Tv and outdoor summary
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This document discusses how TV and outdoor advertising can strengthen each other in a campaign. It notes that TV and outdoor are the two most seen media formats and that they complement each other in terms of audience reach both in and out of home. The document shows that including outdoor advertising for the same budget as a TV-only campaign delivers 13% more audience coverage. It concludes that an integrated TV and outdoor campaign can provide higher coverage, better frequency, and increased awareness, brand perceptions, ROI, sales and consideration for the same budget.
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Tv and outdoor summary
This document discusses TV and outdoor advertising. It shows that TV and posters are the top two media for time spent and most seen/used formats. It also shows that TV viewing peaks in the evening while outdoor exposure is highest in the late afternoon and evening when people are travelling. Additionally, it notes that outdoor advertising is the second most influential media seen within 30 minutes of shopping. Finally, it argues that combining TV and outdoor advertising delivers better coverage and frequency for the same budget compared to TV alone.
Kids' TV Trends: A global insight into the animation marketplace
This document provides an overview of kids' TV trends based on a report from Eurodata TV Worldwide. It discusses continued growth in children's daily TV viewing times globally. Dedicated children's channels are growing their market shares while general channels are decreasing their kids' programming. Animation remains universally popular kids' TV content around the world, though local and homegrown productions also perform well nationally. Key times for kids' TV vary by country's school schedules and culture but generally peak during and after school hours.
Innovation in broadcasting and free to air tv
Television remains the most popular form of entertainment despite new delivery technologies and devices. While people can now access content anytime and anywhere, TV's mass reach still makes it impactful with shows like The Block reaching millions of viewers. Technologies like DVRs enhance viewing and increase consumption rather than reduce it. Younger generations still spend significant time watching TV and welcome advertising. Social media is driving deeper engagement with shows and content. The future remains bright for television as viewers continue demanding better and more interactive experiences across a growing number of platforms and devices.
Children's international hits and TV consumption patterns
This document summarizes a presentation on children's television consumption patterns internationally. It finds that while household equipment rates for tablets and computers are rising, children still spend significant time watching television each day, averaging 3 hours and 20 minutes in Europe. Local channels remain very popular among children's audiences. Animation content is still prominent across many countries, but factual and live-action programming are growing. Certain animated series like SpongeBob SquarePants and Masha and the Bear remain popular travelling hits across multiple regions. The conclusion emphasizes that television remains children's primary screen and that both local and international broadcasters focus on engaging content like friendship stories to attract young viewers.
The future of tv
1. TV consumption in major European countries has continued to increase slightly in recent years, with viewers spending more time watching television on average each day.
2. The TV landscape has expanded dramatically, with over 9,000 channels now available in the EU, up from just 375 channels a decade ago.
3. New technologies like connected TVs, second screens, and streaming services are disrupting the traditional television model, but linear TV will still focus on live and social viewing experiences.
Leena Puntila
The document discusses the radio business in Finland and Germany. It notes that SBS Finland Oy is a market leader in radio and owns several national radio brands that reach 36% of the Finnish population weekly. Commercial radio listening shares are similar in Finland (47%) and Germany (52%), as are daily reach and time spent listening. However, in Finland a few companies own all major TV and radio channels, whereas radio stations are more fragmented in Germany. The future of media is shifting to electronic and online forms, with growing online advertising expenditures and the importance of new revenue streams, contacts, and content distribution across multiple platforms. The brand remains very important alongside content and distribution.
Community radio who is listening
The document discusses statistics from RAJAR Q1 2012 that show radio listening in Britain remains very popular, with 90% of the population tuning in each week. Digital radio listening continues to grow, with 45% of the population now tuning in via a digital platform. Community radio aims to understand who is still listening to radio and how technological changes are impacting listening choices and habits.
Alex Stein - Strategy & Innovation in International Media
Viacom operates television channels and content in over 182 countries reaching over 4 billion cumulative households. It has a large online presence through websites, social media platforms like Snapchat and YouTube, and over 100 VOD products. It aims to distribute its content across linear TV, online platforms, mobile apps, and experiences to reach audiences wherever they are consuming media. While linear TV remains important, the company recognizes viewership is shifting to online and on-demand viewing. It is developing new content experiences and partnerships to engage audiences across different platforms.
