A producer collective of independent creatives working collaboratively in order to develop sustainable models for careers in content production and distribution. Working with Partners and Sponsors, we create opportunities and resources, that connect Collaborators, Partners and Sponsors with prosumers. Through opportunities, we are developing a platform of sustainable business models for creative collaborators. Formed in 2013 by Sound Groove Entertainment and Trip Digital Sound Design, #MassivelyEpic is a producer collective of artists, musicians, DJs and performers, with the aim of working collaboratively in order to develop a sustainable model for an independent creative career. Since July we have been partnering with community organizations, businesses and artists to produce educational workshops (#ArtistEngage) and distribution outlets (#ArtistTransform, #MassivelyEpic Radio, #Undergroove, and #Groovelust), along with original productions, live performances, weekly radio broadcasts, private and public showcases and parties. Our vision is to build the world’s leading independent creative content resource platform by 2020, by artist and entrepreneurs from the ground up.

1. A producer collective of independent creatives working
collaboratively in order to develop sustainable models
for careers in content production and distribution.
Collective Overview
Spring / Summer | 2014

2. Formed in 2013 by Sound Groove Entertainment and Trip Digital Inc.,
#MassivelyEpic is a producer collective of artists, musicians, DJs and performers,
with the aim of working collaboratively in order to develop a sustainable model for an
independent creative career.
Since July we have been partnering with community organizations, businesses and
artists to produce educational workshops (#ArtistEngage) and distribution outlets
(#ArtistTransform, #MassivelyEpic Radio, #Undergroove, and #Groovelust), along
with original productions, live performances, weekly radio broadcasts, private and
public showcases and parties.
Our vision is to be the leading independent creative content resource platform built by
artists and entrepreneurs from the ground-up.

3. PARTNERS
COLLABORATORS
Working with Partners and
Sponsors, we create
opportunities and resources,
that connect Collaborators,
Partners and Sponsors with
prosumers.
SPONSORS
CONTENT
OPPORTUNITIES
PROSUMERS

4. CONTENT
OPPORTUNITIES
Through opportunities, we
are developing a platform
of sustainable business
models for creative
collaborators.
PARTNERS
DEVELOPMENT
& PACKAGING
COLLABORATORS
SPONSORS
PRODUCTION &
DISTRIBUTION
PERFORMANCE
& INTEGRATION
PROSUMERS

5. COLLABORATORS
PRODUCTION & DISTRIBUTION
PRODUCTION:
Distribution:
Working with collaborators we
help connect artists, musicians
and performers with opportunities
to work on collaborative projects.
Through a network of industry
contacts, and over 60 combined
years of experience, we have the
ability to help collaborators
register and license their content
as well as provide access to the
right contacts to gain additional
distribution opportunities for their
studio or live performance and
recorded content.
Resources are provided by
partners and sponsors, allowing
emerging creatives access to topquality equipment for production,
recording, performance and
distribution of original content.

6. Partners
DEVELOPMENT & PACKAGING
development:
packaging:
As a talented group of business
minded creatives, we work with
partners to leverage existing
assets by turning them into new
content driven ideas and
activations.
Working with a developed idea,
we help partners source strategic
partnerships to solicit sponsors
and bring the idea to life.
From NBA basketball teams, to
tech start-ups, venue owners,
promoters and non-profit
organizations looking innovative
content opportunities.
As a full service partner, we can
streamline audio production idea
development, packaging and
execution for events, showcases,
panels, pop-ups, concerts or
activations.

7. sponsors
PERFORMANCE & INTEGRATION
performance:
integration:
As a full service creative
collective, we can streamline
audio production and
performance of DJs, live
Musicians, and Artistic
Performers for single events or
event series.
Working with sponsors, partners
and collaborators, we provide
strategic thought leadership and
execution of content ideas
targeted at prosumers, through
entertainment and performance
experiences.
Performances can be original
concepts or overlays to existing
ideas.
Successful integration comes
from great upfront planning.

8. OPPORTUNITIES
COLLABORATORS
PRODUCTION &
DISTRIBUTION
PARTNERS
DEVELOPMENT &
PACKAGING
SPONSORS
PERFORMANCE &
INTEGRATION
Collaborate with #MassivelyEpic
today if you are an Artist,
Musician, Producer or Creative to
gain access to a collaborative
collective of support and
opportunities for content creation
and distribution.
Partner with #MassivelyEpic
today if you are a venue owner,
promoter, provider, start-up or
non-profit organization and
develop new content
opportunities by leveraging
existing assets.
Sponsor #MassivelyEpic projects
or hire our collaborators for a
project that you are producing.
Gain access to new niche
audiences through engaging
content experiences that are
integrated strategically into future
or existing plans.
Visit http://artisttransform.com
today to submit your content.
Email massivelyepic@icloud.com
today to connect.
Email david.r.iannon@gmail.com
today to connect.

9. CONTENT PACKAGES
EVENT AUDIO
PRODUCTION
Our 20,000 Watt JBL Professional
Portable Sound System will delivers
premium sound for most event
spaces up to 8,000 sf.
Core System Components:
- PRXLF 718 18” subs
- PRXLF 725 Double 12” mids
- PRX 715 15” tops
- PRX 712 12” monitors
DJ / LIVE MUSIC
PERformance
#MassivelyEpic collaborators
include some of NYC and the
countries top independent artists,
musicians and DJs. We can
provide custom, original or
curated music solutions.
DJ/Producer Performance:
- Single, or multiple hour sets, for
DJing, custom performance, Emcing.
Live Band Performance:
- Single 4 song, medium 8 song or
multi-set performances.
PERFORMANCE
INTEGRATION
Streamline production with a
combination of Event Audio
Production, Performance and
customization to create an
integrated experience that
provides the most optimal live
and post-production content.
Overlay into an existing activation
or work with us to help develop a
new concept, original score or
livestreamed event.

