www.fiind.com/featured-solutions/account-based-marketing - Fiind Account-Based Marketing Software powered by AI enables sales and marketing professionals to focus on best-fit accounts based on buying signals.

1. Account-Based Marketing
Create an impact on the accounts
that matter.
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Why is Account-Based Marketing important?
Organizations looking for a significant return on investment (ROI) are shifting their focus
from increasing top of the funnel activities to Account-Based Marketing (ABM).
• ABM refers to wanting to have a few
chosen logos in your customer base and
finding ways to make it happen.
• It is all about acquiring, retaining, and
growing specific high-value accounts.
• More importantly, this approach aligns
with the C-Suite across organizations. The
targeted approach to finding, engaging,
closing, and growing the accounts that
matter, fits into their specific business
goals.

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6. Identifying the right accounts
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Identify the accounts that may be looking for your products and why.

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Prioritize your prospects
Surge the success rate of your account-based marketing efforts
by spending time only on the accounts that matter.
Fiind’s account-based marketing solution
is powered by artificial intelligence and
machine learning algorithms to give you a
360° view of your customers and
prospects.

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Artificial intelligence helps you get insights at scale

9. Segment accounts, drive personalized engagement
• Decide on which customers to act now, which ones
to nurture, and more based on propensity and intent.
• Tailor your message and plan your campaigns based
on the signals generated by your prospective buyers.
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Segment and hyper-segment accounts to drive substantial conversations
between your sales and prospects.

10. Ensure relevance with dynamic account planning
Get the right pitch for each account, based on current and dynamic
insights.
• Fiind gives you automated pitch points for each
customer account, based on their buying signals
and where they are in the purchase cycle.
• Stay on top of what is happening with each of your
customers and prospects and be notified of the
changes as it happens.
• Ensure that your plan for each account is dynamic
and adjust your account-based marketing
operations based on the latest notifications for each
account..
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11. Execute upsell and cross-sell effectively
Stay on top of your customer’s mind with seamless execution of upsell
and cross-sell campaigns.
Fiind enriches the internal data from
your CRM with external signals and
applies machine learning to identify
the best product fit for upsell and
cross-sell opportunities.
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12. Global Systems Integrator Data Sciences PlatformEnterprise ISV Productivity & Platform
• Sales missing targets
• Unhappy with leads
• Growth ambitions
• Account based Mkt
• Commercial expansion
• Enable product launches
• Accelerate cloud
• Enable partners
+55% +1 hr/day 1K+ leads >2X lift
Improvement in qualified
marketing leads through
targeting of buying Signals,
integrated with Dynamics CRM.
Saved by focusing on the
right Signals with the right
accounts, integrated with
SFDC CRM.
Identified the right leads and
message, based on 50+ Signals
mapped to the value
proposition.
In O365 conversions.
Identified right upsell/cross-
sell customers for O365,
CRM, Azure and SQL.
Case studies
Fiind enables to transform marketing
with the ability to sense and respond to
potential customers based on buying
signals. We now have the equivalent of
a Marketing GPS.
Fiind amplifies our sales IQ with easy
to use customer buying signals on
everyday tools like CRM and Email.
Identified the right leads and
message, based on 50+ Signals
mapped to the value proposition.
Ganesh Ramakrishnan
CEO, iLink Systems
Igor Rikalo
COO, O9 Solutions
Greg Jung
VP – Marketing, Civis Analytics Nicolas Facon
Sr. Director, Microsoft
Solutions
’’ ’’ ’’ ’’We took a different approach by
listening for customer signals that
signified buying intent. Fiind’s
solution built on Microsoft Azure
resulted in over 2X improvement in
conversions.
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13. Know more about us at www.fiind.com
+1 (425) 214 4747
info@fiind.com
THANK
YOU!
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