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intomarket
A guide to making international content
markets work for you
Agenda – pre lunch
10.00    Introductions
         Mike Dicks
10.20    Introduction to Markets, MIP
         Dawn Mcarthy Simpson
10.40    Planning
         Mike Dicks
11.30    War Stories #1 - Deal Maker
         Selma Turajlic
12.30    Meeting Planning, Breakfasts
         Nicola Pinder Creatives Loop Ltd / The Co-Production Factory
1.00     Lunch
Agenda – post lunch
2.15     War Stories #2 – Producer
         John Gough / Tony Humphreys

3.30     Multi-platform
         Mike Dicks

4.00     Your Pitch
         Prepare a 5 minute version of your pitch
         Pitch to group

5.30     Close
introductions
Harry      Back to Back          Stephan      Headline Pictures
Alice      Bankside films        Stewart      Headline Pictures
                                 Adam         Machine Productions
Salas      Bankside films
                                 Simon        Monterosa
Laure      Bankside films
                                 Tom          Monterosa
Anna       Body in balance       Joshua       Noughttosixty
Greg       Body in balance       Philip       Pogo films
Natali     Body in balance       Annabel      Pogo films
Sabrina    Compact collections   David        Presto Development
David      Free at Last TV       Paul         Presto Development
Michael    Futuristic media      Colette      Scottish Enterprise
                                 Molly-Anna   Telesgop
Giovanni   Genius media
                                 Jason        The Jones Media
Samantha   Genius media
                                 Claire       Yellow House ltd
INTOMARKETS
DAWN MCARTHY-SIMPSON
INTRODUCTION TO MIPTV
UK Indies Pavilion - Pre Market Prep
• Trends in International sales
• UK Indies – purpose
• UK Indies: pre-market
• UK Indies: stand facilities
• Questions
Trends in International income
• Sale of UK TV programmes and associated activities was
  £1,337b, a 9% increase from £1,227b in 2008.
  (£484m in 2005)
• For a second year, revenue from Australia and New
  Zealand represented the greatest proportion of the
  increase from last year, and was the region of greatest
  growth in terms of both actual and percentage increase.
• Tax credits launched in Australia in 2010
• Sales to the USA, the UK’s largest export market, grew by
  3% to £485m.
Which markets have commissions come from?
                      44%
          45%


          40%


           35%


           30%


            25%


            20%
                                                                                         14%
                                                                                               13%
            15%
                                 10%
                10%                        6%         5%   5%
                                                                2%   2%
                 5%                                                       0%   0%   0%

                 0%




Source Pact policy survey and financial census 2010
Success of genres in International sales

                   Documentary                                                                 58%

          Entertainment/Comedy                                                           45%

                       Childrens                                                   41%

                          Drama                                                   40%

                            Other                                                 40%

                 Interactive Media                                          37%

             Factual Entertainment                                        35%

                        Animation                                     33%

                   Hobbies/Leisure                                  31%

                             Music                                  31%

                     Arts & Religion                          28%

                               Sport                         27%

                      Current Affairs                  11%

                            Daytime                   10%




Source Pact policy survey and financial census 2010
UK Indies - purpose
• 7th year – a growing success (over £100m in sales) MIPCOM £18m
• Provide small/medium indies with a high profile presence at one of
  the biggest markets
• Benefit the reputation of British programming
• The importance
    Capitalise on the Terms of Trade
    Help provide a cost effective way to increase turnover for small/medium size indies


