This document summarizes the services and experience of Agency One, a marketing communications agency based in Moldova. In over 20 years of operation, Agency One has built strong local, national, and regional brands. They offer a full range of branding and marketing services including strategy, branding, advertising, promotions, and portfolio management. Some of Agency One's notable clients include Club Viper, Solomon's, Naive Fruits, Coopers Club, Arcadia Hospitals, Avinci, Fiterman Pharmacies, Amo Group, Attica, Cattle & Field, Taj Mahal, Icar Travel, and Pleiada Boutique Hotel.

2. Agency One arose from the desire to provide branding and marketing
communications services based on creativity and professionalism.
Agency One has the richest experience in Moldova, managing - in over it's 20 years
of activity - to build strong local, regional and national brands. Without holding secret
recipes, we managed to meet the marketing objectives of our clients.
The profound understanding of our clients needs and the flexibility of our solutions is
appreciated by those who want a fresh and bold approach, special for each theme
individually.

3. Agency One Marketing Communications was founded in 1996.
Since 2000, Agency One became a partner of the Initiative Media Romania Group,
which allowed providing professional media strategies and media buying services for
both local and national customers.
In 2001, Agency One Marketing Communications became a member of the RAAA -
The Romanian Advertising Agencies Association.
In 2002, Agency One is invited to take part at Ad'Or - The Romanian Advertising
Festival, with creative works listed in 5 sections of the festival. Moreover, Valentin
Tatar, the Agency’s Creative Partner, is elected as member of the jury.
In 2005, the new “Creative Thinking” brand promise is introduced, to better reflect the
agency’s strategic and creative positioning.

4. STRATEGY
Short and long term market strategies and positioning.
BRANDING
Corporate and product identity - brand books, logos, internal and external
communications (stationery, signage), slogans, naming, packaging.
ADVERTISING (ATL - Above The Line)
Creative work, conventional media (audio, video, print), long term and in depth
branding consultancy, marketing communications consultancy, interactive
communications, social media strategy and management.
PROMOTIONS (BTL - Below The Line)
Special events, public relations, press conferences and media relations management,
point-of-sale materials.

5. Client reality check
Brand research and SWOT analysis
Analysis of competition
Establishing brand objectives
Strategic and tactical plans
Implementation of an integrated communication plan

6. 3PRomania
AB Plus Fairs
& Exhibitions
AVINCI
Arcadia
Attica
Club Viper
Dentesse
Eurotech - Atelieru’
de scule
Fiterman Pharma
Hoffer Ltd.
Introspekt
Kabinet
Kosarom
ICAR Travel
Moldova Mall
Panimon S.A.
Romus Trading
& Development
Rotherm
Schwarzkopf
& Henkel Cosmetics
Solomon’s
Comtek International
CERF Romănia
Atria Center
Kubo Icecream
ISPAL
Cattle & Field
Rezyo Imobiliare

7. PORTFOLIO

8. CLUB VIPER - THE HARD BALLS CLUB
Rebranding:
Strategy, positioning, brand architecture, integrated marketing communications.
Positioning Club Viper as the primary choice of entertainment for the young,
ambitious and adventurous people looking for a good time together.
www.viperclub.ro

9. Naming, Visual identity,
Brand architecture
Giving a long time contender, in the
premium office space lending, the status
it deserves.
www.solomons.ro
SOLOMON’S

10. Naming, Visual identity, Brand architecture, Integrated Marketing
Communications, Special events, PR.
We helped a new competitor in the natural products industry, become one of the
leading and best recognized brands in the local market.
NAIVE FRUITS

11. Visual Identity, Brand architecture, Communication strategy.
Through a patient but steady branding effort, Coopers Club managed to become an
appreciated contender in the local entertainment industry.
www.biliardiasi.ro
COOPERS - ALL KINDS OF SHOTS

12. ARCADIA - HOSPITALS
AND MEDICAL CENTERS
Naming, Communications strategy,
Visual Identity, Brand Architecture,
Integrated Marketing
Communications.
Helping create a regional leader and a
renowned national brand in the Romania
healthcare market.
www.arcadiamedical.ro

13. Naming, Visual Identity, Brand
Architecture.
Helping rebuild and re-position a leader
in the Romanian metal construction
industry.
www.avinci.ro
AVINCI

14. Naming, Visual Identity
We helped creating a distinguishable
identity for a network of pharmacies.
FARMACIILE FITERMAN

15. Visual Identity, Brand Architecture.
We helped differentiate a leading competitor in the newspaper and consumer goods
distribution industry, by creating a vibrant and trustful brand architecture.
AMO GROUP

16. Naming, Posotioning, Strategy, Visual
Identity, Brand Architecture.
Constructing a memorable identity for a
construction company located in
Bucharest, we realized once more that
simpler is better.
ATTICA - DE NECLINTIT

17. Naming, Visual Identity, Brand
Architecture, Web Design.
We managed to establish the
appropriate visual identity and
communication for a Romanian livestock
breeder, with clients ranging all over
Europe.
www.cattleandfield.com
CATTLE & FIELD

18. Layout design, Art direction.
Connecting Romanian consumers with Indian food it's not an easy thing to do. We
managed to connect the dots and inspire by clever art direction and execution.
TAJ MAHAL

19. Visual Identity, Brand Architecture, Integrated marketing communications.
How can you differentiate a renowned travel agency in market stacked with
competition? By creating a youthful and vibrant visual identity, that sticks out from the
crouwd.
ICAR TRAVEL - WHERE TO?

20. Naming, Visual Identity, Brand Architecture, Web design.
A 5 star boutique hotel with an attitude, how about that for a challenge! We managed
to build an elegant identity with a bold, yet cozy presence. At the end, staying in a
boutique hotel must be something to remember, right?
www.hotelpleiada.ro
PLEIADA BOUTIQUE HOTEL