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Tv and outdoor summary
This document discusses TV and outdoor advertising. It shows that TV and posters are the top two media for time spent and most seen/used formats. It also shows that TV viewing peaks in the evening while outdoor exposure is highest in the late afternoon and evening when people are travelling. Additionally, it notes that outdoor advertising is the second most influential media seen within 30 minutes of shopping. Finally, it argues that combining TV and outdoor advertising delivers better coverage and frequency for the same budget compared to TV alone.
Kids' TV Trends: A global insight into the animation marketplace
This document provides an overview of kids' TV trends based on a report from Eurodata TV Worldwide. It discusses continued growth in children's daily TV viewing times globally. Dedicated children's channels are growing their market shares while general channels are decreasing their kids' programming. Animation remains universally popular kids' TV content around the world, though local and homegrown productions also perform well nationally. Key times for kids' TV vary by country's school schedules and culture but generally peak during and after school hours.
Innovation in broadcasting and free to air tv
Television remains the most popular form of entertainment despite new delivery technologies and devices. While people can now access content anytime and anywhere, TV's mass reach still makes it impactful with shows like The Block reaching millions of viewers. Technologies like DVRs enhance viewing and increase consumption rather than reduce it. Younger generations still spend significant time watching TV and welcome advertising. Social media is driving deeper engagement with shows and content. The future remains bright for television as viewers continue demanding better and more interactive experiences across a growing number of platforms and devices.
Children's international hits and TV consumption patterns
This document summarizes a presentation on children's television consumption patterns internationally. It finds that while household equipment rates for tablets and computers are rising, children still spend significant time watching television each day, averaging 3 hours and 20 minutes in Europe. Local channels remain very popular among children's audiences. Animation content is still prominent across many countries, but factual and live-action programming are growing. Certain animated series like SpongeBob SquarePants and Masha and the Bear remain popular travelling hits across multiple regions. The conclusion emphasizes that television remains children's primary screen and that both local and international broadcasters focus on engaging content like friendship stories to attract young viewers.
The future of tv
1. TV consumption in major European countries has continued to increase slightly in recent years, with viewers spending more time watching television on average each day.
2. The TV landscape has expanded dramatically, with over 9,000 channels now available in the EU, up from just 375 channels a decade ago.
3. New technologies like connected TVs, second screens, and streaming services are disrupting the traditional television model, but linear TV will still focus on live and social viewing experiences.
Leena Puntila
The document discusses the radio business in Finland and Germany. It notes that SBS Finland Oy is a market leader in radio and owns several national radio brands that reach 36% of the Finnish population weekly. Commercial radio listening shares are similar in Finland (47%) and Germany (52%), as are daily reach and time spent listening. However, in Finland a few companies own all major TV and radio channels, whereas radio stations are more fragmented in Germany. The future of media is shifting to electronic and online forms, with growing online advertising expenditures and the importance of new revenue streams, contacts, and content distribution across multiple platforms. The brand remains very important alongside content and distribution.
Community radio who is listening
The document discusses statistics from RAJAR Q1 2012 that show radio listening in Britain remains very popular, with 90% of the population tuning in each week. Digital radio listening continues to grow, with 45% of the population now tuning in via a digital platform. Community radio aims to understand who is still listening to radio and how technological changes are impacting listening choices and habits.
Alex Stein - Strategy & Innovation in International Media
Viacom operates television channels and content in over 182 countries reaching over 4 billion cumulative households. It has a large online presence through websites, social media platforms like Snapchat and YouTube, and over 100 VOD products. It aims to distribute its content across linear TV, online platforms, mobile apps, and experiences to reach audiences wherever they are consuming media. While linear TV remains important, the company recognizes viewership is shifting to online and on-demand viewing. It is developing new content experiences and partnerships to engage audiences across different platforms.
7 Killer Facts About Tv Advertising
TV remains the most profitable and effective advertising medium according to the document. It generates long-term brand awareness and revenue growth better than other media. Viewing hours of commercial TV are increasing year over year. New TV technologies are enhancing TV's reach and effectiveness rather than undermining it. TV is the dominant medium for youth and drives online conversations and purchases.
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As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.