• Lack of domestic revenues – invest more in UK content (gap funds)
• Contribute towards the UK’s TV exports – national economy
• Decline of the commissioning budget
UK Indies Pavilion - Pre Market Prep
• Completed information form (brochure)
    Logo
    Summary of business
    Who is attending
    contact
• AV (i2i)
    Above sent
    30 mins of content
    Additional service
• PR
    Paul Smith
    During the event
UK Indies Pavilion - Pre Market Prep
• Registration
    Umbrella contract
• Receptions
    Sunday Welcome 7pm to 9pm
    Tuesday 5.30pm to 7pm
• Flight & Accommodation!
• Pre-book tables
    17 tables
    14 AV
    One per company
    First come basis
Table booking
• 9am to 6pm
• Strictly 30 minutes
• Business matching sessions
      Do not book
      Be aware busy period
• Tues 5.30 networking
      Tables removed
•   No double booking
•   Business meetings only
•   Deadline 1st April midday
•   Book during event
•   Accommodating rest area
Introduction to UK Indies – the stand
• Fully manned reception            • Plastic wallets
     Message taking                      A4 plus business card
     Meet and greet
     Directing buyers               • Appointments
• Lockers                                Pre-booked
     2pm & 4pm – Sunday                  First come basis (1 table)
     Secure English sockets              Flexibility during market
• AV Screens                        • Service with a smile!
     Touch screen
     Headphones
     Check programming on arrival
     Invitations e-version
     Printed version
UK Indies – reputed one of the busiest stands
Introduction to UK Indies
On a Budget
• Travel
     Travel to Nice
     Book in advance to get the best deals.
     From the airport:
     Taxis – (around €100 one way) – cab share
     Bus –direct to Cannes approx €25 return. 210 runs every 30 mins and is direct


• Accommodation
     Search around
     Stay outside of Cannes Central
     2-bedroomed apartments are available from €300 per week.


     http://www.ownersdirect.co.uk
     http://www.primaryrentals.com
     http://www.lodgingworld.com
On a Budget
• MEALS
   Restaurants cheaper the further away from the beach you go
   UK Indies Pavilion – FREE breakfast
   UK Indies Pavilion – FREE lunch
   Fill up whilst networking!
   Eat in your apartment
Dates for Diaries
• Sunday - The Palm Square
   7pm to 9pm
• Monday - Mip launch
   6pm to 9pm
• Tuesday – UK Indies drinks
   5.30pm to 7pm
Post MIP
•FEEDBACK = CASH
Q&A
• Any Questions?
Planning
Mike Dicks
INTERNATIONAL
107 COUNTRIES2




                 AFRICA / MIDDLE EAST
                 ASIA / PACIFIC
                 SOUTH & LATIN AMERICA
                 NORTH AMERICA
                 EUROPE
DON’T IGNORE EUROPE
4,000 BUYERS




                      NORTH AMERICA
                      LATIN AMERICA
                      AFRICA/MIDDLE EAST
                      ASIA/PACIFIC
                      EASTERN EUROPE
                      EUROPE
YOU ARE NOT ALONE
PRODUCERS (COMPETITION)




                          NORTH AMERICA
                          LATIN AMERICA
                          AFRICA/MIDDLE EAST
                          ASIA/PACIFIC
                          EUROPE
Make use of the database
Database of contacts
RESEARCH THEIR CONTENT
Schedule meetings early
Join a group (or two)
Attend the conferences




http://www.mipworld.com/RM/RM_MipWorld2010/2011/pdf/conferences-events/miptv-2011-programme-at-a-glance.pdf
FOLLOW @_MIP_ AND #MIPTV
PROMOTE YOURSELF
SOMETHING TO REMEMBER?
Know your hotels
War stories #1
deal maker
Selma Turajlic – All3Media
TELEVISION WORLD
IDEA              BROADCASTER




                                PRODUCTION
                                             LAWYERS




   ?
                                OFFICE
       TRANSMISSION
ANCILLARY RIGHTS
  FINISHED PROGRAMME
                                    LOCAL PRODUCTION
  (LOCAL VERSION)                                                      •PUBLISHING
                                                                       •TOYS
                                                                       •APPAREL
                                                                       •PROMOTIONS
                                                                       •STATIONARY
                                                                       •GIFTS
                                                                       •FOOD
                                                                       •ACCESSORIES
                                                                       •MERCHANDISING
                  FINISHED                                             •SOUNDTRACK
                                        TV SHOW             FORMAT
                  PROGRAMME                                            •LIVE TOUR
                                                                       •FILM
                                                                       •STAGE
                                                                       •GAMES
                                                                       •HOUSEWARES
TV DISTRIBUTION                                                        •DVD
                                                                       •MUSIC

