The document summarizes responses to a questionnaire about a documentary, print advertisement, and radio advertisement for a documentary about dogs. The questionnaire asks about likes and dislikes of the documentary content, if it engaged the viewer, and if the purpose was clear. For the print ad, it asks about visual elements, clarity, and if it made the viewer want to watch. For the radio ad, it asks similar questions about the audio elements and if it effectively advertised the documentary.

1. Questionnaire: Taking the Lead
The Documentary
1. What specifically did you like about the documentary?
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2. What did you think could improve the documentary?
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3. Do you find the first 5 minutes interesting enough to make you watch the whole
documentary?
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4. Do you think the documentary fits the channel it has been broadcasted (i.e. Channel 4)
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5. Do you think the interviews are relevant/interesting?
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6. Do you think the voice over was appropriate and fitted in well with the documentary?
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7. Do you think there was too much or too little archive footage?
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2. 8.
What did you think of the archive footage?
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9. Do you think the graphics were clear?
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10. What did you think about the opening sequence?
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11. Did the documentary help you realise how much dogs are needed in today’s society?
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12. Is the purpose of the documentary clear?
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The Print Advert
1. What did you like about the print advert?
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2. What did you think could improve the print advert?
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3. Does the print advert make you want to watch the documentary?
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3. 4. What are your first thoughts when looking at the print advert?
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5. Are the graphics clear enough to read?
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6. What are your thoughts about the print advert? (i.e. is it interesting or boring etc)
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7. What do you think about the images?
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8. Do you think the advert was creatively manipulated or it could have been better?
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The Radio Advert
1. What did you like about the radio advert?
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2. What did you think could improve the radio advert?
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3. Did the radio advert make you want to watch the documentary?
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4. 4. Does the radio advert highlight the best parts of the documentary?
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5. Is the radio advert clear as to what the documentary is about?
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6. Did you like the sound effects and thought they made sense?
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7. Was the voice over clear and easy to understand?
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8. Do you think the use of sound was used creatively or it could of been better?
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