- Audience feedback is important to determine if a product is suitable for consumers and their preferences rather than just the creator's preferences. - The document's target audience was determined to be teenagers aged 13-17 through questionnaires showing they prefer pop music. - Feedback was gathered from the target audience on elements of music videos and products to ensure they were appealing and appropriate. - Feedback revealed issues with the narrative of a first draft music video, allowing it to be improved for clarity. - Seeing the final products' positive reception from the target audience confirmed they were successful in meeting expectations.

1. What have you learnt about your
audience feedback?

2. What is the importance of audience
feedback?
Audience feedback is when you ask the
Audience feedback is when you ask the
consumer if they like the product to see if it
consumer if they like the product to see if it
suitable for them. Without this process we would
suitable for them. Without this process we would
end up playing a guessing game, meaning we
end up playing a guessing game, meaning we
would be throwing elements at our products from
would be throwing elements at our products from
what we wanted rather than what the audience
what we wanted rather than what the audience
wanted.
wanted.

3. Who is our target audience?
From doing our questionnaires we found that our target audience would be
From doing our questionnaires we found that our target audience would be
teenagers of the ages between the ages of 13-17. This is because through
teenagers of the ages between the ages of 13-17. This is because through
conducting the research we found the older generation to be more
conducting the research we found the older generation to be more
interested in country, and rock music. McFly’s version of Mr Brightside is
interested in country, and rock music. McFly’s version of Mr Brightside is
more pop and with 80% of teens between 13-17 liking pop music we thought
more pop and with 80% of teens between 13-17 liking pop music we thought
it would be better to have them as our target audience. We found that
it would be better to have them as our target audience. We found that
females would prefer the band because the band are males.
females would prefer the band because the band are males.
Having a target audience means that we can
Having a target audience means that we can
focus our product so it is suitable for them.
focus our product so it is suitable for them.
Obviously there will be anomalies that enjoy the
Obviously there will be anomalies that enjoy the
products we created outside of the target
products we created outside of the target
audience, but by knowing who the products are
audience, but by knowing who the products are
aimed at the products will be clearer and of a
aimed at the products will be clearer and of a
better quality. It also meant we knew who to ask
better quality. It also meant we knew who to ask
when we wanted feedback, and know that they
when we wanted feedback, and know that they
had similar ideas to people within that collective
had similar ideas to people within that collective
identity.
identity.

4. Mise-en-scene Survey
After the production of our products I I
After the production of our products
asked the target audience what they
asked the target audience what they
felt about not having cigarettes in
felt about not having cigarettes in
the video.
the video.
With the mise-en-scene survey we found that
With the mise-en-scene survey we found that
even asking the target audience some elements
even asking the target audience some elements
would be seen as inappropriate for example a large
would be seen as inappropriate for example a large
proportion of the audience said that cigarettes would
proportion of the audience said that cigarettes would
be good in the video, ititpresents a negative message
be good in the video, presents a negative message
which we wouldn’t want to the band to portray.
which we wouldn’t want to the band to portray.
Therefore we felt sometimes we had to change what
Therefore we felt sometimes we had to change what
the audience wanted for the purposes of brand image
the audience wanted for the purposes of brand image
and the audience looking up to the band and seeing
and the audience looking up to the band and seeing
them as good people.
them as good people.
“I think it wouldn’t have been
“I think it wouldn’t have been
necessary, the video is good as it
necessary, the video is good as it
is and if there was smoking in it
is and if there was smoking in it
there would be people influenced
there would be people influenced
by it. So I Ithink it was a good idea
by it. So think it was a good idea
that you left it out.”
that you left it out.”
From this I Ilearnt that audience
From this learnt that audience
feedback is important especially ifif
feedback is important especially
you are changing what they
you are changing what they
originally asked for. I Ithink itittaught
originally asked for. think taught
me most that you don’t have to stick
me most that you don’t have to stick
to every element they want because
to every element they want because
in some cases they don’t know what
in some cases they don’t know what
will be best for them because they
will be best for them because they
might not know of the connotations
might not know of the connotations
and messages the props can give
and messages the props can give
off.
off.

