This document is a research report on people's perceptions of water purifiers in Katni City, India. It includes an introduction to water purifiers and factors that influence consumer behavior, such as social and cultural influences. The report outlines the research methodology, which involved a literature review, defining the problem and objectives, determining the sample and data collection methods. It presents an analysis and interpretation of data collected, along with findings and limitations of the study. The report aims to provide relevant information to organizations about people's perceptions of branded water purifiers.
The document provides an overview of Hindustan Unilever Limited (HUL), describing it as India's largest fast moving consumer goods company with a wide range of food, home care, and personal care brands. It discusses HUL's history dating back to 1888, outlines its mission to add vitality to life, and highlights some of its major brands such as Lifebuoy, Lux, Surf Excel, and Pepsodent that have become household names in India. The document also briefly discusses HUL's social initiatives focused on hygiene, nutrition, and rural development.
This document is a project report submitted by Neha Tomar to Prof. Asha Sharma in partial fulfillment of the requirements for a Post Graduate Diploma in Business Management from FMS-IRM Jaipur. The report examines the importance of consumer-based brand equity on consumer perception of the Aquaguard water purifier brand from Eureka Forbes Limited. It aims to identify key drivers of brand equity and suggest ways to increase lead generation through below-the-line marketing activities. The report includes chapters on the organization profile, analysis of brand equity attributes and consumer behavior influencers, findings and conclusions, and recommendations for below-the-line activities. It employs descriptive research through a questionnaire survey of 100 consumers
The document is a project report submitted by Soumya Prakash Pani to the Biju Pattnaik University of Technology for their MBA degree. The report studies customer satisfaction towards HUL's water purifier brand "Pure it" in Cuttack city, India. It includes declarations, acknowledgements of those who assisted with the project, and an outline of the report contents which covers topics like the company and product profile, data collection methodology used, findings of the study, and recommendations.
PROJECT REPORT ON “CUSTOMER BEHAVIOUR OF HUL WATER PURIFIER -PUREIT’S CUSTO...Gaurav Khandelwal
HUL is also known for its strong distribution network in India. In order to further strengthen its distribution, HUL launched a Project SAFE WATER ZONE in 2003 in Chennai. The idea behind this project was to protect lives to water borne disease such as typhoid, jaundice and diarrhea. In 2007 water division started national. Now it present in all states and already protected 15 million lives.
The report is prepared with an aim to provide an overview of project title “Consumer Behavior of HUL water purifier- Pureit’s customers in Jaipur.”
I have done survey, I collect all general information about an outlet, like type of channels, availability of water purifiers. And information about service and regarding supply, execution etc.
I also have done door to door survey. The survey was conducted with the help of questionnaire and personal views of respondents which would help us to measure and compare the brands from view of customer satisfaction.
The document is a research project report on customer satisfaction of HUL's water purifier Pureit. It includes:
1) An introduction to the product Pureit, describing its 4 purification stages and features like being electricity-free and maintenance-free.
2) A discussion of Hindustan Unilever's customer service for Pureit, including their large after-sales service network and 24/7 customer helpline.
3) Mention of Pureit's competitors in the Indian water purifier market such as Aqua Guard, Kent Grand, and Philips intelligent water purifiers.
This document provides information about a project report prepared by Urvi H. Parekh, a student of T.Y.B.B.A. at Grace College of Commerce, for the academic year 2007-2008. The report focuses on the promotion mix of Eureka Forbes Ltd. It includes sections on the history and development of Eureka Forbes, its products and competitors, and an analysis of the different elements of its promotion mix including advertising, sales promotion, personal selling, and publicity. The summary examines the objectives, structure and key topics covered in the student's industrial project report.
- People preferred Pureit because it doesn't consume electricity, has a lower price, and they believe it has better technology and ensures better health and safety.
- Most customers purchased Pureit through home delivery or from the company's zone office.
- Customers found Pureit to have lower running and maintenance costs compared to other water purifiers they had used.
- Most received good after-sales service with addressal of complaints within 1-2 days through the zone office or toll free number.
This document provides an overview of Eureka Forbes Limited and its partnerships. It discusses Eureka Forbes' history and introduction to the Indian market. It outlines Eureka Forbes' key partnerships including with SP Group, Aqua Mall Water Solutions Ltd., Forbes Pro Solutions, and Forbes Lux. It provides figures and descriptions of each partnership and their roles in supporting Eureka Forbes' operations and product portfolio.
The document provides an overview of Hindustan Unilever Limited (HUL), describing it as India's largest fast moving consumer goods company with a wide range of food, home care, and personal care brands. It discusses HUL's history dating back to 1888, outlines its mission to add vitality to life, and highlights some of its major brands such as Lifebuoy, Lux, Surf Excel, and Pepsodent that have become household names in India. The document also briefly discusses HUL's social initiatives focused on hygiene, nutrition, and rural development.
This document is a project report submitted by Neha Tomar to Prof. Asha Sharma in partial fulfillment of the requirements for a Post Graduate Diploma in Business Management from FMS-IRM Jaipur. The report examines the importance of consumer-based brand equity on consumer perception of the Aquaguard water purifier brand from Eureka Forbes Limited. It aims to identify key drivers of brand equity and suggest ways to increase lead generation through below-the-line marketing activities. The report includes chapters on the organization profile, analysis of brand equity attributes and consumer behavior influencers, findings and conclusions, and recommendations for below-the-line activities. It employs descriptive research through a questionnaire survey of 100 consumers
The document is a project report submitted by Soumya Prakash Pani to the Biju Pattnaik University of Technology for their MBA degree. The report studies customer satisfaction towards HUL's water purifier brand "Pure it" in Cuttack city, India. It includes declarations, acknowledgements of those who assisted with the project, and an outline of the report contents which covers topics like the company and product profile, data collection methodology used, findings of the study, and recommendations.
PROJECT REPORT ON “CUSTOMER BEHAVIOUR OF HUL WATER PURIFIER -PUREIT’S CUSTO...Gaurav Khandelwal
HUL is also known for its strong distribution network in India. In order to further strengthen its distribution, HUL launched a Project SAFE WATER ZONE in 2003 in Chennai. The idea behind this project was to protect lives to water borne disease such as typhoid, jaundice and diarrhea. In 2007 water division started national. Now it present in all states and already protected 15 million lives.
The report is prepared with an aim to provide an overview of project title “Consumer Behavior of HUL water purifier- Pureit’s customers in Jaipur.”
I have done survey, I collect all general information about an outlet, like type of channels, availability of water purifiers. And information about service and regarding supply, execution etc.
I also have done door to door survey. The survey was conducted with the help of questionnaire and personal views of respondents which would help us to measure and compare the brands from view of customer satisfaction.
The document is a research project report on customer satisfaction of HUL's water purifier Pureit. It includes:
1) An introduction to the product Pureit, describing its 4 purification stages and features like being electricity-free and maintenance-free.
2) A discussion of Hindustan Unilever's customer service for Pureit, including their large after-sales service network and 24/7 customer helpline.
3) Mention of Pureit's competitors in the Indian water purifier market such as Aqua Guard, Kent Grand, and Philips intelligent water purifiers.
