SlideShare a Scribd company logo
1 of 19
Download to read offline
Content
Marketing
4Challenges in
Robert Katai
2016
Content StatsMarketing
76%
of marketers
are increasing
investment in
content marketing
49%
of companies have
an executive
who is directly
responsible for an
overall content
marketing strategy
38%
of marketers
publish content
weekly or more often.
ers
Content StatsCreation
25%
of marketers don’t
outsource any
content creation.
82%
of marketers
curate content.
76%
of B2B marketers will
create more content
in 2016 versus 2015.
will be an
year
2016
interesting
BIGG
EST
but
the
challenge
will
be
Create Less Content
With More Impact
Robert Rose,
CMI Chief Strategy Officer
Content
Marketing
Challenges
in 2016
1When there’s
too much
CONTENT
Don’t kill the FIRE with
too much firewood!
Fire needs to burn!OXYGEN
2When there’s
too much
MARKETING
Don’t let a ROBOT
do the part that
a HUMAN could do
100 times better
3EVERYWHERE
and NOWHERE
each PLATFORM has
its own AUDIENCE
needs
desires
language
4What Content Is Best
Audio
Video
Text
There is no
right answer
here.
Only good questions...
Where is your AUDIENCE?
What is your STRATEGY?
What is your PURPOSE?
What are you BEST AT?
Conclusion
Start Doing
TalkingStop
Visual Marketer
Brand Evangelist Bannersnack
@katairobi
www.robertkatai.com

More Related Content

What's hot

12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
Content Marketing Institute
 

What's hot (20)

Amplify Your Content Marketing with Video
Amplify Your Content Marketing with VideoAmplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
 
What Is The ROI of Content Marketing? #Forward16
What Is The ROI of Content Marketing? #Forward16What Is The ROI of Content Marketing? #Forward16
What Is The ROI of Content Marketing? #Forward16
 
What is Content Marketing? (For The Effective Content Marketer)
What is Content Marketing? (For The Effective Content Marketer) What is Content Marketing? (For The Effective Content Marketer)
What is Content Marketing? (For The Effective Content Marketer)
 
Finding Clarity in Content Marketing
Finding Clarity in Content MarketingFinding Clarity in Content Marketing
Finding Clarity in Content Marketing
 
The Future of Content Marketing
The Future of Content MarketingThe Future of Content Marketing
The Future of Content Marketing
 
Web Content Strategy - How to Plan for, Create and Publish Online Content for...
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Web Content Strategy - How to Plan for, Create and Publish Online Content for...
Web Content Strategy - How to Plan for, Create and Publish Online Content for...
 
10 Formulas To Measure Content Marketing ROI
10 Formulas To Measure Content Marketing ROI10 Formulas To Measure Content Marketing ROI
10 Formulas To Measure Content Marketing ROI
 
Defining your Digital Content Strategy
Defining your Digital Content StrategyDefining your Digital Content Strategy
Defining your Digital Content Strategy
 
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid MediaPromoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
 
B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
B2C Content Marketing 2019 - Benchmarks, Budgets, and TrendsB2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
 
How To Build Your Own Content Marketing Plan
How To Build Your Own Content Marketing PlanHow To Build Your Own Content Marketing Plan
How To Build Your Own Content Marketing Plan
 
Content Marketing in Australia 2017: Budgets, Benchmarks and Trends
Content Marketing in Australia 2017: Budgets, Benchmarks and TrendsContent Marketing in Australia 2017: Budgets, Benchmarks and Trends
Content Marketing in Australia 2017: Budgets, Benchmarks and Trends
 
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
 
18 Blogging Essentials For Newbies In The Blogosphere!
18 Blogging Essentials For Newbies In The Blogosphere!18 Blogging Essentials For Newbies In The Blogosphere!
18 Blogging Essentials For Newbies In The Blogosphere!
 
Content Marketing 101: The Basics of Content Marketing | #SMRockstarEvent
Content Marketing 101: The Basics of Content Marketing | #SMRockstarEventContent Marketing 101: The Basics of Content Marketing | #SMRockstarEvent
Content Marketing 101: The Basics of Content Marketing | #SMRockstarEvent
 
2018 Content Marketing Benchmarks Budgets and Trends - North America
2018 Content Marketing Benchmarks Budgets and Trends - North America2018 Content Marketing Benchmarks Budgets and Trends - North America
2018 Content Marketing Benchmarks Budgets and Trends - North America
 
How to Build an Effective B2B Content Marketing Strategy
How to Build an Effective B2B Content Marketing StrategyHow to Build an Effective B2B Content Marketing Strategy
How to Build an Effective B2B Content Marketing Strategy
 
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
 
Ultimate blogging
Ultimate bloggingUltimate blogging
Ultimate blogging
 

Viewers also liked

Viewers also liked (20)

Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing Strategy
 
5 must haves for your 2016 digital marketing strategy
5 must haves for your 2016 digital marketing strategy5 must haves for your 2016 digital marketing strategy
5 must haves for your 2016 digital marketing strategy
 