5. Pitching to the Class
When we pitched to the class we ended up with a lot
When we pitched to the class we ended up with a lot
of questions asked at the end from the teachers and
of questions asked at the end from the teachers and
class mates. Even though the class isn’t our target
class mates. Even though the class isn’t our target
audience sometimes it’s better to have another
audience sometimes it’s better to have another
viewpoint on the products so that you know you are
viewpoint on the products so that you know you are
going in the right direction.
going in the right direction.
Elements we got feedback on however could be
Elements we got feedback on however could be
influenced by the target audience for example:
influenced by the target audience for example:
Have you considered how you will direct the
Have you considered how you will direct the
band?
band?
In the mise-en-survey ititbecomes clear that the
In the mise-en-survey becomes clear that the
audience want the band to be on the main stage
audience want the band to be on the main stage
and performing studio suggesting that they want
and performing studio suggesting that they want
them to make ititfeel like the band were performing
them to make feel like the band were performing
to them. We felt that we would be right to direct
to them. We felt that we would be right to direct
them in this way, making sure the band looked like
them in this way, making sure the band looked like
natural performers. By having the band members
natural performers. By having the band members
being a band already helped with this case as they
being a band already helped with this case as they
had their own individual way of performing some of
had their own individual way of performing some of
which we could incorporate within how we wanted
which we could incorporate within how we wanted
them to be.
them to be.
Pitching to the class
Pitching to the class
was important. The
was important. The
main reason being
main reason being
the class knew the
the class knew the
technical
technical
conventions and
conventions and
that meant that they
that meant that they
would have to be
would have to be
the ones to critic on
the ones to critic on
the technical side of
the technical side of
our video, whilst the
our video, whilst the
audience would be
audience would be
looking out for
looking out for
things that would
things that would
make ititmore
make more
enjoyable for them.
enjoyable for them.
So even though the
So even though the
class isn’t the target
class isn’t the target
audience I Ilearnt
audience learnt
they could help give
they could help give
feedback in the
feedback in the
productions of our
productions of our
products.
products.

6. Pitching to the Focus Group
This was a more important pitch than the pitching to class, which was done to iron
This was a more important pitch than the pitching to class, which was done to iron
out any problems that would seem confusing to the audience. Thus meaning if any
out any problems that would seem confusing to the audience. Thus meaning if any
questions had been asked we would know what we would be saying because our
questions had been asked we would know what we would be saying because our
ideas would be more clear.
ideas would be more clear.
So we ended up pitching our original ideas to them. This included the brand image,
So we ended up pitching our original ideas to them. This included the brand image,
narrative the band locations etc.. IIasked them if they had any problems with it at this
narrative the band locations etc.. asked them if they had any problems with it at this
stage to see if they would change it but they didn’t suggest anything needed
stage to see if they would change it but they didn’t suggest anything needed
changing at this point which confirmed our research was conducted well.
changing at this point which confirmed our research was conducted well.
Pitching to the target audience is very important, because it allows you to make sure
Pitching to the target audience is very important, because it allows you to make sure
that the decisions we made were correct. IIlearnt here that the audience had a lot of
that the decisions we made were correct. learnt here that the audience had a lot of
control of what they wanted so long we kept asking them how they felt about the
control of what they wanted so long we kept asking them how they felt about the
products but if we didn’t we had control and wouldn’t be creating a product for them
products but if we didn’t we had control and wouldn’t be creating a product for them
but for us.
but for us.

7. Brand Image
"The band names
"The band names
ideas you initially
ideas you initially
came up with are
came up with are
too rock with them
too rock with them
being Skeleton Key
being Skeleton Key
and Humanize.
and Humanize.
Your chosen band
Your chosen band
genre is rock pop I I
genre is rock pop
think you need
think you need
to have aaname
to have name
which reflects both
which reflects both
of these elements."
of these elements."
The audience were a big part of this image we created for the band,
feeling that is was important for the audience to have some input to
what the band’s style, band and album name was. On our ancillary
research and planning this is shown through post-it notes where we
jotted ideas together.
"I think by using
"I think by using
the colour red in
the colour red in
your name you
your name you
are symbolising
are symbolising
what the band is
what the band is
about and
about and
some of the
some of the
themes their
themes their
songs may be
songs may be
based around."
based around."
"I think that your website
"I think that your website
needs to be more than just
needs to be more than just
scarletta.co.uk, as you can't
scarletta.co.uk, as you can't
tell that they are aaband and if
tell that they are band and if
I Ijust saw the link I Iwouldn't
just saw the link wouldn't
assume that it is the band, it
assume that it is the band, it
could be aanumber of other
could be number of other
companies. I Ithink something
companies. think something
like scarlettamusic.com
like scarlettamusic.com
would be much more
would be much more
appropriate."
appropriate."
I Ilearnt that the audience will be the ones buying the album
learnt that the audience will be the ones buying the album
and being the bands fans so they have to like who they are
and being the bands fans so they have to like who they are
and have some input, however it’s also a bands decision to
and have some input, however it’s also a bands decision to
be who they want to be.
be who they want to be.
"I think that the other bands
"I think that the other bands
that you are looking at are good
that you are looking at are good
and fit with your genre, and
and fit with your genre, and
really like the idea of
really like the idea of
incorporating the color red into
incorporating the color red into
your band name as this is
your band name as this is
shown continuously throughout
shown continuously throughout
your music video. I Idon't think
your music video. don't think
your name should be too
your name should be too
abstract though."
abstract though."
"I really like the album title
"I really like the album title
because I Ithink it reflects
because think it reflects
the pop-rock genre and
the pop-rock genre and
works well with the song list
works well with the song list
you have created."
you have created."

