This document summarizes a print advertisement created for a Channel 4 documentary. The advertisement features a manipulated image where the heads of a dog and human have been switched to connect to the title of the program. Information like the Channel 4 logo, scheduling details, and website address are placed according to conventions. The goal was to create a positive image of dogs that reflects how they have positively impacted lives, while following the codes and conventions of Channel 4 advertisements.

1. Image
manipulation
to interest
audience.
Channel 4 logo on
right hand side of
print advert.
Scheduling
information at
bottom, left
hand corner
Website address
on bottom right
hand corner

2. I think that we have followed the codes and conventions of a print
advert and also followed how Channel 4 posters . We have created
a visually manipulated image using Photoshop. Switching the
heads of the dog and human have created a visual connection to
the title of the programme. The connotations of the image show
that the Dog is now in control, this has created a connection to our
Documentary which is all about how dogs have affected our lives
and changed them for the good, we wanted to create a positive
outlook on Dog’s which reflects the bad image they are constantly
being perceived as in the Media. We have added the Channel 4
logo on the right hand side of the print advert which is a code and
convention, as well as using graphics in the left, bottom hand
corner with a colour block behind so the audience can clearly see
when the programme is scheduled so they can tune in and watch
it, this destroys the need to look in a TV magazine to find the
scheduling information. The advert size is also the right shape
and is landscape to provide a broad space to use creatively.