The starting point of my presentation is that you have carried out the most valuable, relevant and exciting research. This presentation is to point out to you some publishing tips that should be part of your publishing strategy. My goal is to make you think about a publication strategy. Your publication strategy. And assure that your research finds the best possible publication venue and is presented in the most optimal way.

1. WOUTER GERRITSMA, VU UNIVERSITY AMSTERDAM
@WOWTER
PUBLISHING FOR IMPACT

2. CHANGING THEMES IN SCIENCE
Was: Publish or perish
Is: Publish be cited or perish
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3. CONTENTS
• What is article impact?
• Write reviews
• Journals with impact
• Collaborate
• Reference lists
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4. Beeldvullende foto met titel

5. HOW DO WE COMPARE NUMBERS?
• Scientist Z. Math has a publication from 2004 with 17
citations
• Scientist M. Biology has a publication from 2009 with 24
citations
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6. BASELINES IN THE FIELD OF MATHEMATICS
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7. BASELINES IN MOLCULAR BIOLOGY & GENETICS
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0
100
200
300
400
0 2 4 6 8 10 12
Years after publication
Cumulativeno.citations
Baseline
top 10%
top 1%

8. HOW DO WE NORMALIZE?
Article
Bruijnzeel et al. (2011) Hydrometeorology of tropical
montane cloud forests: emerging patterns. Hydrological
Processes 25:465
Citations 50 (in Web of Science)
Journal: Hydrological processes
Categorised by ESI in Environment/Ecology
Baseline data for Environment/Ecology
Article from 2011 on average: 10.82 citations;
Top 10% 24 citations; Top 1% 84 citations
Relative impact : 50 / 10.82 = 4.62
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9. WRITE REVIEWS!
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Doc. type Publications RI %T10 %T1
Articles 11448 1.59 18.2% 2.1%
Reviews 1049 2.85 37.3% 7.0%
Aggregate 12497 1.69 19.8% 2.5%
VU+Vumc publications 2012-2014 retrieved from Web of Science

10. IMPACT FACTORS
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http://am.ascb.org/dora/

11. 50% OF ARTICLES IN A JOURNAL GENERATE 90% OF ALL
CITES
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Seglen, P. O. (1997). Why the impact factor of journals should not be used for evaluating research.
BMJ 314(7079): 497-502. http://bmj.bmjjournals.com/cgi/content/full/314/7079/497

12. 12 Publishing for Impact

13. 13 Publishing for Impact
Q1

14. 14 Publishing for Impact
Q1
Q2

15. 15 Publishing for Impact
Q1
Q2
Q3

16. 16 Publishing for Impact
Q1
Q2
Q3
Q4

17. JOURNAL SELECTION AND ARTICLE IMPACT
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18. ARTICLES FROM VU+VUMC 2012-2014
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Quartile Articles RI %T10 %T1 %Uncited
Q1 6283 2.10 26.2% 3.4% 12.7%
Q2 3137 1.11 10.9% 0.6% 22.7%
Q3 1454 0.79 5.6% 0.4% 32.3%
Q4 574 0.53 2.7% 0.2% 46.3%
Aggregate 11448 1.59 18.2% 2.1% 19.6%

19. THE IMPACT FACTOR MATTHEW EFFECT
"The journal in which papers are published have a strong
influence on their citation rates, as duplicate papers
published in high-impact journals obtain, on average, twice
as many citations as their identical counterparts published in
journals with lower impact factors."
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Larivière, V. and Y. Gingras (2010). The impact factor's Matthew Effect: A natural experiment in
bibliometrics. Journal of the American Society for Information Science and Technology 61(2): 424-
427. http://dx.doi.org/10.1002/asi.21232

20. NETWORKING
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21. COLLABORATE!
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22. RESEARCH COLLABORATION IN EUROPE & USA
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Kamalski, J., & Plume, A. (2013). Comparative Benchmarking of European and US
Research Collaboration and Researcher Mobility. Amsterdam: Elsevier B.V.
http://info.scival.com/research-initiatives/science-europe

23. MORE THAN 1000 AUTHORS!
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24. PHYSICS
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25. PHYSICS
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http://dx.doi.org/10.1103/PhysRevLett.114.191803

26. UNIVERSITY – CORPORATE COLLABORATION
26 Publishing for Impact
Kamalski, J., & Aisati, M.H. (2013). International comparative benchmark of Dutch research
performance in TKI themes: Food Safety research. A report prepared by Elsevier for Agentschap NL.

