This document provides tips and strategies for publishing research and increasing citations and impact. It discusses choosing high quality journals, collaboration, open access publishing, self-citation, and referencing the work of others. The key points are that journal selection strongly influences citations, collaboration leads to higher impact research, and open access publishing increases societal relevance and citations. Networking, self-citation, and citing influential papers can also help increase the impact of one's research.

1. Publish be cited, or perish
Towards a publication strategy
Wouter Gerritsma, Wageningen UR Library

2. At the beginning it all starts with good research

3. After you've completed your excellent research
you should consider your options carefully
when it comes to publishing

4. Outline
 Citations and impact
 h-index
 Journal selection
 Collaboration
 Open Access
 Some publishing tips
 Data Management
 What's in a name

5. What is impact?
CC-BY-NC-SA 2.0 Tim Ove

6. Beeldvullende foto met titel

7. How do we compare numbers
 Scientist Z. Math has a publication from 2002 with 17
citations
 Scientist M. Biology has a publication from 2008 with 24
citations

8. Baselines for mathematics

9. Baselines for mathematics

10. Baselines for Molecular Biology
Cumulative no. citations
400
Baseline
top 10%
300
top 1%
200
100
0
0
2
4
6
8
Years after publication
10
12

11. Baselines for Molecular Biology
Cumulative no. citations
400
Baseline
top 10%
300
top 1%
200
100
0
0
2
4
6
8
Years after publication
10
12

12. Bibliometric indicators: An example
 Kroes-Nijboer, A; Venema, P; Bouman, J; van der Linden, E
(2009) The Critical Aggregation Concentration of betaLactoglobulin-Based Fibril Formation. Food Biophysics 4(2):5963.
● Citations from WoS: 11
 Journal: Food Biophysics
● Categorised by ESI in Agricultural Sciences
 Baseline data for Agricultural Science.
● Article from 2009 in Agricultural Sciences:
● On average: 6.12 citations; top 10%: 16 citations;
top1%: 38 citations
 Relative Impact: 11/6.12 = 1.80
Values Oct. 2013

13. We are not the only ones doing these
calculations
http://www.wti2.nl/

14. We are not the only ones doing these
calculations
http://www.wti2.nl/
http://www.science-metrix.com

15. We are not the only ones doing these
calculations
http://www.wti2.nl/
http://www.scienceeurope.org
http://www.science-metrix.com

16. Sooner or later, you will be subject of such
an analysis!

17. What about the h-index?

18. H-index

19. H-index

20. Omnipresent h-index

21. Omnipresent h-index
54

22. Omnipresent h-index
54

23. Omnipresent h-index
54
47

24. Omnipresent h-index
54
47

25. Omnipresent h-index
47
54
57

26. Omnipresent h-index
47
54
57

27. What are properties of impactful papers?

28. Document type and Relative Impact 20032009, for Wageningen UR
Document
type
Pubs
RI
T10(%T10)
T1(%T1)
Article
11212
1.62
2777(25%)
437( 4%)
Review
705
4.45
418 (59%)
145(21%)
11917
1.79
3195(27%)
582(5%)
Aggregate
Source: Wageningen Yield, Feb. 2012

29. Another take at the Impact Factor

35. Journal selection and impact universities globally

36. Journal selection and impact universities globally

37. Increase in share of Q1 articles at
WageningenUR

38. Journal selection affects Relative Impact

39. Journal selection affects Relative Impact
2011
2003
2010

40. The impact factor Matthew effect
"The journal in which papers are published have a
strong influence on their citation rates, as duplicate
papers published in high-impact journals obtain, on
average, twice as many citations as their identical
counterparts published in journals with lower impact
factors"
Larivière, V. and Y. Gingras (2010). The impact factor's Matthew Effect: A natural
experiment in bibliometrics. Journal of the American Society for Information Science and
Technology 61(2): 424-427. http://dx.doi.org/10.1002/asi.21232

41. Where you publish matters most
"Where you publish is the primary
determinant of how many citations your work
will receive in the future"
Peng, T.-Q. & J.J.H. Zhu (2012). Where you publish matters most: A multilevel analysis of factors
affecting citations of internet studies. Journal of the American Society for Information Science
and Technology, 63(9): 1789-1803 http://dx.doi.org/10.1002/asi.22649

42. Final word on journal quality
"It is better to publish one paper in a quality journal
than multiple papers in lesser journals. [...]. Try to
publish in journals that have high impact factors;
chances are your paper will have high impact, too, if
accepted."
Bourne, P. E. (2005). Ten Simple Rules for Getting Published. PLoS Computational
Biology 1(5): e57. http://dx.doi.org/10.1371/journal.pcbi.0010057

