This document provides an overview of a course called "Purposive Communication". The 3-sentence summary is:
The Purposive Communication course develops students' communication skills and cultural awareness through multimodal tasks that allow them to communicate effectively with a multicultural audience. It equips students with tools to critically analyze various texts and emphasizes conveying messages responsibly given the power of language and images. Students can apply what they learn in this course to their other academic work, chosen disciplines, and future careers as they produce relevant oral, written, audio-visual and web-based outputs for different purposes.
Local and Global Communication in Multicultural Settings TeacherRichster
This presentation discusses Communication in Multicultural set-up considering not only cultural differences, social backgrounds, biographical diverseness of every individual; but also factors that could help everyone in an intercultural communication setting.
Local and Global Communication in Multicultural Settings TeacherRichster
This presentation discusses Communication in Multicultural set-up considering not only cultural differences, social backgrounds, biographical diverseness of every individual; but also factors that could help everyone in an intercultural communication setting.
In this module, you will journey to the very heart of this course: you will be asked to identify the challenges posed by globalization and consider responses to these challenges as demonstrated by experiences on the ground. For this purpose, students will produce case studies of communities (in the Philippines and other countries) experiencing the impact of globalization and their respective responses to issues that arise. There are global-civic societies engaged in advocacies relating to climate and environmental protection, for example, human trafficking across borders, the application of advances in science and technology to serve some of the world’s poorest communities, and so on. There are, too, communities that have managed, in varying degrees of success, to deal with the effects, good and bad, of globalization.
This is the third chapter of the course Readings in Philippine History as per the course guide from Commission on Higher Education.
Course sub-topics:
-Site of the First Mass
-Cry of Balintawak or Pugad Lawin?
-Rizal's Retraction
When we speak of the digital self, we are referring to the self as it exists in digital realms. This varies depending on the individual, since some of us prefer to live online under a pseudonymous or anonymous persona, apart from our physical selves, and others consider the digital to be a more holistic identity that goes beyond the physical.
This is the first chapter of the course Readings in Philippine History as per the course guide from Commission on Higher Education.
Course sub-topics:
1. Meaning and Relevance of History
2. Distinction of Primary and Secondary source; External and Internal Criticism
This is the second chapter of the course Readings in Philippine History as per the Commission on Higher Education.
Course sub-topics:
1. "First Voyage Around the World"
2. "Customs of the Tagalogs"
3. "Kartilya ng Katipunan"
4. "Mga Gunita ng Himagsikan"
5. "Acta de la Proclamacion de la Independencia del Pueblo Filipino"
6. "Philippine Cartoons: Political Caricature of the American Era"
7. "Filipino Grievances Against Governor Wood"
8. "President Corazon Aquino's Speech Before the US Congress"
9. "Raiders of the Sulu Sea"
10. Works of Luna and Amorsolo
This paper is about conflicts and controversies in Philippine history. Among the topics were as follows:
1. Site of the First Mass
2. The Cry of Rebellion
3. The Cavite Mutiny
This is a gec 6 purposive communication basic needs u need to understand in order to learn the fundamentals of communicating through nature of communication
In this module, you will journey to the very heart of this course: you will be asked to identify the challenges posed by globalization and consider responses to these challenges as demonstrated by experiences on the ground. For this purpose, students will produce case studies of communities (in the Philippines and other countries) experiencing the impact of globalization and their respective responses to issues that arise. There are global-civic societies engaged in advocacies relating to climate and environmental protection, for example, human trafficking across borders, the application of advances in science and technology to serve some of the world’s poorest communities, and so on. There are, too, communities that have managed, in varying degrees of success, to deal with the effects, good and bad, of globalization.
This is the third chapter of the course Readings in Philippine History as per the course guide from Commission on Higher Education.
Course sub-topics:
-Site of the First Mass
-Cry of Balintawak or Pugad Lawin?
-Rizal's Retraction
When we speak of the digital self, we are referring to the self as it exists in digital realms. This varies depending on the individual, since some of us prefer to live online under a pseudonymous or anonymous persona, apart from our physical selves, and others consider the digital to be a more holistic identity that goes beyond the physical.
This is the first chapter of the course Readings in Philippine History as per the course guide from Commission on Higher Education.
Course sub-topics:
1. Meaning and Relevance of History
2. Distinction of Primary and Secondary source; External and Internal Criticism
This is the second chapter of the course Readings in Philippine History as per the Commission on Higher Education.
