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1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
Social Media @Home and @Work:Understanding Who Is Using and WhyCaroline Dangson
1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
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Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
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Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
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The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
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Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
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The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
Healthcare New Media Marketing Conference KeynoteShahid Shah
Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.
We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
State of the social media: The social media report- 3º Trimestre 2011 (Nielse...Retelur Marketing
Informe elaborado por Nielsen y NM Incite perteneciente al 3º trimestre de 2011 sobre el uso y penetración de las redes sociales en Estados Unidos, así como su influencia sobre los consumidores y su grado de compromiso con las marcas en medios sociales.
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> Fundamentals of the mobile web
> How marketing can support a mobile web initiative
> Tips/guideline from Microsoft Office’s launch experience
> View of the future from both Microsoft and Ansible
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
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1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
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Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
PURLs, GURLs & Mobile Marketing (Planet Success 2013)
1. PURLS, GURLS & MOBILE
MARKETING
Integrating Today’s Cross-Media Tools
Tony Fraga
Cross-Media Guru
tony@directdevelopment.co
m
2. Session Topics
PART 1: MULTI-CHANNEL BASICS
PART 2: VARIABLE-DATA USING PURLs &
GURLs
PART 3: MOBILE INTEGRATION TECHNIQUES
PART 4: MARKETING AUTOMATION &
RESULTS
5. Integrated Cross-Media
Marketing
“The ability to communicate with an
audience across physical and digital
media channels in a consistent
manner that is relevant to the
individual recipient – in content,
presentation, timeliness and channel.”
6. Social Media Facts:
Social Networks account for 22% of internet time
60% of 18-34 year-olds access Social Networking sites
via their mobile phone
Half of all social media users are between 25 – 44 years
old
THE CHALLENGE: Getting in front of prospects who are
NOT connected to your social networks
(SOURCES: Nielsen, U.S. Digital Consumer Report, Q3-Q4 2011; eMarketer)
7. Email Facts:
19% of all time spent online is spent reading and
responding to emails.
More email will be opened on mobile devices than on
desktops by the end of 2013.
iPhone & Android phones account for 90%+ of mobile phone
opens.
Triggered messages yielded 75% higher open rates
and 115% higher click rates compared to “Business
As Usual” messages in Q3 2012.
THE CHALLENGE: Making sure your emails are
mobile-optimized
(SOURCES: Hubspot; MindJumpers; Epsilon Q3 2012 North American Email Trend Results)
8. Direct Mail Facts:
The average household receives 24.7 pieces of
mail/wk
98% of consumers bring in their mail the same day
85% of women ages 25-44 read direct mail
22-24 year olds are most likely to respond to a mail
piece
Reply Cards Still Work! 10-20% still use BRC
to respond to event/program promos
THE CHALLENGE: 78% of all people read their
Mail over a trash can
9. Mobile Device Facts:
73% of smartphone users use their devices to search the
web
65% expect websites to be as easy to use as on
computer
73% read email DAILY on smartphone
25-34 year-olds maintain highest smartphone penetration
Mobile Responders = 30% of total responders (average)
THE CHALLENGE: Making sure your response methods
make sense for mobile devices
10. Multi-Channel Marketing
Facts:
Multi-channel marketing outperforms single-channel
Multi-channel campaigns generate 2-3x higher response rates
vs. single-channel
Multi-channel, multi-touch campaigns are necessary to
break through the “noise” of 3,000+ daily media
messages
Most multi-channel strategies use variable-data
technology
Many lists offer multi-channel (postal + email) records
THE CHALLENGE: Making sure marketing
11. Personalization, Relevance &
Simplicity!
Must be highly PERSONALIZED and RELEVANT to
each person and audience segment
Increase use of Variable-Data Technology in Print
and Digital Media
“dynamic” instead of “static” communications
Call-To-Action must be clear and SIMPLE
1-to-1 messaging vs. 1-to-all
13. Multi-Channel Marketing with
Variable-Data Technology
Uses information from a database
On-demand, real-time processing
Variable Content can be copy and/or graphics
Used in Print and Digital media
15. COLUMN L (“PROGRAM”) – this field contains the program interests of
each prospective student. The program codes “trigger” unique content to
print for each prospect’s postcard. For instance, any person who has
“PSYF” (Forensic Psychology) as a program of interest receives the
postcard that contains variable LAYER #10.
