The document discusses how the media product evaluates, develops, and challenges conventions of real media forms. It examines how studying other music magazines like Q and NME helped understand what to include. Key conventions that were adopted include a close-up image taking up most of the front cover, a small masthead, and short cover lines. The contents page layout was also modeled after Q, including columns for regulars, features and advertisements. Double page spreads similarly followed conventions like a close-up image on the first page and long shot on the second, with casual writing and quotes. Overall, the goal was to stick to typical music magazine codes and formats to create a professional look.