Throughout their project, the group received feedback from their target audience which helped them interpret how to portray their genre of music correctly. They collected feedback through screenings of their video and surveys to gather ideas. The audience responded positively to the mix of narrative and band performance, and the use of black and white theme. However, some shots were too dark, so the group adjusted the contrast. Posting drafts online also provided feedback that recognized influences in their work and ideas on how to improve. Receiving audience input was valuable for designing adverts and posters, which the group then refined based on constructive criticism.

2. • Throughout the project receiving audience feedback has been extremely helpful in the
production of my media products. It was extra important that we got relevant feedback from
samples of our target audience which we established in the very early stages of the project
when we created our audience brief which very specifically helped us interpret the types of
people that would enjoy our music.
• We collected the feedback in a number of different ways firstly and in my opinion the most
beneficial way was by doing screenings of our video to different people who fitted our target
demographic. This feedback allowed us to be praised on our successful parts of the video but
also receive constructive criticism on certain aspects in the video that may need altering and
improving.
• When receiving this feedback the audiences really liked how we had a mix of a narrative but
also a band performance within the video they all agreed that by us showing the band
performing it has portrayed the genre very well and has shown how we interpreted the genre
correctly as a group. The black and white theme also received a good recognition and was
seen as a success as the audiences felt that as the narrative side of the video was a fight
scene the black and white helped give it the dark edgy feel which it needed , the audiences
also liked the black and white as they stated that many other videos in this genre also feature
black and white which shows how we researched very effectively and applied it correctly.
• Some constructive criticism that we received was that a few of our shots came out a bit dark
due to the time of day to which we was shooting therefore we was asked if the contrast
could be raised so that the images were of a better quality when edited into the final piece
we all agreed and therefore decided to alter these so that the video looks as professional as
possible.

3. In the early stages of our project we used ‘survey monkey’ to create a survey and to get some
feedback about the image of the band and also about the song and for the audience to reply and
give ideas and feedback about what they could suggest for us to put in our video. This helped us
as it allowed us to take feedback on board and apply it to our video for example we asked what
comes to mind when listening to the song and most of the results said an action/fight scene
therefore we took it in to consideration and applied it to our final piece.
During the project we decided to post a ‘1st draft’ onto many social networking sites such as
Facebook , Twitter and YouTube hoping for as many responses as possible from the general public
and also friends this again came in very useful as it allowed us to see what many people thought
of our idea. From this feedback lots of people recognised the ‘Rocky III’ reference and thought
that it was very easily recognisable and portrayed very cleverly.

4. Again receiving audience
feedback really helped
me when I was designing
my advert for my Digipak.
Once we had all created a
‘1st draft’ of a poster we
would screen it to class
members and also target
audiences to get opinions
on what they thought
and what they liked
about what we had
created. On the right is
my 1st draft when I
screened this poster I had
really positive comments about the photo as they liked how a key landmark had been
incorporated in to one of the photos to reflect the bands background , they also liked how
the red writing was used to make the more important information stand out. The
constructive criticism that I received was that there was still a lot of space that was not being
used therefore on my final piece I decided to make the fonts more larger so that there was
less space and that the text was now more condensed. I was also advised to included a social
networking link onto my poster as that was a key trait throughout existing Digipak adverts.