10. >> CASE EXAMPLE 1:
AUDIO PRODUCTION & PERFORMANCEs
MANUFACTURE NY | LAUNCH NYC | FEB 2014
CHALLENGE
SOLUTION
From the pages of international press to
In our minds, the Fashion Industry, is a
lot like their sister Music and Marketing
industries, and is also on the path toward
revolution.
the desks of major NYC fashion
executives, there is a passionate
conversation brewing --
How do we create a New York Fashion
Week experience that makes sense to
designers, press, buyers, and the
fashion loving public?
With an intention to carve out a new
sustainable model in the music industry,
we found a niche within the “new”
fashion industry. Launch NYC is a
strategic platform to bring our vision a
step closer life. Keith Shocklee
Productions and #MassivelyEpic
partnered to sponsor and produce the
sound for Launch NYC 2014.

11. >> CASE EXAMPLE 3:
RAPstation.com | Weekly radio show
#MEradio | spectrum city b-side | t/th 9p
CHALLENGE
SOLUTION
It has been and still is, a challenge for
#MassivelyEpic Radio airs every Tuesday
Night at 9P ET. Bringing Groove to the
Island, Ravin Dave curates the show
featuring a combination of DJ sets and
independent artists from across the country.
independent artists to get their voice
heard. Anyone can write a song, but how
do you get people to listen?
How can we leverage our access to a
global platform to help independent
emerging artists, musicians and
producers get their voice heard?
Spectrum City B-Side Radio airs every
Thursday Night at 9P ET. Going CRATE
DIGGING into the world of Open Source
Music to find and Play "dope music" the
word "genre" doesn't apply. From "Old Skool
to Future Skool" we focus on the "B-Side".
Sparked by Keith Shocklee (Public
Enemy/Bomb Squad) and DJ Journey.

12. >> CASE EXAMPLE 4:
Absolut transform | top 5 finalists
National Competition | DEC 2013
CHALLENGE
SOLUTION
It has been and still is, a challenge for
#ArtistETransform was our second
campaign initiative designed to recruit
artists to and build awareness about our
collective.
independent artists to get their voice
heard. Anyone can write a song, but how
do you get people to listen?
How can we raise money as a
collective in order to fund upstart
costs and studio space?
Absolut happen to launch a creative
artist fund campaign around the same
time, so it was a natural fit to enter for a
$20,000 grand prize. Through social and
voting we drew enough votes for our
entry to be selected as a top five finalist
by Pitcfork Media.

13. >> CASE EXAMPLE 2:
#ARTISTENGAGE Education workshops
MUSIC building | cbgb festival | aug 2013
CHALLENGE
SOLUTION
When Change is the only constant,
#ArtistEngage is a workshop series that
Educates Artists through collaborative
dialogue in order to Encourage
participation, Action and evolution in our
community.
And The game has changed,
How are you changing your game?
Artists today need to think in a different
way in order to create less noise and
more signal through the application of
strategy, tactics, and measurement with
digital tools.
The workshop series took place over the
course of eight weeks in partnership with
the Music Building and CBGB Festival,
featuring independent artists - PUI Tribe,
CILVER, Damhet, and industry veterans
Camile Barbon, Keith Shocklee, and
Rich Pagano.

14. COLLABORATORS
SINGer/Songwriter
KEITH
SHOCKLEE
DJ JOURNEY
LIVE HIP HOP-ROCK
DJ JULIA GUNZ
DJ FLASH GEE
RL THE
COMEBACK KID
LIVE ELECTRO-POP
DANCE
PERFORMERS
IRENE FONG
MICHAEL SAAB
RAVIN DAVE

15. CO-FOUNDERS
SOUND GROOVE
ENTERTAINMENT
CONTENT STRATEGY, PACKAGING &
PARTNERSHIPS
Whether writing a song or building a content marketing plan,
the strategic steps are very similar. We help creators and
sponsors alike take abstract concepts to create the right
products with the right execution and measurement plan.
Projects include content strategy, development, engagement,
brand development and planning, ideation, concepting.
TRIP DIGITAL
SOUND DESIGN
PRODUCTION, LICENSING & DISTRIBUTION
Throughout every step of the production, registration and
distribution process, we work with creators and sponsors to
ensure top quality crafting of their products, as well as
adherence to the proper distribution strategy and release.
Projects include composition, development, recording,
instrumentation, production, registering, copyright, licensing.
Keith Shocklee or Wizard K-Jee, is an American hip hop
producer and DJ.
He was an original member of Public Enemy and The Bomb
Squad. He has contributed his talent to several albums
including It Takes A Nation Of Millions To Hold Us Back and
Fear of a Black Planet. Public Enemy was inducted into the
Rock and Roll Hall of Fame in 2013.
Shocklee also co-produced the singles "Bring the Noise” and
"Fight The Power," which were included on Rolling Stone’s list
of the “500 Greatest Songs Of All Time.”
Keith is currently working in both the music and tech industries
to push forward future culture, while educating about the
history of Hip Hop in order to help preserve the past.