The document summarizes the target audience and design choices for a music magazine called "Madting". The magazine targets young, mostly male audiences interested in UK hip-hop and grime music. It uses local slang in the title to appeal to this demographic. The cover features an up-and-coming rapper portrayed as confident and wealthy to attract readers. The cover star is a young black man dressed casually but hip, representing the urban youth that the intended readers can relate to. The magazine focuses more on male than female artists in line with similar successful magazines.