This document provides information about a project report prepared by Urvi H. Parekh, a student of T.Y.B.B.A. at Grace College of Commerce, for the academic year 2007-2008. The report focuses on the promotion mix of Eureka Forbes Ltd. It includes sections on the history and development of Eureka Forbes, its products and competitors, and an analysis of the different elements of its promotion mix including advertising, sales promotion, personal selling, and publicity. The summary examines the objectives, structure and key topics covered in the student's industrial project report.
- People preferred Pureit because it doesn't consume electricity, has a lower price, and they believe it has better technology and ensures better health and safety.
- Most customers purchased Pureit through home delivery or from the company's zone office.
- Customers found Pureit to have lower running and maintenance costs compared to other water purifiers they had used.
- Most received good after-sales service with addressal of complaints within 1-2 days through the zone office or toll free number.
This document provides an overview of Eureka Forbes Limited and its partnerships. It discusses Eureka Forbes' history and introduction to the Indian market. It outlines Eureka Forbes' key partnerships including with SP Group, Aqua Mall Water Solutions Ltd., Forbes Pro Solutions, and Forbes Lux. It provides figures and descriptions of each partnership and their roles in supporting Eureka Forbes' operations and product portfolio.
The document is a summer internship project report submitted by Subhojit Dasgupta, a student at SRMS International Business School, for their internship at Reliance Food & Dairy Ltd. The report covers conducting research on consumer behavior and factors affecting brand switching at the retail level.
The report includes sections on the industry and company profiles, research methodology, data analysis, findings, and recommendations. It discusses conducting surveys and interviews with distributors and retailers to understand issues and identify opportunities to increase sales. The research also involved analyzing secondary data and conducting a descriptive study by surveying 500 consumers in Delhi to understand consumer perceptions of pouch milk and cup curd.
A project report on consumer preferences in selected brands (whirlpool, video...Projects Kart
This document is a dissertation report submitted to Kurukshetra University in partial fulfillment of an MBA degree. It examines consumer preferences for refrigerators between 200-liter brands (Whirlpool, Videocon, LG) in Yamuna Nagar based on price, brand name, quality, and after-sales service. The introduction provides background on consumer behavior and defines relevant terms. It also gives an overview of refrigerators and the brands studied. The document includes sections on objectives, literature review, research methodology, results and findings, recommendations, and references. The primary research method was a questionnaire survey of 100 refrigerator consumers in the Yamuna Nagar region.
Manikchand Group - is the market leader in Tobacco products, Electrical products, Flexible Packaging, Floor Mills, Greeting Cards, Construction, Wind Energy, Printing, Pet Preforms & closures and also launched packaged drinking water with brand name “Manikchand Oxyrich” in 2002, having their own plants in Pune, Hyderabad & Banglore.
Manikchand Oxyrich - is the only brand in the world with patent technology for - 300 % more oxygen in water.
Manikchand Oxyrich - is the only bottled water in India to be certified with the world’s most stringent standard for food safety management system - ISO 22000:2005.
Manikchand Oxyrich - now looking for more franchisee partners for their expansion in all the major cities of India.
Franchisees have to set up bottling plant and manufacture & sale all the sku's (200 ml, 500 ml, 1 ltr, 2 ltr & 20 ltr) in the assigned territory through appointing distributors & corporate.
ESTIMATED COST OF THE PROJECT
Land – Owned/Leased (Minimum 10,000 sq ft)
Site development, Building & other Structure - Owned
Plant & Machinery – 1.25 to 2 cr (Depend on capacity & sku)
Lab + BIS + FSSAI - 8 lac
Electrical – 5 to 10 lacs
Working Capital - 25 lacs
If interested please contact me ASAP with your complete details including name, contact no., current location & current business on- as.oxyrich@gmail.com or +91-9821949148.....
This document is a project report submitted by Ketan M. Rathod for his MBA degree. The report examines channel partner satisfaction with Kingfisher packaged drinking water in Aurangabad, India. It provides background on the bottled water industry in India and Kingfisher's company profile. The objectives are to understand retailer satisfaction, factors influencing retailers, retailer suggestions, and recommendations to promote Kingfisher water sales. The scope is limited to Aurangabad retailers that stock Kingfisher water, and findings are based on a survey of 100 outlets.
Eureka Forbes offers a range of products including water purifiers, vacuum cleaners, and security solutions. Their water purifiers include the Dr. Aquaguard, Aquaguard, and Aqua Sure lines which use various purification technologies like RO, UV, and UF. Their vacuum cleaners include the Euro Clean power cleaner and Forbes vacuum cleaner. Eureka Forbes aims to provide healthy, hygienic homes through innovative products and a large service network.
This document is a project report on a study of consumer satisfaction with products from Sangam Dairy in Guntur District, India. It includes an introduction outlining the importance of consumer satisfaction to businesses and defining consumer satisfaction. It also provides certificates approving the project work and outlines of the report contents which will analyze consumer data and provide findings and suggestions.
This document provides an introduction and background information about a project conducted for Kingfisher Packaged Drinking Water. The project involved conducting market research in Pune, India to analyze Kingfisher's market share compared to other brands. The document discusses the company profiles of Iceberg Foods Ltd. which manufactures Kingfisher water, and its parent company United Breweries Group. It also covers the product range and functional areas of the project, which focused on analyzing the marketing mix of Kingfisher and competitors.
A study of consumer perception of car market & buying behaviorProjects Kart
This document is a mini project report submitted for a Master's degree in Business Administration. It examines consumer perception of the car market and buying behavior in India. The report includes an executive summary, introduction on brand personality and the auto industry, literature review, objectives and scope of the study, research methodology, limitations, findings and analysis, and conclusion. The research will measure customer satisfaction for selected car brands based on product and dealer parameters. It will gather both primary and secondary data to analyze consumer satisfaction concepts and tools for evaluating perception of brands in the Indian market.
“To study need assessment of industrial water purifiers”Rishi Patel
This document is a project report submitted in partial fulfillment of an MBA degree. It examines the need assessment for industrial water purifiers in India. The report begins with an introduction and provides background on the home appliances industry in India, including key trends in water purification. It then profiles Eureka Forbes, a major player in water purifiers, vacuum cleaners, and air purifiers. The report also includes a literature review on topics like need assessment and industrial water purification. It describes the research methodology used, which includes a survey of 100 industrial companies in Surat, India. The findings of the data analysis are presented, including that most industrial clients use purified water for drinking and manufacturing and consider removal of contaminants as important
The document discusses a project report on comparing the marketing strategies of Amul Mithai mate and Nestle Milkmaid. It includes an introduction, literature review on Amul and its history and products, research methodology used in the study, data analysis and findings, and conclusions. The report was submitted by Abhishek Gupta to Dr. C.V. Raman University in partial fulfillment of an MBA degree.
This document is a summer training project report submitted as partial fulfillment for a Master's degree in Business Administration. It assesses the distribution channels and opportunities for improving sales and promotion of Sahara Q Bottled Water. The report includes sections on the introduction, literature review, problem definition and objectives, approach, market research, results, limitations, and conclusions and recommendations.