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BARB collects television viewing data from a sample of 5000 UK households to determine official viewing figures. The data shows which programs and time slots are most popular, helping TV schedulers plan programming and advertising to reach large audiences. It also informs TV production companies about what genres and shows are successful so they can focus their efforts on making more of those types of popular programming.
Analysis
Viewers are consuming television content in new ways through online platforms and devices like games consoles. Research shows viewers want more interactivity during their TV experience. All types of viewers, including adults, teenagers, TV companies and advertisers would benefit from a new device that allows searching for and accessing any program whenever wanted from one central source while enabling social interaction. Such a device could incorporate TV, computer, DVD and games console functions and help secure the future of TV manufacturing companies and internet service providers through increased customers and usage.
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Viewers are consuming television content in new ways through online platforms and devices like games consoles. Research shows viewers want more interactivity during their TV experience. Many groups would benefit from a new device that incorporates TV, computer, DVD and games consoles capabilities allowing users to search, access, and share content on demand while interacting with friends. Such a device could secure the future of TV companies, broadcasters, advertisers and manufacturing companies by increasing consumption and converging online and TV advertising.
The Changing TV Experience: Attitudes and Usage Across Multiple Screens
The document reports on a study conducted by IAB on device ownership, usage, and attitudes towards television viewing across multiple screens. Some key findings include:
- Nearly two-thirds of Americans own a smartphone and tablet, while one in three own a connected TV. Many have also purchased a new device like a smartphone, tablet or connected TV in the past year.
- On average, Americans spend nearly 5 hours a day on their computer, over 3 hours on their smartphone, and 2.5 hours streaming content to their connected TV.
- Multiscreening while watching TV is common, with 78% using a second screen like a smartphone. This is mostly for unrelated activities but some content on these screens is related
World Wide Partners - 10 Big Ideas for the Future of the 30 Second Spot
The document discusses the evolving relationship between television and digital/mobile devices. Some key points:
- Half of American adults now use their phones while watching TV and over a third look up information related to what they're watching.
- Tablets are mostly used at home, in the evenings and during the week. Video content makes up 30% of tablet usage.
- Social media has become a form of entertainment for many, and people are active on their devices while watching TV.
- Brands need to think of TV spots as invitations to ongoing engagement across digital platforms and encourage interactions to build communities and capture consumer data. Extending narratives and allowing custom experiences can keep audiences engaged.
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YouTube has become a major influence on culture and media consumption in the UK. It reaches over 80% of the UK population across all age groups and genders. YouTube viewership is increasingly mobile-focused, with over 70% of watch time occurring on smartphones and tablets. YouTube provides higher returns on investment than other digital advertising platforms in most studies, and often outperforms television.
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This document discusses how time spent on social games and networking apps on iOS devices has grown to rival top television shows and sports in terms of audience size. A study found that 19 million Americans spend an average of 22 minutes per day on iOS social gaming apps, matching or exceeding viewership for popular TV programs. However, other research indicates that people are not choosing between TV and social media, but engaging with both simultaneously on different devices. The rise of mobile entertainment represents a significant change for the advertising industry which has traditionally targeted primetime TV audiences.
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Este estudio realizado para Google y Radio Televisión Española (RTVE) permitió comprender mejor la audiencia y hábitos de consumo de uno de los programas de jóvenes talentos de mayor éxito en España "Operación Triunfo" ("American Idol", en su versión en Estados Unidos), y es un ejemplo de uso de tecnología y paneles de consumo para comprender mejor la audiencia cross-media.
Digital Video and the Connected Consumer 2015
The document discusses how viewers are increasingly consuming video content on devices other than TVs, such as smartphones, laptops, and tablets. It finds that TV viewership has declined 13% globally in the past year as viewers shift to watching content on connected devices. Media companies must adapt to this change by developing content that can be shared across multiple screens. While reports of TV's demise are premature, the way people watch content is undergoing profound changes. Media companies must enhance their digital capabilities to better understand consumer behaviors and tailor their offerings accordingly across different devices to remain competitive against new digital entrants.
Nielsen total audience report Q1 2018
Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
Panel comstock
1) People watch TV for diversion, social comparison, and keeping aware of current events. Most viewing is "ritualistic" where people watch acceptable programs within their available time.