8. First Draft Music Video
After our first draft we got feedback from the class and audience on our video.
After our first draft we got feedback from the class and audience on our video.
This was useful as ititmeant we could improve and make our video more
This was useful as meant we could improve and make our video more
professional and suitable to what the target audience want.
professional and suitable to what the target audience want.
Our main problem was the narrative, ititmade no sense ititwas literally a jumble of
Our main problem was the narrative, made no sense was literally a jumble of
clips stuck together and I Ithink we knew ititdidn’t make sense but we weren’t sure
clips stuck together and think we knew didn’t make sense but we weren’t sure
how confusing ititreally was. This meant we had to ask our audience, and we did.
how confusing really was. This meant we had to ask our audience, and we did.
We felt ititwould be important because the product is for them. They confirmed
We felt would be important because the product is for them. They confirmed
that the narrative wasn’t making any sense, they didn’t know why there was two
that the narrative wasn’t making any sense, they didn’t know why there was two
male characters and ititwas a shambles. So we felt that by taking the audience’s
male characters and was a shambles. So we felt that by taking the audience’s
opinions on board we could create a better product.
opinions on board we could create a better product.
“The twin idea doesn’t work, but then why is there two males. I Idon’t
“The twin idea doesn’t work, but then why is there two males. don’t
understand what’s going on. One minute they are hugging and the next
understand what’s going on. One minute they are hugging and the next
they are arguing and there is nothing in between.”
they are arguing and there is nothing in between.”
This helped us because we knew what was going wrong, and meant the
This helped us because we knew what was going wrong, and meant the
narrative had to be sorted out. I Ilearnt that without this feedback we got from our
narrative had to be sorted out. learnt that without this feedback we got from our
audience we probably wouldn’t have noticed how critical ititwas because we were
audience we probably wouldn’t have noticed how critical was because we were
working on ititfor a long time so things pass you by, so I Ilearnt target audience is
working on for a long time so things pass you by, so learnt target audience is
like a second eye who sees the product a fresh and can point out the mistakes
like a second eye who sees the product a fresh and can point out the mistakes
we made easier than we can.
we made easier than we can.

9. Final Products: Feedback
IIshowed the Music Video, Advert and Digipak to the girls IIoriginally had pitched
showed the Music Video, Advert and Digipak to the girls originally had pitched
to. IIfelt this would be appropriate as they had an idea of what the products
to. felt this would be appropriate as they had an idea of what the products
particularly the music video were about and meant IIcould see if it met up to
particularly the music video were about and meant could see if it met up to
their expectations. Unlike the pitch IIdidn’t film this, with the girls being under 16,
their expectations. Unlike the pitch didn’t film this, with the girls being under 16,
however got some positive feedback.
however got some positive feedback.
IIdidn’t even have to ask them if they enjoyed the video, they looked delighted
didn’t even have to ask them if they enjoyed the video, they looked delighted
by it, and they began to chat amongst them of how they felt about the video.
by it, and they began to chat amongst them of how they felt about the video.
Then IIasked them a few questions regarding their favourite bits of the video,
Then asked them a few questions regarding their favourite bits of the video,
whether they would change anything in any of the products and whether it would
whether they would change anything in any of the products and whether it would
be something they would buy.
be something they would buy.
IIfound this feedback to be useful because it meant that if the audience
found this feedback to be useful because it meant that if the audience
accepted that the products we had completed them to how they wanted them.
accepted that the products we had completed them to how they wanted them.
This meant our band would defiantly fit in the genre and attract that sort of
This meant our band would defiantly fit in the genre and attract that sort of
audience. It taught me that audience feedback is important because it allows the
audience. It taught me that audience feedback is important because it allows the
products to have a purpose to sell, and a purpose to sell to an set audience. II
products to have a purpose to sell, and a purpose to sell to an set audience.
would prefer this rather than a risk being taken that they wouldn’t sell them if the
would prefer this rather than a risk being taken that they wouldn’t sell them if the
products were generalised and aimed at everyone.
products were generalised and aimed at everyone.