This document provides an overview of PepsiCo's operations in India. It discusses PepsiCo's entry into India in 1988 through a joint venture. It details PepsiCo's product portfolio in India, including brands like Pepsi, Lay's, Kurkure, and Quaker Oats. The document also summarizes PepsiCo's manufacturing and bottling infrastructure in India, as well as its sustainability efforts like partnerships with farmers to improve practices and incomes.
packaged drinking water project reportFaiz Khaiser
The document discusses customer satisfaction and sales performance of Aquamine Packaged Drinking Water in Bidar, India. It provides background on the bottled water industry in India, which has grown significantly in recent years due to factors such as increasing incomes, education on health, and concerns about tap water quality. The document outlines the objectives and scope of a study conducted on Aquamine customers in Bidar to understand their satisfaction levels and behaviors. It also gives a brief overview of the company and literature reviewed on topics like customer satisfaction and consumer behavior.
PresentationCUSTOMER SATISFACTION TOWARDS SALES AND SERVICE PROVIDED BY AMIDE...pratik bhalala
This document provides an overview of a project on customer satisfaction towards sales and service provided by Amideep Honda. It includes sections on the industrial profile of motorcycles, company profile of Honda and Amideep Honda, literature review of past studies on customer satisfaction, and research methodology which involves collecting data through surveys to understand customer satisfaction levels with Amideep Honda's sales and service. The objective is to study customer satisfaction and identify reasons for dissatisfaction to help the company improve its services.
consumer perception about pouch milk in south delhi of rfeliance dairyNAGENDRA VEER SINGH
SUMMER INTERNSHIP PROJECT REPORT ON CONSUMER PERCEPTION ABOUT POUCH MILK IN SOUTH DELHI OF RELIANCE DAIRY
SUBMITTED BY-
NAGENDRA VEER SINGH
MBA
GLA UNIVERSITY MATHURA UP
The document provides details for establishing a jeans manufacturing small-scale industry called JRV Jeans Mills in Gujarat, India. It includes information on the location, management structure, production process, machinery requirements, raw material sources, sales projections, costing, and implementation schedule. The unit plans to produce 30,000 jeans annually and targets a sales revenue of Rs. 88 lakhs in the first year by selling different styles and sizes of jeans at varying price points to the local Gujarat and Maharashtra markets.
customer perception towards bike in surat cityRishi Patel
This document provides information about the automobile industry. It discusses global automobile production trends, with China being the largest producer since 2009. It also discusses production in other major countries like the US, Japan, and countries in Europe. It provides a table showing global motor vehicle production figures from 1997-2014. It states that global automobile production is expected to grow around 4% annually through 2015, with growth in China, India, and Mexico offsetting declines in Europe. It outlines some key trends in the global automotive market including manufacturers investing in emerging markets to reduce costs.
consumer prefernce and satisfaction on water purifiermanojrawat1994
The document provides an introduction and overview of a company that produces water purifiers and other healthcare products. It discusses the company's history and products. Key points include:
- The company was founded in 1999 and pioneered reverse osmosis technology in India. It now has offices across India and many satisfied customers worldwide.
- The company produces a wide range of water purifiers, air purifiers, and other products to purify water, food, and air in pursuit of its mission to make the world a healthier place.
- It has won several awards for its water purifiers and innovative products. Market research shows there is demand for water purifiers in India given issues with water quality.
The
Establishment a Water Purification Plant- BRMANilanjan Paul
This report provides details on establishing a water purification plant to produce bottled mineral water. It discusses the process of water purification which involves coagulation, settling, chlorination, sand filtration, carbon filtration, micron filtration and UV disinfection before bottling. A minimum economic capacity of 15,000 bottles per day is suggested. Key factors that must be considered include market demand, land and building requirements, raw materials needs, customer preferences, government regulations and licensing. The report also outlines the technical aspects of processing, bottling, utilities needs and personnel requirements to operate the plant.
Goa Shipyard Limited (GSL) is a leading shipbuilding company located in Goa, India. It was established in 1957 and designs and builds sophisticated ships for the Indian Navy and Coast Guard. GSL has shipbuilding, ship repair, engineering, and production facilities. It aims to achieve self-sufficiency in shipbuilding technology and promote the use of indigenous equipment in ships. The document provides details about GSL's vision, mission, departments, products, services offered, and the role of human resource management. It discusses GSL's approach to training and developing its employees.
The document is a summer internship project report submitted by Subhojit Dasgupta, a student at SRMS International Business School, for their internship at Reliance Food & Dairy Ltd. The report covers conducting research on consumer behavior and factors affecting brand switching at the retail level.
The report includes sections on the industry and company profiles, research methodology, data analysis, findings, and recommendations. It discusses conducting surveys and interviews with distributors and retailers to understand issues and identify opportunities to increase sales. The research also involved analyzing secondary data and conducting a descriptive study by surveying 500 consumers in Delhi to understand consumer perceptions of pouch milk and cup curd.
A project report on consumer preferences in selected brands (whirlpool, video...Projects Kart
This document is a dissertation report submitted to Kurukshetra University in partial fulfillment of an MBA degree. It examines consumer preferences for refrigerators between 200-liter brands (Whirlpool, Videocon, LG) in Yamuna Nagar based on price, brand name, quality, and after-sales service. The introduction provides background on consumer behavior and defines relevant terms. It also gives an overview of refrigerators and the brands studied. The document includes sections on objectives, literature review, research methodology, results and findings, recommendations, and references. The primary research method was a questionnaire survey of 100 refrigerator consumers in the Yamuna Nagar region.
Manikchand Group - is the market leader in Tobacco products, Electrical products, Flexible Packaging, Floor Mills, Greeting Cards, Construction, Wind Energy, Printing, Pet Preforms & closures and also launched packaged drinking water with brand name “Manikchand Oxyrich” in 2002, having their own plants in Pune, Hyderabad & Banglore.
Manikchand Oxyrich - is the only brand in the world with patent technology for - 300 % more oxygen in water.
Manikchand Oxyrich - is the only bottled water in India to be certified with the world’s most stringent standard for food safety management system - ISO 22000:2005.
Manikchand Oxyrich - now looking for more franchisee partners for their expansion in all the major cities of India.
Franchisees have to set up bottling plant and manufacture & sale all the sku's (200 ml, 500 ml, 1 ltr, 2 ltr & 20 ltr) in the assigned territory through appointing distributors & corporate.
ESTIMATED COST OF THE PROJECT
Land – Owned/Leased (Minimum 10,000 sq ft)
Site development, Building & other Structure - Owned
Plant & Machinery – 1.25 to 2 cr (Depend on capacity & sku)
Lab + BIS + FSSAI - 8 lac
Electrical – 5 to 10 lacs
Working Capital - 25 lacs
If interested please contact me ASAP with your complete details including name, contact no., current location & current business on- as.oxyrich@gmail.com or +91-9821949148.....
This document is a project report submitted by Ketan M. Rathod for his MBA degree. The report examines channel partner satisfaction with Kingfisher packaged drinking water in Aurangabad, India. It provides background on the bottled water industry in India and Kingfisher's company profile. The objectives are to understand retailer satisfaction, factors influencing retailers, retailer suggestions, and recommendations to promote Kingfisher water sales. The scope is limited to Aurangabad retailers that stock Kingfisher water, and findings are based on a survey of 100 outlets.