Mobile Broadband Strategies in Developing Markets
Mobile Broadband Strategies in Developing MarketsMobile Broadband Strategies in Developing Markets
Mobile Broadband Strategies in Developing Markets
 
Digi Fast Marketing Strategy
Digi Fast Marketing StrategyDigi Fast Marketing Strategy
Digi Fast Marketing Strategy
 
"Возможности и ограничения вузов в организации проф. адаптации студентов"
"Возможности и ограничения вузов в организации проф. адаптации студентов"  "Возможности и ограничения вузов в организации проф. адаптации студентов"
"Возможности и ограничения вузов в организации проф. адаптации студентов"
 
Hmerida afisa
Hmerida afisaHmerida afisa
Hmerida afisa
 
visa _3 (1)
visa _3 (1)visa _3 (1)
visa _3 (1)
 
Technology
TechnologyTechnology
Technology
 
Day Trips to Paradise ...
Day Trips to Paradise ...Day Trips to Paradise ...
Day Trips to Paradise ...
 
доходная динамика 2015-01-28с
доходная динамика 2015-01-28сдоходная динамика 2015-01-28с
доходная динамика 2015-01-28с
 
Der Weg zum Rechtsanspruch
Der Weg zum RechtsanspruchDer Weg zum Rechtsanspruch
Der Weg zum Rechtsanspruch
 
Practica UNIDAD 3
Practica UNIDAD 3Practica UNIDAD 3
Practica UNIDAD 3
 
It’s time to talk about privacy
It’s time to talk about privacyIt’s time to talk about privacy
It’s time to talk about privacy
 
ΕΠΟΝ
ΕΠΟΝΕΠΟΝ
ΕΠΟΝ
 
Fresh Ideas In To Your Business ...
Fresh Ideas In To Your Business ...Fresh Ideas In To Your Business ...
Fresh Ideas In To Your Business ...
 
Antibacterial vacuum-cleaner bags ...
Antibacterial vacuum-cleaner bags ...Antibacterial vacuum-cleaner bags ...
Antibacterial vacuum-cleaner bags ...
 
22 11-2015 presentación omar gonzález órgano reproductor (actualizado)
22 11-2015 presentación omar gonzález órgano reproductor (actualizado)22 11-2015 presentación omar gonzález órgano reproductor (actualizado)
22 11-2015 presentación omar gonzález órgano reproductor (actualizado)
 
Κτήμα και Έπαυλη ΘΩΝ
Κτήμα και Έπαυλη ΘΩΝΚτήμα και Έπαυλη ΘΩΝ
Κτήμα και Έπαυλη ΘΩΝ
 
4 Ps Of Digi Marketing
4 Ps Of Digi Marketing4 Ps Of Digi Marketing
4 Ps Of Digi Marketing
 
Marketing Challenges: Data
Marketing Challenges: DataMarketing Challenges: Data
Marketing Challenges: Data
 

Similar to 4 Content Marketing Challenges in 2016

17534_RC_whitepaper_contentmarketing
17534_RC_whitepaper_contentmarketing17534_RC_whitepaper_contentmarketing
17534_RC_whitepaper_contentmarketing
Catherine Reid
 
B2B Content Marketing
B2B Content MarketingB2B Content Marketing
B2B Content Marketing
AdRoll
 
milwaukee-b2b-content-marketing-survey-report
milwaukee-b2b-content-marketing-survey-reportmilwaukee-b2b-content-marketing-survey-report
milwaukee-b2b-content-marketing-survey-report
Chuck Frey
 

Similar to 4 Content Marketing Challenges in 2016 (20)

17534_RC_whitepaper_contentmarketing
17534_RC_whitepaper_contentmarketing17534_RC_whitepaper_contentmarketing
17534_RC_whitepaper_contentmarketing
 
25 Content Marketing stats that every marketer needs to know
25 Content Marketing stats that every marketer needs to know25 Content Marketing stats that every marketer needs to know
25 Content Marketing stats that every marketer needs to know
 
26 Amazing Content marketing Facts and Statistics 2015 Infographic
26 Amazing Content marketing Facts and Statistics 2015 Infographic26 Amazing Content marketing Facts and Statistics 2015 Infographic
26 Amazing Content marketing Facts and Statistics 2015 Infographic
 
Proving The Value Of Content Marketing
Proving The Value Of Content MarketingProving The Value Of Content Marketing
Proving The Value Of Content Marketing
 
Proving The Value Of Content Marketing
Proving The Value Of Content MarketingProving The Value Of Content Marketing
Proving The Value Of Content Marketing
 
Manufacturing Content Marketing 2020
Manufacturing Content Marketing 2020Manufacturing Content Marketing 2020
Manufacturing Content Marketing 2020
 
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and TrendsManufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
 
B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...
B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...
B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...
 