10. Final Products: Feedback continued
When asking the target audience ififthey would change anything, I Igot a response from
When asking the target audience they would change anything, got a response from
everyone shouting back at me ‘NO!’, I Ithen asked Why, and one person replied saying
everyone shouting back at me ‘NO!’, then asked Why, and one person replied saying
‘The video is good as it is, you managed to incorporate many of the elements we
‘The video is good as it is, you managed to incorporate many of the elements we
originally asked for and the video in my opinion is a success, as it makes me want to
originally asked for and the video in my opinion is a success, as it makes me want to
watch it again and again.”
watch it again and again.”
I Iwas curious to know what the audience’s favourite part was and why and anything else they
was curious to know what the audience’s favourite part was and why and anything else they
wanted to share. There was many responses:
wanted to share. There was many responses:
I Iliked the fact you used the
liked the fact you used the
instruments, I Iactually believed for
instruments, actually believed for
a second that the band were
a second that the band were
playing the song and when I I
playing the song and when
realised they were thought itit
realised they were thought
looked very natural. Great choice
looked very natural. Great choice
of people and directing skills!
of people and directing skills!
When the band and the characters
When the band and the characters
stood in front of the wall. This I Ifelt
stood in front of the wall. This felt
linked everything together at the
linked everything together at the
end.
end.
The editing was good, I Iliked how ititwas done to the
The editing was good, liked how was done to the
beat of the song creating a natural flow. This makes
beat of the song creating a natural flow. This makes
the video more exciting to me.
the video more exciting to me.
I Iliked how lots of different camera shots were used,
liked how lots of different camera shots were used,
ititmade ititmore interesting, making you want to
made more interesting, making you want to
watch the video rather than just listen to the song.
watch the video rather than just listen to the song.
The burning photo because I Ithink ititadded further
The burning photo because think added further
interest and whilst watching ititwanted to know why
interest and whilst watching wanted to know why
this was happening.
this was happening.

11. Learnt Overall
I Ilearnt that target audiences are important because ititgives the product a purpose and a
learnt that target audiences are important because gives the product a purpose and a
more focused idea. Without a target audience the product will be generalised for anyone
more focused idea. Without a target audience the product will be generalised for anyone
and would have the purpose to ‘sell’ and risk that this might not happen.
and would have the purpose to ‘sell’ and risk that this might not happen.
Audience feedback therefore can be achieved because you know exactly who you are
Audience feedback therefore can be achieved because you know exactly who you are
asking to give you criticism whether positive or negative. Audience feedback is important
asking to give you criticism whether positive or negative. Audience feedback is important
ififyou want the product to be tailored towards them. By having ititmade for a certain type
you want the product to be tailored towards them. By having made for a certain type
of ‘collective identity’ you don’t only achieve the purpose of being able to sell ititto a
of ‘collective identity’ you don’t only achieve the purpose of being able to sell to a
certain person but you can also gain their respect from the band. This is because ififititis
certain person but you can also gain their respect from the band. This is because
is
made to how they like ititand want ititthey are more likely to buy ititwith this in mind and see
made to how they like and want they are more likely to buy with this in mind and see
the band as good people. So I Ilearnt that audience feedback doesn’t just reflect to make
the band as good people. So learnt that audience feedback doesn’t just reflect to make
the product look better but to make the brand image of the band greater and more
the product look better but to make the brand image of the band greater and more
likeable.
likeable.
Audience feedback is also important so we aren’t just guessing what they would like, and
Audience feedback is also important so we aren’t just guessing what they would like, and
instead making the products how they really want it. Thus learning without ititwe would be
instead making the products how they really want it. Thus learning without we would be
making the product for ourselves rather than them.
making the product for ourselves rather than them.
So overall audience feedback is an important component in the production of the
So overall audience feedback is an important component in the production of the
products. I Ilearnt a lot from ititas ititmeant we had to change our product multiple times to
products. learnt a lot from as meant we had to change our product multiple times to
create what they wanted. Without audience feedback our product wouldn’t be as ititis now.
create what they wanted. Without audience feedback our product wouldn’t be as is now.