Eureka Forbes offers a range of products including water purifiers, vacuum cleaners, and security solutions. Their water purifiers include the Dr. Aquaguard, Aquaguard, and Aqua Sure lines which use various purification technologies like RO, UV, and UF. Their vacuum cleaners include the Euro Clean power cleaner and Forbes vacuum cleaner. Eureka Forbes aims to provide healthy, hygienic homes through innovative products and a large service network.
This document is a project report on a study of consumer satisfaction with products from Sangam Dairy in Guntur District, India. It includes an introduction outlining the importance of consumer satisfaction to businesses and defining consumer satisfaction. It also provides certificates approving the project work and outlines of the report contents which will analyze consumer data and provide findings and suggestions.
This document provides an introduction and background information about a project conducted for Kingfisher Packaged Drinking Water. The project involved conducting market research in Pune, India to analyze Kingfisher's market share compared to other brands. The document discusses the company profiles of Iceberg Foods Ltd. which manufactures Kingfisher water, and its parent company United Breweries Group. It also covers the product range and functional areas of the project, which focused on analyzing the marketing mix of Kingfisher and competitors.
A study of consumer perception of car market & buying behaviorProjects Kart
This document is a mini project report submitted for a Master's degree in Business Administration. It examines consumer perception of the car market and buying behavior in India. The report includes an executive summary, introduction on brand personality and the auto industry, literature review, objectives and scope of the study, research methodology, limitations, findings and analysis, and conclusion. The research will measure customer satisfaction for selected car brands based on product and dealer parameters. It will gather both primary and secondary data to analyze consumer satisfaction concepts and tools for evaluating perception of brands in the Indian market.
“To study need assessment of industrial water purifiers”Rishi Patel
This document is a project report submitted in partial fulfillment of an MBA degree. It examines the need assessment for industrial water purifiers in India. The report begins with an introduction and provides background on the home appliances industry in India, including key trends in water purification. It then profiles Eureka Forbes, a major player in water purifiers, vacuum cleaners, and air purifiers. The report also includes a literature review on topics like need assessment and industrial water purification. It describes the research methodology used, which includes a survey of 100 industrial companies in Surat, India. The findings of the data analysis are presented, including that most industrial clients use purified water for drinking and manufacturing and consider removal of contaminants as important
The document discusses a project report on comparing the marketing strategies of Amul Mithai mate and Nestle Milkmaid. It includes an introduction, literature review on Amul and its history and products, research methodology used in the study, data analysis and findings, and conclusions. The report was submitted by Abhishek Gupta to Dr. C.V. Raman University in partial fulfillment of an MBA degree.
This document is a summer training project report submitted as partial fulfillment for a Master's degree in Business Administration. It assesses the distribution channels and opportunities for improving sales and promotion of Sahara Q Bottled Water. The report includes sections on the introduction, literature review, problem definition and objectives, approach, market research, results, limitations, and conclusions and recommendations.
This document provides an overview of PepsiCo's operations in India. It discusses PepsiCo's entry into India in 1988 through a joint venture. It details PepsiCo's product portfolio in India, including brands like Pepsi, Lay's, Kurkure, and Quaker Oats. The document also summarizes PepsiCo's manufacturing and bottling infrastructure in India, as well as its sustainability efforts like partnerships with farmers to improve practices and incomes.
packaged drinking water project reportFaiz Khaiser
The document discusses customer satisfaction and sales performance of Aquamine Packaged Drinking Water in Bidar, India. It provides background on the bottled water industry in India, which has grown significantly in recent years due to factors such as increasing incomes, education on health, and concerns about tap water quality. The document outlines the objectives and scope of a study conducted on Aquamine customers in Bidar to understand their satisfaction levels and behaviors. It also gives a brief overview of the company and literature reviewed on topics like customer satisfaction and consumer behavior.
PresentationCUSTOMER SATISFACTION TOWARDS SALES AND SERVICE PROVIDED BY AMIDE...pratik bhalala
This document provides an overview of a project on customer satisfaction towards sales and service provided by Amideep Honda. It includes sections on the industrial profile of motorcycles, company profile of Honda and Amideep Honda, literature review of past studies on customer satisfaction, and research methodology which involves collecting data through surveys to understand customer satisfaction levels with Amideep Honda's sales and service. The objective is to study customer satisfaction and identify reasons for dissatisfaction to help the company improve its services.
consumer perception about pouch milk in south delhi of rfeliance dairyNAGENDRA VEER SINGH
SUMMER INTERNSHIP PROJECT REPORT ON CONSUMER PERCEPTION ABOUT POUCH MILK IN SOUTH DELHI OF RELIANCE DAIRY
SUBMITTED BY-
NAGENDRA VEER SINGH
MBA
GLA UNIVERSITY MATHURA UP
The document provides details for establishing a jeans manufacturing small-scale industry called JRV Jeans Mills in Gujarat, India. It includes information on the location, management structure, production process, machinery requirements, raw material sources, sales projections, costing, and implementation schedule. The unit plans to produce 30,000 jeans annually and targets a sales revenue of Rs. 88 lakhs in the first year by selling different styles and sizes of jeans at varying price points to the local Gujarat and Maharashtra markets.
customer perception towards bike in surat cityRishi Patel
This document provides information about the automobile industry. It discusses global automobile production trends, with China being the largest producer since 2009. It also discusses production in other major countries like the US, Japan, and countries in Europe. It provides a table showing global motor vehicle production figures from 1997-2014. It states that global automobile production is expected to grow around 4% annually through 2015, with growth in China, India, and Mexico offsetting declines in Europe. It outlines some key trends in the global automotive market including manufacturers investing in emerging markets to reduce costs.
consumer prefernce and satisfaction on water purifiermanojrawat1994
The document provides an introduction and overview of a company that produces water purifiers and other healthcare products. It discusses the company's history and products. Key points include:
- The company was founded in 1999 and pioneered reverse osmosis technology in India. It now has offices across India and many satisfied customers worldwide.
- The company produces a wide range of water purifiers, air purifiers, and other products to purify water, food, and air in pursuit of its mission to make the world a healthier place.
- It has won several awards for its water purifiers and innovative products. Market research shows there is demand for water purifiers in India given issues with water quality.
The
Establishment a Water Purification Plant- BRMANilanjan Paul
This report provides details on establishing a water purification plant to produce bottled mineral water. It discusses the process of water purification which involves coagulation, settling, chlorination, sand filtration, carbon filtration, micron filtration and UV disinfection before bottling. A minimum economic capacity of 15,000 bottles per day is suggested. Key factors that must be considered include market demand, land and building requirements, raw materials needs, customer preferences, government regulations and licensing. The report also outlines the technical aspects of processing, bottling, utilities needs and personnel requirements to operate the plant.
Goa Shipyard Limited (GSL) is a leading shipbuilding company located in Goa, India. It was established in 1957 and designs and builds sophisticated ships for the Indian Navy and Coast Guard. GSL has shipbuilding, ship repair, engineering, and production facilities. It aims to achieve self-sufficiency in shipbuilding technology and promote the use of indigenous equipment in ships. The document provides details about GSL's vision, mission, departments, products, services offered, and the role of human resource management. It discusses GSL's approach to training and developing its employees.
