This document discusses various aspects of service marketing for a movie theater chain. It covers the 7 P's of services marketing as applied to the theater, including their product offerings, pricing strategies, promotion methods, and employee training processes. It also discusses service blueprinting and the gaps model in services. Different strategies for managing variable demand and capacity constraints are outlined, including shifting shows and prices and using part-time staff. The role of physical environment and employee roles in service delivery are also addressed.
Services Marketing Case Studies|Case Studycasestudylover
Services Marketing, Consumer Behaviour, Marketing Research, Brand Marketing Communication Strategies Case Studies , Marketing, IBSCDC, IBSCDC, Case Development Centre, Case Studies in Management, Finance, Marketing, Leadership, Entrepreneurship, Strategy, Industry Analysis, Economics, Government & Business, International Trade, Technology, Monetary Policy, HRM, Human Resource Management, Investment & Banking, Competitive Strategies, Core Competency, Corporate Strategies, Innovation Management, Mergers & Acquisitions, Succession Planning, Teaching Notes, Structured Assignments, Case Study, Multimedia Case Studies, Management Cases, Leading Business Schools, Universities, Consulting Houses, ecch, ECCH, IBS-Case Development Centre is set-up in 2004 to promote quality research in business management. Icfai Business School Case Development Centre has developed over 1100 world-class case studies.
Services Marketing Case Studies|Case Studycasestudylover
Services Marketing, Consumer Behaviour, Marketing Research, Brand Marketing Communication Strategies Case Studies , Marketing, IBSCDC, IBSCDC, Case Development Centre, Case Studies in Management, Finance, Marketing, Leadership, Entrepreneurship, Strategy, Industry Analysis, Economics, Government & Business, International Trade, Technology, Monetary Policy, HRM, Human Resource Management, Investment & Banking, Competitive Strategies, Core Competency, Corporate Strategies, Innovation Management, Mergers & Acquisitions, Succession Planning, Teaching Notes, Structured Assignments, Case Study, Multimedia Case Studies, Management Cases, Leading Business Schools, Universities, Consulting Houses, ecch, ECCH, IBS-Case Development Centre is set-up in 2004 to promote quality research in business management. Icfai Business School Case Development Centre has developed over 1100 world-class case studies.
I studied the feasibility of the idea, the problems it could incur, created a basic strategy on how to solve those problems, even created a pricing model of the said OTT platform
Managerial Accounting Group Project - PresentationChristie Stevens
Live presentation was 15 minutes in length and all four of our group members participated. The presentation mirrored our written report and was graded on the following criteria:
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Its a small presentation on the Customer Relationship Management of BIG Cinemas. This was prepared in May 2011 while applying for a Summer Intern job at Reliance MediaWorks Ltd.
a presentation on the work done during the Management Internship Program done at Vitruvian Technologies, a company developing IT products directed at the Real Estate sector
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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7. 7 P’s Of Services Marketing
Physical Evidence
8. 7 P’s Of Services Marketing
People
In-house training 3-4 weeks
Outsourcing
Graduates & Post Graduates.
Process
Standardized process for operations like ticket
booking, maintenance and recruitment.
Ernst & Young is their auditor and consultant.
12. GAP 1
• Gap closed
EFFORTS MADE TO
CLOSE THE GAP:
Interaction through Social Media.
Good CRM practices.
Good market research.
Company
Perceptions of
Consumer
Expectations
Gap 1
13. GAP 2
• Gap closed.
EFFORTS MADE TO
CLOSE THE GAP:
Well-defined blueprint.
Customer oriented service
design.
Good ambience.
Cleanliness.
Physical evidence.
Customer-Driven
Service Designs and
Standards
Company Perceptions
of Consumer
Expectations
Gap 2
14. GAP 3
• Gap exists.
Reasons:
Deficiency in HR polices.
Some customers who negatively
impact other customers.
Service
Delivery
Customer-Driven
Service Designs and
Standards
Gap 3
15. GAP 4
• Gap exists.
Reasons:
Lack of education for customers
Lack of Internal marketing.
Absence of customer expectation management
through all forms of communication.
Service
Delivery
External
Communications
to CustomersGap 4
19. Total capacity at infinity mall 1575
Maximum possible shows in a screen
considering the movie life of pi 6.
Show duration 2hrs and 7 minutes
Screening every 2 and half hour gap.
1st show at 10 15 am last show at 10
45 pm.
If all shows go house full total capacity
would be 9720 customers in a day.
Total shows available 35 to 40
20. Excess demand
When demand for a particular show
exceeds full capacity it is a Housefull
show.
If a movie is expected to generate
exceptionally high demand more
shows are dedicated to that movie.
Eg 3 idiots had been assigned 19
shows out of a possible 24.
21. Demand exceeds optimal
capacity
Separate sofa seats theatre screen was
made in 2006.
Number of shows for movies which
generate peak demand during certain
show times such as night shows are
increased and prices are considerably
reduced or night show prices are
increased.
transformers 3 9 pm show went for
rupees 270 executive class and 350 for
gold class 450 for platinum class.
Morning and afternoon shows were
100, 140, 180 & 150,220,270.
22. Demand & supply balanced
Ideal situation.
Movie shows are reduced for a movie
every week.
Twilight Number of shows
Week 1 20
Week 2 8
Week 3 1
23. Excess capacity
Screens offered for marathi movies
3 shows for aayna ka bayna 1 pm 3 pm
5 pm.
Premiers are held.
Premier for workers of rhytm and hues
an animation company were held during
a 3 15 pm and 5 45 pm show in 1st & 2nd
week when demand was still picking up.
Sometimes old movies are showed
again. Cricket Fifa World cup finals was
also shown live.
25. Time
Total Shows in a day
Show types Number of shows
Only hindi shows 24– 30
Hindi english mixed 30 – 36
Only english 36 – 42
26. Labor
3 ticket counters working in two shifts.
3 security guards on the screen floor 2
on entry 3 shifts. Night shift has 1 on
entry 2 overseeing cleaning and
maintenance.
one stall manager in 2 shifts.
6 people on stalls in 2 shifts.
2 screen managers in 2 shifts.
30. Demand by market segment
Morning shows for college goers.
Primetime shows are for families.
Late night shows are for couples and
adults.
Business is more in vacations.
31. Random fluctuations
Fame adlabs citi mall closed down in
june which has increased demand.
Theatre was closed for 3 days during
the aftermath of death of Balasaheb
Thackeray.
33. Shifting demand
Add or remove shows. Changes made
usually weekly.
Price differentiation.
34. Shift capacity
Stretching number of shows. Down time is
under 10 minutes.
Free tickets are given through contests on
twitter.
Premiers are organized.
Employees are cross trained.
Cleaning staff is completely outsourced.
Part time employees are also hired.
Employees also borrowed from other
theatres.
Number of full time employees on payroll at
cinemax versova is 23.
35. Hard stds
Food prices are different
Ticket prices are different
Amount of staff is different
Projector quality is also different.
Tickets printed are different.
Ticketing software is same wherever
applied.
Theatre quality is also different
36. Soft stds
Better employees are placed in
multiplexes.
Employees are cross trained.
many employees on the floor are part
time.
infinty mall has 14 part time
employees on the screaning floor.
For three decades until the 1940s, one theater would have the rights to each movie within a certain zone, and movies received grades (A, B, or C) thatcorresponded with ticket prices at those theaters. If the rules of the 1920s ruled today, Mission Impossible might be $15 and Young Adult might be $7. What changed?