2) While scheduled TV viewing is at an all-time high of 4.5 hours per day, time-shifting of content allows people to watch outside of traditional evening hours. Nearly 10% of viewing occurs outside the home.
3) Attempts to deliver live TV to mobile devices, like FLO TV, have failed because they did not account for why and how people actually watch TV - which is often through on-demand, short clips aligned with instrumental viewing behaviors.
ADI State Of Digital Video
Size does matter—at least when it comes to TV Everywhere (TVE) viewing, according to a new report from Adobe Digital Insights (ADI), which looked at TVE consumption trends from January 2015 to January 2017.
Task 1-
BARB is an organization in the UK that measures television audience viewing figures. It was established in 1981 and is jointly owned by major UK broadcasters and television companies. BARB collects data by using devices that record what programs households watch and publish overnight ratings in the morning for TV stations and advertisers. The ratings help TV companies and advertisers understand what shows are popular and what share of the audience they reach.
Global Media Habits Research 2018
The smartphone has had the greatest impact on how people access media content. Most people own a smartphone and use it daily to access news, social media, music, and videos. Smartphone usage for media access has increased over 50% in the past year. Newer devices like smart home devices are also being used more for media like news, social media and music compared to a year ago, while traditional devices like DVD players are being used less.
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Print Power Italy commissioned Lorien Consulting to carry out research on the Italian market, on stakeholders and influencers, investors, companies and media centers with the goal of mapping the perception and effectiveness of different media, identifying criteria and reasons for communication and marketing planning choices which underline the values linked to printed media.
Why Choose Radio?
Online radio and podcast listening is growing rapidly, especially among younger audiences. While iTunes dominates the podcast market, online radio is led by Pandora, Last FM, and Spotify. The proliferation of mobile devices is driving more radio consumption on smartphones and mp3 players. Both online radio and podcasting have significant room for further growth and monetization as digital media continues to evolve. Commercial radio stations are increasing their online and podcasting offerings but have yet to achieve large online audiences comparable to social media.
Np tv the-social-medium-final-21-nov-2014
Television remains the primary screen for viewing, but people are increasingly engaging in "multi-screening" by using other connected devices like smartphones and tablets while watching TV. Statistics from across Europe show that multi-screening is now mainstream, with over half of viewers in several countries using a second screen. While watching TV, people use other devices both to comment about the program on social media and to find additional information, such as content related to the TV show or details about advertised brands. Advertisers have an opportunity to reach these engaged viewers across multiple screens.
One pager full lurpak
The document summarizes the results of a marketing campaign for Lurpak butter. It found that advertising awareness, product awareness, and purchase consideration all significantly increased following four bursts of advertising activity through TV, online videos, and an in-person experiential event. The experiential activity, which gave out shortbread and leaflets, further drove purchase consideration. Respondents' opinions of Lurpak advertising also substantially increased after the campaign.
Lurpak 1-pager
The document summarizes the results of a marketing campaign for Lurpak butter. It found that advertising awareness, product awareness, and purchase consideration all significantly increased following four bursts of advertising activity through TV, online videos, and experiential promotions. An experiential promotion distributing shortbread and leaflets further boosted purchase consideration. Respondents also reported much more positively about the uniqueness and quality of Lurpak advertising after the campaign.
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TV remains the most profitable and effective advertising medium according to the document. It generates long-term brand awareness and revenue growth better than other media. Viewing hours of commercial TV are increasing year over year. New TV technologies are enhancing TV's reach and effectiveness rather than undermining it. TV is the dominant medium for youth and drives online conversations and purchases.
Think TV - TV Trends
This TV Trends Report is packed full of facts and figures about the television industry. For more information, visit thinktv.com.au or follow us @Think_TV
The role of television in the marketing of the 21st century // David Brennan
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century.
As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.
Miss knight unit 4 (barb work) Amad
BARB collects television viewing data from a sample of 5000 UK households to determine official viewing figures. The data shows which programs and time slots are most popular, helping TV schedulers plan programming and advertising to reach large audiences. It also informs TV production companies about what genres and shows are successful so they can focus their efforts on making more of those types of popular programming.