                                                  INTERACTIVE RIGHTS
             DIGITAL DISTRIBUTION
                                                •ONLINE APPS/GAMES
                                                •MOBILE APPS/GAMES
                                                •DiTV APPS/GAMES
                                                •INFLIGHT APPS/GAMES
Distributor
• Checklist
   Finished Programme or Format or both
   Rights
   Advance
   Recoupment
   Distributor’s share
   Term
   Territories
Producer/Broadcaster
• Checklist
   Format
   Rights
   Commitment to produce (pilot/episodes)
   Fees
   Production budget
   Co-production
   Consultancy
   Ownership of local version
   Trade Marks
Interactive/Ancillary Rights
• Format owner retains all rights
    Licensee = Local Production Company/Broadcaster
    Licensee Share = % Format Owner’s Receipts
• Licensee controls all rights
    Licensee = Local Production Company/Broadcaster
    Format Owner’s Share = % Licensee’s Receipts
• Remember:
    Consultation
    Approvals
    Development
    Multi-territory deals
    “Use or Loose”
Deal Time - Digital Distribution
• Catch up
• DTO
• VOD
• Free v Transactional
• Revenue share v fee
Small tips on
• iPhone apps – if you don’t have one you are still cool!
• Social network game– experiment
• Facebook/Twitter– promotion tools
• Original web content – still searching for a business
  model
• Multi-platform thinking – always!
• TV format = brand
• MIP - Network and have fun!
The end
International
Co-Production Meetings
Co-
Nicola Pinder Creatives∞Loop
Introducing Creatives Loop Ltd
• Who we are
• What we do
• Who we do it for
• Where we do it
Why International Co-Production?
                  Co-
• TV finance model is not dissimilar to film now

• Indies are reacting in different ways – AFP and looking
  outside their own market

• Potential source of gap/deficit financing

• What are the key advantages of co-producing?
International Matchmaking Breakfasts @
MIPCOM
• When, Where, What?
• Focus : International Co-Production & Digital
• Preparation process & Registration
• Who will attend
• Potential outcomes
Co-production factory
Co-
• Creatives Loop‘s sister company
• Over 230 Members from over 20 countries
• One-Stop-Shop as an invaluable source of industry
  information and contacts
• Great resource to help you to prepare for markets and
  festivals
• Register today & showcase your work –
  www.co-productionfactory.com
lunch
War stories #2
producers
John Gough – EMC
Tony Humphreys – Talent TV
Multi-
Multi-platform
Mike Dicks
Dr Who
Britain from Above
Águila Roja (Red Eagle)
1066
Embarrassing Bodies
Castigo Final – (Final Punishment)
Landshare
Your pitch
Pitching tips
• Know your buyer
• Have an elevator, stand, meeting pitch ready
• Take time to listen to them
• Be positive, enthusiastic – like you’d buy it
• Sell stories not functions
• Follow up
Pitching opportunities
• The meeting
• The stand
• The random
• The off chance
• The bar
Your elevator pitch
• Work on a one minute pitch for your prime show or
  service
The end