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company with a portfolio of brands spanning 20 product categories. Some of HUL's most popular brands include Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent. HUL was established in 1933 and is headquartered in Mumbai. It has over 16,000 employees and manufactures products in over 40 factories across India, working with around 2,000 suppliers. HUL aims to add vitality to consumers' lives through its range of home and personal care products.
Jaquar showers are designed to provide different shower experiences and flows to suit users' moods and needs. Their overhead, hand, and body showers work with various shower systems and accommodate different installation requirements. Jaquar showers distribute water precisely from each nozzle and offer four flow options while ensuring an excellent shower experience each time.
advertising an effective promotional tool for marketing new product Rupesh Gangwar
This document is a summer training project report submitted by Mr. Rupesh Chandra to fulfill requirements for an MBA degree. The report focuses on the distribution channel relationship and sales promotion tools of Dabur Foods. It includes an introduction to Dabur India Limited, which is one of India's leading consumer goods companies with interests in healthcare, personal care, and food products. It also provides information on Dabur's objectives, leadership, research foundation, timeline of achievements, product categories, and research methodology used in the study.
The document is a questionnaire about a user's water purifier purchase and usage habits. It collects information on demographics, factors influencing purchase decisions, satisfaction levels, awareness of the Tata Swach brand leader position, and ratings of Tata Swach's performance versus competitors. Users are also asked for suggestions to improve the Tata Swach product.
This document is a project report submitted by Jitender Sharma in partial fulfillment of the requirements for a Master's degree in Business Administration from Shoolini University. The project involves a comparative study of ITC's Bingo snacks brand versus Frito-Lay's snacks and an analysis of retailer buying behavior. The report includes an organizational profile of ITC, research methodology, a comparative analysis of Bingo and Frito-Lays, findings, recommendations, and conclusions.
Service Marketing Management - Managing Customer Satisfaction at a authorized...Gopalakrishnan D
The document discusses managing customer satisfaction at a Maruti authorized service station. It outlines the service process in 4 stages: service initiation, in-service experience, service delivery, and post-service experience. It notes that service contributes 75% of earnings from a customer over their lifetime. Factors like time, communication, staff behavior and expertise impact customer satisfaction at each stage of service. Measuring and closing gaps between expectations and perceptions is important to improve satisfaction.
Hindustan Unilever Limited (HUL) is India's largest consumer goods company. It offers many household brands like Dove, Lifebuoy, Lipton, Lux, and Pond's. The document analyzes HUL's product lines, market share compared to competitors, financial performance from 1998-2007, and future opportunities in India's growing consumer goods market. It finds that while HUL faces competition, opportunities for growth exist as India's per capita income and population rise, driving demand for consumer packaged goods. To strengthen rural distribution, HUL launched Project Shakti to empower women entrepreneurs.
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2. **Table of Contents:**
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3. **Executive Summary:**
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4. **Introduction:**
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5. **Company Background:**
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11. **Learning and Development:**
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12. **Recommendations:**
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13. **Conclusion:**
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14. **Appendices:**
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15. **Acknowledgments:**
- Thank your mentors, colleagues, and the organization for the support and guidance.
16. **References:**
- Cite any sources or references used in your report.
17. **Personal Reflection:**
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1. A
Research Report
On
“PERCEPTION OF PEOPLE TOWARDS
WATER PURIFIER - A STUDY OF KATNI CITY”
MASTER OF BUSINESS ADMINISTRATION
(2007-2008)
GUIDED BY- SUBMITTED BY-
Prof. Jay Kumar Dewangan Sanjeevani Shesh
MBA 2ND SEM
ROLL NUMBER-5053607087
DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY
RAIPUR (C.G)
2. DECLARATION
I here by declare that research report entitled “PEOPLE
PERCEPTION TOWARDS WATER PURIFIER” is a genuine
work done by me and all information collected is authentic to the
best of my knowledge and is result of my own research work and
the same has not been previously presented in this University.
PLACE: Raipur NAME:-
DATE: SANJEEVANI SHESH
MBA-2ND SEM
SECTION ‘C’
2
3. ACKNOWLEDGEMENT
During the course of my project, there are several people who have directly
or indirectly co-operated and guided me whenever and where ever it was
necessary and shared our hardship. Without there help this project would not
have come in to existence.
I would like to take this opportunity to thank form the depth of my heart,
each and everyone .
I acknowledge my sincere gratitude to Prof Jay Kumar Dewangan faculty
of DIMAT Raipur who guided me to conduct this study. I would also like
to thank him for his valuable guidance, cooperation and support at each and
every stage of this research project.
My heartiest gratitude to all my Teachers for helping me, and developing
my skills by encouraging me all the time for study and project work.
I thank all my respondents, and my friends who were kind enough to provide
necessary data required for the study. I also thanks my parents who helped
for successfully completion of this project.
Place: Raipur
Date:
3
4. PREFACE
Today the business environment is rapidly changing in this
competitive environment the popular trend is also striving for
maintaining its positions therefore it become essential for the
companies that they should know about their preference & taste.
Regarding a particular product it is of almost necessary to know
the level of customers satisfaction to the value offered by the
company in case of dissatisfactory result it is essential to as certain
whether the dissatisfaction is for entire product or part of it is and
what value do the customers expect from it?
The research will provide the relevant information to the
organization about people perception towards branded water
purifiers.
The research work is sincere effort to find out the ultimate
requirement of customer for the betterment of research as well as
the organization.
TABLE OF CONTENTS
4
5. CERTIFICATE I
DECLARATION II
ACKNOWLEGDEMENT III
PREFACE IV
CHAPTER (I) Introduction
1
1.1What is Water Purifiers? 2
1.2Consumer’s Behavior 2
1.3Factors Affecting Consumer Behavior 3
1.3.1Social And Cultural Influence 4
1.3.2Specific Social Influence 4
CHAPTER (II) Research Methodology
11
2.1Review of Related Literature 13
2.2Statement of the Problem 13
2.3Purpose of the Study 13
2.4Objectives 14
2.5Universe 14
2.6Sample 15
2.7Sampling Method 15
2.8Data Collection 16
2.9Questionnaire 16
2.10Statistical Technique 16
2.11Delimitation
17
CHAPTER (III) Analysis and Interpretation of Data 18
CHAPTER (IV) Findings and Limitations 32
SUGGESTIONS
BIBLIOGRAPHY
APPENDIX
5
7. 1.1 WATER PURIFIERS
According to Indian mythology, human body is made up of air,
water, fire, earth and sky. But, the thing on which the human being
is most dependent, after air is water.
Water is that essential element in the absence of which existence of
life is not possible. Although 78% of earth is occupied with water
but the amount fit for consumption is very little.
In today’s world of globalization and industrialization, the
pollution of water is a very dangerous aspect haunting the
mankind. So, after many years of scientific research, many
institutions came with an innovation called water purifiers.
