How publishers are using content analytics to drive strategy

•

0 likes•52 views

This webinar talks about how publishers are using analytics to better understand content performance, gather actionable insights, and improve strategic business decisions.

Data & Analytics

EMERGING TRENDS IN DIGITAL MEDIA
CONTENT AND COMMUNICATIONS WORLD
@SachinKamdar @Parsely

Parse.ly’s Clients
400+ premier content websites
40 Billion page views / events tracked monthly
600 million de-duped visitors each month
200 million social shares each month
4
@SachinKamdar @Parsely

The impact of loyal readers
The changing of digital deadlines
The lifespan of articles
The state of tags in digital media
Social media vs. search
@SachinKamdar @Parsely
Questions that Can be Solved
with Audience Data

What makes a good digital deadline?
REPORT PERIOD
JUNE - AUGUST 2014
@SachinKamdar @Parsely

What is the lifespan of an article?
LIFESPAN ANALYSIS
REPORT PERIOD
SEP - NOV 2014
@SachinKamdar @Parsely

Article’s lifespan: amount of time it takes for an article
to receive 90% of all its views within a 30-day window.
@SachinKamdar @Parsely

•  Republish
•  Try a new headline
•  Use diﬀerent keywords or targeted audiences for paid
promotions
•  Use relevant recommendations to follow-up or previously posted
stories
@SachinKamdar @Parsely

Social vs. Search
@SachinKamdar @Parsely

Today: Facebook Pulls Ahead of Google
as Top Referrer to Media Sites
@SachinKamdar @Parsely

The Parse.ly Authority Report
parsely.com/resources | blog.parsely.com

sachin@parsely.com @parsely blog.parsely.com

Similar to How publishers are using content analytics to drive strategy

PR Wishes and Digital Media Dreams - How to succeed by evolving your communic...Anna Ruth Williams

PR Wishes and Digital Media Dreams: How to Succeed by Evolving Your Communica...The Idea Village

Content Experiences That Drive RevenueOptimizely

SMM Project 1 - Shake Shack Social Media Strategy Ashley Powers

Digital Atlanta PresentationAnna Ruth Williams

Employee Advocacy - Advanced TrustCarmen Collins

Driving Discovery of the Content Your Organization Publishesprnewswire

How to #makenews and Lead your IndustryThe Idea Village

Market Your Marketing: Driving Discovery of Your Content prnewswire

Project 1: Social Media StrategyAnna Cappelli

Revolve Social Media AuditUniversity of Florida

Glenn I. Jones Home Services Media Strategy Courtney Rowe

Seeding the Conversation: How to listen learn and respond with content that w...Online Marketing Summit

The Impact of SEO on Social (and Vice Versa)gShift

Panda express social media stratLiz Garcia

Newsbrands and Social MediaNewsworks

Social media content planning like a bossKirstie Smith

Social Media Marketing Powerpoint Presentation.pptxdigitalns23

Participation Marketing for PR: PRSAICON 2015 Lee OddenTopRank Marketing Agency

Recently uploaded

如何办理(Dalhousie毕业证书）达尔豪斯大学毕业证成绩单留信学历认证zifhagzkk

Identify Rules that Predict Patient’s Heart Disease - An Application of Decis...ThinkInnovation

Harnessing the Power of GenAI for BI and Reporting.pptxParas Gupta

In Riyadh ((+919101817206)) Cytotec kit @ Abortion Pills Saudi Arabiaahmedjiabur940

obat aborsi Tarakan wa 081336238223 jual obat aborsi cytotec asli di Tarakan9...yulianti213969

Case Study 4 Where the cry of rebellion happen?RemarkSemacio

DATA SUMMIT 24 Building Real-Time Pipelines With FLaNKTimothy Spann

如何办理英国诺森比亚大学毕业证（NU毕业证书）成绩单原件一模一样wsppdmt

sourabh vyas1222222222222222222244444444saurabvyas476

社内勉強会資料_Object Recognition as Next Token PredictionNABLAS株式会社

Predictive Precipitation: Advanced Rain Forecasting TechniquesBoston Institute of Analytics

