic DIGITAL competencies:
• Advertising and promotional projects on-line
• Web sites and brand’s representations in SM
• Content creation
!
PR AND SOCIAL MEDIA
Effective BRAND PROMOTION is thanks to a combination of
original creative ideas, traditional promotion tools and innovative
marketing techniques. Our basic competencies:
• PR strategy development and planning
• Promotion in social networks
• Promo and event activities
• Corporate PR
• Preparation and arrangement of exhibition projects
IC
ES
7. MEDIA
Depending on the brand promotion strategy, we offer MEDIA
PLANNING AND MEDIA PLACEMENT in federal and regional mass
media:
• TV
• Printed press
• Internet
• Radio
• Outdoor advertisement
• Metro
• Transport
• Non-standard placement
!
Thanks to the PARTNERSHIP RELATIONS with media partners we
offer our customers the best DISCOUNTS and additional BONUSES.
IC
ES
9. Retail pharmacy chain Feola TM.
BRANDING. Positioning. Logo. Constants of corporate identity. Brand book. Exterior and interior design of
outlets. Advertising material.
10.
11. Corporate brand Trading House INTER-REPUBLICAN WINERY TM.
BRANDING. LOGO. CONSTANTS OF CORPORATE IDENTIFY. BRAND BOOK. ADVERTISING MATERIAL.
12. Retail brand in the segment of orthopedic products ORLETT TM.
BRANDING. Positioning. Name. Logo. Slogan. Constants of corporate identity. Brand book. Packing. Website
and media materials. Communications strategy. Advertising material. Photo shoot.
13.
14. Corporate brand in the segment of agriculture Nutritek TM.
BRANDING. Positioning. Logo. Slogan. Constants of corporate identity. Brand book. Advertising and media
materials.
15.
16. Retail brand in the food segment OUR ryaba TM.
BRANDING. Positioning. Logo. Slogan. Constants of corporate identity. Packaging. POSM. Making transport.
Exterior and interior design of outlets. Advertising and media materials. Brand book.
17.
18.
19. Retail brand in the food segment Ridna Svizhina TM.
BRANDING. Positioning. Name. Logo. Slogan. Constants of corporate identity. Brand book. Packing. POSM.
Communications strategy. Advertising material.
20. Retail brand in the food segment first Freshness ™.
BRANDING. Positioning. Name. Logo. Slogan. Constants of corporate identity. Brand book. Packing. POSM.
Advertising and media materials.
21. Retail brand in the food segment Qualiko TM.
BRANDING. Positioning. Name. Logo. Slogan. Constants of corporate identity. Brand book. Packing. POSM.
Communications strategy. Advertising material.
22. Corporate brand in the segment of telecommunications SYNTERRA TM.
BRANDING. Positioning. Name. Logo. Slogan. Constants of corporate identity. Advertising material. Brand
book.
23. Corporate brand in the segment of medical devices NIKA-MED TM.
BRANDING. Positioning. Logo. Constants of corporate identify. Brand book. Website. Advertising and media
materials.
24. Retail brand in the segment of medical devices VENOTEKS TM.
RANDING. Positioning. Logo. Constants of corporate identity. Brand book. Packing. Website. Advertising and
media materials.
25.
26. Corporate brand in the food segment LIC TM.
BRANDING. Logo. Constants of corporate identity. Brand book. Advertising material.
27. Retail apparel brand in the segment Guahoo TM.
BRANDING. New product development. Positioning. Name. Logo. Constants of corporate identity. Brand
book. Packing. Website. Communications strategy. Advertising campaigns (VT including online). Advertising
and POSM materials. Accompaniment.
28.
29.
30. Corporate brand in the food segment Zorya TM.
BRANDING. Positioning. Logo. Constants of corporate identity. Brand book. Advertising material.
31. Brand in the retail segment (furniture) Taksafri TM.
BRANDING. Logo. Constants of corporate identity. Brand book. Advertising material.
32. Corporate brand in the segment of consulting services (organization of training sessions)
ULTIMATE BUSINESS CONSULTING TM.
BRANDING. Logo. Constants of corporate identity. Brand book. Website. Advertising material.
33. Retail apparel brand in the segment Laplandic TM.
BRANDING. New product development. Positioning. Name. Logo. Constants of corporate identity. Brand
book. Packing. Website. Communications strategy. Advertising campaigns (VT including online). Advertising
and POSM materials. Accompaniment.
34. Retail brand in the grocery segment MacCoffee TM.
BRANDING. Development of advertising and POS materials. Design and construction of exhibition stands.
PR. The complex promotional activities.
35. Retail brands in the segment of products for children Barbie TM and Fisher Price TM (company MATTEL ltd.)
BRANDING. Adapting constants brand for the Russian market. Advertising material. Accompaniment.
PR. Range of PR and event activities.
36. The professional team of "Katyusha". (As part of the All-Russian project for the development of cycling).
BRANDING. Development of advertising and promotional materials. Design of branded apparel.
Accompaniment.
37. Retail pharmacy chain RIGLA TM.
BRANDING. Making outlets. Advertising material. Accompaniment. PR. The complex promotional and event
activities.
38. Retail brand in the segment of stationery BIC TM.
BRANDING. Adapting constants brand for the Russian market. Advertising material. Accompaniment.
39. Corporate brand in the pharmaceutical segment NYCOMED TM.
BRANDING. Development of advertising material. Accompaniment. PR. Range of PR and event projects..
40. Corporate and retail brand in the automotive segment VOLVO TM.
BRANDING. Advertising and promotional materials. Logo and advertising material «Volvo Trucks 30 years in
Russia." Accompaniment. PR. Organization of PR-campaign to promote the brand VOLVO TM on the Russian
market (B2B, B2C, media).
41. Rocket and Space Corporation "Energia". SP Korolev.
PR. Development and presentation of innovative project "City of the Future" (commissioned by the
Government of the Russian Federation).
42. Mission Control Center.
PR. Organizing conferences, conducting jubilee events. Development of advertising material. Copyright.
Accompaniment.
43. Retail brand in the segment of low-alcohol beverages Yarpivo TM.
BRANDING. Development of advertising and promotional materials. Accompaniment.
PR. The complex PR, promo and event projects in Moscow and regions of Russia.
44. Retail brand in the grocery segment Moscow Coffee on shares of TM.
BRANDING. Development of promotional materials. Design and construction of exhibition stands. The
organization of photo shoots. PR. The complex PR, Promo and Event projects.