The document discusses how the author designed their music magazine to attract their target audience. They used bright colors like red and black on the masthead and cover to make it stand out. Research showed these colors would appeal to their rock/indie audience. Photographs in the magazine featured an attractive female model wearing red lipstick and wavy hair to look seductive and appeal to male readers. The story headlines were written to be interesting and raise questions, using quotes and hints about musicians, to encourage readers to learn more.