Water purifier’s usage is rapidly increasing in big cities, towns,
educational institutions, hospitals, heavy industries etc.
So, to conduct a research on the usage and effect of branded water
purifiers is inevitable, as frequent assessment is a much-needed
thing for more innovations and inventions.
7
8. 1.2 CUSTOMER BEHAVIOUR
Behaviour is a mirror in which every one shows his or her image.
Behaviour is a process of responding to stimuli. Consumer
behaviour is to do with the activities of individuals in obtaining
and using the goods and services. It encompasses the decision
making process that precedes and determines purchases. In the
words Prof. C.G. Walter and Prof. G.W. Paul it is “The process
where by individuals decide whether, what, when, where, how and
from whom to purchase goods and services”.
Consumer or Customer behavior is all the psychological, social
and physical behavior of potential customers as they become aware
of evaluate, purchase, consume and tell others the products or
services.
CUSTOMER SATISFACTION
The liberalization and globalization of Indian economy has taken
place almost a decade ago, the focus point in any organization is
“Customer satisfaction”. The phase such as “Customer is king in
our business”, “service to customer is service to god” are no more
a myth but turned out to be a reality. Customer satisfaction is the
base of any business expansion because of the stiff competition
prevalent in the market.
8
9. Whether the buyer is satisfied after the purchase depends on the
offer’s performance in relation to the buyer’s expectation. In
general; satisfaction is a person’s feeling of pleasure or
disappointment resulting from comparing a product’s perceived
performance ( or outcome) in relation to his or her expectation.
As this definition makes clear, satisfaction is a function of
perceived performance and expectation. If the performance falls
short of expectations, the customer is dissatisfied. If the
performance matches the expectations the customer is satisfied.
IMPORTANCE OF UNDERSTANDING
CUSTOMER MOTIVE
“Management is the specific and distinguishing organ of any
and all organization. There is or there must be one right
organization. The organization that fits the task is to lead people
and the goal is to make productive the specific strength and
knowledge of each individual”.
- Peter Drucker.
The process of mobile liberalization bought the issue of
customer focus to the fore front towards getting closer to the
customer in the identified market segment with well defined
9
10. characteristics, operators are establishing strategic business units.
We are able to witness attempts by public as well as private sector.
Now a day there is a need for customer focus. The customer
choice and awareness has been increasing tremendously during this
decade. The development of information technology and media
revolution, besides hectic competition for services provided by
operators, as market became increasingly competitive customers
can now immediately go else where if they don’t get what they
want. Continuous improvement gaining the competitive edge
increased market share, higher profits none of these things is
possible unless business can find new ways of maintaining the
loyalty of existing customers. Customer focus is the ability to
provide predictably positive experiences that consistently meet or
exceed the customer’s expectation. Customer focus should be
managed by “moments of truth”.
A “moment of truth” refers to any episode or any incident
when a customer comes into contact with any aspects of the
service offered and on the basis of the contact forms an opinion
about quality of the service and the quality if the product offered.
Customer behavior can be formally defined as; the acts of
individuals directly involved in obtaining and using economic
goods and services including the decision processes that precede
10
11. and determine these acts. The underlying concepts of this chapter
from a system in which the individual is the core, surrounded by an
immediate and wider environment that influences his or her goals.
These goals ultimately satisfied by passing through a number of
problem solving stages leading to purchase decisions. The study
and practice of marketing draws on a great many sources that
contribute theory, information, inspiration and advice.
1.3 FACTORS INFLUENCING CONSUMER
BEHAVIOUR
1.3.1 Social and Cultural Influences
Culture is learned behavior that has been passed down over time,
reinforced in our daily lives through the family unit and through
education and religious institutions. Culture influences, therefore,
are powerful ones and if the company does not understands the
culture in which the particular market operates it can not hope to
develop products and market them successfully.
It is important to recognize that culture although immensely
powerful is not fixed forever. Change in culture tends to be slow
and not fully assimilated until a generation or more has passed.
11
12. 1.3.2. Specific social influences
Social class
This is the most prominent social influence. Traditionally, one of
the chief determinants of social class was income. Since pay
structures have altered a great deal in terms of the lower C2, D,
and E categories moving more towards levels previously enjoyed
by higher A, B and C1 categories over the past 30 years or so,
classification of consumers on the basis of lifestyle is becoming
more meaning today.
Reference groups
This can be described as group of people whose standards of
conducts of mould an individual’s dispositions, beliefs and values.
This group can be small or large. Reference groups can range from
the immediate family to the place of work. They can also be found
in a person’s social life. An individual is unlikely to deviate too far
from the behavioral norms led down by the members of a club or
hobby group. Reference group, but it does state that individualism
cannot exist within a group, but it does suggest that even rigid
12
13. independent thinkers will at least be aware of what is considered
‘normal’ within a group.
Motivation
Marketers are interested in motivation when it relates to
purchasing behaviour. This behaviour relates to the motive for
wishing to posses the goods or services in question, and it has been
termed ‘goal-related behaviour’. It can, therefore, be seen that a
number of motives might be at play when making a purchaser
decision – some motives stronger than others – and the final
decision might be a compromise solution.
Perception
Unlike motivation that requires a reaction to a stimulus, perception
relates to the meaning that is assigned to that stimulus as marketers
are interested in how buyers perceive and react to products in
relation to such matters as quality, aesthetics, price and image,
since products not only exist in partial terms but also how they are
perceived by consumers in relation need satisfaction. This
perception by buyers is affected by the nature of the product itself,
13
14. by the circumstances of the individual buyer and by the buyers
innate situation in terms of how ready they are to make the
purchase in terms of needing it at a particular point of time .
Attitude
Our strongest basic attitudes are implanted in our formative years
and these come largely from the influence of our close family
group and other social interaction. More refined attitude develops
later. In marketing terms, the sum total of our attitudes can be
regarded as a set of cognitions that a potential buyer has in relation
to a potential purchase or purchasing environment. This is why
certain stores or companies go out of their way to engender
favorable attitude and it is why manufacturer seek to induce loyalty
towards their particular brand or product.
Learning
In the context of marketing, learning is a result of information
received through advertising or other publicity or through some
reference group or other. In order to have an effect on motives or
attitudes, marketing effort should associate the product with
positive drives and reinforcing messages.
14
16. RESEARCH METHODOLOGY
Research methodology is a way to solve systematically the
research problem. In it, the researcher studies the various steps that
are generally adopted in studying research problem along with the
logic behind them. It is necessary for the researcher to design his
methodology for his problem as the same may differ from problem
to problem. Thus, when a researcher talks of research
methodology; he not only talks the of research methods but also
considers the logic behind the methods he uses in the context of his
research study and explains why he is using a particular method or
technique and why he is not using others so that research results
are capable of being evaluated either by the researcher himself or
by others.
The research methodology adopted in this project is as
follows:-
1. Defining the research objectives.
2. Preparing the research designing.
3. Implementation of research design.
4. Data collection.
5. Preliminary data.
16
17. 2.1 REVIEW OF RELATED LITRATURE
Review of related literature means researcher should
undertake extensive literature survey connected with the problem.
For this purpose, the abstracting and indexing journals and
published or unpublished bibliographies are the first place to go to.