Course sub-topics:
1. "First Voyage Around the World"
2. "Customs of the Tagalogs"
3. "Kartilya ng Katipunan"
4. "Mga Gunita ng Himagsikan"
5. "Acta de la Proclamacion de la Independencia del Pueblo Filipino"
6. "Philippine Cartoons: Political Caricature of the American Era"
7. "Filipino Grievances Against Governor Wood"
8. "President Corazon Aquino's Speech Before the US Congress"
9. "Raiders of the Sulu Sea"
10. Works of Luna and Amorsolo
This paper is about conflicts and controversies in Philippine history. Among the topics were as follows:
1. Site of the First Mass
2. The Cry of Rebellion
3. The Cavite Mutiny
This is a gec 6 purposive communication basic needs u need to understand in order to learn the fundamentals of communicating through nature of communication
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2. PHILOSOPHY
Purposive Communication is a three-unit course that develops students’
communicative competence and enhances their cultural and intercultural
awareness through multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a multicultural audience in a local
or global context. It equips students with tools for critical evaluation of a variety
of texts and focuses on the power of language and the impact of images to
emphasize the importance of conveying messages responsibly. The knowledge,
skills, and insights that students gain from this course may be used in their other
academic endeavors, their chosen disciplines, and their future careers as they
compose and produce relevant oral, written, audio-visual and/or web-based
output for various purposes.
2
5. COMMUNICATION
The art of creating and sharing ideas for a
specific purpose. It comes in many forms:
▪ verbal (language, sounds, tone of voice)
▪ aural (hearing and listening)
▪ non-verbal (body language, facial expression)
▪ written (journal, email ,blog, text message)
▪ visual (signs, symbols, pictures, graphics,
emoji)
5
8. AUDIENCE ANALYSIS
Extremely important in “packaging” the message
and sending it across.
Three ways on conducting audience analysis:
demographic analysis
attitudinal analysis
environmental analysis
8
9. AUDIENCE ANALYSIS
DEMOGRAPHIC ANALYSIS
-age, gender, culture, ethnicity, race, religion and
educational level
ATTITUDINAL ANALYSIS
-attitudes, beliefs, and values
ENVIRONMENTAL ANALYSIS
-seating arrangement, number of people likely to
attend, room lighting
9
10. COMMUNICATION BARRIERS
In real life are not confined to physical and
physiological noise, but could also include
cultural difference, varying levels of expectations
and experiences, and difference in perspectives
and communication styles.
10
12. COMMUNICATION PROCESS
SOURCE.
In personal or professional communication, the sender must
know why the communication is necessary, to whom the
message is for, and what results are expected.
12
MESSAGE.
The information that a person wants to communicate.
ENCODING.
Process of transferring the message into a format or platform
that is expected to be understood or decoded by the recipient of
the information.
13. COMMUNICATION PROCESS
CHANNEL.
Method used to convey the message.
13
DECODING.
Happens when the intended recipient of the information
receives the message.
RECEIVER.
The target recipient of the message. The sender may have
expectations on the desired response, but the receiver will
decode the message based on his/her own personal
expectations, perspectives and schema.
14. COMMUNICATION PROCESS
FEEDBACK.
Mechanism that gauges how successful the communication
process is.
14
CONTEXT.
The specific situation of both communication setup and the
communicators. Involves the environment, culture of the
institution/organization, the relationship between the sender
and receiver.
15. PRINCIPLES OF EFFECTIVE COMMUNICATION
CLARITY.
Pertains to the message and the purpose why the message has to
be sent. The message should be clear by using appropriate
language and communication channels but equally important is
that the reason for sending and receiving the message must be
understood by both sender and receiver.
15
CONCISENESS.
The message should be as brief as may ne required depending one
one’s purpose
16. PRINCIPLES OF EFFECTIVE COMMUNICATION
COMPLETENESS.
The message should be complete and accurate. Background
information should be given to provide better context.
16
ORGANIZATION.
To ensure the systematic flow of ideas and transition from one
point to another.
17. PRINCIPLES OF EFFECTIVE COMMUNICATION
EMPATHY.
Sender should be sensitive to the needs and interests of the
receiver . In case of face-to-face communication, the speaker must
always be conscious of the reaction of the listener and adjust
his/her communication strategy accordingly.
17
FLEXIBILITY.
Effective communicators know how to adapt to varying needs and
expectations of their audience, and modify the message or the way
the message is sent to avoid misunderstanding or
misinterpretation.
19. THE COMMUNICATION STYLES MATRIX
19
HIGH EXPRESSIVENESS + HIGH ASSERTIVENESS
HIGH EXPRESSIVENESS + LOW ASSERTIVENESS
LOW EXPRESSIVENESS + HIGH ASSERTIVENESS
LOW EXPRESSIVENESS + LOW ASSERTIVENESS
SPIRITED
CONSIDERATE
DIRECT
SYSTEMATIC
23. ETHICS IN COMMUNICATION
23
Active and respectful listening (for face-to-face
communication)
Avoiding prejudices
Showing commitment and genuine interest
Respecting socio-cultural beliefs and practices of others
24. ACTIVE AND RESPECTFUL LISTENING
While listening is important to decode the message
accurately, active listening allows a person to help
others communicate better. It also provides
opportunities to be more productive at work,
establish deeper relationships, and increase
efficiency in both study and work. Most importantly,
active listening helps avoid misinterpretation and
misunderstanding.
