1. A personal approach. Dedicated resources.
As a result, organizations should consider engaging
customers differently. It means connecting to customers
on multiple platforms, understanding their needs, and
creating unique customer experiences that turn each
transaction into a positive experience at every point
of engagement.
Many companies struggle with the capabilities needed to
gain a holistic 360˚ view of the customer. These challenges
are outlined below:
• Marketing: Limited visibility into the efficiency and
value of marketing efforts
• Sales: Systems that are not integrated and provide little
insight into the sales pipeline resulting in longer deal
closure times and creating inefficiencies for the sales
team
• Service: Customer dissatisfaction due to weak “first
call” resolution, longer handling times, and suboptimal
customer treatment across channels
How we can help you
PwC offers private companies a wide range of customer
engagement solutions, helping target, attract, retain and
satisfy customers throughout the entire sales lifecycle.
We begin each engagement with a rapid assessment to
understand the key drivers impacting an organization’s
ability to provide an optimal customer experience.
Following this approach, our customer-centric sales, service
and marketing solutions will help you:
• Increase sales closure rate
• Improve profitability with real-time customer insights
• Streamline processes to yield qualified leads
• Improve customer satisfaction by reducing issue
resolution time
• Reduce marketing, sales and operational costs
• Improve customer loyalty by creating a
better experience
• Enable consistent customer treatment across
multiple platforms
Private Company Services
Customer-centric
sales, service
and marketing
solutions
Customers today are better informed than ever: they have access to information
in real-time and can engage simultaneously across multiple channels. And they
expect the same level of innovation from the companies with whom they are doing
business.