Academic journals, conference proceeding, government reports
books etc. must be tapped depending on the nature of the problem.
In this process, it should be remembered that one source will lead
to another. The earlier studies, if any, which are similar to the
study in hand, should be carefully studied. A good library will be a
great help to the researcher at this stage.
Humans have been storing and distributing water for
centuries. Before, when people lived as hunters/ collectors, river
water was applied for drinking water purposes. When people
permanently stayed in one place for a long period of time, this was
usually near a river or lake. When there were no rivers or lakes in
an area, people used groundwater for drinking water purposes.
This was pumped up through wells.
When the human population started growing extensively, the water
supply was no longer sufficient. Drinking water needed to be
extracted from a different source.
17
18. About 7000 years ago, Jericho (Israël, figure 1) stored water in
wells that were used as sources. People also started to develop
drinking water transport systems. The transport took place through
simple channels, dug in the sand or in rocks. Later on one also
started using hollow tubes. Egypt used hollow palm trees and
China and Japan used bamboo strunks. Eventually one started
using clay, wood and even metal.
In Perzia people searched for underground rivers and lakes. The
water went through holes in rocks into the wells on the plains.
Around 3000 B.C., the city of Mohenjo-Daro (Pakistan) used a
very extensive water supply. In this city there were public bathing
facilities with water boiler installations and bathrooms.
In ancient Greece spring water, well water, and rainwater were
used very early on. Because of a fast increase in urban population,
Greece was forced to store water in wells and transport it to the
people through a distribution network. The water that was used
was carried away through sewers, along with the rainwater. When
valleys were reached, the water was lead through hills under
pressure. The Greek where among the first to gain an interest in
water quality. They used aeration basins for water purification.
In 1827, the Englishman James Simpson built a sand filter for
drinking water purification. Today, we still call this the number
one tribute to public health.
18
19. 2.2 – STATEMENT OF THE PROBLEM
“Perception of people towards Water Purifier- a Study of Raipur
City”
2.3-PURPOSE OF THE STUDY
To Study the Perception of people towards Water Purifier in the
city of Raipur
2.4 - OBJECTIVE OF THE STUDY
i. To find out the awareness regarding water purifier among
the people
ii. To find out the most important source through which
people came to know about the water purifier.
iii. To find out the most preferred of water purifier in Raipur
city.
2.5 UNIVERSE.
Population refers to the total of items about which
information is desired. The attribute that are the object of study are
referred to as characteristics and the units possessing them are
called as elementary units. The aggregate of such units is generally
19
20. described as population. Thus, all the units in any field of inquiry
constitute universe and all elementary units constitute population.
The population can be finite and in finite. The population is said to
be finite if it consists of a fixed number of elements so that it is
possible to enumerate it in its totality. An infinite population is one
in which it is theoretically impossible to observe all the elements.
The population is specific group of people, firms, conditions;
activities etc. which forms the pivot of research for developing and
using a sample. It becomes primary duty of a researcher to define
the population from which he draws the sample.
Population – To achieve this objective, the city of Raipur
was selected.
2.6 SAMPLE.
The sample is the representative unit of population. The researcher
has taken the consumer as sample for this research. Since in this
research the researcher has collected the sample according to his
own convenience, so the sample is convenient sample (i.e. non
probability sampling) and the sample size of the research is 100.
2.6.1 Size of Sample
This refers to number of items to be selected from the
universe to constitute a sample. The size of the sample should
neither be excessively large, nor too small. It should be optimum.
20
21. An optimum sample size is one which fulfills the requirements of
efficiency, representative ness, reliability, and flexibility.
2.7 SAMPLING METHOD.
Convenient Sampling Method was adopted by the researcher.
In this method the sample units are chosen primarily on the basis
of convenience to the investigator. In this type of sampling, items
for the sample are selected deliberately by the researcher; his
choice concerning the items remains supreme. In other words,
under this sampling, the organizers of the inquiry purposely choose
the particular unit of the universe for constituting a sample on the
basis that the small mass that they so select out of a huge one will
be typical or representative of the whole.
2.8 DATA COLLECTION.
The task of data collection begins after a research problem
has been defined. Researcher should keep in mind two types of
data, primary data and secondary data. The primary data are those
which are collected afresh and for the first time, and thus happen to
be original in character. The secondary data, on the other hand, are
those which have already been collected by someone else and
which have already been passed through the statistical process.
Both primary data and secondary data were used in
accomplishment of objective of the research.
21
22. 2.9 QUESTIONNAIRE.
The term questionnaire refers to a self-administered process
whereby the respondent himself/herself reads the questions and
records his/her answers without assistance of an interviewer.
Although the instrument is essentially question asking and data
gathering tool. A questionnaire is more structured and
standardized. The questionnaire consists of a number of questions
printed or typed in a definite order on a form or a set of forms. This
method of data collection is quite popular in case of big enquiries.
2.10 STATISTICAL TECHNIQUE.
Statistical Method & Technique of Central Tendency was used by
the researcher in the analysis of the data in his research.
Percentage refers to a special kind of ratio. Percentages are used in
making comparisons between two or more series of data.
Percentages are used to describe relationships. Percentages can
also be used to compare the relative terms, the distribution of two
or more series of data.
Measures of Central Tendency tell us the point about which items
have a tendency to cluster. Such a measure is considered as the
most representative figure for the entire mass of data. Measure of
Central Tendency is also known as ‘Statistical Average’.
22
23. 2.11 DELIMITATION
There is some specific delimitation in the study. They are:-
1. The generalization of data is subjective to the population of
Raipur city.
2. The generalization of finding is subject to the accuracy of
data provided by the respondents
3. Close ended questions used in the questionnaire were
answered comfortably by the respondents.
23
25. ANALYSIS AND INTERPRETATION OF DATA
1. GENDER
GENDER NO. OF PERCENTAG
RESPONDENTS E
MALE 46 46%
FEMALE 54 54%
46% MALE
54% FEMALE
Interpretation:-
Majority of the respondent’s i.e., 54% are females.
25
26. 2. MARITAL STATUS
MARITAL NO. OF PERCENTAG
STATUS RESPONDENTS E
MARRIED 77 77%
UNMARRIED 23 23%
23%
MARRIED
UNMARRIED
77%
Interpretation:-
Majority of the respondent’s i.e., 77% are married.
3. EMPLOYMENT STATUS
EMPLOYMENT NO. OF PERCENTA
STATUS RESPONDENTS GE
EMPLOYED 67 67%
UNEMPLOYED 33 33%
26
27. 33%
EMPLOYED
UN EMPLOYED
67%
Interpretation:-
Majority of the respondent’s i.e. 67 % are employed which depicts
the income level.
3. NATURE OF FAMILY
NATURE OF NO. OF PERCENTAG
FAMILY RESPONDENTS E
NUCLEAR 84 84%
FAMILY
JOINT FAMILY 16 16%
16%
NUCLEAR
JOINT
84%
Interpretation:-
Majority of the respondents i.e., 84% have nuclear family.
27
28. 4. Awareness of the people about the water purifiers.
