Journey of BookMyShow

1. By GROUP 10
Manuj Nangia (20DM117)
Mohan Nihal (20DM123)
N Sanketh Pamar (20DM129)
Nehal Jain (20DM136)
Nimisha Agrawal (20DM144)
Parth Samariya (20DM150)

2. BRIEF ABOUT COMPANY HISTORY
• It operates in 5 countries with more than 30 million
customers.
• Total revenue of company was 619 crore in FY2019.
• The company holds around 90% market share in the
online ticket booking industry. Founders
Hemrajani, Parikshit Dar and Rajesh
Balpande
• Book My Show was initially branded as ‘Go For
Ticketing’.
• In 2002, the company was renamed ‘India Ticketing’
• In 2007, it was named as BookMyShow.

3. MISSION
Provide best movie
experience
Maintain brand
awareness
Increase brand
visibility
Increase number of
customers

4. CULTURE
4
• Office equipped with bunk beds
• Work from home
• Virtual live streaming of events
• Virtual event hosting
• Flexible Working Hours
Teach a Course

5. VALUES
TEAMWORK
PRACTICAL INNOVATION
PROBLEM SOLVING

6. Teach a Course 6
India’s biggest online ticketing
brand
•B2B and B2C Solutions
•Details about upcoming
events

7. MARKET
COMPETITORS

8. LIMITATIONS AND PROBLEM FACED
Ticket Cancellation
Complex Payment Gateway
COVID-19

9. ADOPTION OF
NEW
TECHNOLOGY
Investment with AtomX
Wristbands and Keychains
Near field communication
cards

10. India’s first
online ticketing
brand to
participate in
the WhatsApp
business pilot
OPERATIONAL EXCELLENCE
Effective
log
management
Real-time
visibility
Data Diversity
24X7
Customer
care
Uses
ALTERYX to
target their
customer
base

11. REVENUE MODEL

12. BUSINESS VALUE MODEL
• Cinema Halls
• Event
Organizers
• Movie and
play
promotions
• Ticket selling
• Movie reviews
• Discount
coupons
• My seat, my
time, my show
• Self- service
platform
• 24X7 customer
helpline
• APP
• Technology
• Web
developer
• Website for
desktop
• Mobile APP
• Middle-high
income group
• Students
• Ticket selling
• Internet handling charges
• Research and development structure
• Marketing structure
• Customer service

13. BUSINESS MODEL
• Transaction Broker
• Connects service providers to consumers
• Saves customer’s time and money
• Charges Transaction fees

14. SWOT
Analysis
STRENGTHS
THREATS
WEAKNESSES
OPPORTUNITIES
• Vast network
• Simple and convenient to use
• Constantly updated
• 90% market share
• High Brand equity
• Limited to urban areas
• Costly tickets
• Refund policy
• Expand capabilities
• Increasing partnerships
• Co-organizing with event organizers
• Attraction of peoples
• Mismanagement
• Improved functionalities of competitors
• Newly emerging competitors

15. F
U
T
U
R
E
P
L
A
N
S
Expansion
Lesser density of seats
Equal focus on movies
and non-movies events