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Intomarket slides2

  • 1. intomarket A guide to making international content markets work for you
  • 2. Agenda – pre lunch 10.00 Introductions Mike Dicks 10.20 Introduction to Markets, MIP Dawn Mcarthy Simpson 10.40 Planning Mike Dicks 11.30 War Stories #1 - Deal Maker Selma Turajlic 12.30 Meeting Planning, Breakfasts Nicola Pinder Creatives Loop Ltd / The Co-Production Factory 1.00 Lunch
  • 3. Agenda – post lunch 2.15 War Stories #2 – Producer John Gough / Tony Humphreys 3.30 Multi-platform Mike Dicks 4.00 Your Pitch Prepare a 5 minute version of your pitch Pitch to group 5.30 Close
  • 4. introductions Harry Back to Back Stephan Headline Pictures Alice Bankside films Stewart Headline Pictures Adam Machine Productions Salas Bankside films Simon Monterosa Laure Bankside films Tom Monterosa Anna Body in balance Joshua Noughttosixty Greg Body in balance Philip Pogo films Natali Body in balance Annabel Pogo films Sabrina Compact collections David Presto Development David Free at Last TV Paul Presto Development Michael Futuristic media Colette Scottish Enterprise Molly-Anna Telesgop Giovanni Genius media Jason The Jones Media Samantha Genius media Claire Yellow House ltd
  • 6. UK Indies Pavilion - Pre Market Prep • Trends in International sales • UK Indies – purpose • UK Indies: pre-market • UK Indies: stand facilities • Questions
  • 7. Trends in International income • Sale of UK TV programmes and associated activities was £1,337b, a 9% increase from £1,227b in 2008. (£484m in 2005) • For a second year, revenue from Australia and New Zealand represented the greatest proportion of the increase from last year, and was the region of greatest growth in terms of both actual and percentage increase. • Tax credits launched in Australia in 2010 • Sales to the USA, the UK’s largest export market, grew by 3% to £485m.
  • 8. Which markets have commissions come from? 44% 45% 40% 35% 30% 25% 20% 14% 13% 15% 10% 10% 6% 5% 5% 2% 2% 5% 0% 0% 0% 0% Source Pact policy survey and financial census 2010
  • 9. Success of genres in International sales Documentary 58% Entertainment/Comedy 45% Childrens 41% Drama 40% Other 40% Interactive Media 37% Factual Entertainment 35% Animation 33% Hobbies/Leisure 31% Music 31% Arts & Religion 28% Sport 27% Current Affairs 11% Daytime 10% Source Pact policy survey and financial census 2010
  • 10. UK Indies - purpose • 7th year – a growing success (over £100m in sales) MIPCOM £18m • Provide small/medium indies with a high profile presence at one of the biggest markets • Benefit the reputation of British programming • The importance Capitalise on the Terms of Trade Help provide a cost effective way to increase turnover for small/medium size indies • Lack of domestic revenues – invest more in UK content (gap funds) • Contribute towards the UK’s TV exports – national economy • Decline of the commissioning budget
  • 11. UK Indies Pavilion - Pre Market Prep • Completed information form (brochure) Logo Summary of business Who is attending contact • AV (i2i) Above sent 30 mins of content Additional service • PR Paul Smith During the event
  • 12. UK Indies Pavilion - Pre Market Prep • Registration Umbrella contract • Receptions Sunday Welcome 7pm to 9pm Tuesday 5.30pm to 7pm • Flight & Accommodation! • Pre-book tables 17 tables 14 AV One per company First come basis
  • 13. Table booking • 9am to 6pm • Strictly 30 minutes • Business matching sessions Do not book Be aware busy period • Tues 5.30 networking Tables removed • No double booking • Business meetings only • Deadline 1st April midday • Book during event • Accommodating rest area
  • 14. Introduction to UK Indies – the stand • Fully manned reception • Plastic wallets Message taking A4 plus business card Meet and greet Directing buyers • Appointments • Lockers Pre-booked 2pm & 4pm – Sunday First come basis (1 table) Secure English sockets Flexibility during market • AV Screens • Service with a smile! Touch screen Headphones Check programming on arrival Invitations e-version Printed version
  • 15. UK Indies – reputed one of the busiest stands
