Alberto González 
Social Media 101
WHAT IS SOCIAL MEDIA?
WHAT IS SOCIAL MEDIA?

The convergence of marketing, advertising and PR on
the web.
WHAT IS SOCIAL MEDIA?

The convergence of marketing, advertising and PR on
the web.
New Social Media channels are popping ...
WHAT IS SOCIAL MEDIA?

The convergence of marketing, advertising and PR on
the web.
New Social Media channels are popping ...
DEFINING SOCIAL MEDIA
DEFINING SOCIAL MEDIA

• Traditional Media: TV Newspapers, Radio and Magazines are one way static Broadcast
  technologies
DEFINING SOCIAL MEDIA

• Traditional Media: TV Newspapers, Radio and Magazines are one way static Broadcast
  technologies...
DEFINING SOCIAL MEDIA

• Traditional Media: TV Newspapers, Radio and Magazines are one way static Broadcast
  technologies...
PRESTIGE & SOCIAL MEDIA
PRESTIGE & SOCIAL MEDIA
Create and implement a social media strategy for 2010
PRESTIGE & SOCIAL MEDIA
Create and implement a social media strategy for 2010




               +                   +    ...
PRESTIGE & SOCIAL MEDIA
Create and implement a social media strategy for 2010




               +                   +    ...
WHAT IS TWITTER?

Ways to use Twitter:
Companies use twitter to
announce offers or events,
promote new blog posts or keep
...
WHAT IS TWITTER?

Ways to use Twitter:
Companies use twitter to
announce offers or events,
promote new blog posts or keep
...
Twitter Examples
Twitter Examples
Twitter Examples
WHAT IS FACEBOOK?
WHAT IS FACEBOOK?
• With over 350 million members it’s the largest growing social network in
  cyberspace. 50% of our acti...
That’s great, but why should i care? Who’s out there?
That’s great, but why should i care? Who’s out there?
THE FACEBOOK PAGE FOR COMPANIES
THE FACEBOOK PAGE FOR COMPANIES

Create a presence that looks and behaves like user profiles to connect and engage
with you...
THE FACEBOOK PAGE FOR COMPANIES

Create a presence that looks and behaves like user profiles to connect and engage
with you...
Kalahari Resorts-Over 17,000 Fans
Kalahari Resorts-Over 17,000 Fans
Kalahari Resorts-Over 17,000 Fans
Kalahari Resorts-Over 17,000 Fans
Kalahari Resorts-Over 17,000 Fans
What’s the competition up to?
What’s the competition up to?
What’s the competition up to?
What’s the competition up to?
What’s YouTube?
What’s YouTube?

• YouTube is the world's most popular online video community, allowing
  millions of people to discover, ...
What’s out there?
What’s out there?
What’s out there?
To Blog or not to Blog?
To Blog or not to Blog?


• Blogging grew 68% in 2009



• 346 million people worldwide read blogs




• 77% of active web...
What’s out there?
What’s out there?
What’s out there?
What’s out there?
What’s out there?
What’s out there?
Socialnomics-How Social Media effects the bottom line
Socialnomics-How Social Media effects the bottom line



 Social Media Sales Model:


    1.Listen


    2.Interact: join ...
Socialnomics-Defined
Socialnomics-Defined




            This conversation might sound something like this:
Social Media For B2B



 Is it relevant, or is it just for B2C instances? B2B social media is with us
 and isn’t going any...
THANK YOU
Social Media 101
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  • Social Media 101

