REDES SOCIAIS Estrutura social composta por pessoas, organizações, territórios, etc., que estão conectadas por um ou vários tipos de relações (de amizade, familiares, comerciais, sexuais, etc.), ou que partilham crenças, conhecimento ou prestígio.

1. PUBLICIDADE
NAS REDES SOCIAIS
Gonçalo Lopes Gaspar n.º 27341

2. PUBLICIDADE NAS REDES SOCIAISGonçalo Lopes Gaspar
REDES SOCIAIS
Estrutura social composta por pessoas, organizações, territórios,
etc., que estão conectadas por um ou vários tipos de relações
(de amizade, familiares, comerciais, sexuais, etc.), ou que
partilham crenças, conhecimento ou prestígio.
Na sua forma mais simples, uma rede social é um mapa de todos
os laços relevantes entre todos nós.
As relações sociais podem ser visualizadas através de um
diagrama “GRAFO”, onde os utilizadores são representados por
pontos e os laços por linhas.
A complexidade dos diagramas varia em função da densidade
dos nós e laços.

3. PUBLICIDADE NAS REDES SOCIAISGonçalo Lopes Gaspar
OUTBOUND VS INBOUND MARKTING
“Outbound Marketing”
• Encontrar consumidores.
• Utilização de técnicas pouco direccionadas tais como:
anúncios
nos mass media, cold telemarketing, direct mail, email spam,
etc.
“Inbound Marketing”
• Fazer com que as marcas sejam encontradas pelos clientes
• Utilização de técnicas que contextualizam o conteúdo, tais
como SEO, blogs com textos relevantes, Social Media, SEA,
etc.
• São disponibilizadas varias formas de contacto para que sejam
os utilizadores a encontrar as empresas.
Um bom plano de marketing deverá incluir uma combinação de
“Inbound Marketing” e “Outbound Marketing” de forma a
atingir actuais e potenciais clientes.

4. PUBLICIDADE NAS REDES SOCIAISGonçalo Lopes Gaspar
FACEBOOK
People on Facebook
• More than 400 million active users
• 50% of our active users log on to Facebook in any given day
• Average user has 130 friends
• People spend over 500 billion minutes per month on Facebook
Activity on Facebook
• There are over 160 million objects that people interact with
• Average user is connected to 60 pages, groups and events
• Average user creates 70 pieces of content each month
• More than 25 billion pieces of content shared each month.
Global Reach
• More than 70 translations available on the site
• About 70% of Facebook users are outside the United States
• Over 300,000 users helped translate the site through the
translations application
Platform
• More than 250,000 websites have integrated with Facebook
Platform
• More than 100 million Facebook users engage with Facebook
on external websites every month
Mobile
• There are more than 100 million active users currently
accessing Facebook through their mobile devices.
• People that use Facebook on their mobile devices are twice
more active on Facebook than non-mobile users.
• There are more than 200 mobile operators in 60 countries
working to deploy and promote Facebook mobile products
http://www.facebook.com/press/info.php?statistics

5. PUBLICIDADE NAS REDES SOCIAISGonçalo Lopes Gaspar
TWITTER
Twitter ended 2009 with just over 75 million user accounts.
The monthly rate of new user accounts peaked in July 2009 and
is currently around 6.2 million new accounts per month (or 2-3
per second). This is about 20% below July’s peak rate.
A large percentage of Twitter accounts are inactive, with about
25% of accounts having no followers and about 40% of accounts
having never sent a single Tweet.
About 80% of all Twitter users have tweeted fewer than ten
times.
http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/

6. PUBLICIDADE NAS REDES SOCIAISGonçalo Lopes Gaspar
BLOGSPOT
Demographics of bloggers:
• Two-thirds are male
• 60% are 18-44
• 75% have college degrees
• 40% have graduate degrees
• One in three has an annual household income of $75K+
• One in four has an annual household income of $100K+
• Professional and self-employed bloggers are more affluent:
nearly half have an annual household income of $75,000 and
one third topped the $100,000 level
• More than half are married
• More than half are parents
• Half are employed full time, however ¾ of professional
bloggers are employed full time.
• Around half of bloggers are working on at least their second
blog, and 68% have been blogging for two years or more
• 86% have been blogging for at least a year
http://thefuturebuzz.com/2009/12/10/blogging-stats-facts-data

7. PUBLICIDADE NAS REDES SOCIAISGonçalo Lopes Gaspar
YOUTUBE
Key YouTube Stats
• Exceeds 2 billion views a day
(Nearly double the prime-time audience of all 3 major U.S.
broadcast networks combined)
• 24 hours of vifeo uploaded every minute
• Average person spends 15 minutes a day on YouTube
• More video is uploaded to YouTube in 60 days than all 3 major
U.S. networks created in 60 years
• 70% of YouTube’s traffic comes from outside the U.S.
Partner and Advertising Stats
• Partner ad revenue more than tripled in 2009
• There are over 7.000 hours of full-length movies and shows on
YouTube
• YouTube is monetizing over a billion video views per week
globally (that’s more monthly views than our closest
competitor)
• 94 of Advertising Age’s 100 top advertisers have run
campaigns
on YouTube and the Google Content Network
• The number of advertisers using display ads on YouTube
increased 10-fold in the past year
http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/
http://www.youtube.com/t/advertising

8. PUBLICIDADE NAS REDES SOCIAISGonçalo Lopes Gaspar