  • 17. On a Budget • Travel Travel to Nice Book in advance to get the best deals. From the airport: Taxis – (around €100 one way) – cab share Bus –direct to Cannes approx €25 return. 210 runs every 30 mins and is direct • Accommodation Search around Stay outside of Cannes Central 2-bedroomed apartments are available from €300 per week. http://www.ownersdirect.co.uk http://www.primaryrentals.com http://www.lodgingworld.com
  • 18. On a Budget • MEALS Restaurants cheaper the further away from the beach you go UK Indies Pavilion – FREE breakfast UK Indies Pavilion – FREE lunch Fill up whilst networking! Eat in your apartment
  • 19. Dates for Diaries • Sunday - The Palm Square 7pm to 9pm • Monday - Mip launch 6pm to 9pm • Tuesday – UK Indies drinks 5.30pm to 7pm
  • 23. INTERNATIONAL 107 COUNTRIES2 AFRICA / MIDDLE EAST ASIA / PACIFIC SOUTH & LATIN AMERICA NORTH AMERICA EUROPE
  • 24. DON’T IGNORE EUROPE 4,000 BUYERS NORTH AMERICA LATIN AMERICA AFRICA/MIDDLE EAST ASIA/PACIFIC EASTERN EUROPE EUROPE
  • 25. YOU ARE NOT ALONE PRODUCERS (COMPETITION) NORTH AMERICA LATIN AMERICA AFRICA/MIDDLE EAST ASIA/PACIFIC EUROPE
  • 26. Make use of the database
  • 30. Join a group (or two)
  • 36. War stories #1 deal maker Selma Turajlic – All3Media
  • 38. IDEA BROADCASTER PRODUCTION LAWYERS ? OFFICE TRANSMISSION
  • 39. ANCILLARY RIGHTS FINISHED PROGRAMME LOCAL PRODUCTION (LOCAL VERSION) •PUBLISHING •TOYS •APPAREL •PROMOTIONS •STATIONARY •GIFTS •FOOD •ACCESSORIES •MERCHANDISING FINISHED •SOUNDTRACK TV SHOW FORMAT PROGRAMME •LIVE TOUR •FILM •STAGE •GAMES •HOUSEWARES TV DISTRIBUTION •DVD •MUSIC INTERACTIVE RIGHTS DIGITAL DISTRIBUTION •ONLINE APPS/GAMES •MOBILE APPS/GAMES •DiTV APPS/GAMES •INFLIGHT APPS/GAMES
  • 40.
  • 41. Distributor • Checklist Finished Programme or Format or both Rights Advance Recoupment Distributor’s share Term Territories
  • 42. Producer/Broadcaster • Checklist Format Rights Commitment to produce (pilot/episodes) Fees Production budget Co-production Consultancy Ownership of local version Trade Marks
  • 43. Interactive/Ancillary Rights • Format owner retains all rights Licensee = Local Production Company/Broadcaster Licensee Share = % Format Owner’s Receipts • Licensee controls all rights Licensee = Local Production Company/Broadcaster Format Owner’s Share = % Licensee’s Receipts • Remember: Consultation Approvals Development Multi-territory deals “Use or Loose”
  • 44. Deal Time - Digital Distribution • Catch up • DTO • VOD • Free v Transactional • Revenue share v fee
  • 45. Small tips on • iPhone apps – if you don’t have one you are still cool! • Social network game– experiment • Facebook/Twitter– promotion tools • Original web content – still searching for a business model • Multi-platform thinking – always! • TV format = brand • MIP - Network and have fun!
  • 48. Introducing Creatives Loop Ltd • Who we are • What we do • Who we do it for • Where we do it
  • 49. Why International Co-Production? Co- • TV finance model is not dissimilar to film now • Indies are reacting in different ways – AFP and looking outside their own market • Potential source of gap/deficit financing • What are the key advantages of co-producing?
  • 50. International Matchmaking Breakfasts @ MIPCOM • When, Where, What? • Focus : International Co-Production & Digital • Preparation process & Registration • Who will attend • Potential outcomes
  • 51. Co-production factory Co- • Creatives Loop‘s sister company • Over 230 Members from over 20 countries • One-Stop-Shop as an invaluable source of industry information and contacts • Great resource to help you to prepare for markets and festivals • Register today & showcase your work – www.co-productionfactory.com
  • 52. lunch
  • 53. War stories #2 producers John Gough – EMC Tony Humphreys – Talent TV
  • 58. 1066
  • 60. Castigo Final – (Final Punishment)
  • 63. Pitching tips • Know your buyer • Have an elevator, stand, meeting pitch ready • Take time to listen to them • Be positive, enthusiastic – like you’d buy it • Sell stories not functions • Follow up
  • 64. Pitching opportunities • The meeting • The stand • The random • The off chance • The bar
  • 65. Your elevator pitch • Work on a one minute pitch for your prime show or service