27. UNIVERSITY – CORPORATE COLLABORATION
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"The average scientific impact of university-industry
papers is significantly above that of both university-
only papers and industry-only papers"
Lebeau, L. M., Laframboise, M. C., Larivière, V., & Gingras, Y. (2008). The effect of university-industry
collaboration on the scientific impact of publications: The Canadian case, 1980-2005. Research
Evaluation, 17(3), 227-232. http://dx.doi.org/10.3152/095820208x331685

28. OPEN ACCESS CITATION ADVANTAGE
Based on a study of “Nature Communications”
• Open access articles are downloaded more than closed
access articles
• Open access articles are cited slightly more closed
access articles
Based on Finish research
• Open access articles more shared on Twitter and
Facebook
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29. OPEN ACCESS PUBLISHING
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Golden Road: PLoS, BMC, SpringerOpen, Sage Open
• Directory of open access journals DOAJ (currently 10,000+
journals)
• 25% of these are author pays model and 75% publish your
article for free
Green Road: Self-archiving in repositories e.g. VU-Dare
• Most publishers allow uploading final peer reviewed author’s
version to be uploaded.
• Check Sherpa-Romeo

30. PUBLISH YOUR DATA
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Henneken et al. (2011) "articles with links to data result in
higher citation rates than articles without such links"
http://arxiv.org/abs/1111.3618
Piwowar et al. (2007) "Sharing detailed research data is
associated with increased citation rate
http://dx.doi.org/10.1371/journal.pone.0000308
Apart from archiving data, according to the code of conduct,
sharing data increases visibility and citations to articles

31. YOUR REFERENCE LIST MATTERS
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32. YOUR REFERENCE LIST MATTERS
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Articles that cite more references are in turn cited
more themselves
Webster, G. D., P. K. Jonason, et al. (2009). Hot Topics and Popular Papers in Evolutionary Psychology:
Analyses of Title Words and Citation Counts in Evolution and Human Behavior, 1979 – 2008. Evolutionary
Psychology 7(3): 348-362. http://www.epjournal.net/filestore/ep07348362.pdf
To be the best, cite the best
Borrowed from: Corbyn, Z. (2010). "To be the best, cite the best." Nature News, 13 October 2010,
http://dx.doi.org/10.1038/news.2010.539 Reporting on the publication of Bornmann, L., F. de Moya Anegón, et
al. (2010). Do Scientific Advancements Lean on the Shoulders of Giants? A Bibliometric Investigation of the
Ortega Hypothesis. PLoS ONE 5(10): e13327 DOI: http://dx.doi.org/10.1371/journal.pone.0013327.
The Price index, recency measure of references, was
found to be the strongest influencing factor on
citations
Onodera, N., and F. Yoshikane. 2014. Factors affecting citation rates of research articles. Journal of the
Association for Information Science and Technology: n/a-n/a. http://dx.doi.org/10.1002/asi.23209

33. ADVERTISE YOUR WORK
• Be active at conferences
• Have at least your Google Scholar profile, ResearcherId
and up to date
• Claim your ORCiD
• Make use of social networking tools (LinkedIn,
Researchgate, Mendeley, Academia.edu etc.)
• Write, or expand, articles in the Wikipedia and refer to
your thesis
• Blog or tweet about your research and thesis research
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34. IMAGINE MICHAEL MÜLLER TWEETS
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35. WHICH HE ACTUALLY DOES
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36. TAKE HOME MESSAGES
• Select your journal carefully
• Collaborate
• Advertise your work
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37. Universiteitsbibliotheek VU
THANK YOU
University Library VU University Amsterdam37 Publishing for Impact
http://www.slideshare.net/wowter