The document discusses the radio business in Finland and Germany. It notes that SBS Finland Oy is a market leader in radio and owns several national radio brands that reach 36% of the Finnish population weekly. Commercial radio listening shares are similar in Finland (47%) and Germany (52%), as are daily reach and time spent listening. However, in Finland a few companies own all major TV and radio channels, whereas radio stations are more fragmented in Germany. The future of media is shifting to electronic and online forms, with growing online advertising expenditures and the importance of new revenue streams, contacts, and content distribution across multiple platforms. The brand remains very important alongside content and distribution.

1. The Voice Evolution
Mrs. Leena Puntila
Managing Director SBS Finland Oy

2. SBS Finland Oy
Innovative Solutions for Advertisers
• We are a part of ProSiebenSat.1 Media AG
• SBS is the market leader in radio business in Finland
– Turnover of the radio business was 16 M€ and EBITDA 21%
• Radio channels
– SBS radio channels reach weekly appr. 36 % of the population
– 3 National radio brands
• Iskelmä, target group 45-64
• The Voice, target group 20-34
• Radio City, target group 25-45 (men)
– Local brands selling local commercials
• Iskelmä, Radio City and Radio Pooki
• Radio advertising production Miracle Sound Helsinki and Oulu
• TV channels The Voice TV and TV5 are organized to a different company

3. Commercial Radio Is Surprisingly Similar in Finland and in Germany
• The share of listening of commercial radio: FIN 47%, GER 52%
• Daily reach of commercial radio : FIN 49%, GER 44 %
• Time spent listening commercial radio daily: FIN 179, GER 188
• National commercial radio stations: FIN 10 fm, GER 4-10 DAB+, 14 sat
• Radio ad sales are appr. the same per capita: FIN 11 € (NET), GER 17 €
(GROSS!)
• BUT in Finland the same companies own all the major TV and radio
channels!
But there are some major differences as well…
• Finland has won Italy in football - in 1912 in Stockholm Olympics
• and we have 204 000 reindeers, Germany 0
Source: RadioMedia, Radiozentrale, Wikipedia

4. The Future Prospects are in Electronic Media
Net Media Advertising Expenditure (1.4 billion euros)
2000 2011
Radio 3% Online 1%
Online 17%
Magazines 12%
Magazines 17%
TV 19 %
Radio 4%
Cinema 0%
Outdoor 3%
Freelies 5% Newspapers 37%
TV 21 %
Cinema 0%
Newspapers 52% Outdoor 3%
Freelies 6%
TV+RADIO+ONLINE TV+RADIO+ONLINE
Online: display, classified and estimated search engine
Source: TNS Gallup

6. FM
750 000 listeners weekly

7. FM
750 000 listeners weekly
70 000 visitors annually
events

8. FM
TV
1 000 000 viewers weekly
events

9. FM
voice.fi
300 000 unique visitors weekly
TV
events

10. FM
voice.fi
100 000 FM listeners
TV
mobile events

11. Facebook
100 000 fans FM
voice.fi
TV
mobile events

12. apps
Facebook FM 125 000 downloads
voice.fi
TV
mobile events

13. apps
Facebook FM
voice.fi
TV VoiceMag
15 000 downloads
mobile events

14. apps
Facebook FM
voice.fi
TV VoiceMag
mobile events

15. The Future Is Filled with Opportunities
• New revenue streams
• New contacts
• More contacts
• Different contacts
• New talent

16. Content is King

17. Content is King
Distribution is King Kong

18. Content is King
Distribution is King Kong
Brand is King Kong