Pubcon South 09

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Kenny Hyder

Pubcon South 09 Presentation "Old Brands - New Social Media"

Social Media Has Blown Up!

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Everybody Wants To Get Involved

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Figure out which sites are relevant for your market

Source: quantcast.com
ie. Do Your Homework!

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Social Media:

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

This can apply to so much more than Digg, Stumble &Reddit!

What DOES it apply to?
- Niche Sites ( Tip’d, Boudica, Sphinn)
- Forums
- Blogs (Not just your own!)

*Key: You don’t have to make front
page on digg, stumble, or reddit to do well in social!

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Dominate the smaller sites first!
Better to be a big fish in a small pond, than a small fish in a big pond

better
traffic

better
links
higher
conversions

These sites are more relevant to your market anyway!

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Also, let’s not forget...

People are talking on twitter today
about your niche, find those people &
talk to them!

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

But Kenny, I WANT a frontpage on Digg!!!

ok...

The Answer: Be Creative!!!

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Example:

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Conclusion
• Huge opportunity in social for ALL brands
• Find your niche, dominate it

• When you’re ready to go after the big fish, get creative & think
about how you can contribute to the communities

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Kenny Hyder
khyder@positiontech.com, @kennyhyder
http://positiontech.com

Download: http://hyder.me/download/pubconsouth.pptx

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

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Pubcon South 09

1. Old Brands – New Social Media Presented by: Kenny Hyder Senior Consultant, Position Tech Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

2. Social Media Has Blown Up! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

3. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

4. Everybody Wants To Get Involved Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

5. We Know the Success Stories of the Big Brands... But how do you do well in social if you’re not a major brand? Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

6. Scale It Down! • If you’re not a large brand with a huge reputation, your goal shouldn’t be to compete with them! • BUT – You can still be successful • The Key is to Target Your Audience Ex. If you’re a B2C ecommerce site, Digg.com might not be the place for you! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

7. Figure out which sites are relevant for your market Source: quantcast.com ie. Do Your Homework! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

8. Social Media: Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

9. This can apply to so much more than Digg, Stumble &Reddit! What DOES it apply to? - Niche Sites ( Tip’d, Boudica, Sphinn) - Forums - Blogs (Not just your own!) *Key: You don’t have to make front page on digg, stumble, or reddit to do well in social! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

10. Dominate the smaller sites first! Better to be a big fish in a small pond, than a small fish in a big pond better traffic better links higher conversions These sites are more relevant to your market anyway! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

11. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

12. Also, let’s not forget... People are talking on twitter today about your niche, find those people & talk to them! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

13. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

14. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

15. But Kenny, I WANT a frontpage on Digg!!! ok... The Answer: Be Creative!!! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

16. Example: Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

17. Conclusion • Huge opportunity in social for ALL brands • Find your niche, dominate it • When you’re ready to go after the big fish, get creative & think about how you can contribute to the communities Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

18. Kenny Hyder khyder@positiontech.com, @kennyhyder http://positiontech.com Download: http://hyder.me/download/pubconsouth.pptx Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

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