如何办理(UCLA毕业证书）加州大学洛杉矶分校毕业证成绩单学位证留信学历认证原件一样jk0tkvfv

Abortion pills in Riyadh Saudi Arabia| +966572737505 | Get Cytotec, Unwanted KitAbortion pills in Riyadh +966572737505 get cytotec

Abortion pills in Riyadh Saudi Arabia (+966572737505 buy cytotecAbortion pills in Riyadh +966572737505 get cytotec

RESEARCH-FINAL-DEFENSE-PPT-TEMPLATE.pptxronsairoathenadugay

Credit Card Fraud Detection: Safeguarding Transactions in the Digital AgeBoston Institute of Analytics

DS Lecture-1 about discrete structure .pptTanveerAhmed817946

Reconciling Conflicting Data Curation Actions: Transparency Through Argument...Bertram Ludäscher

如何办理澳洲拉筹伯大学毕业证（LaTrobe毕业证书）成绩单原件一模一样wsppdmt

Pentesting_AI and security challenges of AIf6x4zqzk86

Recently uploaded (20)

如何办理(Dalhousie毕业证书）达尔豪斯大学毕业证成绩单留信学历认证

Identify Rules that Predict Patient’s Heart Disease - An Application of Decis...

Harnessing the Power of GenAI for BI and Reporting.pptx

In Riyadh ((+919101817206)) Cytotec kit @ Abortion Pills Saudi Arabia

obat aborsi Tarakan wa 081336238223 jual obat aborsi cytotec asli di Tarakan9...

Case Study 4 Where the cry of rebellion happen?

DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK

如何办理英国诺森比亚大学毕业证（NU毕业证书）成绩单原件一模一样

sourabh vyas1222222222222222222244444444

社内勉強会資料_Object Recognition as Next Token Prediction

Predictive Precipitation: Advanced Rain Forecasting Techniques

如何办理(UCLA毕业证书）加州大学洛杉矶分校毕业证成绩单学位证留信学历认证原件一样

Abortion pills in Riyadh Saudi Arabia| +966572737505 | Get Cytotec, Unwanted Kit

Abortion pills in Riyadh Saudi Arabia (+966572737505 buy cytotec

RESEARCH-FINAL-DEFENSE-PPT-TEMPLATE.pptx

Credit Card Fraud Detection: Safeguarding Transactions in the Digital Age

DS Lecture-1 about discrete structure .ppt

Reconciling Conflicting Data Curation Actions: Transparency Through Argument...

如何办理澳洲拉筹伯大学毕业证（LaTrobe毕业证书）成绩单原件一模一样

Pentesting_AI and security challenges of AI

How publishers are using content analytics to drive strategy

1. EMERGING TRENDS IN DIGITAL MEDIA CONTENT AND COMMUNICATIONS WORLD @SachinKamdar @Parsely

2. @SachinKamdar @Parsely

3. @SachinKamdar @Parsely

4. Parse.ly’s Clients 400+ premier content websites 40 Billion page views / events tracked monthly 600 million de-duped visitors each month 200 million social shares each month 4 @SachinKamdar @Parsely

5. The impact of loyal readers The changing of digital deadlines The lifespan of articles The state of tags in digital media Social media vs. search @SachinKamdar @Parsely Questions that Can be Solved with Audience Data

6. What makes a good digital deadline? REPORT PERIOD JUNE - AUGUST 2014 @SachinKamdar @Parsely

7. @SachinKamdar @Parsely

8. @SachinKamdar @Parsely

9. @SachinKamdar @Parsely

10. What is the lifespan of an article? LIFESPAN ANALYSIS REPORT PERIOD SEP - NOV 2014 @SachinKamdar @Parsely

11. Article’s lifespan: amount of time it takes for an article to receive 90% of all its views within a 30-day window. @SachinKamdar @Parsely

12. @SachinKamdar @Parsely

13. •  Republish •  Try a new headline •  Use diﬀerent keywords or targeted audiences for paid promotions •  Use relevant recommendations to follow-up or previously posted stories @SachinKamdar @Parsely

14. Social vs. Search @SachinKamdar @Parsely

15. This time last year…

16. Today: Facebook Pulls Ahead of Google as Top Referrer to Media Sites @SachinKamdar @Parsely

17. The Parse.ly Authority Report parsely.com/resources | blog.parsely.com

18. sachin@parsely.com @parsely blog.parsely.com