This document discusses how audio, especially radio, is poised for disruption from new technologies like audio-bots. It notes that while audio is perfect, radio is not fully utilizing the interactive and personalized capabilities now possible. New forms of audio like personalized, interactive streams that learn users' preferences could replace traditional radio by providing more relevant content to listeners at a fraction of the cost. These audio-bots and voice assistants powered by companies like Amazon, Apple, Google, and Microsoft may disrupt the $60 billion lean-back audio industry and change how people experience radio, podcasts, and other audio.

1. Audio - the next mobile battleground
and how it will be disrupted by audio-bots
Espen Systad - @revesjef

2. the future of radio
Okt 2016
@revesjef
Espen Systad - espen@capsule.fm

5. Schmeiß den Job,
geh nach Berlin,
mach Radio neu

6. Audio ist perfekt,
Radio nicht

7. immersive

8. fokus

9. tanze

10. disruption ahead

11. Hit-song
News
Hit-song
News
News
Oldie
Hit
Commercial

12. ¯_(ツ)_/¯

13. Breaking the linearity

15. narrative

17. the more you interact
the smarter it gets
…. Hei Maria, its a sunny day
in Berlin, and here is your
favourite song ..…

18. 10 x more relevant - to a fraction of the cost

19. We are on the
move 30% of a day

20. Americans spend
100.000.000 hours
alone in their cars.
Every day

22. AirPods

23. Traditional radio $45B
Streaming music $15B
Podcasts / Audio books
Lean-back audio is a $60B industry ripe for disruption.

24. pull
push
personal
interactive
mass media contextual
The lean-back audio space
niche / local media
Synthetic voice
Google Home
Viv/Samsung
Siri/Apple
Alexa/Amaxon
Watson/IBM
Cortana/Microsoft
social
iTunes
Streaming music
Spotify
Tidal
SoundCloud
AppleMusic
Deezer
Human voice based
Podcast-apps
Podcasts
Radio apps
Broadcast radio
CapsuleFm

25. great possibilities

27. We make personal, interactive audio-streams
that help you discover, connect and belong.

28. get.capsule.fm