43. Networking
cc-by Andy Lamb

44. Cooperation is effective
UNIV.
EUR
RUG
RUN
TUD
TUE
LEI
MAA
TUT
UU
UVA
TIU
VU
WUR
Avg
Single Author
address
1.16
1.15
1.14
1.27
1.27
1.18
0.91
1.20
1.83
0.98
1.09
1.21
1.19
1.20
National
copublication
1.23
1.19
1.18
1.12
1.30
1.26
1.19
1.32
1.28
1.20
0.98
1.26
1.43
1.23
International
copublication
1.92
1.62
1.81
1.36
1.49
1.72
1.51
1.42
1.74
1.67
1.19
1.66
1.49
1.58
WTI2 report 2011

45. Research collaboration in Europe & USA
Kamalski, J., & Plume, A. (2013). Comparative Benchmarking of European and US Research
Collaboration and Researcher Mobility. Amsterdam: Elsevier B.V. http://info.scival.com/researchinitiatives/science-europe

46. Collaboration with corporate very effective
Kamalski, J., & Aisati, M. h. (2013). International comparative benchmark of Dutch research
performance in TKI themes: Food Safety research. A report prepared by Elsevier for Agentschap NL.

47. University-industry collaboration and impact
"The average scientific impact of universityindustry papers is significantly above that of
both university-only papers and industry-only
papers"
Lebeau, L. M., Laframboise, M. C., Larivière, V., & Gingras, Y. (2008). The effect of university-industry
collaboration on the scientific impact of publications: The Canadian case, 1980-2005. Research
Evaluation, 17(3), 227-232. http://dx.doi.org/10.3152/095820208x331685

48. Collaboration leads to more authors per
paper
King, C. (2012). Multiauthor Papers: Onward and Upward. ScienceWatch Newsletter, July 2012.
http://archive.sciencewatch.com/newsletter/2012/201207/multiauthor_papers/

49. Increasing no. of authors per publication
Authors
Wageningen Graduate Schools

50. Start networking early!
 Who is your neighbour in this audience?
 Be active at conferences
 Make use of social media
 Use the social network tools
● Next to LinkedIn and Facebook
● Mendeley, Researchgate.net or Academia.edu

51. Start networking early!
 Who is your neighbour in this audience?
 Be active at conferences
#awpc
 Make use of social media
 Use the social network tools
● Next to LinkedIn and Facebook
● Mendeley, Researchgate.net or Academia.edu

52. Wageningen's most active tweep

53. More on Open Access

54. PhD theses produced at Wageningen UR
300
250
200
150
100
50
0

55. PhD theses produced at Wageningen UR
300
250
200
150
100
50
0

56. What do PhD theses mean for Open Access
at Wageningen UR
 VLAG PhD students set out to publish 5.5 article per
thesis
 Finally 4.5 article per thesis gets published
This represent
 Preprints of 4.5 * 200 = 900 articles/year
 ca. 36% of all peer reviewed Wageningen UR articles

57. After your thesis publication what are your
options for Open Access publishing?

58. Open Access publishing
 Golden Road e.g. PLoS, BMC, SpringerOpen, Sage Open
● Directory of open access journals DOAJ (currently
9957 journals)
● Often author pays model; many society publishers
for free
 Delayed OA publishing
● Cambridge UP, Highwire press, many society
publishers
 Green Road : self-archiving in repositories e.g.
Wageningen Yield (WaY)

59. Green Road: Deposit author versions to WaY
See: http://edepot.wur.nl/169331
Send your final version of the article to: way.libray@wur.nl

60. Open Access Publishing
 Open Access leads to more citations!
● Open access increases societal relevance
● Vital for Wageningen's international collaborators
 Be aware of predatory publishers!
● Have a look at Beall's list

62. You are what you cite

63. Increased impact? Advertise yourself!

64. Self citations
"The model implies that external citations are
enhanced by self-citations, so that we have
the 'chain reaction:' Larger size leads to more
self-citations, which lead to more external
citations"
11/28
van Raan, A. F. J. (2008). Self-citation as an impact-reinforcing mechanism in the science system.
Journal of the American Society for Information Science and Technology 59(10): 1631-1643.
http://dx.doi.org/10.1002/asi.20868

65. More on references
Articles that cite more references are in turn
cited more themselves
Webster, G. D., P. K. Jonason, et al. (2009). Hot Topics and Popular Papers in Evolutionary Psychology:
Analyses of Title Words and Citation Counts in Evolution and Human Behavior, 1979 – 2008. Evolutionary
Psychology 7(3): 348-362. http://www.epjournal.net/filestore/ep07348362.pdf
To be the best, cite the best
Borrowed from: Corbyn, Z. (2010). "To be the best, cite the best." Nature News, 13 October
2010, http://dx.doi.org/10.1038/news.2010.539 Reporting on the publication of Bornmann, L., F. de Moya
Anegón, et al. (2010). Do Scientific Advancements Lean on the Shoulders of Giants? A Bibliometric
Investigation of the Ortega Hypothesis. PLoS ONE 5(10): e13327 DOI:
http://dx.doi.org/10.1371/journal.pone.0013327.