Analysis
Viewers are consuming television content in new ways through online platforms and devices like games consoles. Research shows viewers want more interactivity during their TV experience. All types of viewers, including adults, teenagers, TV companies and advertisers would benefit from a new device that allows searching for and accessing any program whenever wanted from one central source while enabling social interaction. Such a device could incorporate TV, computer, DVD and games console functions and help secure the future of TV manufacturing companies and internet service providers through increased customers and usage.
Analysis week9
Viewers are consuming television content in new ways through online platforms and devices like games consoles. Research shows viewers want more interactivity during their TV experience. Many groups would benefit from a new device that incorporates TV, computer, DVD and games consoles capabilities allowing users to search, access, and share content on demand while interacting with friends. Such a device could secure the future of TV companies, broadcasters, advertisers and manufacturing companies by increasing consumption and converging online and TV advertising.
The Changing TV Experience: Attitudes and Usage Across Multiple Screens
The document reports on a study conducted by IAB on device ownership, usage, and attitudes towards television viewing across multiple screens. Some key findings include:
- Nearly two-thirds of Americans own a smartphone and tablet, while one in three own a connected TV. Many have also purchased a new device like a smartphone, tablet or connected TV in the past year.
- On average, Americans spend nearly 5 hours a day on their computer, over 3 hours on their smartphone, and 2.5 hours streaming content to their connected TV.
- Multiscreening while watching TV is common, with 78% using a second screen like a smartphone. This is mostly for unrelated activities but some content on these screens is related
World Wide Partners - 10 Big Ideas for the Future of the 30 Second Spot
The document discusses the evolving relationship between television and digital/mobile devices. Some key points:
- Half of American adults now use their phones while watching TV and over a third look up information related to what they're watching.
- Tablets are mostly used at home, in the evenings and during the week. Video content makes up 30% of tablet usage.
- Social media has become a form of entertainment for many, and people are active on their devices while watching TV.
- Brands need to think of TV spots as invitations to ongoing engagement across digital platforms and encourage interactions to build communities and capture consumer data. Extending narratives and allowing custom experiences can keep audiences engaged.
YouTube UK Statistics Novicell and Google 08112017
YouTube has become a major influence on culture and media consumption in the UK. It reaches over 80% of the UK population across all age groups and genders. YouTube viewership is increasingly mobile-focused, with over 70% of watch time occurring on smartphones and tablets. YouTube provides higher returns on investment than other digital advertising platforms in most studies, and often outperforms television.
Media Consumption
This document discusses how time spent on social games and networking apps on iOS devices has grown to rival top television shows and sports in terms of audience size. A study found that 19 million Americans spend an average of 22 minutes per day on iOS social gaming apps, matching or exceeding viewership for popular TV programs. However, other research indicates that people are not choosing between TV and social media, but engaging with both simultaneously on different devices. The rise of mobile entertainment represents a significant change for the advertising industry which has traditionally targeted primetime TV audiences.
Leveraging consumer panels data to better understand cross-media audiences En...
La agencia de investigación de mercados The Cocktail Analysis, con la colaboración de Netquest (Paneles Online) y Fluzo (Tecnología de Audiomatching), realizó un estudio con una muestra de 1.800 espectadores representativos de la población española de entre 16 y 65 años mediante audímetros en sus teléfonos móviles con los que analizar el contexto y las motivaciones del consumo del contenido.
Este estudio realizado para Google y Radio Televisión Española (RTVE) permitió comprender mejor la audiencia y hábitos de consumo de uno de los programas de jóvenes talentos de mayor éxito en España "Operación Triunfo" ("American Idol", en su versión en Estados Unidos), y es un ejemplo de uso de tecnología y paneles de consumo para comprender mejor la audiencia cross-media.
Digital Video and the Connected Consumer 2015
The document discusses how viewers are increasingly consuming video content on devices other than TVs, such as smartphones, laptops, and tablets. It finds that TV viewership has declined 13% globally in the past year as viewers shift to watching content on connected devices. Media companies must adapt to this change by developing content that can be shared across multiple screens. While reports of TV's demise are premature, the way people watch content is undergoing profound changes. Media companies must enhance their digital capabilities to better understand consumer behaviors and tailor their offerings accordingly across different devices to remain competitive against new digital entrants.
Nielsen total audience report Q1 2018
Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
Panel comstock
1) People watch TV for diversion, social comparison, and keeping aware of current events. Most viewing is "ritualistic" where people watch acceptable programs within their available time.
