A digipak is a music product released by artists that contains a CD and extra bonus content like posters. The folding case promotes the artist's marketing campaign. Digipaks are used to promote the artist's music and sell products to fans to listen to and enjoy. They appeal to fans who want obscure products rather than standard CD releases and contain extras like posters, bonus discs, or hidden tracks to attract hardcore fans.

1. Digipak
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2. What is a digipak?
 A digipak is a product that is released by
music artists, a digipak will contain a
music CD as well as extra bonus content
such as posters, the case itself will fold out
and form a marketing campaign for the
artist.

3. What is the purpose?
 The purpose of a Digipak is to promote an
artists music, and to sell a product to the
fan base for them to listen to and enjoy.
 Digipaks appeal to those who enjoy
having obscure products as opposed to
the usual CD release.

4. Conventional features
 A digipak will contain more than just the
CD, it may also have inside a poster, a
bonus disc, hidden tracks.
 A digipak is used by major companies as
an alternative to jewel cases.

5. Why are Digipaks used?
 Digipaks are used to attract the specific
aspect of the fan base who feel it is in
their interest to buy the more obscure and
abstract product to separate themselves
from the standard CD release, Digipaks
appeal to “hardcode” fans.