Awareness No. Of Percentage
respondents
Yes 92 92%
No 8 8%
8%
yes
no
92%
Interpretation:-
Majority of the respondent’s i.e., 92% are aware about the Water
purifiers.
28
29. 5. Awareness People of about the different varieties of water
purifiers.
Awareness about No. Of Percentage
varieties respondents
Two 66 66%
Four 23 23%
More than four 2 2%
Don’t know 9 9%
Awareness about different
varieties
9%
2%
two
23% four
more than two
66%
don’t know
Interpretation: - Majority of the respondents i.e. 66% are aware
of two brands of water Purifiers.
6. Perception of people about the price of the water purifiers
29
30. 17%
38%
EXCESSIVE
REASONABLE
DIFFICULT TO SAY
45%
Interpretation:-
Majority of the respondents i.e. 45% feel that the price
Is reasonable
7. Most preferred water purifier
MOST NO. OF PERCENTAGE
PREFERRED RESPONDENT
BRAND
AQUA 42 65%
GUARD
ZEROB 11 17%
OTHERS 12 18%
TOTAL 65 100%
30
31. brand prefred
70
60
no. of 50
responden 40
30 prefered brand
t 20
10 no. of respondent
0
aquaguard zeroB others
brands
Interpretation:-
Majority of the respondents i.e. 65% prefer aqua
Guard water purifier.
31
33. Findings
The female respondents as per the data collected is 54% who
prefer water purifiers for safe drinking water in order to
protect their family from diseases.
The employed percentage i.e. 67% is more compared to
unemployed, which shows the income level and the high
usage of purifiers.
Nuclear families use water purifiers the most as compared to
joint families. Joint families use traditional way of water
purification i.e. boiling the water. But nuclear families are
more time conscious thus use water purifiers.
Awareness of people towards safe and pure drinking water is
92% .so this shows the work of media which has created an
environment for safe drinking water.
As per this study Aqua guard, Eureka Forbes, aqua fresh,
Zero B, Kent, Wipro, are the preferred purifiers. Amoung
these aqua guard is most preferred by 65%
As per the study water purifiers gain more importance after
1995, when the economic development took place and people
grew more conscious about the health.
33
34. Preference of people towards branded purifier is more but
many a times due to cost or high price of brands, the usage of
purifiers are neglected.
Age group from 15-45 yrs has responded in the same manner,
as per their response pure, safe water is necessary for
children as well as for adults.
LIMITATIONS
Limitation of time
34
35. I have completed the research in time inspite of all the difficulties,
if the time is short ,it is quite possible that one cannot collect
sufficient data and have to depend upon the secondary data whose
reliability is some time doubtful.
Limitation of consumers’ behavior
Very often consumers do not express their true feelings. In such
cases their habits preference practice cannot be assessed correctly.
Limitation of economic conditions
Earnings of customers in Raipur is comparatively low, people do
not prefer use of branded purifiers and thus to search for users was
a very difficult task.
SUGGESTIONS
35
36. There are still efforts needed to make people aware about the
water purifier.
More varieties of water purifier should be introduced in the
city so that the people may get a chance of option to choose.
Water Purifiers Companies must provide after sale service to
their customers.
Companies shall introduce or increase the range of their
product in respect of price so that a lower middle class people
may also afford to have water purifier.
There should be a temperature control device in the purifiers.
Media must attempt to make rural areas aware about the
water purification.
BIBLIOGRAPHY
1. Kotler Philip, Marketing Management , edition 11th
36
38. Questionnaire
Dear Sir/Madam,
I am conducting a survey entitled “Perception of People
towards Water Purifiers – A Study of Raipur City” which is a part of my
academic curriculum. I need your help in this study. Kindly provide me your
valuable opinion by filling this questionnaire. The information obtained by
this questionnaire will be kept strictly confidential and will be used for
academic purpose.
Sanjeevani Shesh
MBA-2nd Sem.
Disha Institute Of Management and technology
Raipur (C.G)
PART-A
1. Age
o 15-25
o 25-35
o 35-45
o 45& above
2. Gender: Male [ ] Female [ ]
3.Marital Status: Married [ ] Unmarried [ ]
4. Educational Qualification:
i. HSC [ ]
ii. Graduate [ ]
iii. Post Graduate [ ]
iv. Others (Specify)_____________.
5. Employment Status:
i. Employed [ ]
ii. Unemployed [ ]
6. Monthly Income:______________________________
7. Nature Of Family:
i. Joint Family [ ] ii. Nuclear Family [ ]
38
39. PART-B
1. Are you aware about Water Purifier?
Yes [ ] No [ ]
2. About how many of water purifiers do you know?(Please Tick)
i. Two ii. Four iii. More than four iv. Don’t Know
3. Do you use water purifier?
Yes [ ] No [ ]
4. Which brand of water purifier do you have in your home?
Specify______________________________________
5. Which year did you purifier
o 1950-1965
o 1965-1980
o 1980-1985
o 1995 till today
6. How did you get your water purifier?
i. By Cash [ ] ii On EMI [ ] iii. By Gift [ ]
iv Any other way [ ]
7. What do you feel about the price of the product?
i. Excessive [ ] ii. Reasonable [ ] iii. Difficult to say [ ]
8. What is the performance of your product?
i. Excellent [ ] ii. Good [ ] iii. Satisfactory [ ] iv. Poor [ ]
9. Would you suggest others to purchase the brand of water purifier
which you have purchased?
Yes [ ] No [ ]
10.What features do you think should be added for further improvement
in the water purifiers?
……………………………………………………………………
THANK YOU
A
39
40. Research Report
On
“PERCEPTION OF PEOPLE TOWARDS
WATER PURIFIER - A STUDY OF RAIPUR CITY”
MASTER OF BUSINESS ADMINISTRATION
(2007-2008)
GUIDED BY- SUBMITTED BY-
Prof. Jay Kumar Dewangan Seema Samaddar
MBA 2ND SEM
ROLL NUMBER-5053607093
DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY
RAIPUR (C.G)
DECLARATION
40
41. I here by declare that research report entitled “PEOPLE
PERCEPTION TOWARDS WATER PURIFIER” is a genuine
work done by me and all information collected is authentic to the
best of my knowledge and is result of my own research work and
the same has not been previously presented in this University.
PLACE: Raipur NAME
DATE: Seema Samaddar
MBA-2ND SEM
SECTION ‘C’
A
41
42. Research Report
On
“PERCEPTION OF PEOPLE TOWARDS
WATER PURIFIER - A STUDY OF RAIPUR CITY”
MASTER OF BUSINESS ADMINISTRATION
(2007-2008)
GUIDED BY- SUBMITTED BY-
Prof. Jay Kumar Dewangan Shraddha Shrivastava
MBA 2ND SEM
ROLL NUMBER-5053607095
DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY
RAIPUR (C.G)
DECLARATION
42
43. I here by declare that research report entitled “PEOPLE
PERCEPTION TOWARDS WATER PURIFIER” is a genuine
work done by me and all information collected is authentic to the
best of my knowledge and is result of my own research work and
the same has not been previously presented in this University.
PLACE: Raipur NAME
DATE: Shraddha Shrivastava
MBA-2ND SEM
SECTION ‘C’
43