The document discusses the role of social media in disseminating research and its impact on academic citations, highlighting that tweeting and blogging about papers can significantly increase their visibility and downloads. It emphasizes the benefits of science communication for both societal advancement and individual career progression, especially in securing academic positions. The findings suggest that engaging with social media can lead to over twofold increases in citations, enhancing the h-index of researchers.

1. Social Media – Research Dissemination
MSc Karan Menon
Dept. of Information Management & Logistics
TUT

2. Why Science Communication?
• For the benefit of greater good
– UNIVERSITIES ACT 558/2009: The mission of the
universities is to promote free research and academic
and artistic education, to provide higher education
based on research, and to educate students to serve
their country and humanity. In carrying out their
mission, the universities must promote lifelong
learning, interact with the surrounding society and
promote the impact of research findings and artistic
activities on society.
• For the benefit of yourself
– If you want to proceed in your career, e.g. get a
tenure track position
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3. What is the Impact of Social Media?
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• Guess when I tweeted my
papers? Top ten
downloaded papers from
my department in the last
year, 7 of which include me
in the author list.
• The papers that were
tweeted and blogged had at
least more than 11 times the
number of downloads than
their sibling paper which
was left to its own devices
in the institutional
repository
Source: http://melissaterras.blogspot.fi/2012/04/is-blogging-and-tweeting-about-research.html

4. 9.5.2016 4
0
20
40
60
80
100
120
2010 2011 2012 2013 2014
5 8
17
30
80
Social media can create a huge
leap in the number of citations
• More than twofold
increase in citations
in one year
• Citations also to old
articles that were
not cited at all (in
the last 5 years)
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Citations
…and this will also show on
your h-index with a delay

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6. 9.5.2016 6
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Embedded
Stories
Link:
http://www.tut.fi/novi/?page_id=1017

7. Academic References – Use of SoMe in Research
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Rowlands, I., Nicholas, D., Russell, B., Canty, N. and Watkinson, A., 2011.
Social media use in the research workflow. Learned Publishing, 24(3), pp.183-
195. (Google Citations: 101, Web Of Science Citations: 36)
Allen, H.G., Stanton, T.R., Di Pietro, F. and Moseley, G.L., 2013. Social media
release increases dissemination of original articles in the clinical pain
sciences. PloS one, 8(7), p.e68914. (Google Citations: 49, Web Of Science
Citations: 14)
Weller, K., 2015. Social media and altmetrics: An overview of current alternative
approaches to measuring scholarly impact. In Incentives and performance (pp.
261-276). Springer International Publishing. (Google Citations: 11)
Meisel, Z.F., Gollust, S.E. and Grande, D., 2016. Translating Research for
Health Policy Decisions: Is It Time for Researchers to Join Social
Media?.Academic Medicine.

8. More Content & Contact Details
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Linkedin: https://www.linkedin.com/in/menonkaran
Twitter: @menonkaran, @Noviresearch
SlideShare: http://www.slideshare.net/noviresearch
Youtube: https://www.youtube.com/user/noviresearch
Novi Research Center Blog: http://www.tut.fi/novi
More Content and Contact
Details
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Twitter: @jjussila, @Noviresearch
@SomeTutkijalle
Novi Research Center Blog
https://www.tut.fi/novi/
SlideShare: http://www.slideshare.net/Noviresearch
YouTube: http://youtube.com/noviresearch
LinkedIn: http://fi.linkedin.com/in/jjussila/