2) While scheduled TV viewing is at an all-time high of 4.5 hours per day, time-shifting of content allows people to watch outside of traditional evening hours. Nearly 10% of viewing occurs outside the home.
3) Attempts to deliver live TV to mobile devices, like FLO TV, have failed because they did not account for why and how people actually watch TV - which is often through on-demand, short clips aligned with instrumental viewing behaviors.
ADI State Of Digital Video
Size does matter—at least when it comes to TV Everywhere (TVE) viewing, according to a new report from Adobe Digital Insights (ADI), which looked at TVE consumption trends from January 2015 to January 2017.
Task 1-
BARB is an organization in the UK that measures television audience viewing figures. It was established in 1981 and is jointly owned by major UK broadcasters and television companies. BARB collects data by using devices that record what programs households watch and publish overnight ratings in the morning for TV stations and advertisers. The ratings help TV companies and advertisers understand what shows are popular and what share of the audience they reach.
Global Media Habits Research 2018
The smartphone has had the greatest impact on how people access media content. Most people own a smartphone and use it daily to access news, social media, music, and videos. Smartphone usage for media access has increased over 50% in the past year. Newer devices like smart home devices are also being used more for media like news, social media and music compared to a year ago, while traditional devices like DVD players are being used less.
Italy nielsen effectiveness_print_power_lorien_advertising_expenditure.pdf
Print Power Italy commissioned Lorien Consulting to carry out research on the Italian market, on stakeholders and influencers, investors, companies and media centers with the goal of mapping the perception and effectiveness of different media, identifying criteria and reasons for communication and marketing planning choices which underline the values linked to printed media.
Why Choose Radio?
Online radio and podcast listening is growing rapidly, especially among younger audiences. While iTunes dominates the podcast market, online radio is led by Pandora, Last FM, and Spotify. The proliferation of mobile devices is driving more radio consumption on smartphones and mp3 players. Both online radio and podcasting have significant room for further growth and monetization as digital media continues to evolve. Commercial radio stations are increasing their online and podcasting offerings but have yet to achieve large online audiences comparable to social media.
Np tv the-social-medium-final-21-nov-2014
Television remains the primary screen for viewing, but people are increasingly engaging in "multi-screening" by using other connected devices like smartphones and tablets while watching TV. Statistics from across Europe show that multi-screening is now mainstream, with over half of viewers in several countries using a second screen. While watching TV, people use other devices both to comment about the program on social media and to find additional information, such as content related to the TV show or details about advertised brands. Advertisers have an opportunity to reach these engaged viewers across multiple screens.
Similar to Tv and outdoor summary (20)
The role of television in the marketing of the 21st century // David Brennan
The role of television in the marketing of the 21st century // David Brennan
The Changing TV Experience: Attitudes and Usage Across Multiple Screens
The Changing TV Experience: Attitudes and Usage Across Multiple Screens
World Wide Partners - 10 Big Ideas for the Future of the 30 Second Spot
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Mall Digital 6s more than double spontaneous brand awareness and increase spontaneous ad awareness by 61% according to a new study from JCDecaux. The large format sites also help drive positive brand perceptions like 'renowned' and 'desirable' and build trust. Adding Mall Digital 6's to campaigns can amplify recommendation, consideration, and purchase intent by almost 50% and including M-Vision increases advertising attribution to the mall environment by 38% while further boosting consideration and recommendation.
Pob3 one pager
Mall Digital 6s more than double spontaneous brand awareness and increase spontaneous ad awareness by 61% compared to small format campaigns alone. The addition of large premium formats like Mall Digital 6s and M-Vision helps drive positive brand perceptions, increases recommendation and purchase intent by almost 50%, and creates extra standout that boosts advertising attribution to the mall environment by 38%. Large premium formats in an outdoor campaign amplify the effects of small formats on key brand metrics.
Betting & gambling 1 pager
Over 80% of people have bet or gambled in the past year, with football being the most popular sport to bet on. Most betting occurs on weekends, with over 60% gambling or betting then and over 80% betting less than £30 per month. Mobile betting apps are popular, with 36% using an app to bet and over 80% of mobile bettors placing bets outside of the home.