    1. 1. Alberto González  Social Media 101
    2. 2. WHAT IS SOCIAL MEDIA?
    3. 3. WHAT IS SOCIAL MEDIA? The convergence of marketing, advertising and PR on the web.
    4. 4. WHAT IS SOCIAL MEDIA? The convergence of marketing, advertising and PR on the web. New Social Media channels are popping up and growing everyday.
    5. 5. WHAT IS SOCIAL MEDIA? The convergence of marketing, advertising and PR on the web. New Social Media channels are popping up and growing everyday.
    6. 6. DEFINING SOCIAL MEDIA
    7. 7. DEFINING SOCIAL MEDIA • Traditional Media: TV Newspapers, Radio and Magazines are one way static Broadcast technologies
    8. 8. DEFINING SOCIAL MEDIA • Traditional Media: TV Newspapers, Radio and Magazines are one way static Broadcast technologies • New Media-makes it easy to create, share and broadcast content. Blog posts, tweets, and you tube videos can be created and viewed by millions virtually for free
    9. 9. DEFINING SOCIAL MEDIA • Traditional Media: TV Newspapers, Radio and Magazines are one way static Broadcast technologies • New Media-makes it easy to create, share and broadcast content. Blog posts, tweets, and you tube videos can be created and viewed by millions virtually for free • Social Media comes in many forms: focus on most popular: -Microblogs: Twitter, Blogger -Social Networks: Facebook, Linked In -Social Media sharing sites : You Tube, Flickr
    10. 10. PRESTIGE & SOCIAL MEDIA
    11. 11. PRESTIGE & SOCIAL MEDIA Create and implement a social media strategy for 2010
    12. 12. PRESTIGE & SOCIAL MEDIA Create and implement a social media strategy for 2010 + + +
    13. 13. PRESTIGE & SOCIAL MEDIA Create and implement a social media strategy for 2010 + + + Result: =Increase in Business Development & Sales
    14. 14. WHAT IS TWITTER? Ways to use Twitter: Companies use twitter to announce offers or events, promote new blog posts or keep your audience in the know of breaking news. Listening: Following-you will see that person’s tweets in your timeline. Corporate accounts usually follow everyone who follows them. Tweeting: A 140 character or less text message posted on
    15. 15. WHAT IS TWITTER? Ways to use Twitter: Companies use twitter to announce offers or events, promote new blog posts or keep your audience in the know of breaking news. Listening: Following-you will see that person’s tweets in your timeline. Corporate accounts usually follow everyone who follows them. Tweeting: A 140 character or less text message posted on
    16. 16. Twitter Examples
    17. 17. Twitter Examples
    18. 18. Twitter Examples
    19. 19. WHAT IS FACEBOOK?
    20. 20. WHAT IS FACEBOOK? • With over 350 million members it’s the largest growing social network in cyberspace. 50% of our active users log on to Facebook in any given day-that’s • If Facebook were a country it would be the 4th largest in the world just ahead of Indonesia • Facebook takes up 5% of our collective internet time • More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • Average user spends more than 55 minutes per day on Facebook • More than 700,000 businesses have active Pages on Facebook • Pages have created more than 5.3 billion fans
    21. 21. That’s great, but why should i care? Who’s out there?
    22. 22. That’s great, but why should i care? Who’s out there?
    23. 23. THE FACEBOOK PAGE FOR COMPANIES
    24. 24. THE FACEBOOK PAGE FOR COMPANIES Create a presence that looks and behaves like user profiles to connect and engage with your customers and amplify your voice to their friends.
    25. 25. THE FACEBOOK PAGE FOR COMPANIES Create a presence that looks and behaves like user profiles to connect and engage with your customers and amplify your voice to their friends. Start The Coversation: When your fans interact with your Facebook Page, stories linking to your page can go to their friends and contacts via News feed. As these friends interact with your page News Feed keeps driving WOM (word-of-mouth) to a wider circle of friends.
    26. 26. Kalahari Resorts-Over 17,000 Fans
    27. 27. Kalahari Resorts-Over 17,000 Fans
    28. 28. Kalahari Resorts-Over 17,000 Fans
    29. 29. Kalahari Resorts-Over 17,000 Fans
    30. 30. Kalahari Resorts-Over 17,000 Fans
    31. 31. What’s the competition up to?
    32. 32. What’s the competition up to?
    33. 33. What’s the competition up to?
    34. 34. What’s the competition up to?
    35. 35. What’s YouTube?
    36. 36. What’s YouTube? • YouTube is the world's most popular online video community, allowing millions of people to discover, watch and share originally-created videos • People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 20 hours of video is uploaded to YouTube • Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies • Fifty-one percent of our users go to YouTube weekly or more often, and fifty-two percent of 18-34 year-olds share videos often with friends and colleagues. • YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and e-mail.
    37. 37. What’s out there?
    38. 38. What’s out there?
    39. 39. What’s out there?
    40. 40. To Blog or not to Blog?
    41. 41. To Blog or not to Blog? • Blogging grew 68% in 2009 • 346 million people worldwide read blogs • 77% of active web users read blogs • Roughly 1,000,000 blog posts daily 80% of which are directly related to product or brand reviews
    42. 42. What’s out there?
    43. 43. What’s out there?
    44. 44. What’s out there?
    45. 45. What’s out there?
    46. 46. What’s out there?
    47. 47. What’s out there?
    48. 48. Socialnomics-How Social Media effects the bottom line
    49. 49. Socialnomics-How Social Media effects the bottom line Social Media Sales Model: 1.Listen 2.Interact: join the conversation 3.React Adjust your product or service based on number two 4.Sell
    50. 50. Socialnomics-Defined
    51. 51. Socialnomics-Defined This conversation might sound something like this:
    52. 52. Social Media For B2B Is it relevant, or is it just for B2C instances? B2B social media is with us and isn’t going anywhere • B2B Customer Relationships Are Often Fewer and Stronger Than B2C Relationships • B2B basically is a lot more about partnership (which should involve listening – A LOT) and strong ties • Good B2B companies have always listened to their clients. Great B2B companies have always taken it one step further and listened to their competitors’ clients
    53. 53. THANK YOU

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