Every export market is different. Ten key things you need to get right to grow successful international brands.

1. Top 10 tips for international branding success.
International Branding
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Every market is different.
Ten things you must get right

2. Top 10 tips for international branding success.
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Clarify the offer.
Be clear what your brand is offering.
What is the customers' need, practically and emotionally - and
how do you meet it?

3. Top 10 tips for international branding success.
Globalize or localize?
Have you a global brand offer that suits all markets or to what
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extent do you need to localize it?
A key decision.

4. Top 10 tips for international branding success.
Understand the cultures.
Don't underestimate the emotional attachment people have
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with brands.
Every market is different: time invested in really understanding
cultures is key to success.

5. Top 10 tips for international branding success.
Research and check your
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brand names.
Do they work in your target markets - do they make sense, have
the right connotations, are they easy to read and pronounce?

6. Top 10 tips for international branding success.
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Set objectives.
Where do you want your brand to be?
How will you measure success?

7. Top 10 tips for international branding success.
Language - watch all the
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words.
Get the English right first.
Check all the words - not just in dictionaries - colloquialisms and
slang too.

8. Top 10 tips for international branding success.
Colour matters more than you
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may think.
Cultural significances may be far more important in target
markets. Check carefully.

9. Top 10 tips for international branding success.
Protect your intellectual
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property (IP).
Don't underestimate the value of IP. Put all reasonable
protections in place.
Ensure you don't infringe others' IP.

10. Top 10 tips for international branding success.
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Put people first.
Brands exist in people's experience. Nurture your ambassadors
and advocates.
In remote markets it's even more important to invest in the right
human assets.

11. Top 10 tips for international branding success.
Monitor and measure.
Knowing exactly what is happening with your brand and
customers in export markets is not easy - but it's vital. Put clear
measure in place and monitor constantly.
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