2. Hindustan Unilever Limited
• Hindustan Unilever Limited (HUL) is an Indian consumer goods company
headquartered in Mumbai, India. It is a subsidiary of Unilever, a British
company. Its products include foods, beverages, cleaning agents,
personal care products, water purifiers and other fast-moving consumer
goods.
• HUL was established in 1933 as Hindustan Vanaspati Manufacturing Co.
and following a merger of constituent groups in 1956, it was renamed
Hindustan Lever Limited. The company was renamed in June 2007 as
Hindustan Unilever Limited.
• As of 2020 Hindustan Unilever's portfolio had 35 product brands in 20
categories. The company has 21,000 employees and clocked sales of
₹40,415 crores in FY2019–20.
3. Industry Profile : Consumer Goods
• Consumer goods are products that are manufactured for use by individuals
and sold through retail outlets.
• There are two types of consumer goods—
• Durable goods ( long span) Ex: washers, dryers, refrigerators, and air
conditioners; tools; computers, televisions, and other electronics; jewellery;
cars and trucks; and home and office furnishings.
• Non-durable goods (short span) ex : cosmetics and cleaning products, food,
condiments, fuel, beer, cigarettes, etc.
• The largest market for the consumer goods industry is the US, followed by
China. India, Indonesia, Brazil, Mexico, and other developing countries are
expected to be the new growth engines for the sector.
• In 2019, the global FMCG sector was worth $8 trillion, which is nearly the
GDP of Japan and Germany combined.
• The retail market in India is estimated to reach US$ 1.1 trillion by 2020
from US$ 840 billion in 2017, with modern trade expected to grow at 20
25% per annum, which is likely to boost revenue of FMCG companies.
6. SWOT analysis of HUL
• Strengths
Brand visibility – From soap to mineral water, HUL is shaping the life of 1.3
billion people daily. Being in consumer goods market with its 20 consumer
categories such as soap, tea, detergents, shampoo etc. & each having large
assortments, helped HUL in occupying the large shelf space of Grocery
/departmental stores which itself explains the acceptance/demand of their
products in the market.
Market leader in consumer goods: According to Nielsen data 2 out of three
Indian consumers use HUL products. HUL used selective targeting strategy to
emerge as a market leader in the Indian market.
Financial position: Having more than 80 years of experience in the
consumer goods market & backed by Unilever who owns 67% controlling
share in HUL, It is financially strong.
7. SWOT analysis of HUL
• Strengths
Innovative FMCG Company: Employees in this facility continuously working
& developing innovations in products & manufacturing processes which is
helping the HUL to set it as front-runner in the consumer goods market.
Product line: It offers product categories namely oral care, personal care,
household surface, fabric care and pet nutrition etc. having deep
assortments across the product categories.
8. SWOT analysis of HUL
• Weakness
Decreasing Market share: Competitors focusing on a particular product &
eating up HUL’s share, like Ghadi & Nirma detergent eating up HUL’s wheel
detergent market share.
Large number of brands in different product categories: Sometimes having
broad brand portfolio can lead to confused positioning. Price positioning in
some categories allows for low price competition like AMUL captured
Kwality’s market share.
9. SWOT analysis of HUL
• Opportunities:
Expanding market: By penetrating more in the rural markets through its
project Shakti AMMA and transition of unorganized business to organized one
will lead to further expansion of the consumer goods market.
Awareness in usage rate of consumer goods: People getting more aware and
conscious about the usage may be through advertising /word of mouth
/doctor prescription ,is resulting in increase in usage rate of the these
products.
Increasing Income levels: Due to stable political scenario, improved literacy
rate & controlled inflation, disposable income of the people is increasing
thereby resulting into upsurge in demand & changing their lifestyle.
10. SWOT analysis of HUL
• Threats
Competition in the market: With increasing number of local & national
players it’s becoming very hard for the companies to differentiate
themselves from others. There is also threat from counterfeit products
destroying its brand image in the market.
Price of commodities: Increasing price of commodities will result in further
increase in the price. Further increase in price will result in decrease in
sales, margins & brand switching.
Buyers power: With highly diversified consumer goods market where there
are lots of brands claiming different sorts of benefits, it’s very difficult for
consumers to stick to a particular brand & hence results into brand
switching where consumer got power to select a brand based on several
factors like availability, reference group recommendation, preference &
price.
11. Management Information System in HUL
• Entering Pass:
Software used - Setugatepass software
Details required - Name
Age
Sex
Qualification
Arriving & Departing time
Name of Concern person
Photo Identification
Purpose of Meeting etc.
A. UK
B. Nigeria
C. Iraq
D. UAE
15.The World Consumer Rights Day is observed on which
A. March 15
B. March 14
C. March 13
D. March 12
16.Which country has topped the Economic Freedom Index
2021, released by US think-tank, The Heritage Foundation?
A. Singapore
B. Ireland
C. Australia
D. Netherlands
17.Which company has acquired a 26 percent stake in Indian
Gas Exchange (IGX) to become co-promoter and second-
largest shareholder of the gas trading platform?
A. National Stock Exchange
12. MIS in HR - HUL
• Software Used : PAYGINI
• It INCLUDES:
1) Details of company and its employees.
2) Decision of categorizing employees.
3) Define number of shift timings, attendance for each employees, min,max leave, etc.
13. Other MIS concepts in HUL
• All departments of all units of HUL are connected through
intranet.
• Each employee is given separate login ID.
• Employee can access only with that department.
• Internet is provided to only specific class employees.