B2B Content Marketing
B2B Content MarketingB2B Content Marketing
B2B Content Marketing
 
What Content Types Should You Create?
What Content Types Should You Create?What Content Types Should You Create?
What Content Types Should You Create?
 
milwaukee-b2b-content-marketing-survey-report
milwaukee-b2b-content-marketing-survey-reportmilwaukee-b2b-content-marketing-survey-report
milwaukee-b2b-content-marketing-survey-report
 
2018 Manufacturing Content Marketing Trends—North America: Content Marketing ...
2018 Manufacturing Content Marketing Trends—North America: Content Marketing ...2018 Manufacturing Content Marketing Trends—North America: Content Marketing ...
2018 Manufacturing Content Marketing Trends—North America: Content Marketing ...
 
2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - ...
2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - ...2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - ...
2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - ...
 
Content Marketing: Case studies and strategies for success
Content Marketing: Case studies and strategies for successContent Marketing: Case studies and strategies for success
Content Marketing: Case studies and strategies for success
 
Marketing investigation HubSpot Inbound Marketing
Marketing investigation HubSpot Inbound MarketingMarketing investigation HubSpot Inbound Marketing
Marketing investigation HubSpot Inbound Marketing
 
Australian content marketing research 2014
Australian content marketing research 2014Australian content marketing research 2014
Australian content marketing research 2014
 
Content Marketing Statistics 2019
Content Marketing Statistics 2019 Content Marketing Statistics 2019
Content Marketing Statistics 2019
 
Marketing report state-of-marketing
Marketing report state-of-marketingMarketing report state-of-marketing
Marketing report state-of-marketing
 
2017 State of Content Marketing in Fashion & Apparel
2017 State of Content Marketing in Fashion & Apparel2017 State of Content Marketing in Fashion & Apparel
2017 State of Content Marketing in Fashion & Apparel
 
Content Marketing on a Low Budget for Startups
Content Marketing on a Low Budget for StartupsContent Marketing on a Low Budget for Startups
Content Marketing on a Low Budget for Startups
 

More from Katai Robert

More from Katai Robert (15)

How to Build Content to Make Sales
How to Build Content to Make Sales How to Build Content to Make Sales
How to Build Content to Make Sales
 
Instagram Marketing - Podcast Edition
Instagram Marketing - Podcast EditionInstagram Marketing - Podcast Edition
Instagram Marketing - Podcast Edition
 
Visual Content Strategy - Școala de Beauty Vlogging by L`Oreal Paris
Visual Content Strategy - Școala de Beauty Vlogging by L`Oreal ParisVisual Content Strategy - Școala de Beauty Vlogging by L`Oreal Paris
Visual Content Strategy - Școala de Beauty Vlogging by L`Oreal Paris
 
What Happened on Instagram in 2016
What Happened on Instagram in 2016What Happened on Instagram in 2016
What Happened on Instagram in 2016
 
Snapchat Visual Marketing Strategy
Snapchat Visual Marketing StrategySnapchat Visual Marketing Strategy
Snapchat Visual Marketing Strategy
 
5 visual marketing trends you should check in 2016
5 visual marketing trends you should check in 20165 visual marketing trends you should check in 2016
5 visual marketing trends you should check in 2016
 
3 Reasons why Emoji Should be Important for Marketers
3 Reasons why Emoji Should be Important for Marketers3 Reasons why Emoji Should be Important for Marketers
3 Reasons why Emoji Should be Important for Marketers
 
How to Create an Infographic with these 5 Delicious Elements
How to Create an Infographic with these 5 Delicious ElementsHow to Create an Infographic with these 5 Delicious Elements
How to Create an Infographic with these 5 Delicious Elements
 
How to design an infographic in 9 simple steps
How to design an infographic in 9 simple stepsHow to design an infographic in 9 simple steps
How to design an infographic in 9 simple steps
 
What Content Marketing and Pottery Have in Common
What Content Marketing and Pottery Have in CommonWhat Content Marketing and Pottery Have in Common
What Content Marketing and Pottery Have in Common
 
Instagram - from a button to a community
Instagram - from a button to a communityInstagram - from a button to a community
Instagram - from a button to a community
 
The Art of Evangelism
The Art of EvangelismThe Art of Evangelism
The Art of Evangelism
 
Why you should start experimenting on social media
Why you should start experimenting on social media   Why you should start experimenting on social media
Why you should start experimenting on social media
 
The difference between paid, owned and earned media
The difference between paid, owned and earned mediaThe difference between paid, owned and earned media
The difference between paid, owned and earned media
 
Instagram în România în prima jumătate a anului 2014
Instagram în România în prima jumătate a anului 2014Instagram în România în prima jumătate a anului 2014
Instagram în România în prima jumătate a anului 2014
 

Recently uploaded

obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
infoobataborsi24
 
Top 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's DayTop 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's Day
disenylurial
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
Victoria Olsina
 
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Spesialis Kandungan Resmi BPOM
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
infoobataborsi24
 

Recently uploaded (20)

obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
Top 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's DayTop 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's Day
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking Success
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdf
 
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
 
Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 

4 Content Marketing Challenges in 2016