24
25. ACTIVE AND RESPECTFUL LISTENING
The importance of self-awareness. Requisite for
ethical communication is aware of one’s behavior and
habits during the communication process in different
circumstances.
25
26. ACTIVE AND RESPECTFUL LISTENING
While listening, the following must be considered:
Body language.
Are you supposed to stand or remain seated? Fidgeting or relaxed?
Eye Contact.
Make a direct eye contact and keep it? Are you supposed to do that? Or just look away, look
down or turn your attention to your environment?
Sense of the Message.
Can you rephrase the message? Or your mind wander off to another topic, or to
another person?
Turn-taking.
Are you actually listening or just waiting for the person to stop to have your turn?
26
27. “ You cannot truly
listen to anyone
and do anything
else at the same
time
27
M. Scott Peck
28. Eye contact preferences differ
across cultures. In most Western
countries, people place premium
eye-eye contact communication, as
it implies honesty and trust. In
Japanese culture, however,
maintaining eye contact for a
sustained period of the time is
disrespectful. In some Arab
countries, prolonged eye contact is
intrusive and is done only with
people they are close with.
Place your screenshot here
28
TRIVIA
29. ACTIVE AND RESPECTFUL LISTENING
The importance of active listening. Being an active
listener requires involvement in the conversation or
communicative situation. It demands conscious
effort to be attentive to the words and more
importantly, to the sense of the message being
relayed. This necessitates concentration and
practice.
29
30. ACTIVE AND RESPECTFUL LISTENING
Five Key Aspects of Active Listening
30
1. Pay close attention.
2. Show physical manifestations that you are listening.
3. Don’t interrupt.
4. Check for understanding.
5. Respond appropriately.
31. HOW PAST EXPERIENCE AND PREJUDICE AFFECT
COMMUNICATION
31
Most people bring their past experience into a communication
situation. They pitch in existing information because they
learned in the past that adding information makes the
communication more successful.
In any case, people enter into a communicative situation with
certain expectations, and they behave or react accordingly.
32. HOW PAST EXPERIENCE AND PREJUDICE AFFECT
COMMUNICATION
32
Past experiences inevitably affect people’s communication
styles in the future. When their audience responded positively
to their message, chances of them repeating the same style
are relatively high. When they were turned down or given
negative feedback, this will definitely influence how they
deliver message next time.
33. HOW PAST EXPERIENCE AND PREJUDICE
AFFECT COMMUNICATION
33
PAST EXPERIENCE EFFECT TO COMMUNICATION
Your parents reacted negatively when you
opened up about your interest for a certain
craft.
You hesitate to discuss the topic with them
despite of your rich potential to that craft.
Your colleague has forgotten some very
important information many times in the past.
You give him/her reminders every now and
then to avoid messing up again.
A subordinated in a group that you lead
disagreed twice in your suggestions.
You don’t ask for your subordinate’s opinion
anymore, even if he might agree with you
this time.
Your teammates reacted to positively to your
strategy.
You use the same strategy in similar
situation.
34. HOW PAST EXPERIENCE AND PREJUDICE AFFECT
COMMUNICATION
34
PREJUDICE
when people take their past experiences and make it
certain assumptions that the same experience will happen
with the same people, given the same context.
When people isolate an experience with one “type’ of
person or one group of people, then behave as if all
encounters with people of the same “type”, or at least with
the same characteristics, will lead to the same experience.
This eliminates a people’s personal identity and
individuality.
35. HOW PAST EXPERIENCE AND PREJUDICE AFFECT
COMMUNICATION
35
EFFECTIVE COMMUNICATOR
avoid prejudice because it influences the communication
process even before it begins.
view people as separate from any preconceived notions
others may have about them. They see the value of the
individual as a person of worth, and thus will respect that
individuality.
36. SHOWING COMMITMENT AND GENUINE INTEREST
36
Being committed means giving sufficient time and resources
to any discussion or conversation, and being open to any
issue that may arise
39. COMMUNICATION AND GLOBALIZATION
39
The notion of the world being global village has been a hot topic ever
since the idea was brought up, especially in the light of the rapid
advances of technology and digitization. Globalization has been
regarded as the key to the worldwide integration of humanity, where
there is an increased economic, political, and cultural integration and
interdependence of diverse cultures.
40. COMMUNICATION AND GLOBALIZATION
40
Communication in the modern world must be anchored on the concept
of diversity, since effective communication and the ability to understand
cultural differences are skills that have become requisites not only for a
meaningful social life but also for a successful career.
