This document analyzes a black and white photo of four male band members. The photo appears to have been professionally taken in a studio, as the band members are deliberately posed looking directly into the camera. Their strong and confident posture suggests they are at the top of their career. The photo aims to connect with audiences and promote the band through a magazine, billboard or other advertising.

1. Photo Analysis
Hannah Wood

2. • What is in the centre of the image?
• The centre of the image is not the main focus; it’s simply the chests of two
dominant band members. The real focus of the photo is at the top which is
where the eyes are drawn to, rather than the centre.
• What is on the periphery?
• The outskirts of the photo is a plain and simple grey background, this may
be to ensure there entire focus of the photo is on the band members and
more specifically there facial features.
• Has the photo been staged?
• Yes, the photo has been staged; it has been taken in a studio and
professionally managed.
• What do you think happened directly before the image was taken?
• I think that directly before the image was taken, the four band members
were specifically positioned into that stance and aspects such as lighting
and camera focus and angle were appropriately tweaked and checked.
• What do you think happened directly after?
• I think that directly after, they may have been positioned differently or
another angle was used in order to take another shot.

3. • Is the entire photo equally in or out of focus?
• The entire photo is in focus, all features are instantly
recognisable.
• Is the lighting bright, dim or shadowy?
• The lighting is very clear and printed in black and
white. The image is also shadowy which enhances
features such as cheekbones and jaw lines.
• Is there any obvious cropping? What do you think was
left out?
• I think that there is obvious cropping yes, the photo
has been cropped to a suitable horizontal rectangle
shape, cutting out from the waist down on all members
and parts of an arm of the two members on the sides.

4. • What age, gender or ethnicity do they appear to be?
• The four males appear to be around the age of 40 when this photo was
taken and or white British ethnicity.
• What can you tell about them from their dress or situation?
• They were very current at the time of the photo, their hair and style was
on trend and they stuck by their personal look at the same time.
• Are they looking directly into the camera, inviting empathy or away,
signifying distance?
• They are looking directly into the camera which instantly connects with
the viewer. Due to them being artists, this means they are inviting the
audience to listen to their music and become a fan.
• Is the photo taken at a high angle, making the viewer feel like they are
looking down on the person or at a low angle, making the viewer feel like
they’re looking up to/at the person?
• The photo is not at a high or low angle, they’re looking straight ahead in
order to connect with the audience on a personal level, not to intimidate
or belittle.
• What is their posture? Does the posture hint at other activities, feelings or
situations that are not otherwise obvious in the photo?
• Their posture is strong, pulled-up and together. This implies they are
confident and at the top of their game.

5. • Why do you think this photo was taken? What is
its purpose?
• I think this photo was taken as part of a
professional photo shoot which may have been
for a magazine, billboard or any form of
promotion.
• Where could you see this picture appearing?
• I could see this photo appearing anywhere where
the band is being advertised, I think it would
work in terms of being inviting, strong and
professional. I could also see this photo as part of
an interview, as it is very easy to connect with the
picture due to eye contact.