World cup one pagers
The document discusses viewing habits and spending plans for the 2014 World Cup. It found that 47% plan to watch games at pubs with friends, while 16% will watch on smartphones or tablets. Over 1/5 said they are more likely to buy a new football kit during the World Cup and 100% say they will spend more money during the event.
World cup one pagers
The document discusses viewing habits and spending plans for the 2014 World Cup. It found that 47% plan to watch games at pubs with friends, while 16% will watch on smartphones or tablets. Over 1/5 said they are more likely to buy a new football kit during the World Cup and 100% say they will spend more money during the event.
More than summary
The out of home advertising campaign for More TH>N insurance achieved its key objectives. It boosted brand awareness, with top of mind awareness doubling among those who saw the posters. It also strengthened perceptions of the brand, increasing feelings of positivity and driving up key brand attributes. While recommendation declined generally, it increased substantially among those who recognized the posters, up 67% after the second burst. The campaign illustrated how out of home can effectively raise awareness and perceptions of an established brand.
Post office summary
The document summarizes research from a Post Office campaign that used out of home advertising. It found that the poster campaign increased top-of-mind brand awareness of Post Office and its travel products. The creative was highly liked and strengthened perceptions of Post Office as credible and offering various services. Those who saw the posters had more positive views of Post Office and were more likely to consider it for future travel needs.
Connected commuter finance 3
The document discusses the financial habits and concerns of commuters based on a survey. It found that while concern about the economy has declined since last year, commuters report saving more and feeling more optimistic about their finances. Commuters also widely use budgeting tools and mobile banking, with over a third using mobile banking more than three times a week, including on their commute.
Valentine's day
Valentine's Day will be celebrated by 90% of couples through gifts like chocolate, flowers, perfume or jewelry or by cooking at home, while 59% of singles will also celebrate through activities with friends like going out or to the cinema or ordering takeout.
1 pagers finance
Over half of young people receive a salary and spend most of their income on dining out, entertainment, and clothes, with nearly half having less than £100 in savings. While a third believe debt is common, most young people check their bank accounts on their phones weekly, and over 20% have more than £61 of disposable income each week. The most popular banks among young people are NatWest, Halifax, and Barclays, and a third are interested in learning how banks can help them save more money.
More from JCDecauxUK (20)
Tv and outdoor summary
- 1. Tv and Outdoor Using outdoor to strengthen a TV campaign April 2011
- 2. TV and Outdoor are the 2 most seen media… TV Posters 3. Internet 4. Newspapers 5. Magazines 6. Radio 7. Cinema Source: TGI 2011 – Formats Seen / Used in the Last Week
- 3. …and the top 2 media spent time with TV Posters 2hours 31minutes 2hours 17minutes 3. Internet 4. Radio 50 5. Newspapers 6. Magazines 1 hour 22 minutes minutes 19 minutes 5 minutes Source: TGI 2011 – Formats Seen / Used in the Last Week
- 4. TV and Outdoor compliment each other in terms of times used In home In home Out of Home/Travelling Source: Touchpoints 3 (All Adults)
- 5. Outdoor key to reach shoppers within the half hour prior to shopping 88% 9 in 10 shoppers have seen Outdoor advertising in previous half an hour before shopping 18% 10% 8% 6% 5% OUTDOOR RADIO TV INTERNET NEWSPAPER MAGS S Source: Outdoor Media Centre 2011
- 6. Including Outdoor for the same budget delivers additional 13%pt cover Solus TV Take 1/3rd off TV Re-invest in OOH Campaign budget £500k TV Campaign £333k TV Campaign £333k TV + £167k OOH = = = 200 All Adults TVRs 133 All Adults TVRs 459 All Adults TVRs Source: Mediaplanner / POSTAR
- 7. Summary • Complementary – time, audience, geography • Higher cover & better frequency for same £ • Increased awareness & enhanced brand perceptions • Delivers better ROI, Sales and increased consideration
- 8. Want to find out more? Contact the JC Decaux research team to find out how you can use outdoor to amplify your TV campaign
Editor's Notes
- Touchpoints 3 diary data shows us that consumption time of OOH Media and TV is complementary – ie. peak of time Outdoors is during the day, peak of TV viewing is in the evening