Berta Mardes is an experienced freelance designer providing brand development, web design, print design, and other services. She has over 20 years of experience working for large companies like Canon, Pitney Bowes, and Scholastic. Her work includes rebranding campaigns, website creation, print and digital advertising, and ensuring brand consistency across platforms. She is proficient in design programs and languages and has extensive training in fine arts.

1. BERTAMARDESIGN.COM
BERTAMAR@MAC.COM
CELL: 203.216 5886
Brand Development & Design for Print & Online Distribution
Web Design / Flash Animation / Publication Design / Collateral / Print Production
PROFILE
Accomplished designer with extensive experience developing and executing compelling brand identity and
creative design projects for Fortune 500 clients. Resourceful, perceptive designer with demonstrated ability
to accurately assess client needs and produce solutions that reach target markets, raise brand awareness
and drive revenue. Innovative big-picture thinker with both agency- and client-side experience, and
exceptional communication, presentation and client relationship management skills. Well versed in
traditional, current and emerging design technology with excellent typography and color sensibilities.
Dynamic leader/mentor known for effective management of concurrent projects to deadline.
PROFESSIONAL EXPERIENCE
BERTAMAR DESIGN / Norwalk, CT / Present
Freelance Design Consultant
Provides concept-to-completion design and production of websites, SEM campaigns, print ads, catalogs,
direct mail, logos and more for such clients as PITNEY BOWES, METLIFE, GE, SHELL, HBO VIDEO, CADBURY
SCHWEPPES, GEORGIA-PACIFIC, BEIERSDORF, CARTER’S and DAYMON WORLDWIDE.
CREATE & ASSOCIATES, INC. / Armonk, NY / 2006 – 2012
Art Director
Created, developed and oversaw the execution of multi-platform (print, online, social media) design
solutions that resonate with the the target demographic and improve brand awareness. World-class client
roster includes CANON USA, PITNEY BOWES, MARTHA STEWART LIVING, MARRIOTT and TISSOT WATCHES.
Highlights:
• Anticipating client demand, initiated addition of customized content management system (CMS)
websites to firm’s suite of web solutions, increasing billings for this service by 40% in
1 month, and total annual revenue by 25% over previous year.
• Created compelling brand identity and grand opening campaign for MARRIOTT company’s new 80
WEST RESTAURANT, effecting a 200% increase in venue traffic.
• Directed all brand management efforts for all new product launch campaigns for CANON USA
Digital Scanner and Printer Group, ensuring consistency of design across all media platforms,
and that all campaigns adhered to specific corporate guidelines.
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2. BERTAMARDESIGN.COM
BERTAMAR@MAC.COM
CELL: 203.216 5886
SCHOLASTIC INC. / New York, NY / 1998 – 2003
Assistant Creative Director, Book Clubs Division
Oversaw design and production for what became the #1 highest-grossing book clubs for SCHOLASTIC, the
largest publisher and distributor of children’s books. Supervised 10-member creative staff in design of high
volume of catalogs, direct mail, print ads and promotional materials, and worked with production to ensure
superior quality and cost effectiveness.
• Transformed company’s worst-performing book club into one of its best in 1 year (double-
digit jump in readership), earning promotion and company-wide recognition.
• Conducted extensive design talent search, recruiting, hiring and mentoring designers who
brought fresh perspectives to the Book Clubs Division. Provided ongoing training that improved
work quality and group productivity by 20%.
• Created distinct visual identities for each grade-specific book club, strengthening each club’s
individual brand image and brand recognition among the target audience.
TOYS “R” US, INC. / Paramus, NJ / 1988 – 1998
Creative Manager, International Division
Directed design of print advertising creative for 155+ stores throughout Europe, Australia and Canada (direct
marketing, store displays, catalogs, print ads, outdoor ads, brochures, logos), ensuring brand consistency
across all projects, and that all projects met corporate guidelines. Art directed magazine ads for DISNEY
ADVENTURES, SPORTS ILLUSTRATED FOR KIDS, PEOPLE, USA TODAY and WOMAN’S DAY, and styled and
directed numerous KIDS “R” US and TOYS “R” US photo shoots.
• Executed complete overhaul of TOYS “R” US – Canada advertising that produced double-digit
sales growth within the first 3 years of implementation.
• Produced winning concepts for coveted TOYS “R” US Annual Report project 3 consecutive
years, earning company-wide praise and recognition.
• Designed compelling grand opening campaign for KIDS WORLD megastores, including KIDS
WORLD logo, subway and billboard advertising and in-store POP displays.
EDUCATION
Master of Science, Communication Design / Pratt Institute, Brooklyn, NY
Bachelor of Arts, Graphic Design / Rutgers University, Newark, NJ
Landscape Painting / Parsons School of Design, Paris & Dordogne, France
Anatomy Drawing / Escuela de Arte n˚10, Madrid, Spain
Portraiture in Oils / Art Students League, New York, NY
TECHNICAL & LANGUAGE PROFICIENCY
Mac/PC Platforms, Adobe Creative Suite 6, Quark 8, Word, Powerpoint, Excel, Flash Pro, Edge, Muse,
Fireworks, Dreamweaver, HTML4, CSS3 and WordPress 2.0; Fluently bilingual English/Spanish
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