The document discusses how the magazine cover was designed to attract a hip hop audience. Images of urban fashion were used to relate to hip hop style. Fonts and colors like purple, green, and white were chosen to stand out from other magazines. Being relevant to current hip hop artists and trends helps keep the audience interested in fresh content. The overall design aims to clearly communicate the magazine is about hip hop through visual cues and topics that will engage hip hop fans.

1. Q5.
How did you attract/address your
audience?

2. Methods of attracting a audience
• Images used
• Fonts and colours
• Been relevant to the current Genre

3. Images
When designing the front cover, it had to be important to be expressive and grab the attention of any audience at
first, because when a magazine is competing against other magazines on the shelf, to make a magazine sell it has to
stand out, so this is why i used a expressive and controversial image as my main focal point, as it will question the
readers and will make them think, meaning they will automatically want to read more into the magazine, and gain a
understanding of why the image has been used.
The images is also different to al the other magazines, a typical portrait mid shot of the person, gaining a
understanding of the person and has a insight into what their like, there is also no angle on many of the shot because
it wants to seem impartial, having no feeling for the person.
With the image which is been used, it shows a downward angle as if we are
looking down on the person, feeling sorry for them, having an emotional
attachment, and with the image been different and in black a white, it shows a
urban feeling to the image, urban which is related to hip hop and with the
costume which is been worn in the image relates to the current fashion and
would entice the hip hop audience, also as this is a hip hop images is within the
hip hop style the audience would already know what genre of music it is related
to, meaning time wouldn't be wasted and audience wouldn't be lost because of
the unknown genre of music, meaning people would pass the magazine by as a
different genre of music.
The texture of the magazine been in black and white, and with the NYC baseball
cap on with the American flag in colour also represents the genre of music, no
other mainstream music genre wears baseball caps to an extreme and so widely
associated with hip hop, so as a company incorporating a baseball cap, the
audience will associate it with a hip hop.

4. Font and Colours
With the fonts used all of them were
specifically chosen for different
reasons, with the information and
content, it is a very simple font, meaning
its easy to read and understand, and
been able to get the point across and
Bright colours always stand out, and even more if quick as possible, because as its the front
their on a dark/black and white background, this cover the point has to be established as
is a method I used, to make my magazine title quick as possible.
and feature content stand out on the front The colours which are used are green
cover, the colour co-ordination means there is purple and white, I chose to stay away
little mess on the front cover and everything is from the typical reds to express a point I
simple and easy to read and would be easily changed it to purple. As the hip hop
spotted from a self from other magazines. genre and audience is very
With the Mast head, calling it the roots, having a expressive, purple is a stand
meaning behind the magazine, like ‘the roots’ of out, different colour to use on a
hip hop the roots of the music and with a the magazine and will differentiate this
audience already resembling it as a hip hop magazine from the mass magazines
magazine by the image, the roots will add an which are currently out.
effect to the magazine and should be And the colours purple and white work
understood. well together and don't clash and make a
The font which the masthead is in can be seen as colour mess on the page, I also
a graffiti style font, having the urban effect, and introduced green into the colour
therefore relating to the audience because the scheme, as green and purple work well
hip hop genres audience is mainly from urban together and make a good flow of colour
big cities. throughout the page and green is
another colours which is associated with

5. Been relevant to the current genre
• When making a magazine it has to be up to date
with the current scene and include many of the
information that the audience wants to read, i.e.
You don't want to read the last weeks paper
today, you already heard the information through
other people, so the whole point of been
‘current’ is to keep the audience interested and
keep them keen, so by attracting the
audience, with the names of current artists out it
will attract the wider ‘pop’ market but also the
real hip hop fans with artist which have only
brought out mixtapes.