66. More articles per research project?
 Publishing more articles results in higher citation counts
if the articles provide sufficient substantive content to
other researchers.
● Beware of the ethical standards
● Bornmann looked at total citations, not to relative
impact
Bornmann, L. & H.-D. Daniel (2007). Multiple publication on a single research study: Does it pay? The influence
of number of research articles on total citation counts in biomedicine. Journal of the American Society for
Information Science and Technology, 58(8): 1100-1107 http://dx.doi.org/10.1002/asi.20531

67. Citations
Where to publish interdisciplinary research
Avg
Social Sciences
Clinical Medicine
Larivière, V. & Y. Gingras (2010). On the relationship between interdisciplinarity and scientific impact. Journal of the
American Society for Information Science and Technology, 61(1): 126-131 http://dx.doi.org/10.1002/asi.21226

68. If a picture is worth a 1000 words
How many citations is a graph worth?
Tartanus, M. et al. (2013). Graphs and prestige in agricultural journals. Journal of the American Society for
Information Science and Technology, 64(9), 1946-1950. http://dx.doi.org/10.1002/asi.22868

69. Wageningen UR Data Management Proof

70. Why is data management important
 Good data management improves thinking and writing
up your results
 Data should be reproducible 5 years after publication
(code of conduct)
 It facilitates sharing of data with other researchers

71. Why is data management important
 Good data management improves thinking and writing
up your results
 Data should be reproducible 5 years after publication
(code of conduct)
 It facilitates sharing of data with other researchers
 As of April 2014, a Data Management Plan becomes
mandatory for new PhD students

72. Sharing data increases impact
"Publicly available data was significantly associated with a
69% increase in citations, independently of journal impact
factor, date of publication, and author country of origin"
Piwowar, H. A., Day, R. S., & Fridsma, D. B. (2007). Sharing Detailed Research Data Is Associated with Increased
Citation Rate. PLoS ONE, 2(3), e308. http://dx.doi.org/10.1371/journal.pone.0000308

75. What's in a name
 On the cover:
● Arina Schrier
 First first title page:
● A.P. Schrier-Uyl
 Second title page:
● Adriana Pia Uyl
 In here own publication list
● A. Uyl
● A. Uijl
● A.P. Schrier Uyl

76. You should repair the damage
 Make your
1. Google Scholar Citations profile publically
available
2. Make a researcherID (in Web of Science)
3. Check your Scopus profile
4. Couple 2 & 3 to ORCiD
 Additionally
● Mendeley, Researchgate.net and Acdemia.edu

77. This also applies to the names of groups

78. This also applies to the names of groups
Environmental Policy Group, Department of Social Sciences, Wageningen University

79. This also applies to the names of groups
Environmental Policy Group, Department of Social Sciences, Wageningen University
Environmental Policy Group, Wageningen University

80. This also applies to the names of groups
Environmental Policy Group, Department of Social Sciences, Wageningen University
Environmental Policy Group, Wageningen University
Environmental Policy Group, Wageningen University and Research Centre

81. This also applies to the names of groups
Environmental Policy Group, Department of Social Sciences, Wageningen University
Environmental Policy Group, Wageningen University
Environmental Policy Group, Wageningen University and Research Centre
Environmental Policy Group, Wageningen UR

82. Get your affiliation right
For the university:
Chair group + Wageningen University
Plant Production Systems Group, Wageningen
University, P.O. box ..., 6700 HA Wageningen, The
Netherlands
For the institutes:
Institute + Wageningen University & Research Centre
Alterra, Wageningen University & Research Centre, P.O.
box ..., 6700 HA Wageningen, The Netherlands

83. Conclusions
 It all starts with good research
 Think about where you publish
 Science is a team effort
 Consider Open Access publishing
 Your data will become as important as publications
 Be careful with your name and affiliation

84. Thank you!
On the Web:
@wowter
wowter.net
www.slideshare.net/wowter