Q1 b media language theory
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This document discusses several key media language theorists that could be referred to when analyzing representations in media, including Stuart Hall, Roland Barthes, Saussure, Todorov, and Strauss. It also discusses Mikhail Bakhtin's concept of dialogism, which viewed literary texts as an intersection of multiple voices and contexts, not as fixed meanings. The document instructs the reader to choose a medium (magazine or television), sketch out an example, label the aspects of media language used according to relevant theorists, and discuss how meaning is made specific to that medium.
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Register theory
Register theory
Presented
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Department of Applied Linguistics
GCUF
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rb presentation .pptx
Roland Barthes was a 20th century French theorist who was influential in developing structuralism and semiotics. He argued that all cultural forms are composed of signs and that analyzing the relationships between signs, as well as how they are organized and interpreted, reveals the underlying ideologies encoded within texts. Barthes believed that meaning is created not by producers but by active audiences. He explored how myths, narratives, and representations in media can naturalize particular perspectives and potentially mask reality.
Ronald Barths presentation
Roland Barthes was a 20th century French theorist who was influential in developing structuralism and semiotics. He argued that all cultural forms are composed of signs and that analyzing the relationships between signs, as well as how they are organized and interpreted, reveals the underlying ideologies encoded within texts. Barthes believed that meaning is created not by producers but by active audiences. He explored how myths, narratives, and representations in media can naturalize particular perspectives and potentially mask reality by analyzing the semiotics and structures within cultural forms.
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Discourse analysis.its development and application
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Dialogical Odes by John Keats: Mythologically Revisited
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Q1 b media language theory
- 1. Here you select one production and evaluate it in relation to media language
- 2. • you will need to discuss theories in the analysis and name/ relate to key thinkers. • Who are the theorists you could refer to : media language.... • Language.... • Cultural & representational language/ theories?
- 3. • Stuart Hall's "cultural marxism" approach builds out a more complex model based on extending the theory of hegemony, the social-economic processes for "manufacturing consent" among the lower classes (the "have- nots" or "have-lesses") to buy-in to the view promoted by ownership classes ("the haves").
- 4. Roland Barthes Saussure Todorov Strauss
- 5. Statements in communication always imply a receiver of the statement, and statements we make are often responses to prior statements made by someone else. In short, what we say and mean is part of an ongoing dialogue. Mikhail Bakhtin, the famous Russian theorist and literary scholar, saw that literary texts were always dialogic in relation to readers and audiences, and that literary discourse proceeds only by referencing, quoting, assuming an other's speech or words. The reader/audience is therefore always already inscribed in the medium/message/text/visual sign. . Bakhtin is also credited with first defining intertextual or structural dialogism (see Intertextuality). He saw literary discourse and individual literary texts as an intersection of multiple textual surfaces rather than as a fixed point or meaning; that is, as a dialogue among various texts, genres, and voices: the writer's, the character's, the historical cultural context, the readers'/audiences.
- 6. • The medium of magazine. • Language? • How is meaning made specific to the medium? • Use the handout :431 to 433 • On sugar paper sketch your basic mag front cover and double page spread/ contents: now add / label every single aspect of media language used and add theorists.
- 7. • The medium of television. • Television language • How is meaning made specific to the medium? • Use the handout 234 to 236On sugar paper sketch your basic mag front cover and double page spread/ contents: now add / label every single aspect of media language used and add theorists.