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Pureit marvella

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sushma reddy
sushma reddy

1) Hindustan Unilever Limited (HUL) is India's largest FMCG company with over 75 years of history in India. HUL launched Pureit, an affordable battery-operated water purifier, to expand into India's growing water purifier market. 2) Pureit was priced affordably between Rs. 900-1250 to target mass market customers beyond the reach of electric purifiers priced at Rs. 5000. It became very popular and the largest selling water purifier in India. 3) HUL later expanded Pureit's product line and targeted market leader Eureka Forbes more aggressively, launching premium products to directly compete in its segment. This changed the dynamics of India's

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G.SUSHMA 10D21E0046
INTRODUCTION TO HUL ,[object Object],[object Object],William Hesketh Lever and his brother, James Darcy Lever 
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Product and service strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promotional/marketing communication strategy
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Product range
Pureit Marvella RO ,[object Object],[object Object],[object Object]
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Pureit marvella

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