How VDP Programming Works…
22. Using PURLs as the Call-To-
Action
Campaign-specific Microsite
Landing Pages are simple and easy to
follow
Tied to a Database (Platform Driven)
Pulls unique data to the user
Primary CTA in Direct Mail, Email, SMS,
QR…
www.SallySample.MarymountOpenHous
e.com
33. Tips When Using Personalized
Microsites
Make PURL link the PRIMARY Call-To-Action in
both Direct Mail & Email
Do NOT use external links in Microsite (until the
end)
Remember the “micro” in “Microsite”
Use Multi-channel lists (Mail + Email)
Time 1st Email within 6 days of when direct mail
arrives
34. Variable-Data Technology Drives Marketing Strategy
DatabaseTracking Each Individual
M ICROSITE
Direct Mail
Trifold
Email
Follow-Up
#1
Business
Reply Mail
RSVP
Email
Follow-Up
#2
Send to
Friends
Social Media
PromotionSMSText
Reminder
Linksto
Main Website
Con rmation
Email
35. Rich Data = Relevant Trigger
Responses
Triggered Email after Direct Mail is received
Triggered Email after responses to Microsite
Triggered SMS Text reminder before event
Triggered SMS Text to Sales Rep
42. Do they work?
Mixed results have been reported – here are some common
findings:
1. QR Code usage is still growing
2. Approx 55% of those scanning QR Codes are 25-44
3. Nearly 60% of people prefer to scan at home
4. Still being used improperly (directed to non-mobile sites)
5. Most potential is to tie in with Personalized URLs
6. Typically 3-10% of campaign respondents use the QR Code
43. What will be the Mobile Experience
for…?
iPhone Smartphone
Uses same laptop from college
Facebook, Twitter & Pinterest
user
Uses phone to update social
media, check email, and
heavy web browsing
Has scanned QR Codes to get
retail coupons
43
John Doe Sally Sample
Android Smartphone
Busy schedule
Facebook and LinkedIn user
Uses phone mostly to check
email, play games, and light
web browsing
Has never scanned a QR
Code
44. Sally SampleJohn Doe
Scans QR Code
on Summer
Programs
Postcard
Clicks
PURL link
on
Membershi
p Renewal
Email
50. NEW! - Mobile-Optimized Email
“More email will be opened on mobile
devices than on desktops by the end of
2013.”
“Responsive Design” is a current best practice
already used in mobile web development
Similar principles of optimizing content for different devices
Does NOT work universally
54. Better Tracking = Better
Decisions
“Multi-channel integration, analytics,
and data gathering capabilities
ultimately drive more targeted, cost-
efficient marketing programs.”
~Jupiter Research
55. Do You Know…
The names and contact info of everyone who visited the
website?
How many people responded after Email #2?
How many people responded on a mobile device?
Which in-house list achieved the highest response rate?
Which outside list achieved the highest conversion rate?
Which people can’t come to your event, but want more
information about a your product?
(Do you know which product they are most interested in?)
How many prospects went to your website vs. your social
media page after responding?
57. Comprehensive Statistic #2:
57
Response Rates from OUTSIDE sources
are
3x better when renting multi-channel
records vs. single-channel (postal or email
by itself).
58. Comprehensive Statistic #3:
58
The amount of campaign respondents who
prefer to respond via a Mobile Device has
increased 72% since 2011.
2011 = 18%
2013 = 31%
59. Comprehensive Statistic #4:
59
Prospects who receive variable messaging
and relevant content that correspond with
their interests are much more likely to
respond vs. those who receive generic
content.
60. Multi-Channel vs. Single-
Channel
Average Response Rates when using
Personalized URLs as the primary call-to-
action
Direct Mail only = 0.8%
Email only = 0.9%
Multi-channel (Direct Mail + Email) = 3.4%
61. Cross-Media Strategy for Open House Event
DatabaseTracking Each Individual
M ICROSITE
Direct Mail
Trifold
Email
Follow-Up
#1
Business
Reply Mail
RSVP
Email
Follow-Up
#2
Send to
Friends
Social Media
PromotionSMSText
Reminder
Linksto
Main Website
Con rmation
Email
62. 3 Benefits of Planning a Marketing
Automation Strategy
1. Follow-up marketing communications happen on
time
2. Easy to version messages to be more relevant to
prospect interests and/or behavior
3. Email, SMS Text, Direct Mail and Social Media
can be setup as automated communications
63. Capturing ALL Interest Levels
Possible Responses to Invitation to an Event
Yes,
I’ll be
there!
Maybe,
but I’d like
to talk
now.
Maybe,
please
send me
more info.
Can’t
make
it… but
I’m
intereste
d in your
program
s.
I’m not
answering
but I’m
checking
you out.
64. Possible Responses to Invitation to an Event
Yes,
I’ll be
there!
Maybe,
but I’d like
to talk
now.
Maybe,
please
send me
more info.
Can’t make
it… but I’m
interested in
your
programs.
I’m not
answering
but I’m
checking you
out.
More Interests = More Decisions
Auto Email
Confirmatio
n
Reminder
SMS Text in 2
Weeks
Invite to next
Event
Immediate
Phone Call
Immediate Follow-up
Package w/ Segment-Specific
Information
General
Promotio
n
1 Month
65. PURLS, GURLS & MOBILE
MARKETING
Integrating Today’s Cross-Media Tools
Tony Fraga
Cross-Media Guru
tony@directdevelopment.co
m
Q & A