Digital Technology has erased territorial boundaries among countries
and among people with varying cultures. The notion of being a ‘stranger’
has been revolutionized.
41. COMMUNICATION AND GLOBALIZATION
41
Most business organizations, when products can go
global and the manner by which any product is
communicated to the global market can make or break
the brand.
44. COMMUNICATION AND GLOBALIZATION
44
In some cases, cultural differences have accentuated
cultural insensitivity, which is most felt in the business
world. Everyone is a consumer or particular business
products, it is important to know the issues, etiquette,
protocol, communication styles and negotiation
approaches of people from different cultures using
the business experience as example.
46. COMMUNICATION AND GLOBALIZATION
46
The cost of cultural insensitivity in global
communication can be felt in everyday
communication, as cultural misunderstandings often
lead to misinterpretation and unnecessary tension
between people.
In a highly global environment, the challenge that
faces everyone is to learn to understand, accept, and
address cultural-and communication-differences.
48. 40 Filipino-coined words were
added in the Oxford English
Dictionary in 2015, all of which
were categorized under
Philippine English. These
include words such as
“balikbayan,” “highblood,”
“carnap,” “gimmic’,”
“despedida,” and “dirty kitchen,”
among others. 48
JUST SO YOU KNOW!
Place your screenshot here
49. LOCAL AND GLOBAL COMMUNICATION IN
MULTICULTURAL SETTINGS
49
Extreme 1: The goal of national or regional identity.
People use a variety of English with its specific
grammar, structure, and vocabulary to affirm their
own national or ethnic identity.
Extreme 2: The goal of intelligibility. Users of regional
variety ideally still be readily understood by users of
English everywhere else in the world to fully
participate in the use of English as international
language.
50. COMMUNICATING IN A MULTICULTURAL
SOCIETY
50
Culture guides communication; it is the lens through which
people should see the world. It tells people who they are-
their identity and how they act, think, and communicated.
People who do not realize that other cultures may not be the
same as theirs in terms of the way they think, behave, look
or speak are risking being judged as ignorant, insensitive or
simply culturally confused. This often leads to
communication breakdown or worse, personal and
professional conflicts.
51. COMMUNICATING IN A MULTICULTURAL
SOCIETY
51
CULTURE
MULTICULTURALITS
CULTURALLY CONFUSED
INTERCULTURAL
COMMUNICATION
INTERNATIONAL
COMMUNICATION
INTERETHNIC
COMMUNICATION
INTRACULTURAL
COMMUNICATION
ASSIMILATION
CO-CULTURE
ACCOMODATION
SEPARATION
ETHNOCENTRISM
CULTURE
RELATIVISM
MELTING PLOT
PHILOSOPHY
CULTURAL
PLURALISM
52. COMMUNICATING IN A MULTICULTURAL
SOCIETY
52
Intercultural communication; when graduates from
Cagayan, Batangas, Ilo-ilo, and Davao go to Manila and work
in the same office, they
would have to relate with
each other’s cultural
differences even
if they come from the
same country.
53. COMMUNICATING IN A MULTICULTURAL
SOCIETY
53
Assimilation. Non-coffee drinker drinking coffee with
officemates; A non-Catholic doing the sign of the cross.
Accommodation. Wearing sari to work; Adjusting work
hours to pray as required in one’s religion.
Separation. Eating lunch alone; Refusing to sing national
anthem since its is against one’s beliefs.
54. COMMUNICATING IN A MULTICULTURAL
SOCIETY
54
How to greet
When to speak
When to remain silent
How to behave under extreme emotions
How to gesture while speaking or listening
How close to stand or sit
How to react with someone’s words
55. EVALUATING MESSAGES OR IMAGES OF DIFFERENT
TYPES OF TEXTS REFLECTING DIFFERENT CULTURES
55
56. MULTIMODALITY
56
Uses two or more communication modes to make meaning.
Shows different ways of knowledge representations and
meaning-making, and investigates contributions of
semiotics resources (language, gestures, images) that are
co-deployed across various modalities (visual, aural,
somatic, etc.).
Highlights the significance of interaction and integration in
constructing a coherent text.
57. MULTIMODALITY
57
The creation of multimodal texts and
outputs requires a creative design
concept that orchestrates the purposive
combination of text, color, photo, sound,
spatial design, language, gestures,
animations and other semiotics, all with
the unitary goal of bringing meaning to
life.
58. MULTIMODALITY
As to purpose, the creator of the text
must be clear on the message and the
reason (s) why the message has to be
delivered.
As to audience, the nature, interests
and sensitivities of the target
audience must be considered so the
text will not be offensive and hurt
people’s sensibilities.
As to context, should be clearly
delivered through various semiotic
resources, and in consideration of the
various situations where and how the
text will be read by different people
having different cultural backgrounds.