1. Macia Monterde Combaret
Curriculum Vitae
Career Objectives
Obtain a challenging leadership position applying creative problem solving and lean
management skills with a leader Company.
Educational History
Degree Master's degree Marketing & Corporate Communications
Graduation period Sep, 2008 - Oct, 2010 (2 years 2 months)
School Universidad Panamericana (Mexico City, Mexico)
Degree Chinese language & culture postgraduate
Graduation period Sep, 2006 - May, 2008 (1 year 9 months)
School 北京语言大学 (Beijing, China)
Degree Bachelor of Journalism
Graduation period Oct, 2002 - Jun, 2006 (3 years 9 months)
School Universitat Ramon Llull (Barcelona, Spain)
Work History
Position Title Marketing Manager
Employment period Aug, 2014 – Aug, 2016
Company Skytex Inc (Shanghai, China)
Industry Bedding/ Retail
Position Type Manager / Marketer / Strategic Planning, Communication Specialist,
Print Related (DTP), Product Design / Website Design, Brand Strategist, Team
Development, Media Planning, E-Commerce / Online Marketer (SEO, SEM),
Advertising, PR, B2B, B2C.
Position Description Strategize, plan, develop, grow and manage the ViscoSoft
brand image, presence, and business over different platforms. Responsible for
collaborating with cross-functional partners to manage all aspects of the global
marketing strategy including brand, visual identity, ecommerce, campaigns and
website). Design, build and implement ViscoSoft website (viscosoft.com). Manage
the user experience of the website including site navigation, content development,
checkout funnel and promotional campaigns. Plan and implement digital marketing
strategy across other social media (FB, Pinterest) and ecommerce platforms
(Amazon) and prioritize initiatives based on ROI. Manage all aspects of web
analytics related to eCommerce and communicate relevant information to team
members, executive leadership and cross-functional partners. Drive close-knit
integration, communication and knowledge-management with operating groups
such as design, marketing, and merchandising teams. Day-to-day management of
support staff. Assess marketing & design team and provide constructive and
effective feedback on strengths and development opportunities. Develop
recommendations for the product and packaging quality improvement. Work closely
with direction to maximize the knowledge of client profiles, current industry
dynamics, business model and strategy in order to formulate and execute specific
campaigns. Create enduring value despite short-term pressures; lay the foundations
of the future by helping people to develop their capabilities.
Personal information
Date of Birth Mar 19, 1984
Gender Male
Nationality Spain/France
Email maciamc@gmail.com
Ed. Level Master's Degree
Career Level Manager/Director
Language abilities
English Fluent
Mandarin Conversational
French Native
Spanish Native
Catalan Native
Portuguese Conversational
Specialties & Skills
Social Media Marketing
Strategic Planning
Marketing Strategy
Public Relations
Marketing Communications
Media Marketing
Public Speaking
Online Marketing
Market Research
WordPress
Interests
New technologies, nature,
science, politics & sports.

2. Position Title Marketing Manager
Employment period Sep, 2012 - Jun, 2014
Company OverseasAd (Shanghai, China)
Industry Advertising / PR / Marketing
Position Type Editor, Journalist, Copy Writer, Technical Writer, Print Related (DTP), Database Design / Development,
Localization, Media Planning, Media Buying, E-Commerce / Online Marketer (SEO, SEM, SMO), Advertising, PR, B2B,
B2C.
Position Description Manage foreign and local accounts. Open, implement and improve online advertising campaigns across
multiple platforms. Google Adwords, Yahoo / Bing,, Yandex, etc. Employ B2B and B2C platforms among which UOL
(Brazil), Sptechs (Middle East). Plan and implement budget campaigns. Apply marketing tools such as LivePerson to
improve CRM system efficiency. Negotiate and offer full implementation of online advertising campaigns. Understand and
extract valuable data from tools like Google Analytics or Yandex Metrika. Collaborate with companies and large
organizations such as Malaysia Office of Tourism or Starwoodhotels.
Position Title Business Development Manager
Employment period Feb, 2011 - Jun, 2012
Company Avazu Inc. (Shanghai, China)
Industry Advertising / PR / Marketing
Editor, Journalist, Copy Writer, Technical Writer, E-Commerce / Online
Position Type Marketer (SEO, SEM, SMO), Market Research, B2B Sales
Position Description Prospection and acquisition of new advertisers and publishers using Yahoo Right Media platform.
Conduct tests to ensure appropriate results once campaigns were on. Actively, think and reformulate new campaign
parameters.
Position Title Sales Manager
Employment period Oct, 2009 - Oct, 2010
Company S-peak (Mexico City)
Industry Education / Teaching
Position Type Editor, Journalist, Copy Writer, Technical Writer, General Marketing, ECommerce/ Online Marketer (SEO,
SEM, SMO), Market Research, Market
Analysis, Advertising, PR, B2C Sales, Sales Management, Sales Planning
Position Description Implement Google AdWords campaigns and represent the company as brand ambassador at
expositions and events. Select and contact potential customers. Market research. Create and implement marketing tools. In
charge of website content (spanish, english & french).
Position Title Intern
Employment period Feb, 2005 - Oct, 2005
Company FC Barcelona (Barcelona, Spain)
Industry Sports
Position Type Editor, Journalist, Copy Writer, Technical Writer, Communication Infrastructure /Development
Position Description Internship at FC Barcelona press department. Dealing with website news
updates, interviews and press PR.
Position Title Intern
Employment period Jun, 2004 - Feb, 2005
Company Mundo Deportivo (Barcelona, Spain)
Industry Media / Publishing / Printing
Position Type Editor, Journalist, Copy Writer, Technical Writer, Communication Infrastructure
Position Description Write and edit sports news.