3. I created my target audience from primary research I conducted through
handing out questionnaires and receiving feedback, which lead me to my
decision of who my audience would be.
I believe that the target audience for my magazine would be 16- 25 year olds,
both male and female who are particularly interested in music and reading
about music, rather than gossip. Their preferred music taste would be
Alternative, more specifically the sub genre of indie rock.
I found it relatively easy to appeal to my audience as I am a fan of the music
genre so I found including artist names and trying to make it appeal to a fan
quite easy as I could apply my personal taste. However, trying to accommodate
to both females and males was quite difficult as I did not want my female model
to be in a provocative pose to appeal to men as I felt it would look too
glamorous rather than musical.
In the process of making my product I change aspects to my target audience as
originally I aimed my magazine to both younger and older readers, yet I found
it hard to please older readers, who are more intelligible and sophisticated,
therefore I aimed just at teenagers to young adults.
4. I wanted to make sure that my product appealed to the audience I
intended. To make sure that I did chose the right audience I asked my
peers to say who they thought my audience would be, after seeing my
product
Kira Dolan
“I cant decide whether it
would be male or
female, I’d probably say
both. But not girly girls if
you know what I mean”
Kate McCormack
“ Well looking at the artist
names I'm assuming its
alternative, indie rock.
Also young people, like
under 30”
Courtney Moran
“ Its definitely indie rock as
it has my favourite artists
Arctic Monkeys and The
1975. I would so buy it”
