When reporters and editors see analytics in context, it's that much easier to engage a loyal audience. Learn how Parse.ly Overlay helps contextualize analytics.

1. How Parse.ly Overlay Helps
You Engage Loyal Readers

2. Quick poll
Do you use Overlay currently?
• Yes
• No
What about Overlay are you most curious?
• New click metrics (e.g. click-through rate)
• The time range
• Engagement metrics
• Traffic breakdowns

3. What is the Parse.ly Overlay bookmarklet?
• A script that layers real-time content
analytics on your site’s pages.
• Editors can use it to see how the
articles they picked for the homepage
or a section page are performing.

4. Why does the homepage matter?
80%
of homepage visitors
are return visitors
11%
of referrals to posts
come from a homepage
10–50%
conversion rate for
links on the homepage
30 seconds
or fewer spent by visitors on a
homepage before clicking on a post

5. The anatomy of a homepage
Top slots
• 5%–20% of a homepage’s total clicks
Above the fold
• 15%-50% of a homepage’s total clicks
Below the fold
• Fewer than 1-2 clicks per minute
• Slots in the “second fold” receive 80%
fewer clicks than those above the fold

6. Click-through rate
• Clicks on one slot / page views
• More post-specific
% of Page Clicks
• Clicks on one slot / clicks on all slots
• More homepage-specific
Clicks per Minute
• Clicks on one slot / minutes
How Parse.ly defines click metrics

7. What’s new: more metrics
Slot analytics
• Must be on the Analytics Tier to have
your success manager enable it

8. support@parsely.com @parsely parse.ly
We’re here to help!

9. Speaker
Melissa Bierly - @melissa_bierly
Product Marketing Manager
Parse.ly